With its dazzling growth and an audience of over 20 million monthly active users in France alone, TikTok has established itself as a key player in the monetization of digital content. Professional influencers are no longer content to...
News TikTok with ValueYourNetwork: Forerunners in Influence Marketing from the opening of the platform!
From the moment TikTok emerged, ValueYourNetwork recognized its immense disruptive potential in the world of digital marketing. As pioneers, we were among the first to leverage TikTok for influencer marketing, positioning our agency as a leader. Since then, we have shaped and evolved with the TikTok influencer ecosystem, constantly adapting our strategies to stay at the forefront of innovation.
We share with you the advanced strategies and deep insights we’ve accumulated since our early days on TikTok. These resources are designed to provide brands with the practical tools and strategic knowledge they need to master the nuances of influencer campaigns on this unique platform. Whether your goal is to capture a young audience, boost engagement with creative content, or maximize the impact of your advertising campaigns, our articles offer invaluable insights for success on TikTok.
Our expertise covers a wide range of topics, from emerging trends to practical advice on selecting influencers, optimizing ROI and creating videos that captivate and convert.
By choosing ValueYourNetwork as your partner, you benefit from our in-depth experience and ability to transform creative strategies into tangible, measurable results.
For strategies tailored to your specific needs on TikTok, contact us.
Let's discuss how we can tailor our approaches to maximize your impact on this exciting platform.
TikTok: discover the new advertising innovations presented at TikTok World 2025
Discover how TikTok is revolutionizing digital advertising with innovations focused on artificial intelligence and the evolution of buying behavior. This article explores the new features unveiled at TikTok World 2025, offering brands...
TikTok: find out how to add clickable links to your stories!
...Adding clickable links to TikTok stories radically changes the strategy for your presence on social networks. This possibility opens up new avenues for creators, brands and influencers, offering a direct bridge between creativity and action.
TikTok is revolutionizing music: record your songs directly to SoundCloud!
The unprecedented partnership between TikTok and SoundCloud is a game-changer for musicians, creators, and influencers. Now, virality on TikTok translates directly into a stronger presence on SoundCloud, opening the door to new opportunities for the industry...
TikTok aims to surpass Meta: ByteDance reveals its quantified strategies for conquering the market
TikTok's parent company, ByteDance, has unveiled robust targets to overtake Meta by 2025. Ambitious numbers, exponential growth, and an innovative marketing strategy are the levers chosen to dominate the social media industry...
This tip will help you generate more leads with DMs on TikTok Live
DMs on TikTok Live: the new feature enables brands to generate more leads by facilitating direct contact during live shows.
DMs on TikTok Live: the new secret weapon for boosting engagement. As soon as they appear, ...
You have no idea how much TikTok and Instagram have changed the world of tourism.
TikTok and Instagram tourism: social networks have become the new travel guides, revolutionizing the way we choose, experience, and share our vacations.
Tourism has entered a new era. Long governed by paper guides, …
The keys to a successful TikTok live: choosing the right moment, developing captivating content, and optimizing your strategy
...TikTok lives are on the rise, catalyzing engagement and boosting visibility for creators, brands and influencers with the right codes. From strategic timing to creative content and post-show analysis, every step has its influence.
TikTok enhances its interface with user reviews and comments
...Discover how TikTok is revolutionizing its interface by integrating user reviews and comments, offering new opportunities for local businesses and a unique social search engine. The analysis explores the evolution of the platform, its impact on visibility
SkinnyTok: The risky trend that's seducing TikTok
...A viral phenomenon, SkinnyTok fascinates as much as it worries TikTokThis trend, which glorifies extreme thinness through hashtags, videos and motivational “mantras”, plunges thousands of users into the obsessive quest for a dangerous body ideal. Behind the unifying aspect of these
Can TikTok compete with X and Meta thanks to the integration of Community Notes?
...The arrival of Community Notes on TikTok reshuffles the deck in the fight against misinformation and the enhancement of user confidence on social networks. While X and Meta have already jumped on the fact-checking bandwagon
TikTok and customer reviews: a secret weapon to outsmart Google
...TikTok is shaking up digital marketing: customer reviews, authenticity and virality are becoming the new trump cards that brands can use to overtake Google. Find out how companies are capitalizing on user feedback to boost their visibility, transform their brand awareness and reinvent their business.
Simplified registration on TikTok Shop in France: your practical guide
...Easily sign up for TikTok Shop in France with our practical guide, designed specifically for merchants, creators, and influencers looking to join this innovative platform. Discover the key steps to create your account and benefit from the unique advantages of TikTok Shop.
Gen Z teens explain why they prefer to trust influencers on TikTok over experts
Gen Z teens find TikTok influencers to be authentic voices that connect with their daily lives, often preferring these figures to traditional experts for information and entertainment.
Young people of Generation Z have…
Dopamine and Addiction: How TikTok Has Captured Our Attention in an Unprecedented Way
Dopamine and addiction: TikTok exploits dopamine's mechanisms to capture global attention, raising questions about mental health.
TikTok has become a global phenomenon, captivating millions of users with short, engaging videos. But behind…
Why TikTok's paid subscription will revolutionize your creative career
Find out why the TikTok paid subscription is essential for monetize your audience and boost your design career on the platform....
You won't believe who wants to buy TikTok: Trump pushes back the deadline and revives the suspense
...TikTok buyback: find out how Trump prolongs the suspense and reveals which giants are ready to take over the world's most coveted application.
TikTok launches TikTok Shop in France: threat or revolution?
Buy on TikTok Shop Discover how TikTok is transforming the way you shop with its new integrated store, between opportunities and controversies.
