Find out how influencers are paid in digital marketing, sources of income, influencing factors and the debates surrounding their pay.
In an increasingly digital world, this article offers an insightful analysis of ...
Micro-influencers
Discover here our articles on micro-influencers for your micro-influencer marketing campaigns and to develop your influence.
Influencer marketing: yesterday, today and tomorrow
Discover the evolution of influencer marketing, from its beginnings to the age of AI and micro-communities. This comprehensive guide immerses you in the inner workings of this must-have strategy and its most innovative prospects.
Visit influencer marketing is no longer a simple ...
Breaking through on TikTok in 2025: unstoppable strategies for exploding on the platform
...Breaking into TikTok in 2025 is still possible! Discover the best strategies to explode on the platform: trends, algorithms, collaborations and viral content.
Big brands' secret way to sell more on Instagram
...Sell more with Instagram has never been easier! Discover the big brands' secret method for exploding sales with influencers and boosting your bottom line right now.
Top 20 travel influencers to follow absolutely!
...Discover the 20 must-know travel influencers of 2025 who will inspire you to explore the world with their captivating adventures and wise advice. Dive into their stories and let them guide you to new destinations.
How do I activate instagram silent mode?
Instagram Silent Mode: A Revolution for theuser experienceBy introducing silent mode, the platform seeks to optimize user interaction, prioritizing their digital well-being.
Instagram's silent mode aims to strengthen the...
Valentine's Day 2025: TikTok tips that will boost your sales!
...Boost your sales for Valentine's Day 2025 with TikTok! Discover the essential strategies, trends and hashtags for a successful campaign.
How to make money with Instagram: bonuses of up to 50,000 $
...Learn how to earn money with Instagram thanks to bonuses of up to 50,000 $ per month. Discover new features, tools and strategies to maximize your income on the platform.
Instagram limits: Everything you need to know
...The Instagram limits not to exceed: discover all the rules to follow to avoid suspension of your account and optimize your visibility on Instagram.
This simple trick multiplies influencers’ earnings!
Discover the simple trick that multiplies influencer earnings! Transparency, engagement and emerging technologies: boost your revenue in a changing market.
With the rise of social networks, influencers have become key players in the digital marketing...
Discover Robert Cialdini's 6 principles of persuasion to become a key influencer!
...Discover how to apply Robert Cialdini's 6 principles of persuasion to become an influencer powerful and authentic. Boost your conversions and build strong relationships with these proven techniques.
Discover our study on TikTok and Instagram: which one to choose to boost your influencer marketing in 2025?
TikTok or Instagram: which platform is best suited to your influencer marketing strategy? With the rise of TikTok and Instagram's years-long leadership, this question is at the heart of brand decisions in 2025....
Top 10 food influencers to follow on social networks
...Discover how food influencers are revolutionizing our cuisine with inspiring recipes, practical tips and ethical practices for all! Combining expertise in the culinary arts and mastery of the social mediathese influencers are reference points
Influencer marketing for responsible consumption
...In a context where environmental and social concerns occupy a central place, promoting a responsible consumption is becoming a priority for brands. Influencers, thanks to their proximity and credibility with their communities, play an essential role.
The importance of becoming a 'Love Brand' on Instagram and TikTok
...Find out why becoming a Love Brand " on Instagram and TikTok is essential for building loyalty among your consumers and increasing your conversion rates.
Strategies to counter shadow banning in your influencer campaigns
Discover effective strategies for identifying and countering shadow banning and guaranteeing optimum visibility for your products. influence campaigns.
Shadow banning represents a major challenge for the industry. influencer marketing...hindering visibility and efficiency...
Strategies for making money with your blog
Find out how to monetize your blog with effective strategies like affiliate marketing, sponsored content and more.
As a social network influencer with a blog, boosting your blog's visibility and generating revenue requires a strategy ...
Protecting child influencers on social networks
Find out how to protect children influencers on social networks from risks and ensure a healthy and safe environment for their development.
In a world where the boundaries between private and public life are becoming increasingly blurred, ...
Influencers: how to achieve visibility and notoriety?
Find out how to increase your visibility and awareness as an influencer with proven strategies and practical advice in our latest article.
In the ever-changing world of influencers, marked by fierce competition for attention, the question of ...
Does influencer marketing really improve the customer experience?
Discover how influencer marketing transforms the customer experience, improving perception and interaction with brands. In-depth analysis and case studies.
In a world where digital communication reigns supreme, influencer marketing has become an essential vector for brands ...
How to make the most of carousels on TikTok
Carousels on TikTok offer an interactive dimension to posts and are particularly engaging, generating numerous comments on social networks.
TikTok, a specialist in the video format, has recently developed the photo format with carousels, allowing users to ...
Influencer campaigns: an effective lever for achieving your marketing objectives?
Discover how influencer campaigns can boost your marketing strategy by capitalizing on the credibility of influencers.
In the current digital marketingauthenticity and personalization are paramount for brands seeking to establish a connection ...
Influencer marketing: what are the current trends?
Discover the current trends in influencer marketing: the importance of micro-influencerssocial networking, TikTok, authenticity and more.
Your brand strategy can't ignore the crucial importance of influencer marketing. This approach, based on the use of influencers ...
