2024 was a pivotal year for social network X (formerly Twitter), where sport, politics and entertainment intersected to reflect the major concerns of French society.
Thanks to data collected by Visibrain, a social media monitoring tool, let's discover the most debated topics on the platform.
Sport at the top of the conversation
Paris 2024: an Olympic success
With 4.9 million tweets, the Paris 2024 Olympic Games are positioned as the most discussed topic of the year. The opening ceremony, widely praised for its creativity and inclusiveness, has generated on its own 10 % of published messagesThis enthusiasm demonstrates the universal reach of this event, well beyond French borders, and its key role in the cultural influence of the country.
Star Academy makes its triumphant return
After two years of absence of entertainment shows in the X ratings, the Star Academy returns in force with 3.3 million tweetsEach bonus becomes an event in its own right, where Internet users gather to comment on performances and anecdotes in real time.
Political and social debates
#Macron: a declining omnipresence
Although still at the forefront of political discussions with 3.9 million tweets, the hashtag #Macron is experiencing a drop of 27 % compared to 2023The most significant episode remains his visit to the Agricultural Show, amplified by the movement of 1TP6Collegefarmers, which generated 120,000 messages in just 24 hours.
The New Popular Front: a fleeting craze
With 2.4 million mentions, the surprise creation of New Popular Front (NFP) animated discussions during the legislative elections. However, interest quickly faded after the elections, highlighting the volatility of online debates.
International concerns
#Gaza: at the heart of global tensions
The hashtag #Gaza recorded an increase of 15 % compared to 2023reaching 4 million tweetsThe major events of the first six months of the year concentrate nearly 68 % messages, illustrating the importance of international crises in French conversations.
# Israel: a recurring news story
With 2.3 million tweets, tensions in the Middle East continue to capture attention. Iran's attack on Israel in April remains the high point with 50,000 messages in one day, reflecting the impact of geopolitical crises on social networks.
Citizen movements
Angry Farmers: The Voice of the Countryside
The 1TP6Collegefarmerswith 2.5 million tweets, highlights the ability of social networks to amplify local demands. While this volume has been partly inflated by astroturfing campaigns, it nonetheless reveals the fractures between rural and urban areas.
The weight of legislative elections and political parties
LFI and RN, between continuity and breakthrough
Political parties continue to polarize debates on X. #LFI progresses with 2.1 million tweetsan increase of 50 % compared to 2023. On the other hand, the #RN entered the top 10 with 2 million mentions, mainly around the legislative elections, which themselves generated 2.2 million messages under the hashtag #Legislatives2024.
A year rich in diverse discussions
2024 will have been marked by an unprecedented diversity in the topics discussed on X. From sports to international crises, including entertainment and politics, the most popular hashtags reveal a society in search of engagement and dialogue.
Up to you : Which hashtags marked your year? React and share your opinion on the trends that animated social networks in 2024.
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