...Ray-Bans Meta are revolutionizing the connected eyewear experience with advanced AI features: real-time translation, built-in memory and voice assistant. Find out why they're indispensable!
Marketing
Discover our articles on influencer marketing and how to develop your influence.
You can't imagine how TikTok is changing the way people discover products!
TikTok is transforming product discovery and redefining e-commerce. Discover how the platform is boosting sales and revolutionizing shopping habits!
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Is video the future of podcasting? The rise of an essential hybrid format
Is video the future of podcasting? Find out how YouTube and Spotify are transforming this audio format into an immersive, interactive experience.
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YouTube crushes Spotify to become the #1 podcast platform: a revolution underway
...YouTube is establishing itself as the number 1 platform for podcasts with a billion monthly listeners, far surpassing Spotify. Find out why YouTube is dominating the market and how it is revolutionizing the podcast world with its hybrid video/audio format and its ultra-powerful algorithm !
Why these new LinkedIn features will revolutionize your B2B marketing?
Find out how the new features LinkedInAPI Conversions and Revenue Attribution Report, optimize the ROI of B2B campaigns.
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Discover native advertising: the powerful tool for invisible but formidable advertising
...Native advertising is an advertising strategy that integrates seamlessly with the content viewed by a user. Unlike traditional banners or intrusive videos, this format blends naturally into its digital environment, whether on social networks,
Doctors on social networks: between information and influence
...Doctors are taking to Instagram and TikTok to provide information, but where do you draw the line between medical popularization and advertising? Find out what's at stake and what could go wrong with this new trend.
This Trick Will Change The Way You Negotiate With An Influencer
Calculating the fair price of an influencer has become a challenge for brands wishing to optimize their budget. Discover in this article the method and essential tips for successful influencer partnerships.
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You have no idea how much sponsored links can boost your credibility!
...In the digital marketing, finding the perfect balance between sponsored links and authenticity has become a major challenge. If you are looking to build your brand credibility while maximizing your visibility, understanding how to intelligently use posts
Discover the most influential luxury ready-to-wear brands
...Luxury ready-to-wear brands are now at the heart of digital strategies, and the influence of social networks is stronger than ever.! Dior, Chanel, Louis Vuitton… What are the names most mentioned by influencers? Dive into
Discover YouTube influencer rates and learn how to negotiate effectively
...One of the most common questions brands ask is: “How much should we pay a YouTube influencer?” There are many variables that influence prices, and it can be difficult to understand them.
We reveal how collaborating with a TikTok influencer can propel your brand to the top!
...Collaborate with a TikTok influencer can propel your brand to massive visibility and record engagement. Discover the essential strategies for choosing the right influencer, creating viral content, and maximizing the impact of your campaign on TikTok!
The secret of successful brands? They follow these 7 influencer marketing metrics!
...Successful brands follow these 7 metrics by influence marketing to maximize their ROI. Find out how to analyze and optimize your campaigns effectively!
For Valentine's Day 2025, discover 10 influencer collaborations that will surprise you
...For Valentine's Day 2025, discover 10 original collaborations with influencers! Jewelry, fashion, lingerie, food... These campaigns will surprise and inspire you. 💕
LinkedIn: the new catwalk for luxury fashion shows
...Luxury fashion shows on LinkedIn: discover why prestige brands are investing in the social network to maximize the visibility of their collections and reach an influential audience.
Silent Jill becomes Tezenis' must-have ambassador: a collaboration that causes a sensation
...Silent Jill becomes a Tezenis ambassador in 2025! Find out how the star influencer joins forces with the Italian brand for an unprecedented fashion collaboration. Exclusive collections, photo shoots and digital visibility: find out all about this trendy partnership!
Find out why influencer marketing is more powerful than celebrity marketing
...Influencer Marketing or Celebrity Marketing? Learn the Differences and Choose the Best Strategy for Your Brand.
5-Step Plan to Launch and Sell Your Product with Influencer Marketing
...Learn how to partner with influencers to launch your product and drive sales, without upfront payment or tedious manual work.
Top 10 German Influencers in 2025
...Discover the top 10 German influencers in 2025 who dominate social networks and inspire millions of people around the world: The web stars to follow absolutely!
Reech annual study on influencer marketing in 2025
Dive into the heart of Reech's annual study on the influencer marketing in 2025 and discover how social networks have surpassed television to become the preferred media of the French.
Learn how YouTube is establishing itself as the new audiovisual reference...
Meta Launches Advertising on Threads: A Revolution or an Intrusion?
Meta introduces ads on Threads to strengthen ties between users and businesses, by testing ads in the United States and Japan.
Since its launch in 2023, Threads, Meta's microblogging platform, had yet to monetize its …
Discover the worst mistakes to avoid when collaborating with an influencer
Avoid common mistakes in influence marketing ! Find out why it’s crucial to allow time for campaigns, personalize your approaches, and not overload influencers with collaborations.
Collaborations between brands and influencers are not…
Boost Your Sales With These Strategies for Your Valentine's Day Influencer Campaigns
...Discover effective strategies for your influence campaigns Valentine's Day and boost your sales through targeted collaborations and engaging content.
Super Bowl 2025: the final live at the Grand Rex, an event not to be missed!
