Find out how the new features LinkedInAPI Conversions and Revenue Attribution Report, optimize the ROI of B2B campaigns.
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B2B
Discover here our B2B articles for your B2B influencer marketing campaigns and to develop your influence.
Discover native advertising: the powerful tool for invisible but formidable advertising
...Native advertising is an advertising strategy that integrates seamlessly with the content viewed by a user. Unlike traditional banners or intrusive videos, this format blends naturally into its digital environment, whether on social networks,
This Trick Will Change The Way You Negotiate With An Influencer
Calculating the fair price of an influencer has become a challenge for brands wishing to optimize their budget. Discover in this article the method and essential tips for successful influencer partnerships.
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Be the best on LinkedIn: Strategies, influence and explosive growth
...LinkedIn is the essential tool for boosting your career and business in 2024. Find out how to optimize your profile, generate leads, automate prospecting and leverage influence marketing with ValueYourNetworkexpert in high-performance campaigns!
Discover the most influential luxury ready-to-wear brands
...Luxury ready-to-wear brands are now at the heart of digital strategies, and the influence of social networks is stronger than ever.! Dior, Chanel, Louis Vuitton… What are the names most mentioned by influencers? Dive into
We reveal how collaborating with a TikTok influencer can propel your brand to the top!
...Collaborate with a TikTok influencer can propel your brand to massive visibility and record engagement. Discover the essential strategies for choosing the right influencer, creating viral content, and maximizing the impact of your campaign on TikTok!
The secret of successful brands? They follow these 7 influencer marketing metrics!
...Successful brands follow these 7 metrics by influence marketing to maximize their ROI. Find out how to analyze and optimize your campaigns effectively!
LinkedIn: the new catwalk for luxury fashion shows
...Luxury fashion shows on LinkedIn: discover why prestige brands are investing in the social network to maximize the visibility of their collections and reach an influential audience.
Find out why influencer marketing is more powerful than celebrity marketing
...Influencer Marketing or Celebrity Marketing? Learn the Differences and Choose the Best Strategy for Your Brand.
5-Step Plan to Launch and Sell Your Product with Influencer Marketing
...Learn how to partner with influencers to launch your product and drive sales, without upfront payment or tedious manual work.
Reech annual study on influencer marketing in 2025
Dive into the heart of Reech's annual study on the influencer marketing in 2025 and discover how social networks have surpassed television to become the preferred media of the French.
Learn how YouTube is establishing itself as the new audiovisual reference...
Meta Launches Advertising on Threads: A Revolution or an Intrusion?
Meta introduces ads on Threads to strengthen ties between users and businesses, by testing ads in the United States and Japan.
Since its launch in 2023, Threads, Meta's microblogging platform, had yet to monetize its …
Discover the worst mistakes to avoid when collaborating with an influencer
Avoid common mistakes in influence marketing ! Find out why it’s crucial to allow time for campaigns, personalize your approaches, and not overload influencers with collaborations.
Collaborations between brands and influencers are not…
Super Bowl 2025: the final live at the Grand Rex, an event not to be missed!
...Super Bowl 2025: experience the final live at the Grand Rex in Paris! Kendrick Lamar show, crazy atmosphere and broadcast on a giant screen, don't miss this unique event in France!
Meta doubles down on AI tools to improve ad performance
...Meta doubles down on AI tools to improve ad performance. Learn how automation and artificial intelligence are transforming digital advertising on the platform.
Got a LinkedIn Top Voice Badge? Here’s Why You Might Lose It!
...Do you have a LinkedIn Top Voice badge? Be careful, you might lose faster than expected ! LinkedIn now requires a reassessment every six months and can remove your badge at any time. Discover the new rules
Discover how to sell on social networks and boost your e-commerce!
...How to sell on social networks? Discover social selling strategies for boost your sales on Facebook, Instagram, TikTok and Pinterest!
Trump and cryptocurrency: election promises or economic revolution?
Trump cryptocurrency: between election promises and economic revolution, discover how the ex-president wants to transform the market for digital assets.
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Meta introduces ads on Threads: a threat to TikTok and X?
...Advertising on Threads Discover how Meta is revolutionizing its latest social network to compete with X and TikTok. A strategy that could change everything.
Why is influencer marketing in Europe undergoing a revolution?
Find out why influencer marketing in Europe is undergoing a revolution in 2024. Trends, budgets, challenges and opportunities in a fast-changing sector.
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This list of top influencers on LinkedIn will surprise you!
...Discover the 20 top influencers on LinkedIn in 2025, their strategy and their impact on social networks.
Find out why Donald Trump is the king of modern marketing
...Find out why Donald Trump is the king of marketing. His bold strategies, powerful slogans and use of social networks are redefining the rules of the game.
Social networks and politics: how tech giants influence your news feed
Find out how tech giants like Meta, X and TikTok influence your choices through powerful algorithms, the attention economy and their global political impact.
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Growth of influencer marketing: a must-have opportunity for brands
...Find out how the explosive growth of influencer marketing transforms brand strategies. An unmissable opportunity to explore!
Discover how AI has invaded your favorite LinkedIn posts!
...61 % of LinkedIn posts in French are written with AI. Discover the dangers of this standardization and how to preserve authenticity on LinkedIn in 2025.
You won't believe how much Instagram SEO can transform your profile!
