Influencer news

Discover how TikTok innovates with "streaks", redefining social interaction. Explore the challenges of engagement and authenticity on this platform!

Find out how Generation Z uses social networks in France, and compare their behavior with that of other generations.

Discover Facebook's predictions and possible evolutions in 2024. Get ready for technological changes and new influencer marketing strategies.

Find out how to exploit BeReal for brands: a comprehensive guide to authentic marketing and audience connection. Innovations and strategies revealed.

BeReal stands out for its unique approach focused on authenticity and real-life moments, far ...

Discover how balancing quality and quantity determines the success of your strategy influencer marketing. Insights to optimize your approach.

As influencer marketing continues to gain ground, you're constantly faced with a crucial dilemma: whether ...

Discover how 21 Buttons has become the must-have app for fashion and beauty influencers, revolutionizing online shopping.

In fashion and beauty, one app is emerging as the preferred platform for influencers: 21 Buttons. This app has captivated ...

Discover how Influence Marketing can propel your brand internationally, overcome cultural barriers and maximize reach.

Today, using the power of Influence Marketing to expand your brand internationally is an essential strategy. This approach makes it possible to reach ...

Discover influencers like Léna Situations and Squeezie at the Cannes Film Festival 2024. The prestige of cinema meets the power of social networks! #Cannes2024

On the eve of the 77th Cannes Film Festival, anticipation reaches a fever pitch with the announcement ...

Discover the impact of influencer marketing in sport, its strategies, successes and challenges through a comprehensive analysis of trends and opportunities.

Influence marketing is redefining communication and promotion strategies in the sports sector, in the face of ...

Find out how social networking addiction takes hold of our attention and impacts our daily lives, mental health and well-being.

Today, technology plays a predominant role in our daily lives, and addiction to social networks has become an alarming phenomenon. The ...

Discover the key distinctions between bloggers and influencers: platforms, goals, interactions, and more, to understand their crucial role in the digital marketing.

Discover the fundamental distinctions that separate the blogger from the influencer. Both roles have an impact on the ...

Find out how Threadsdeveloped by Meta, is redefining the social networking landscape by surpassing X in the U.S., promising major changes in the sector.

The emergence of Threads as the new titan of the social networks in the United Statesexceeding X (formerly ...

Discover how Instagram's algorithm is evolving to favor creators. Key changes and strategies for adapting and shining on the platform.

A major evolution is coming to Instagram, a change that could transform the way content is shared and discovered ...

Discover how authenticity transforms influencer marketing, building trust and loyalty between brands and consumers for successful campaigns.

Authenticity stands out as the revolutionary spearhead of influencer marketing, your ability to discern authenticity in influence campaigns...

Discover the world of Carla Ginola, an influencer who advocates authentic elegance in the fashion world, an inspiration for those who seek to be real.

In the French influencer landscape, each personality shines with her own unique style and ...

Find out how content creators mark a historic development by carrying the Olympic flame for Paris 2024, symbolizing the union of generations in the digital age.

This year, ahead of the long-awaited opening of the Paris 2024 Olympic Games, ...

Discover Léna Situations' unique lifestyle and how her authenticity and vision of fashion inspire and positively influence the digital world.

Personalities like Léa Elui and Marie Lopez, Nabilla Vergara, Léna Situations, Juju Fitcats and Booshra.Mamad se ...

Discover how Instagram is revolutionizing the Reels experience with its innovative 'Clear Mode', offering distraction-free immersion.

Today it's essential for platforms like Instagram to stay at the forefront of innovation to keep their users engaged. At this ...

Discover the new Responsible Influence certificate launched by the Netherlands to promote a influencer marketing ethical. With the support of major brands and already 340 certified designers.

In an ongoing effort to promote more ethical and responsible influencer marketing, ...

Find out why regulating influencer marketing is crucial to avoid dominance on the Internet, and how to ensure transparency and ethics.

In a context where influencer marketing is growing exponentially, a crucial question arises as to the ...

Discover how to launch a brand ambassador program in 5 steps to transform your marketing strategy and increase your visibility.

In an increasingly saturated business environment, establishing a distinctive brand presence is crucial. An ambassador program ...

Find out how micro-influencers are transforming niche marketing thanks to their authenticity and commitment. A strategic asset for brands.

In these days of unprecedented advertising saturation, your brand is constantly looking for innovative ways to ...

Find out how brands use celebrities to influence your purchases, through strategies and impacts on consumer behavior.

In a world where image and brand awareness play a major role in consumer decisions, brands ...

Discover the impact of influencers versus traditional media in today's media landscape, and how they are redefining influence on public opinion.

Discover an in-depth analysis of the changing dynamics between influencers and traditional media in mastering the landscape ...

Discover how to expand your audience by collaborating with social networking stars. This guide shows you best strategies for successful partnerships.

With content reigning supreme on digital platforms, it's crucial that you, as the ...

Discover how influencers shape our buying decisions in the digital age and the importance of critical thinking. An in-depth look at their impact.

With social networks reigning supreme over our daily lives, the question of influencers' impact on ...

Discover the strategies for becoming a influencer marketing. Embrace emerging trends to increase your audience and impact.

These days, standing out as an influencer marketing star requires more than just an online presence, we ...

Discover how influencers are revolutionizing brand visibility with their innovative influencer marketing strategies.

The way brands reach their target audiences has been radically transformed by the advent of influencers. In this article, you'll discover the impact ...

Find out how to ensure ethics and transparency in influencer marketing to build trust between brands, influencers and audiences. As influencer marketing continues to gain ground, it's becoming essential for you, as industry professionals, to...

Find out how to boost your sales by working with influencers. Strategies, influencer selection, measures of success: everything you need to succeed.

It's essential for your company to stay on top of the most effective marketing strategies in order to maximize ...

Discover how to co-create content with influencers to grow your audience and strengthen your brand online. Key techniques and strategies.

In a world where the media landscape is constantly evolving, co-creating content with influencers ...

Find out how influencers are taking the entrepreneurial plunge by creating their own brands. Examples with Léna Mahfouf, Squeezie, Amixem, Jeanne Damas, Nabilla, Anne-Laure Mais, Noholita, Gaëlle Garcia Diaz and LeBouseuh.

In the dynamic landscape of social media, many influencers ...

Elon Musk recently launched a new artificial intelligence called "Grok". Grok is presented as an alternative to ChatGPT, a popular model of generative artificial intelligence.

This AI, developed by its start-up xAI, was announced shortly ...

Artificial intelligence (AI) is having a huge impact on influencer marketing and virtual influencers. Able to process large amounts of data, AI helps marketers optimize influencer marketing campaigns.

The fields in which AI ...

Discover how artificial intelligence is transforming content creation. Learn how AI increases productivity, enables greater personalization and explores its ethical implications.

Artificial Intelligence (AI) has radically transformed many sectors, including the creation of ...

Our startup ValueYourNetwork is revolutionizing the world of influencer marketing. Our digital communication service enables brands to have their content and services relayed by "everyday" influencers (a few thousand fans/followers...

Top 10 social networking trends in France! For many French people, these actions have become part of their daily lives. From cooking to sports, from influencers to companies.... Zoom in on the top 10 social networking trends worldwide...

Running an effective influencer marketing campaign requires the right planning and strategic execution.

Visit influencer marketing continues to evolve, offering brands unprecedented opportunities to engage their audiences. 2023 is no exception, with the emergence of new trends and ...