Discover how influencer campaigns can boost your marketing strategy by capitalizing on the credibility of influencers.
In the current digital marketingauthenticity and personalization are paramount for brands seeking to establish a connection ...
All about influencer campaigns
Our influencer campaigns are based on our customer experience, and the success of an influencer marketing campaign depends on defining clear objectives and choosing the right influencers!
Here you will find :
- Some case studies of influencer campaigns on instagram, facebook or twitter to show you the power of influencer word-of-mouth.
- Articles to make your influencer campaigns a success and to better understand the power of instagram, tiktok and facebook influencers.
The success of Influence marketing campaigns depends in part on the relationships between advertisers and influencers that we set up from A to Z.
ValueYourNetwork can help you make a success of your influencer campaigns by amplifying your marketing actions.
Contact us to set up your influencer marketing strategy, and monitor and analyze your influencer campaigns.
You too, like hundreds of other brands, dare to experiment with social recommendation via influencer campaigns!
Influencer marketing: what are the current trends?
Discover the current trends in influencer marketing: the importance of micro-influencerssocial networking, TikTok, authenticity and more.
Your brand strategy can't ignore the crucial importance of influencer marketing. This approach, based on the use of influencers ...
How can you maximize your impact through partnerships with content creators?
Find out how to maximize your impact with content creators: selection, beneficial partnerships and strategies for increased reach.
Expanding your reach and visibility is crucial. Partnerships with content creators are a great way ...
How do influencers boost brand visibility?
Discover how influencers boost brand visibility by leveraging their audience for authentic and effective communication.
With advertising saturation at an all-time high, it's crucial for brands to stand out from the crowd. It's in ...
Are influencers really changing the way we consume?
Discover how influencers are redefining our consumer habits in the digital age. In-depth analysis of their real impact on trends and purchasing decisions.
The figure of the influencer has emerged as a vector of trends and behaviors of ...
Collaboration and strategy: Influencer agencies like ValueYourNetwork
Harness the power of influencer marketing with France's top agencies and ValueYourNetwork. Discover the keys to a successful strategy.
In the competitive world of influencer marketing in France, it's imperative for you to call on strategic partners capable of ...
The influencer marketing funnel explained
Find out all about the influencer marketing to maximize your campaigns. From awareness to loyalty, don't miss a step with our practical tips.
We explain everything you need to know about the marketing funnel ...
4 tips for Brand Content
Discover 4 tips for a successful brand content. Define your objectives, know your audience, create quality content and collaborate with influencers. Optimize your brand content for greater visibility and engagement.
In this article, ...
Use Reddit for your influencer marketing campaigns
The ultimate guide to using Reddit in your marketing campaigns influencer marketing. Proven strategies to engage audiences, maximize impact and optimize success.
In an age when social media dominate the marketing sphere, mastering unique platforms ...
Promo codes: An effective influencer marketing strategy
Find out how promo codes can boost your sales with the influencer marketing. Learn how to use them effectively in your marketing strategy.
In the vast world of digital marketingone tool in particular stands out: promo codes. ...
Influencer marketing: what are the limits?
Discover the challenges and limits of influencer marketingthe risks associated with improper use, and methods for safe effective strategy in this detailed guide.
We take a closer look at the mysteries of the fast-growing marketing industry...
How advertising works on Twitch
Find out all about advertising on Twitch, a revolutionary platform for reaching a young, engaged audience. Learn how to create effective campaigns and measure their impact.
We take a look at how advertising works on Twitch, the video game platform ...
Identify influencers for your brand via ValueYourNetwork
Find out how ValueYourNetwork can help you identify influencers aligned with your values to boost your business. influencer marketing.
In influencer marketing, authenticity and alignment of values are paramount, and it's imperative to identify influencers who genuinely resolve issues with the spirit ...
The Adviser: a new type of influencer
Discover the world of "Advisers", a new type of influencer who passes on valuable advice in a variety of fields. Discover their role, their methods and their growing impact on modern society.
You may have heard of influencers on ...
Earned Media Value (EMV): the essential role of influence marketing
EMV has become indispensable in the influencer marketing industry, helping to quantify the impact of promotional strategies on online platforms.
Earned Media Value (EMV) plays an essential role in influencer marketing. It is ...
What's the difference between an influencer and a KOL?
What's the difference between an influencer and a KOL? Discover their characteristics and the impact they can have on an influencer marketing campaign.
We'll explain the distinction between an influencer and a KOL (Key Opinion Leader). These ...
How do you create a social media strategy?
Discover the essential steps for creating a strategy social media successful. Choose the right platforms, define your objectives and identify your target audience.
You're aware of the importance of a social media strategy for your company, but you don't know ...
The main types of Brand Content
Discover the different Brand Content strategies and formats (editorial, visual, interactive, advertising, branded) used to reinforce a brand and connect with the target audience.
The main types of brand content are currently used by ...
Discover Amazon Inspire
Discover Inspire, Amazon's new feature for a more immersive, personalized and inspiring online shopping experience. Find products quickly, explore personalized suggestions and share your purchases with other users.
Discover Amazon's Inspire, which promises to be a source of ...
Influencer marketing for B2B companies
Discover how B2B influencer marketing can boost your business. From effective strategies to challenges, learn how to optimize influencer marketing for B2B companies.
Influencer marketing has become an indispensable tool in the business world, and the industry is ...
Influencer marketing levers
Discover the levers of influencer marketing and how they can help your business thrive in the digital world. Tips, strategies and the future of influencer marketing.
