Spotify launches video monetization for French creators: find out how to take advantage of this opportunity to turn your podcasts into a sustainable income.
Spotify launches video monetization, a game-changer for podcasters and other users content creatorsA highly anticipated announcement has just been made: starting April 29, 2025, French creators will finally be able to generate revenue from their video podcasts broadcast on Spotify. The Swedish platform is opening its "Spotify Partner Program" to France, as well as Belgium, Luxembourg, the Netherlands, Ireland, New Zealand, Germany, Austria, and Switzerland. This international expansion marks a major turning point in the podcast ecosystem.
Until now, French podcasters could publish content on Spotify, but without directly benefiting from automatic compensation linked to engagement or audience. Now, with this program, Spotify is launching video monetization to offer creators new revenue opportunities. The goal? To attract more talent to the platform and seriously compete with YouTube on its own turf.
How does the Spotify Partner Program work?
Spotify launches video monetization with a model that combines dynamic ads for Free and commitment Premium for paying subscribers. In concrete terms, creators are compensated in two ways:
- In-app ads for Spotify Free users
- Interactions with Premium subscribers, who access smoother and better quality content
This hybrid model allows Spotify to meet user expectations while creating a sustainable revenue stream for podcasters. And the numbers speak for themselves: in the US, the Spotify Partner Program increased revenue to creators by $300,000 between January 2024 and January 2025. Several hundred podcasters are now earning more than $10,000 per month, and some have surpassed six figures in their first month.
Why is Spotify launching video monetization now?
The rise of video podcasts is pushing Spotify to act. Audio alone is no longer enough to satisfy modern audiences. Creators, meanwhile, are looking for more comprehensive ways to engage their audiences and monetize their content. Spotify is launching video monetization to meet this dual requirement: offering a richer format and enabling direct remuneration.
According to Spotify, the number of creators regularly publishing video podcasts has increased by 50% in one year. Additionally, over 250 million users have already watched a video podcast on the platform, and nearly two-thirds of listeners say they prefer this format. Engagement is higher, listen time is longer, and there are more opportunities for product placement.
A new era for French podcasters
Spotify is launching video monetization, and it's a real boon for independent creators. No longer do they need to rely solely on sponsors or affiliate campaigns: revenue can be generated directly from Spotify. This also allows creators to gain greater visibility outside of traditional channels.
For Premium subscribers, the experience is improved. Fewer intrusive ads, smoother access to shows, optimized navigation... Everything is designed to enhance the quality of listening and video. Spotify clearly wants to establish itself as the go-to medium for multimedia podcasts.
What future for video content on Spotify?
Spotify is launching video monetization with the ambition of becoming the global leader in enriched podcasts. By giving creators the means to earn a living from their content, the platform is positioning itself as a solid alternative to YouTube. The model is still being optimized, but initial feedback is very encouraging.
Advertisers are also finding what they're looking for: targeted audiences, high engagement rates, and immersive formats. Campaigns can be much more effective on Spotify than on more saturated media. And this could reshape the entire audio-video advertising landscape.
Our opinion
Spotify's launch of video monetization is excellent news for the creative ecosystem in France. It paves the way for a new generation of podcasters, who will now be able to make a living from their passion while maintaining their independence. Video podcasts, long considered a niche format, are fast becoming a pillar of the content industry.
However, platforms must ensure revenue transparency, data protection, and fair visibility among creators. If these conditions are met, Spotify could well turn the tables and establish itself as the new global benchmark for video podcasts.
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