Discover how the TikTok algorithm works, from data collection to content recommendation, including the role of social interactions and controversies. Adopt a better strategy to optimize your visibility.
In today's digital ecosystem, the right ...
Expert in Social Networks and Innovative Digital Strategies
Founder of ValueYourNetwork in 2015, he capitalizes on his sharp expertise in social networks to deliver innovative analysis and content. A visionary with a passion for digital, he constantly explores the latest trends to help businesses maximize their online impact.
At the same time, he heads up DualMedia, a web and mobile agency founded in 2000, renowned for supporting both major accounts and ambitious start-ups. Thanks to its tailor-made approach and mastery of cutting-edge technologies, DualMedia has positioned itself as a key player in digital transformation.
Discover his latest articles:
Generative AI arrives on Instagram
Generative AI revolutionizes image editing on Instagram
Meta is beginning to deliver on its promise to integrate generative AI into all its products. At the company's Connect event, new AI image editing and sticker creation features for Instagram were ...
6 benefits of using Pinterest for business
Discover the 6 key benefits of Pinterest for businesses and how Pinterest can transform your influencer marketing strategy.
Pinterest, a dynamic visual discovery platform, has become a must-have tool for businesses looking to expand their presence ...
Instagram influencers, the new digital gurus
The term "influencer" refers to digital opinion leaders who, through an Instagram post or YouTube video, can change buying behavior. The term "influencer" has acquired considerable importance in the digital world...
Instagram designs a customizable AI friend
Instagram, already renowned for its ability to connect people through images and videos, is taking the next step by developing a most anticipated feature: a fully customizable "AI Friend".
This breakthrough promises ...
Instagram unveils the Meta Verified News Feed
Instagram and the News Feed meta verified: a new era for entrepreneurs and businesses
Instagram, the photo and video sharing platform, is currently testing a new news feed that will be devoted exclusively to posts by Meta users ...
Youtube unveils its innovations for users and creators
YouTube's New Features in 2023: A Revolution for Users and Creators
The year 2023 marks a decisive turning point for YouTube, the platform for streaming video, which is constantly innovating to enrich the experience of its millions of users. With ...
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Discover how influencer marketing can amplify your impact for Black Friday. Learn effective tactics and strategies to boost your sales during this crucial period.
We explain how to use influencer marketing effectively to amplify your impact ...
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Decipher influencer marketing from a branding and performance perspective. Dive into the analysis of strategies, examples and tips for optimizing your campaigns.
In the complex field of marketing, a persistent question concerns the relative effectiveness of branding versus ...
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How to use Youtube in your influencer marketing campaign?
Discover how to optimize your marketing strategy by using YouTube in your influencer campaign. Learn how to recognize the right influencers, create captivating content and boost audience engagement.
In today's digital age, exploiting the potential of ...
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Explore the strategic impact of product placement in the influencer marketing a targeted and effective approach to connecting brands with consumers in a meaningful and measurable way.
Influencer marketing may seem a daunting task, but one of the most effective strategies ...
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YouTube launches Create mobile video editing for content creators
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