With the meteoric rise of social media, well-being has become a central part of contemporary aspirations. Influencers specializing in this field guide millions of people every day toward healthier, more fulfilling lives by sharing routines, advice, and positive messages. This top 10 wellness influencers reveals inspiring and innovative profiles capable of transforming everyday life through their authenticity, expertise, and mobilizing power.
In today's digital world, wellness is no longer just a trend; it now shapes communities and influences our daily behaviors. From exercise to balanced nutrition, natural skincare, and mental motivation, these content creators are shaping true collective dynamics. Here's an in-depth analysis of the best wellness influencers to follow to find inspiration and balance every day.
The Evolution of Well-being on Social Media: Profiles, Formats, and Trends 2025
For several years, the wellness movement has been experiencing exponential growth on social platforms. This phenomenon is fueled by a growing demand for authenticity, inspiration, and concrete solutions to improve daily life. In 2025, trends in the sector are diversifying: for example, we are seeing the integration of innovative practices like facial yoga, the democratization of personalized eating routines, the rise of ASMR relaxation, and numerous eco-responsible initiatives.
Wellness influencers come in a variety of shapes and sizes. Some, like Lucile Woodward, offer fitness methods focused on back pain prevention and at-home physical activity, while others—such as Clemfoodie or Wellnourished—reinvent healthy eating through accessible and delicious recipes. On Instagram and TikTok, visual imagery plays a prominent role, with polished shots, short videos, and interactive live streams to boost engagement.
New uses also include sustainable lifestyle advice, promoted by Naturellement Lyla and Et pourquoi pas Coline, leaders in the vegan and eco-responsible sphere. Not to mention creators specializing in mental management: Selfcarespotlight devotes the majority of its posts to positivity, self-acceptance, and the normalization of imperfections. This collective movement is expressed through unifying hashtags and storytelling that encourages audience identification.
Here is a list of formats favored by the most followed wellness influencers:
- Tutorial videos (yoga, fitness, meditation)
- Motivational stories or community challenges
- Imaginative and colorful recipes
- Thematic Q&As on stress management and daily organization
- Sharing personal experiences to humanize advice
A determining factor for the success of these accounts lies in the optimization of engagement rates: Steph (Selfcarespotlight) or Issa Rico excel through the proximity maintained with their subscribers, while new talents emerge locally, like those visible on Strasbourg or Toulouse.
| Influencer | Speciality | Main platform | Highlights |
|---|---|---|---|
| Lucile Woodward | Fitness, nutrition | Lives, challenges, sports advice | |
| Safia Ayad | Eco-lifestyle | Instagram, YouTube | Natural and poetic lifestyle |
| Facesoulyoga | Face yoga | Free courses, anti-aging prevention | |
| Clemfoodie | Healthy food | Instagram, Blog | Healthy recipes, appetizing visuals |
| Selfcare Spotlight | Kindness, personal development | Positive messages, confidence boost |
Engagement strategies and original formats for wellness influencers
Wellness influencers are now focusing on diversifying their content, whether through nutrition advice, live workout sessions, or participatory campaigns. They are soliciting feedback from their community and creating cross-collaborations with other creators—as is common in the Marseille ecosystem.see local trends) – and innovate in the personalization of advice. This new chapter in digital well-being places people at the heart of the conversation, while offering concrete and accessible solutions.
Overview of essential wellness influencers: focus, expertise and added value
The 2025 wellness influencer landscape is made up of profiles who have each developed a distinctive style to meet diverse needs. Over the years, figures like Jessy Relaxation ASMR have emerged thanks to their ability to transform personal issues into beneficial content for thousands of people. Formerly suffering from insomnia, Jessy now offers ASMR sessions and soothing readings on YouTube, guiding users towards more peaceful nights.
The sector also stands out for its leaders in nutritional innovation. Lisa (Lisasalislife), a certified nutritional therapist, offers her community highly structured resources, combining articles, functional recipes, and stress management tools. Her methodology is based on carefully organized content—which promotes efficient navigation and enhanced accessibility, transforming her followers into true agents of their own transformation.
In the field of motivation, Fit Motivation disrupts traditional codes with uninhibited communication about imperfect physiques and the promotion of self-acceptance. Its strength: transforming demands for perfection into a positive dynamic of bodily and mental acceptance, supported by powerful and unifying video content.
