Visit influencer marketing in the family and parenting sphere has seen one of the most dramatic and most debated transformations of the decade. The momfluencer category exploded between 2018 and 2022, driven by brands’ interest in …
Expert in Social Networks and Innovative Digital Strategies
Founder of ValueYourNetwork in 2015, he capitalizes on his sharp expertise in social networks to deliver innovative analysis and content. A visionary with a passion for digital, he constantly explores the latest trends to help businesses maximize their online impact.
At the same time, he heads up DualMedia, a web and mobile agency founded in 2000, renowned for supporting both major accounts and ambitious start-ups. Thanks to its tailor-made approach and mastery of cutting-edge technologies, DualMedia has positioned itself as a key player in digital transformation.
Discover his latest articles:
Lawyers, Creators, and Legal Content on Social Media: Ethics, Regulation, and Opportunities in 2026
Influencer marketing in the legal world is probably the most constrained segment of the industry and, paradoxically, one of the most promising. Lawyers, firms, and legal advisory players operate under strict ethical rules that heavily limit what they …
Travel creators and destination marketing: how tourism rethought its collaborations in 2026
Visit influencer marketing in the travel industry is one of the few segments that has maintained sustained growth between 2020 and 2026, despite the pandemic that had paralyzed it for eighteen months. The return of international tourism, the emergence of new forms …
Personal branding and creators in employment and training: how employer brands are partnering with creators in 2026
Influencer marketing in the employment, training, and career sphere has undergone a quiet but profound transformation since 2020. The pandemic accelerated the professionalization of creators on LinkedIn, the explosion of remote work reshuffled the recruitment landscape, and the …
Wellness, beauty, and fitness: how influencer marketing is shaping health consumption in 2026
The wellness, beauty, and fitness verticals make up one of the largest spending blocs in influencer marketing global for nearly a decade. The creators of these worlds have amassed massive audiences, brands are investing significant budgets, and innovations …
Finfluencers and Financial Marketing 2026: Regulation, Credibility, and New Formats
Financial influencer marketing entered a phase of forced maturity between 2022 and 2026. The scandals involving undisclosed crypto promotions, sanctions against several influencers for unauthorized financial advice, and the tightening...
The Gaming Creator Economy in 2026: Streaming, Esports, and New Brand Partnerships
Influencer marketing in the gaming world saw a sharp shift between 2021 and 2026. The speculative bubble around esports deflated, several major organizations disappeared or consolidated, top streamers’ rates corrected, and brands …
Decor, food, and lifestyle creators: the rise of hobby communities in influencer marketing in 2026
Decor, food, and lifestyle creators have, in just a few years, become one of the most sought-after segments for brands — and paradoxically one of the hardest to activate effectively.
The landscape has evolved far beyond the classic pair "…
Influencer Marketing 2026: Key Figures, Trends, and Tools That Really Matter
The influencer marketing market surpassed $35 billion in 2024 according to the most credible estimates, and projections for 2026 are approaching $45 billion. These figures are impressive, but they mask a more complex reality: …
YouTube relaunches its private messaging service in France: what this will change for creators and brands
Youtube is relaunching its private messaging service in France, and it could well transform the way users exchange information on the platform. Between retention strategy, competition with TikTok and new opportunities for creators, this feature could...
The 12 most influential people in humor in 2026
Who's really making people laugh online today, and why are certain creators becoming cultural landmarks? This panorama highlights 12 humor influencers to follow, their success mechanisms, and the formats that dominate social networks. In a thread...
Must-read books written by influencers that you shouldn't miss in 2026
A panorama of books written by influencers who are making their mark in 2026: methods, stories, tools and strategies. Between actionable guides, creative agendas and marketing approaches, concrete points of reference for choosing a useful, credible book aligned with your objectives. The...
Meta x Ray-Ban smart glasses: technology and design at the service of success
Meta x Ray-Ban smart glasses: an alliance that leverages iconic style, hands-free audio and AI functions to transform everyday uses into shareable content. Between consumer promises and technical limitations, these frames are...
Meta is shutting down Messenger.com and redirecting users to Facebook.
Meta closes Messenger.com and makes a strategic shift: as of April 15, 2026, the stand-alone URL will no longer be used to exchange messages, and will be redirected to Facebook's integrated messaging system. This changeover is reshaping usage, from the general public to social media teams. Messenger...
