Expert in Social Networks and Innovative Digital Strategies
Founder of ValueYourNetwork in 2015, he capitalizes on his sharp expertise in social networks to deliver innovative analysis and content. A visionary with a passion for digital, he constantly explores the latest trends to help businesses maximize their online impact.
At the same time, he heads up DualMedia, a web and mobile agency founded in 2000, renowned for supporting both major accounts and ambitious start-ups. Thanks to its tailor-made approach and mastery of cutting-edge technologies, DualMedia has positioned itself as a key player in digital transformation.
Discover his latest articles:
L’influence collectivités territoriales devient un levier structuré pour promouvoir le tourisme, la culture, le patrimoine, l’économie locale et les événements publics. En 2026, le marché de la Région Sud prévoit jusqu’à 500 000 euros HT par an en bons de commande,...
La mention collaboration influenceur doit apparaître dès qu’un contenu promeut une marque contre un paiement, une commission d’affiliation ou un avantage en nature. En 2026, utilisez une formule explicite comme « Publicité » ou « Collaboration commerciale »,...
Responsible influencer marketing in 2026 requires immediately identifying any commercial communication with “Advertisement” or “Commercial collaboration,” in a clear and visible manner throughout the promotion. An invitation, a gifted product, an affiliate link, or a code...
TikTok reach in 2026 is declining mainly because the supply of content is growing faster than the available distribution. According to the Metricool study published in 2026, average video views fell by 31.30 % and reach by 28.73 % between January–February 2025 and...
YouTube Shopping 2026 is accelerating sharply: YouTube reports a 13-fold increase in gross merchandise volume over two years and more than 1.3 million affiliate creators in September 2026. However, these figures do not mean thirteen times as many individual sales, nor a...
AI cryptocurrency influencers turn a viral audience into a speculative asset when an operator pairs an artificial persona with a memecoin. The Truth Terminal and GOAT case illustrates the risk: the token surpassed $1 billion in market capitalization...
The YouTube Shorts algorithm is giving greater visibility to original content as of October 1, 2026. Channels that primarily aggregate or repost other creators’ videos without significant modification now risk reduced distribution...
Influencer co-creation transforms a one-off campaign into a product designed with a creator and then marketed to an identifiable community. In 2026, Celio Women is taking this approach further with “The Essentials Through the Eyes of…”: each month, a female creator...
An international influencer campaign is not about translating a global brief. It requires casting, platforms, content, contracts, and metrics tailored to each country. For a France–United States activation, the brand foundation can remain...
As of 2026, X’s algorithm is powered by Phoenix, a model that ranks each post according to each user’s likely actions, rather than by a raw total of likes. Link shares, replies, and private messages carry more weight than...
An influencer ambassador program is a good fit in 2027 for a brand seeking an ongoing presence, while a one-shot collaboration is useful for testing a creator, supporting a launch, or covering an event. The right approach is to fund multiple...
There are nearly 900 influencers in the Région Sud in 2026, with a combined following of almost 100 million, according to the Favikon and UMICC mapping published in October 2026. For brands, however, the challenge is not to activate the largest audiences: they need to identify the...
An effective Instagram audit to prepare for 2027 checks six indicators before any strategic overhaul: reach, meaningful engagement, intent signals, performance by format, active audience, and conversions. This method prevents confusing view volume with results...
An influencer CRM becomes useful as soon as multiple people are managing recurring collaborations, payments, contracts, or campaigns across different markets. Unlike a creator database, it centralizes communications, rates, documents, and...
Brands are spending increasingly more on influencer marketing, but measuring returns remains fragmented. In France, investments reached €587 million in 2025, 13.1 % higher than in 2024, according to ARPP and France Pub. To prove effectiveness...
The Kids Act is a European proposal published on September 17, 2026, to regulate minors’ access to social media, video platforms, certain games, and conversational agents. The text would prohibit social media accounts for children under 13 and impose...
Wero e-commerce payments are entering French checkouts in 2026: Orange/Sosh has launched bill payments, while Decathlon, Air France, and Fnac Darty are preparing for their rollout. This European solution enables an instant account-to-account transfer...
AI slop on LinkedIn can now come at a steep visibility cost: in August 2026, LinkedIn observed approximately 40 % fewer views for content classified as such by its systems. This decline does not automatically affect every flagged post. Since...
Google Shopping has almost entirely removed free product listings and “Popular products” carousels from Google Search in the European Economic Area as of September 17 and 18, 2026. Google links this removal to the requirements of the Digital Markets Act. For...
The future of influencer marketing rests on three measurable changes in 2026: rising budgets, AI-assisted selection, and campaigns judged by their business impact. Raw audience size is no longer enough. Brands want...
YouTube co-viewing estimates how many people watch a video together on the same TV, rather than limiting the analysis to the connected device. Available in YouTube Analytics in 2026, the “Views (Co-viewed)” report helps creators and...
The camera-free smart glasses Meta is reportedly preparing would prioritize audio, calls, and Meta AI, without photography, video, or visual analysis. Revealed on September 16, 2026, by The Information based on anonymous sources, the project called “Luna” has not...
Creators at the center of the highest-performing Instagram collaborations publish the content themselves, then invite the brand as a co-author. According to the Emplifi analysis published on September 15, 2026, this setup generates more organic engagement than...
Muse for agentic commerce is Meta's first personal agent capable of searching for a product, browsing websites, filling out forms, negotiating, and preparing a purchase. Launched on September 8, 2026 in the United States, Muse requires the user's approval...
TikTok turns 10 in September 2026 if we take as its starting point the launch of Douyin by ByteDance in China, in September 2016. The international TikTok service did not arrive until September 2017. In a decade, the app absorbed Musical.ly, surpassed one billion...
Viral marketing is not about artificially manufacturing buzz. The strongest campaigns identify a behavior that is already alive, give it a simple framework to replicate, then amplify the creators without stifling their spontaneity. Oreo, Ocean Spray,...
Sponsored Snaps can now deliver dynamic ads generated from a product catalog directly in the Snapchat Chat feed. Launched globally on September 10, 2026, this update combines catalog, conversion signals, and...
The top-performing Instagram collabs in 2026 now start from the creator’s account, with the creator publishing the content and then inviting the brand as a co-author. Across 520 198 posts analyzed by Emplifi in the first half of 2026, this setup outperformed traditional posts...
Facebook’s Christmas shopping guide is worth the click, but not for learning how to buy a gift. Meta mainly delivers a commercial method for brands: use Reels to create desire, creators to reassure, and Advantage+ tools to...
To measure influencer marketing in 2026, reach and engagement are no longer enough. A campaign must connect eight levels: followers, reach, engagement, attention, traffic, conversion, margin, and customer value. Each indicator answers a different question. One...