Our influencer campaigns are based on our customer experience, and the success of an influencer marketing campaign depends on defining clear objectives and choosing the right influencers!
Here you will find :
- Some case studies of influencer campaigns on instagram, facebook or twitter to show you the power of influencer word-of-mouth.
- Articles to make your influencer campaigns a success and to better understand the power of instagram, tiktok and facebook influencers.
The success of Influence marketing campaigns depends in part on the relationships between advertisers and influencers that we set up from A to Z.
ValueYourNetwork can help you make a success of your influencer campaigns by amplifying your marketing actions.
Contact us to set up your influencer marketing strategy, and monitor and analyze your influencer campaigns.
You too, like hundreds of other brands, dare to experiment with social recommendation via influencer campaigns!
At the dawn of 2025, the social media industry is evolving at lightning speed, between technological advances and profound societal changes. Artificial intelligence, the quest for authenticity, new formats and advertising strategies are turning social...
...Developing successful advertising campaigns on Instagram and Facebook now requires a thorough understanding of audiences, creative formats, and AI-driven algorithms. Meta opens the door by sharing its key recommendations for innovating and maximizing results.
...The ranking of the most influential brands on Instagram, TikTok, and YouTube in France reveals a fascinating panorama of original and effective digital strategies. Between exceptional engagement rates, viral campaigns, and masterful storytelling, these companies reveal the new trends that
...The market for influencer marketing has never been so flourishing, but the challenges of authenticity and professionalization are drawing new contours. Between sharp commercial strategies and imperatives of sincerity, how are influencers shaping their future in 2025? Discovery of
...Discover how L'Oréal Professionnel established itself in the beauty industry through a rigorous and innovative influencer marketing strategy. This article explores the brand's historical evolution, its key tactics, and real-life examples of effective campaigns.
Discover how to choose between micro-influencers and macro-influencers to maximize the impact of your marketing strategy. Analyze the advantages and disadvantages of each type of influencer to optimize your campaign and reach your target audience more effectively.
In a world where marketing ...
...Discover the differences between TikTok and YouTube to find out which platform is best suited to your needs. Analyze the features, target audience and content creation opportunities to make the ideal choice and maximize your online presence.
Find out how to choose between Twitter and TikTok to maximize your reach and engage your audience in 2025. Comparative analysis of the two platforms, predictive trends and expert advice to optimize your marketing strategy.
The competition between Twitter and TikTok, ...
Discover the essential reasons to expand your professional network and boost your career. Learn how to strengthen your connections, seize new opportunities and benefit from a vital exchange of skills. personal development and professional.
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...Find out who will dominate the video market in 2025 in our comparative analysis of YouTube and Facebook. Explore the trends, statistics and strategies of the two social media giants to find out where video creators are headed.
...Find out in our in-depth analysis 'Pinterest vs Instagram: which is best for visual marketing in 2025?' the strengths and weaknesses of each platform. Compare their features, audiences and marketing performance to choose the one that's right for you.
Discover our comparative analysis of Reddit and Quora to determine which social information network will be best suited to 2025. Explore their features, communities and benefits to make an informed choice.
Between the transformation of uses and the explosion in the need for information ...
...Find out in our comparative article WhatsApp vs Messenger: which messaging app is optimal for businesses in 2025? An analysis of the features, advantages and disadvantages of the two platforms to help your company choose the best communications solution.
...Find out which platform, Twitch or YouTube, dominates the video game world. streaming in 2025. Analyze features, audience and emerging trends to determine the king of streaming. Dive into the challenges and future prospects of the two giants.
...Discover our in-depth analysis of the comparison between TikTok and YouTube Shorts. Which is the true market leader in short videos? Explore the features, reach and user engagement of these two giants and find out which is right for you.
...Discover how Mastodon works, the decentralized, open-source social network that offers an alternative to traditional platforms. Learn how to create an account, interact with users and explore the platform's unique features. Join a community
...Discover how nano-influencers are transforming the digital marketing landscape in the face of industry giants. Learn why these small-scale influencers, with engaged communities, represent a powerful alternative for brands seeking to reach authentic, engaged audiences.
...Find out in our in-depth analysis of 2025, how Facebook and Instagram compare in terms of effectiveness on social networks. We explore the trends, statistics and strategies that define which platform dominates the market. Ideal for professionals
Find out in our 2025 comparison article which stories app, Snapchat or Instagram, dominates the social networking landscape. Analysis of features, trends and user preferences to help you choose the best platform for sharing your stories.
At a time when the search for authenticity has become central for consumers, micro-influencers are establishing themselves as essential partners in brand communications. With their close ties to their communities and high engagement rates, micro-influencers...
Find out how to optimize your social media content strategy without blowing your budget. By using proven methods, you can maximize audience engagement and ensure an effective online presence.
Today, social networks play a key role in ...
Discover the key steps to selecting the best influencer agency on TikTok and maximizing your marketing impact.
In a world where TikTok is becoming an essential platform, knowing how to choose an influencer agency can be decisive for the success of your strategy...
Micro-influencers vs. macro-influencers: this strategic duel is now at the heart of modern brands' most effective campaigns. With consumers seeking authenticity, understanding the difference between these two influencer profiles is becoming...
Affiliate marketing and influencers: discover how this partnership is becoming essential for brands seeking to combine authenticity and performance in their marketing strategy.