...Boost your visibility on Instagram with these tips SEO simple and effective. Find out how to optimize your profile, use the right keywords and hashtags, and analyze your results to stand out from the crowd!
Why do 67% of organizers use influencers for their events?
...Find out how influencers can turn your events into memorable successes through targeted visibility, authentic engagement and proven strategies. Follow our tips!
Why UGC is the Future of Marketing and How AI is Changing Everything
...Learn how AI is revolutionizing UGC management, transforming moderation and discovery challenges into strategic opportunities for brands.
Why Virtual Influencers Are the Future of Digital Marketing
...All virtual influencers revolutionize the digital marketing. Discover their benefits, challenges, and how to integrate them effectively into your strategy. Partnering with avatars digital: low risk, high commitment!
10 Influencer Marketing Techniques That Experts Keep to Themselves!
...Visit influencer marketing has transformed the way brands engage with their audiences. It’s no longer just about celebrities sharing products, but a real strategic lever to increase your visibility, boost your sales and build customer loyalty.
Brand Ambassadors: The Business Trick to Gain Your Trust!
...In the world of marketing and branding, companies are doubling down on their efforts to build authentic connections with their audience, stand out from their competitors, and build customer loyalty. Among the most effective strategies to achieve these goals, the role
E-commerce and Influence Marketing: Strategies to boost sales in 2025
...Find out how to integrate influencer marketing to your e-commerce strategy to boost sales and gain credibility in 2025. Is influencer marketing the key to boosting your sales in 2025?
The importance of reporting to optimize your influencer campaigns
...Optimize your influence campaigns with ValueYourNetwork! Discover the importance of reporting to maximize your results and improve your marketing strategies.
You'll never guess why videos like TikTok are exploding on LinkedIn!
...Find out how videos TikTok are revolutionizing LinkedIn and boosting content creators. A winning strategy you can adopt today to maximize your visibility!
Find out why influencer marketing is a profitable investment
...Find out why influencer marketing is the future of digital campaigns: 11 times higher ROI, greater trust and concrete results.
Discover the new Snapchat ad format that revolutionizes immersive advertising
Snapchat is hitting back with the launch of its Sponsored Snap, a new new Snapchat ad format which promises to transform the experience of both users and brands.
With a fast-growing audience and bold innovations, the platform ...
Will social networks and AI really replace Google?
...The evolution of technology is revolutionizing our online habits, redefining the way we consume information. Artificial intelligence (AI) and social networks, now a must, rival traditional search engines like Google. This revolution is not limited to
Sensorial marketing: brands' secret weapon for winning over customers
...Discover how sensorial marketing is revolutionizing customer loyalty through immersive experiences that engage all five senses. An essential strategy for your brand!
How to improve your TikTok news feed
With over 21 million monthly active users in France, TikTok has established itself as an essential platform for entertainment, monitoring and developing marketing strategies. However, to take full advantage of this tool, it is essential to...
Facebook in 2025: the social network not to be underestimated?
...With over 35 million daily active users in FranceFacebook in 2025 will remain an essential platform for many companies. And yet, its future is open to debate. In 2025, while new networks such as TikTok or Instagram continue
Here's what's working on LinkedIn right now: discover the keys to success!
...LinkedIn is now the B2B must-have and professional growth. With nearly 985 million members and a steady increase in interactions, the platform is evolving rapidly. If you want to turn LinkedIn into a a genuine strategic leverthis
Storytelling to humanize your brand
...Find out how storytelling can humanize your brand, create emotional bonds and set you apart in a saturated market. Turn your stories into assets!
Instagram in 2024: how to use it for your brand
...Find out how to maximize your brand's impact on Instagram in 2024 with customized strategies and ValueYourNetwork expertise. Be ready for the future!
AI and content creation for influencer marketing: future trends
...Discover how AI is revolutionizing content creation for influencer marketing with ValueYourNetwork and explore future trends for optimized campaigns.
Social listening with AI: turning data into marketing opportunities
Discover how AI turns social listening into marketing opportunities. ValueYourNetwork maximizes your ROI with strategic campaigns on various social networks.
We explore how artificial intelligence (AI) is transforming the way companies harness social network data to ...
Automating influencer campaigns: how AI simplifies the process
Automate your influence campaigns with AI: save time, optimize performance and maximize your ROI with ValueYourNetwork. Find out how today!
As influencer marketing rapidly evolves, ValueYourNetwork is positioning itself as a key player by adopting ...
Message personalization in influencer marketing: the impact of AI
Discover the impact of AI on message personalization in the influencer marketing and how ValueYourNetwork optimizes its campaigns for maximum ROI.
"Message Personalization in Influencer Marketing: The Impact of AI" explores the growing importance of...
The secrets of LinkedIn's algorithm
Find out how to master LinkedIn's algorithm in 2024 to optimize your professional presence and maximize your visibility with employers.
In an increasingly connected professional world, your presence on LinkedIn can determine the success of your career. ...
A practical guide to conducting a social media audit
Find out how to carry out an effective social media audit to optimize your online strategy and strengthen your digital presence.
These days, it's crucial for any company wanting to stand out from the crowd to optimize its social networking strategy. This ...
Winning strategies for success on LinkedIn
Discover the keys to excelling on LinkedIn in 2024: profile optimization, relevant networking, engaging content and more, in a comprehensive guide.
Here are the winning strategies for success on LinkedIn in 2024, when online professional networking ...