How do influencers boost brand visibility?
Discover how influencers boost brand visibility by leveraging their audience for authentic and effective communication.
With advertising saturation at an all-time high, it's crucial for brands to stand out from the crowd. It's in ...
Are influencers really changing the way we consume?
Discover how influencers are redefining our consumer habits in the digital age. In-depth analysis of their real impact on trends and purchasing decisions.
The figure of the influencer has emerged as a vector of trends and behaviors of ...
TikTok adds Cutout, the revolutionary feature for video backgrounds
Discover "Cutout", TikTok's new feature for customizing the background of your videos and boosting your creativity!
We'd like to introduce you to a significant advance on TikTok: the addition of "Cutout", a revolutionary feature that promises ...
Discover 5 reasons to use a micro-influencer
Influencer marketing plays a key role in shaping buying behavior. Today, choosing a micro-influencer to promote your brand can be a profitable and effective strategy.
Lend us your attention for a few moments as we explore the ...
BeReal and its new features unveiled
Discover the new features of BeReal, the authentic sharing app without filters. More privacy and personalization options!
The application that has captured attention with its authentic, spontaneous concept now offers you new options to enrich your ...
How do you assess an influencer's authenticity?
Find out how to assess an influencer's authenticity, from content analysis to community, collaborations and behavior, we explain how to distinguish the authentic from the imposters.
In the ever-changing world of consumer marketing, ...
Influencer marketing for B2B companies
Discover how B2B influencer marketing can boost your business. From effective strategies to challenges, learn how to optimize influencer marketing for B2B companies.
Influencer marketing has become an indispensable tool in the business world, and the industry is ...
Influencer marketing levers
Discover the levers of influencer marketing and how they can help your business thrive in the digital world. Tips, strategies and the future of influencer marketing.
In today's digital age, where social networks and influencers dominate the landscape ...
Top influencers LinkedIn: the B2B social networking platform
LinkedIn is the essential platform for the B2B market. Discover the best French LinkedIn influencers and how to collaborate with them thanks to ValueYourNetwork.
LinkedIn has become an essential social networking platform for the B2B market. It is interesting to note ...
How to identify nano and micro-influencers and manage their campaigns
Find out how to identify nano and micro-influencers and the importance of managing your influencer marketing campaign to boost your results.
Identifying and effectively managing nano and micro-influencers has become an essential part of online marketing strategies. We ...
Influencer marketing at Christmas time
Find out how to maximize consumer engagement and revenue this Christmas with influencer marketing. Learn strategies, trends and more.
It's a time of year when marketing strategies take on a new twist, harnessing the magic ...
Mega, macro, micro, nano influencers: what are they?
Discover the different types of influencers: Mega, Macro, Micro and Nano, their characteristics, advantages and disadvantages for your digital marketing strategy.
In the world of digital marketing, the figure of the influencer has taken on a predominant role, becoming ...
Micro-influencers: the new stars of influencer marketing
Discover the micro-influencersthe new stars of influencer marketing. We reveal their impact and benefits for influencer campaigns.
In this prolific digital age, it's undeniable that the realm of influencer marketing has found a new constellation of ...
Nano-influencers: everything you need to know about this influencer marketing strategy
Discover the world of nano-influencers and how they can boost your influencer marketing strategy. Learn how to harness their underestimated potential for authentic engagement.
As nano-influencers are increasingly seen as a valuable strategic resource, you're going to ...
Influencer marketing for Black Friday
Discover how influencer marketing can amplify your impact for Black Friday. Learn effective tactics and strategies to boost your sales during this crucial period.
We explain how to use influencer marketing effectively to amplify your impact ...
10 reasons to use influencer marketing for your communications
10 convincing reasons to join influencer marketing in your communications strategy. One of these powerful tools is influencer marketing, which has proven its effectiveness in engaging audiences, improving brand image and increasing awareness.
The power ...
Influencer marketing: Branding or performance?
Decipher influencer marketing from a branding and performance perspective. Dive into the analysis of strategies, examples and tips for optimizing your campaigns.
In the complex field of marketing, a persistent question concerns the relative effectiveness of branding versus ...
The Influence Marketing Guide
Let's go back to the basics influencer marketing with this comprehensive guide to influencer marketing. Learn how to identify and solicit the right influencers, create effective strategies and measure their results.
This methodically designed article offers valuable insights into the ...
Influencer marketing trends: how it's transforming brand promotion
Influencer marketing has become a key element of brand promotion strategies in the age of social networks.
Influencers, with their loyal and committed audience, enable companies to reach new consumers and reinforce their image. ...
How do you launch a successful TikTok influencer campaign?
This article will guide you step by step through the entire process of launching a successful TikTok influencer campaign.
We know how to find the right influencers for your campaign, how to target your audience, how to brief TikTok influencers about ...
How can you use micro-influencers for your campaigns?
In a world where consumers are increasingly skeptical of traditional advertising messages, the micro-influencers can play a key role in promoting your brand.
Micro-influencers are online personalities who have a particular ...
10 Tips for becoming an influencer
Becoming an influencer is one of the most coveted career goals of today's generation.
Becoming an influencer sounds like a promise of success, freedom and creativity. But what does it really mean to become an influencer? ...