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...Discover how the 35-50 age group is shaping market trends. This key generation, with its unique values and priorities, influences purchasing behaviors and sales strategies. Learn how to target this audience to maximize your impact
...Go behind the scenes of influencer marketing with our comprehensive guide. Learn the crucial issues, effective methods and key partners to optimize your campaigns. Boost your visibility and engage your audience with proven strategies.
...Influencer marketing strategy is the talk of the town. Find out whether quality or quantity is the secret to successful campaigns.
UGC (User Generated Content) has become a must in 2025. Especially when it comes to the ultra-connected Generation Z, who prefer authenticity to traditional advertising....
...The authenticity of micro-influencers revolutionizes digital marketing Discover why this targeted, committed strategy is winning over brands and consumers alike.
Breaking through on social networks in 2025 becomes easy with these secrets revealed by a shock study. Find out how to adapt your strategies for success!
Why everyone wants to break through on social networks in 2025,Break through on ...
Percer sur …
All sponsored articles have long been underestimated by many companies. However, in 2025, they are becoming an essential strategy for boosting brand visibility and natural referencing.
So why adopt this approach now? What are the ...
Optimize your Facebook page for SEO and increase your visibility! Discover 10 essential steps to attract more visitors and boost your web traffic.
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Why is your Instagram engagement rate so important in 2025? Find out how to calculate, analyze and, above all, improve it to maximize your visibility and success on the platform!
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Find out how the new features LinkedInAPI Conversions and Revenue Attribution Report, optimize the ROI of B2B campaigns.
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...Native advertising is an advertising strategy that integrates seamlessly with the content viewed by a user. Unlike traditional banners or intrusive videos, this format blends naturally into its digital environment, whether on social networks,
Calculating the fair price of an influencer has become a challenge for brands wishing to optimize their budget. Discover in this article the method and essential tips for successful influencer partnerships.
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...In the digital marketing, finding the perfect balance between sponsored links and authenticity has become a major challenge. If you are looking to build your brand credibility while maximizing your visibility, understanding how to intelligently use posts
...LinkedIn is the essential tool for boosting your career and business in 2024. Find out how to optimize your profile, generate leads, automate prospecting and leverage influence marketing with ValueYourNetworkexpert in high-performance campaigns!
...One of the most common questions brands ask is: “How much should we pay a YouTube influencer?” There are many variables that influence prices, and it can be difficult to understand them.
...Collaborate with a TikTok influencer can propel your brand to massive visibility and record engagement. Discover the essential strategies for choosing the right influencer, creating viral content, and maximizing the impact of your campaign on TikTok!
...Sell more with Instagram has never been easier! Discover the big brands' secret method for exploding sales with influencers and boosting your bottom line right now.
...Successful brands follow these 7 metrics by influence marketing to maximize their ROI. Find out how to analyze and optimize your campaigns effectively!
...Influencer Marketing or Celebrity Marketing? Learn the Differences and Choose the Best Strategy for Your Brand.
Dive into the heart of Reech's annual study on the influencer marketing in 2025 and discover how social networks have surpassed television to become the preferred media of the French.
Learn how YouTube is establishing itself as the new audiovisual reference...
Meta introduces ads on Threads to strengthen ties between users and businesses, by testing ads in the United States and Japan.
Since its launch in 2023, Threads, Meta's microblogging platform, had yet to monetize its …
Avoid common mistakes in influence marketing ! Find out why it’s crucial to allow time for campaigns, personalize your approaches, and not overload influencers with collaborations.
Collaborations between brands and influencers are not…
...Meta doubles down on AI tools to improve ad performance. Learn how automation and artificial intelligence are transforming digital advertising on the platform.
...Advertising on Threads Discover how Meta is revolutionizing its latest social network to compete with X and TikTok. A strategy that could change everything.
TikTok and Facebook are transforming fashion in the United States by revolutionizing brand engagement through creative strategies and innovative social commerce tools.
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Find out why influencer marketing in Europe is undergoing a revolution in 2024. Trends, budgets, challenges and opportunities in a fast-changing sector.
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...Learn how to earn money with Instagram thanks to bonuses of up to 50,000 $ per month. Discover new features, tools and strategies to maximize your income on the platform.
...Find out why Donald Trump is the king of marketing. His bold strategies, powerful slogans and use of social networks are redefining the rules of the game.
...Find out how the explosive growth of influencer marketing transforms brand strategies. An unmissable opportunity to explore!
...Discover the marketing trends of 2025 thanks to social intelligence. Social networks, reasoned consumption and authenticity: how can brands take advantage of these developments?
Why Temu, H&M and Shein dominate fast fashion despite controversy, and how sustainable fashion could be a game-changer for the textile industry.
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...Find out how influencers can turn your events into memorable successes through targeted visibility, authentic engagement and proven strategies. Follow our tips!
...Find out why authentic content is the key to boost your sales and create a sincere relationship with your customers. Guide and inspiring examples to discover!
...All virtual influencers revolutionize the digital marketing. Discover their benefits, challenges, and how to integrate them effectively into your strategy. Partnering with avatars digital: low risk, high commitment!
...Learn how to use Instagram influencer marketing to boost your sales and reach your target audience with practical tips and effective strategies.
...In the world of marketing and branding, companies are doubling down on their efforts to build authentic connections with their audience, stand out from their competitors, and build customer loyalty. Among the most effective strategies to achieve these goals, the role