Instagram and YouTube: renovation influencers reveal unique tips to transform your home
On Instagram and YouTube, renovation influencers turn worksites into concrete roadmaps: planning tips, choice of materials, mistakes to avoid and immediately applicable decorating ideas. At a time when DIY can be learned in just a few videos,...
Squeezie and Ciao Kombucha, a winning duo in mass retail
Squeezie and Ciao Kombucha illustrate the meeting of influence, better-for-you product and retail execution. From online social proof to on-shelf conversion, this launch shows how a brand driven by a creator can establish a lasting presence in...
2026 Olympics: Snoop Dogg, an off-piste star of the Winter Games
At the Milan-Cortina Winter Games, Snoop Dogg at Jo 2026 isn't just putting on a show: he's embodying a new model of useful celebrity, combining spontaneous storytelling, media coverage and social influence. A ubiquitous figure at Olympic venues, Snoop Dogg...
Social media strategies for 2026: secrets to using perennial topics and increasing your brand value
Decoding perennial content is no longer about "filling the calendar": it's about creating opportunities that strengthen the brand, activate influence, and transform attention into preference. Here's how social media strategies for 2026 can leverage perennial content...
Celebrity marketing: how to convert fame into real influence
Transforming a familiar face into a lever of influence requires more than a contract and a few posts. Between the transfer of affection, perceived credibility, and the cultural codes of the platforms, celebrity marketing now hinges on strategic precision and quality.
Social media and events: how to captivate your audience at every stage
Social networks and events: to attract, engage and convert, every publication must accompany the audience before, during and after the big day. From short videos to lives, from personalization to analytics, a sequenced strategy transforms a simple...
Teenagers' safety on Meta, TikTok and Snap: what actions can be taken to better protect them
Teen safety on Meta, TikTok and Snap: understand current risks, decipher platform responses and identify concrete actions to reduce 11-17 year-olds' exposure to dangerous content, cyberharassment and risky contacts....
GP Explorer 3: date, schedule, participants, ticketing... Everything you need to know about the next race
GP Explorer returns for its third and final adventure, The Last Race, promising an unprecedented blend of motorsport, web culture and show. Spearheaded by Squeezie since 2022, the concept has transformed creators into true competitors, bringing together a...
The role of nano and micro-influencers in entertainment
How are nano and micro-influencers revolutionizing the promotion of online entertainment platforms and creating an authentic connection with gamers? The role of nano- and micro-influencers in promoting digital entertainment platforms...
Facebook and Instagram rely on community notes: a new anti-disinformation weapon?
For several years now, Meta, the parent company of Facebook and Instagram, has been seeking to perfect its tools to counteract the disinformation on its platforms. In the face of growing criticism of the efficiency and neutrality of the fact-checkersthe company has ...
Influencers & livestreams: strategies for real-time engagement
Live streaming is revolutionizing influencer marketing by creating direct, authentic links between influencers, brands and consumers. A real driver ofcommitmentThis real-time broadcasting method has become an essential strategy for attracting and retaining ...
Using a micro-influencer: benefits and tips
In the dynamic landscape of modern marketing, micro-influencers are emerging as key players. What makes them special? A moderate audience, often between 10,000 and 100,000 followers, but an authentic, almost intimate relationship with a targeted community. For ...
Native Advertising: exploring strategies and benefits
In a digital world where Internet users are increasingly inundated with advertising messages, traditional strategies struggle to capture attention and generate real interest. Visit native advertising is an innovative response, integrating ...
10 must-have content marketing strategies for 2025
Visit content marketing has become an essential lever for brands wishing to stand out in a saturated digital world. Based on the creation and distribution of quality content, this strategy aims to attract, engage and retain ...
Buy concert tickets online with TikTok
Since its emergence, TikTok has established itself as an essential platform in the world of music. By integrating musical extracts into its videos, it has revolutionized song discovery, offering a unique springboard for thousands of artists, from the UK to the ...
LinkedIn extends its News banner test: What you need to know
LinkedIn continues to consolidate its position as the essential professional platform by extending the test of its new news banner. Since its launch in key countries such as the USA, Canada and India, this innovation is now gaining ...