Expert in Social Networks and Innovative Digital Strategies
Founder of ValueYourNetwork in 2015, he capitalizes on his sharp expertise in social networks to deliver innovative analysis and content. A visionary with a passion for digital, he constantly explores the latest trends to help businesses maximize their online impact.
At the same time, he heads up DualMedia, a web and mobile agency founded in 2000, renowned for supporting both major accounts and ambitious start-ups. Thanks to its tailor-made approach and mastery of cutting-edge technologies, DualMedia has positioned itself as a key player in digital transformation.
Discover his latest articles:
Gen Z vs Gen Alpha, ce n’est pas une querelle de labels : c’est un vrai choix média, créatif et légal. Pour toucher la Gen Z, privilégiez Instagram, TikTok, YouTube et Snapchat avec des créateurs crédibles et des preuves sociales. Pour la Gen Alpha, travaillez surtout...
Léna Situations Bercy, c’est le signal le plus clair de 2026 : une communauté YouTube peut devenir un média complet, avec billetterie, spectacle, diffusion TV, produits et narration de marque. Le 31 août 2026, Léna Mahfouf a réuni environ 20 000 personnes à l’Accor...
Lush Safer Socials montre qu'une marque peut quitter Instagram, TikTok et Facebook sans disparaître, à condition de transformer ce retrait en positionnement clair, relayé par la presse, ses clients, ses boutiques et des créateurs tiers. Le paradoxe est net : refuser...
Le DM via les commentaires Instagram arrive dans les tests publicitaires de Meta avec une option appelée Reply to Keywords. Le principe : lorsqu’un utilisateur commente une publicité Instagram avec un mot-clé choisi, un message privé peut partir automatiquement. Pour...
All creators, popular science, France, 2026 to follow are not only those with the most followers. The best combine rigor, consistency, a sense of format, and community trust. For a creator, it’s a useful editorial watchlist. For a brand, …
Optimiser LinkedIn pour l'IA consiste à rendre votre profil, vos posts et vos preuves professionnelles compréhensibles par les moteurs de recherche sémantique de LinkedIn, les recruteurs assistés par IA et les réponses génératives. En 2026, le gagnant n'est pas celui...
Adolescents’ eating behaviors are significantly influenced by TikTok, especially through short recipe videos, food challenges, “what I eat in a day” content, and body image standards reinforced by the algorithm. Nuance matters: robust studies...
The best LinkedIn tips for 2026 boil down to one simple method: share a clear point of view, start a focused discussion, respond quickly to comments, and track what drives genuine engagement. LinkedIn ranks the feed by relevance, not by order...
YouTube's personalized feeds allow certain users to create multiple recommendation streams based on a prompt and then pin them to the top of the home page. Since the experiment announced by TeamYouTube on August 24, 2026, eligible profiles...
Meta AI Core and Meta AI Premium are new AI subscription plans introduced by Meta in August 2026, offering greater capacity for image and video generation as well as complex queries. For creators and advertisers, the goal is simple: to produce more...
Instagram reach in 2026 is primarily achieved through four key strategies: testing your Reels with non-followers via Trial Reels, encouraging reposts, focusing on topics recognized by the algorithm, and posting original content. Here’s the major change: Instagram no longer...
First Draft is the new Instagram feature launched on August 25, 2026, that lets you create a rough cut of a Reel from multiple clips. The tool automatically trims silences, removes downtime, and assembles a rough cut in less than 10 seconds, according to...
Prediction markets on Snapchat are of interest to betting brands because the audience there discusses sports, close friends, and creators all in one place. But the topic is regulated. In 2026, Snap will allow certain gambling ads depending on the country, with...
Children’s mental health is exposed on TikTok to a specific risk: the algorithm can trap some minors in loops of depressing, anxiety-inducing, or self-harm-related content. The problem is not just “screen time.” It’s the...
Turning long-form video into short-form content means extracting 10 standalone moments, each centered on one idea, then adapting them to the conventions of TikTok, Reels, Shorts, and LinkedIn without copy-pasting the same edit everywhere. The most reliable method: identify the peaks...
To protect content from AI influencer cloning, you need to act before the copy happens: lock down your originals, prove the prior existence of your creations, limit exploitable sources, and prepare a takedown procedure. The risk is no longer limited to stars. A...
Influencer content usage rights rates are always set by separating creation, organic posting, and ad reuse. A brand that turns your Reel, TikTok, Short, or UGC into an ad is buying media value, not just a...
To disclose AI-generated content, use the native label when it exists: on TikTok, turn on "AI-generated content" before publishing; on YouTube, check "AI use" in YouTube Studio; on Instagram, Meta mainly relies on C2PA/IPTC signals and...
The TikTok Shop France creators to follow aren’t necessarily the biggest TikTok accounts: they’re mainly the ones who test a lot of products, master affiliate marketing, and know how to turn a short video into buying intent. Since the French launch of the...
The French B2B LinkedIn creators to follow in 2026 are not just the ones with the most followers. The profiles that move brands combine visible expertise, consistent publishing, and meaningful interactions. In 2026, LinkedIn confirms the shift: the...
Influencer marketing no longer needs to prove that it attracts budgets: the real issue is measurement. In 2025, the global market is estimated at around $32.6 billion according to Statista and CreatorIQ, but advertisers want to know what sells, what...
LinkedIn Thought Leader Ads created allow a brand to sponsor the original LinkedIn post of an expert, a customer, an employee, or a B2B creator, with their explicit consent. This lever is powerful if you keep the creator’s voice intact: no...
A successful local micro-influencer campaign this summer comes together over four weeks: choose credible profiles in the area, set clear content guidelines, publish in sequence, then measure sales, visits, and promo codes. The right approach is not to look for the biggest...
Performance-based influencer compensation is only effective if it combines reliable tracking, a fixed fee, and clear rules. Paying only per click exposes the creator to unfair risk. Paying only per sale favors the advertiser, but undervalues...
Generative artificial intelligence is already redefining media because it is shifting access to information toward ChatGPT, AI Overviews, AI Mode, and media chatbots. For creators, community managers, and advertisers, the challenge is clear: your content must...
YouTube Shorts interactive stickers are used to turn a passive view into an engagement signal: a vote, a written response, a quiz, or a response Short. Used well, they do not guarantee subscriptions, but they create a clear reason to come back to your channel....
YouTube Creator Shows are YouTube's answer to premium television: creator-led programs sold to advertisers as editorial appointments, with seasons, episodes, and exclusives. For brands, the signal is clear: the...
The YouTube Shopping Shorts bonus allows certain invited creators to earn $200 per eligible Short if a brand boosts it between June 15 and July 15, 2026. It’s a short-term, tightly defined opportunity that mainly rewards shopping content...
The influencer profession was born when YouTube began paying creators in 2007, then when Instagram turned social visibility into a commercial tool as early as 2016. One created media revenue, the other industrialized collaboration with brands. Since then, being...
To automatically post WordPress content to X in 2026, the most reliable solution is either a plugin compatible with the v2 API and pay-per-use access, or Buffer, Zapier, or IFTTT Pro via RSS. The old free automations have lost their convenience. The best...