Discover how a simple feature can shake up an entire ecosystem. This Monday, TikTok is rolling out its new ...
What every parent needs to know about TikTok's influence on their children
...TikTok's influence on children is a growing concern for experts. Find out how this application shapes their behavior, the risks to their mental health and solutions to protect them.
Why is TikTok still dominating the world in 2025? These figures will shock you!
Why is TikTok still dominating social networks in 2025? Discover the incredible figures behind its global success.
TikTok continues to impress in 2025, with ever-increasing popularity despite numerous controversies and threats of banishment. But why ...
Discover TikTok Automotive Ads: a revolution in automotive advertising
...Discover TikTok Automotive Adsthe new advertising solution that's transforming automotive sales. Increase your engagement, optimize your ROI and reach actively searching buyers with TikTok's immersive formats.
Who's going to buy TikTok? Discover the candidates ready to save the app
The takeover of TikTok is causing a stir in the United States. Find out who are the investors ready to save the app and what this means for its future.
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Download your TikTok videos before it's too late
...TikTok is one of the world's most popular short video platforms, offering a wealth of creative and entertaining content. Visit download TikTok videos can meet many needs, but also raises technical and ethical issues.
The TikTok phenomenon: a radical change in UGC content creation
...We reveal how TikTok is revolutionizing marketing with the rise of user-generated content (UGC), increasing brand engagement. A phenomenon that is redefining marketing strategies.
What does the TikTok logo mean?
...Discover the origin of logo TikTokThe TikTok logo is a key element of the brand's visual identity. TikTok's logo is undeniably a key element of the company's visual identity. social media platform at
Douyin versus TikTok: deciphering the differences between the two platforms
Discover the key differences between Douyin & TikTok: content, features, strategies for engaging their audiences around the world.
Discover the key distinctions between Douyin and TikTok, two social media platforms from the same Chinese parent company, ...
TikTok Shop inaugurates a second-hand luxury goods section
Discover TikTok Shop's new used luxury goods section, merging luxury and second-hand for more responsible fashion.
TikTok Shop has recently inaugurated a new store that combines luxury and second-hand ...
TikTok: A springboard of authenticity and creativity for creators
Discover how TikTok is becoming a springboard for designers, promoting authenticity and creativity. A space where originality and commitment reign supreme.
TikTok is proving to be a veritable nest of opportunities for content creators, offering them a platform where creativity and ...
Sub space: Discover TikTok's latest innovation
Discover Sub space, the TikTok innovation that revolutionizes user interaction and creativity. Immerse yourself in this significant breakthrough.
New technologies and social networks are shaping our daily lives, and TikTok is once again setting itself apart with a revolutionary innovation ...
TikTok adds Cutout, the revolutionary feature for video backgrounds
Discover "Cutout", TikTok's new feature for customizing the background of your videos and boosting your creativity!
We'd like to introduce you to a significant advance on TikTok: the addition of "Cutout", a revolutionary feature that promises ...
Text messaging arrives on TikTok
Discover how text messages are transforming interaction on TikTok. This article reveals the new features and how to optimize their use.
The popular social mediaTikTok is once again revolutionizing the way we interact and share ...
TikTok lets you buy concert tickets online
Discover how TikTok is revolutionizing online concert ticketing, with innovative features and exclusive partnerships.
In today's digital age, TikTok is transcending its initial role as an entertainment platform to become an influential hub of commerce ...
Generate conversions with TikTok Ads
In today's digital age, optimizing your marketing strategy is vital to your company's growth.
We offer you an in-depth, detailed analysis of how you can use TikTok ads to generate conversions and improve ...
How do I sell on TikTok?
Discover how to sell better on TikTok with the right key strategies and innovative tips to reach your goals.
In an age when TikTok has become an essential platform for marketing and sales, understanding how to optimize your presence and ...
Which TikTok video formats for which uses?
Social networks are changing fast and TikTok is dominating the scene. Here are the right TikTok video formats to use to optimize your content.
If you're on TikTok, mastering video formats is essential to effectively captivate and engage your audience. Every ...
TikTok Ads vs Facebook Ads: Which is the better advertising choice?
Should we choose TikTok Ads or Facebook Ads for your advertising campaigns? It's a question for any company looking to maximize its impact on the digital marketing scene.
We offer you a detailed comparative analysis of the two platforms, in order to ...
All about TikTok shopping
Find out all about the TikTok Shopping feature: discover how to buy products directly from the TikTok app, and the benefits for brands. Dive into the world of shopping on TikTok!
TikTok, the fast-growing social media platform, ...
Major challenges for TikTok in 2024
TikTok, the social media platform renowned for its short, dynamic videos, faces a series of major challenges in 2023.
These challenges for TikTok, ranging from data privacy management to the need to innovate ...
How does the TikTok algorithm work?
Discover how the TikTok algorithm works, from data collection to content recommendation, including the role of social interactions and controversies. Adopt a better strategy to optimize your visibility.
In today's digital ecosystem, the right ...
5 mistakes to avoid when launching a TikTok Ads campaign
Discover the 5 common mistakes to avoid for a successful campaign TikTok Ads.
This article is a step-by-step guide to an optimal marketing strategy on TikTok. Discover the five most common mistakes companies make ...
TikTok Ads: Guide to effectively promoting your brand
TikTok has become one of the most popular social media platforms in a very short space of time, attracting millions of users worldwide.
Thanks to its unique format and high level of commitment, TikTok offers an exceptional opportunity to ...
How do you launch a successful TikTok influencer campaign?
This article will guide you step by step through the entire process of launching a successful TikTok influencer campaign.
We know how to find the right influencers for your campaign, how to target your audience, how to brief TikTok influencers about ...