In today's digital age, where social networks and influencers dominate the landscape ...
How to identify nano and micro-influencers and manage their campaigns
Find out how to identify nano and micro-influencers and the importance of managing your influencer marketing campaign to boost your results.
Identifying and effectively managing nano and micro-influencers has become an essential part of online marketing strategies. We ...
Influencer marketing at Christmas time
Find out how to maximize consumer engagement and revenue this Christmas with influencer marketing. Learn strategies, trends and more.
It's a time of year when marketing strategies take on a new twist, harnessing the magic ...
Mega, macro, micro, nano influencers: what are they?
Discover the different types of influencers: Mega, Macro, Micro and Nano, their characteristics, advantages and disadvantages for your digital marketing strategy.
In the world of digital marketing, the figure of the influencer has taken on a predominant role, becoming ...
Micro-influencers: the new stars of influencer marketing
Discover the micro-influencersthe new stars of influencer marketing. We reveal their impact and benefits for influencer campaigns.
In this prolific digital age, it's undeniable that the realm of influencer marketing has found a new constellation of ...
Nano-influencers: everything you need to know about this influencer marketing strategy
Discover the world of nano-influencers and how they can boost your influencer marketing strategy. Learn how to harness their underestimated potential for authentic engagement.
As nano-influencers are increasingly seen as a valuable strategic resource, you're going to ...
Influencer marketing vs. content marketing
Discover the subtleties, advantages and disadvantages of influencer marketing and content marketing. Learn how to use these two strategies to increase your brand's visibility.
Exploring the complex world of digital marketingyou may find yourself confronted ...
Influencer or affiliate marketing: how to choose?
Discover the nuances between influencer marketing and affiliate marketing. Learn which strategy is right for you to improve your online visibility.
Are you faced with a dilemma: influencer marketing or affiliate marketing? ...
6 benefits of using Pinterest for business
Discover the 6 key benefits of Pinterest for businesses and how Pinterest can transform your influencer marketing strategy.
Pinterest, a dynamic visual discovery platform, has become a must-have tool for businesses looking to expand their presence ...
Influencer marketing for Black Friday
Discover how influencer marketing can amplify your impact for Black Friday. Learn effective tactics and strategies to boost your sales during this crucial period.
We explain how to use influencer marketing effectively to amplify your impact ...
10 reasons to use influencer marketing for your communications
10 convincing reasons to join influencer marketing in your communications strategy. One of these powerful tools is influencer marketing, which has proven its effectiveness in engaging audiences, improving brand image and increasing awareness.
The power ...
How to target Generation Z with influencer marketing
Generation Z, born between 1995 and 2010, has become a prime target for brands with influencer marketing campaigns due to its growing purchasing power and influence on cultural trends.
Being the first ...
Influencer marketing: Branding or performance?
Decipher influencer marketing from a branding and performance perspective. Dive into the analysis of strategies, examples and tips for optimizing your campaigns.
In the complex field of marketing, a persistent question concerns the relative effectiveness of branding versus ...
Product placement with influencers
Explore the strategic impact of product placement in the influencer marketing a targeted and effective approach to connecting brands with consumers in a meaningful and measurable way.
Influencer marketing may seem a daunting task, but one of the most effective strategies ...
The Influence Marketing Guide
Let's go back to the basics influencer marketing with this comprehensive guide to influencer marketing. Learn how to identify and solicit the right influencers, create effective strategies and measure their results.
This methodically designed article offers valuable insights into the ...
5 tips for your social media influence strategy
Discover 5 tips for your influencer strategy social media and master digital platforms to increase your online impact and captivate your audience.
Navigating the vast world of social media can seem daunting. This article will provide you
How can brands succeed with BeReal marketing campaigns in 2023?
The secrets of a marketing campaign BeReal for brands in 2023
Find out how to optimize your BeReal marketing campaign for brands and reach a wide audience with this fast-growing social network.
Social networks have become ...
Influencer sports campaign
In the world of sports, a sports influencer campaign can be particularly effective in reaching a wide audience of sports and fitness enthusiasts.
Visit influencer marketing has become a powerful tool for brands seeking to promote their ...
Influencer marketing trends: how it's transforming brand promotion
Influencer marketing has become a key element of brand promotion strategies in the age of social networks.
Influencers, with their loyal and committed audience, enable companies to reach new consumers and reinforce their image. ...
What is the engagement rate?
In the age of digital marketingEngagement rate is one of the most important metrics for measuring the success of an influencer marketing campaign.
This concept is a precise and powerful way of estimating the level of user engagement and interaction. ...
How can you use micro-influencers for your campaigns?
In a world where consumers are increasingly skeptical of traditional advertising messages, the micro-influencers can play a key role in promoting your brand.
Micro-influencers are online personalities who have a particular ...
5 key steps to successful influencer marketing campaigns
Influencer marketing campaigns are becoming increasingly popular on social networks and can be extremely profitable.
Influencer marketing campaigns are not a new trend. In fact, they are considered the most effective way
Influencer collaborations and bikini swimwear
Influencer collaborations with swimwear brands are becoming increasingly common. Indeed, collaborating with well-known and recognized influencers with a large captive community considerably helps the brand to develop its image and...
Travel influencer marketing campaign with Voyage Privé
#INFLUENCEURS VOYAGE CAMPAIGN: "VOYAGE PRIVÉ The objectives of the travel influencers campaign Voyage Privé, the 1st private sales website for travel, wanted to develop a presence on social networks as the vacations approached. The...