...Super Bowl 2025: experience the final live at the Grand Rex in Paris! Kendrick Lamar show, crazy atmosphere and broadcast on a giant screen, don't miss this unique event in France!
Meta doubles down on AI tools to improve ad performance
...Meta doubles down on AI tools to improve ad performance. Learn how automation and artificial intelligence are transforming digital advertising on the platform.
Discover how to sell on social networks and boost your e-commerce!
...How to sell on social networks? Discover social selling strategies for boost your sales on Facebook, Instagram, TikTok and Pinterest!
Meta introduces ads on Threads: a threat to TikTok and X?
...Advertising on Threads Discover how Meta is revolutionizing its latest social network to compete with X and TikTok. A strategy that could change everything.
Why is influencer marketing in Europe undergoing a revolution?
Find out why influencer marketing in Europe is undergoing a revolution in 2024. Trends, budgets, challenges and opportunities in a fast-changing sector.
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This list of top influencers on LinkedIn will surprise you!
...Discover the 20 top influencers on LinkedIn in 2025, their strategy and their impact on social networks.
Find out why Donald Trump is the king of modern marketing
...Find out why Donald Trump is the king of marketing. His bold strategies, powerful slogans and use of social networks are redefining the rules of the game.
Social networks and politics: how tech giants influence your news feed
Find out how tech giants like Meta, X and TikTok influence your choices through powerful algorithms, the attention economy and their global political impact.
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Growth of influencer marketing: a must-have opportunity for brands
...Find out how the explosive growth of influencer marketing transforms brand strategies. An unmissable opportunity to explore!
Why do 67% of organizers use influencers for their events?
...Find out how influencers can turn your events into memorable successes through targeted visibility, authentic engagement and proven strategies. Follow our tips!
Artificial intelligence: the ultimate tool for replacing models and influencers in fashion
...Imagine a world where brands no longer need to hire models or pay influencers to promote their clothes. Thanks to artificial intelligence, this future is already a reality.
These 10 tips to protect your privacy on social media will amaze you
...Learn how to protect your personal data on the social networks with these 10 essential tips. Secure your privacy and avoid unpleasant surprises.
Boost your posts on LinkedIn: the option that transforms everything!
...LinkedIn is testing a new feature: Boost for personal publications. Discover how this option could revolutionize your personal branding strategy in 2025 with Linkedin
Vertical Video: The Secret Weapon to Captivate Your Mobile Audience
...Learn why vertical video is key to mobile marketing and how to optimize your content to captivate a connected audience on TikTok, Instagram, and Snapchat.
Find out how to boost your sales with authentic content!
...Find out why authentic content is the key to boost your sales and create a sincere relationship with your customers. Guide and inspiring examples to discover!
Why UGC is the Future of Marketing and How AI is Changing Everything
...Learn how AI is revolutionizing UGC management, transforming moderation and discovery challenges into strategic opportunities for brands.
Why Instagram Influencers Are Your Key to Record Sales?
...Learn how to use Instagram influencer marketing to boost your sales and reach your target audience with practical tips and effective strategies.
10 Influencer Marketing Techniques That Experts Keep to Themselves!
...Visit influencer marketing has transformed the way brands engage with their audiences. It’s no longer just about celebrities sharing products, but a real strategic lever to increase your visibility, boost your sales and build customer loyalty.
Find out why Reddit is the new benchmark for influencer marketing in 2025
...Find out how Reddit, the platform for engaged and targeted communities, is redefining influencer marketing in 2024 thanks to its authenticity and record profitability
E-commerce and Influence Marketing: Strategies to boost sales in 2025
...Find out how to integrate influencer marketing to your e-commerce strategy to boost sales and gain credibility in 2025. Is influencer marketing the key to boosting your sales in 2025?
The importance of reporting to optimize your influencer campaigns
...Optimize your influence campaigns with ValueYourNetwork! Discover the importance of reporting to maximize your results and improve your marketing strategies.
Find out why influencer marketing is a profitable investment
...Find out why influencer marketing is the future of digital campaigns: 11 times higher ROI, greater trust and concrete results.
Discover the impressive figures for influencer marketing
Influencer marketing has become an essential pillar for brands wishing to connect with their audience in an authentic and effective way. But did you know that behind this strategy are some staggering figures?
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Discover the new Snapchat ad format that revolutionizes immersive advertising
Snapchat is hitting back with the launch of its Sponsored Snap, a new new Snapchat ad format which promises to transform the experience of both users and brands.
With a fast-growing audience and bold innovations, the platform ...
Will social networks and AI really replace Google?
...The evolution of technology is revolutionizing our online habits, redefining the way we consume information. Artificial intelligence (AI) and social networks, now a must, rival traditional search engines like Google. This revolution is not limited to
Sensorial marketing: brands' secret weapon for winning over customers
...Discover how sensorial marketing is revolutionizing customer loyalty through immersive experiences that engage all five senses. An essential strategy for your brand!
Facebook in 2025: the social network not to be underestimated?
...With over 35 million daily active users in FranceFacebook in 2025 will remain an essential platform for many companies. And yet, its future is open to debate. In 2025, while new networks such as TikTok or Instagram continue