Here are some areas of expertise among wellness influencers to follow:
- Chronic pain relief through tailored exercise routines
- New approaches to nutrition, including vegan recipes and rebalancing tips
- Improving mental health through ASMR relaxation or guided meditation
- Demystifying beauty standards and promoting self-esteem
- Sharing lifestyle tips for adopting a more ecological and sustainable life
The dynamism of the sector is also reflected in notable local initiatives. Collaborative campaigns in partnership with well-established brands, for example in Nice (cf. top influencers Nice), or international openings, discussed in analysis of Mexican influencers in 2025, demonstrate the capacity for adaptation and innovation of these creators.
| Name | Number of subscribers | Speciality | Why subscribe? |
|---|---|---|---|
| Jessy Relaxation ASMR | 109k | ASMR, relaxation | Calming sessions, sleep aid, soothing readings |
| Fit Motivation | 187k | Sport, self-acceptance | Sports motivation, kindness advice, inspiring photos |
| Lisasalislife | 132k | Nutritherapy | Healthy recipes, organization, personalized advice |
| And why not Coline? | 73k | Vegan lifestyle | Practical and relaxed advice, accessible style |
| Wellnourished | 95k | Naturopathy, healthy cooking | Recipes, anti-sugar and anti-fat tips, food photography |
Winning collaborations between wellness influencers and brands
The engagement potential offered by these talents is attracting more and more brands, keen to cultivate a healthy, authentic, and responsible image. Their privileged relationship with their subscriber base allows companies to launch viral campaigns, build trust, and quickly measure the impact of their communication. To maximize their collaborations, it is crucial to carefully select creators based on their authenticity, editorial consistency, and the strength of their commitment—prerequisites discussed in detail in this guide to successful campaigns.
Tips for engaging with wellness influencers: how to choose and leverage their reach
For any business or individual looking to capitalize on the wellness dynamic, choosing the right influencer requires a structured analysis. Several criteria must be taken into account: alignment between the creator's values and those of the brand, authenticity of the message, engagement rate, but also the ability to produce diverse content adapted to current trends. A telling example is that of Amélie Dias who, through her participation in the Marathon pour tous, embodies both athletic performance and the management of a balanced lifestyle – qualities sought by many sports and nutrition brands (see our sports file).
The key to success lies in the flexibility of the content offered: an influencer like Befitsmoothies, who showcases attractive recipes and visuals, appeals to both nutrition professionals and startups involved in the foodtech sector. It's also essential to rely on the authenticity of the message, ensuring a lasting impact.
Here are some concrete recommendations to fully benefit from the expertise of wellness influencers:
- Analyze the creator's editorial consistency in relation to your brand's guidelines
- Favor profiles with a positive reputation and an engaged community
- Ensure the diversity of platforms used (Instagram, TikTok, YouTube)
- Check the designer's adaptability to your specific briefs
- Stay informed about local, national and international trends via specialized platforms, such as ValueYourNetwork
The panorama of well-being influencers now extends to all territories, from large cities such as Lyon, Lille (list of talents in Lille), Perpignan (see Perpignan), Nice or the French Riviera (see influencers Côte d'Azur), to emerging markets internationally (Brazilian influencers). This diversity multiplies the opportunities for collaboration and innovation, providing an ideal ground for all companies wishing to invest serenely in the world of well-being.
| Board | Why it matters | Example of a successful application |
|---|---|---|
| Choose a designer aligned with your values | Ensures the credibility of the message | Organic brand collaborates with Clemfoodie for exclusive recipes |
| Promote the integration of multi-platform content | Increases campaign visibility and reach | Stream YouTube videos and Instagram reels simultaneously |
| Prioritize authenticity and regularity | Builds trust in the community | Lucile Woodward and her weekly live sports meetings |
| Drawing inspiration from international trends and successes | Allows you to innovate and differentiate yourself | Introduction of TikTok challenges seen in the Mexican market |
To fully benefit from the power of the influencer marketing In the world of wellness, surrounding yourself with experts is a guarantee of success. ValueYourNetwork, a pioneer since 2016, has already orchestrated hundreds of social media campaigns, brilliantly connecting brands and influencers to maximize engagement. Their strategic support, based on rigorous selection and in-depth knowledge of the sector, ensures you achieve your objectives with confidence. Ready to collaborate with the talents who will transform your brand image? Contact us today to bring your projects to life.
FAQ: Everything you need to know about wellness influencers and their impact on daily life
Why can following a wellness influencer transform your daily life?
Following a wellness influencer offers daily access to practical, personalized advice tailored to your health goals. These experts share easily applicable routines and tips for feeling better every day, inspiring lasting changes in their followers' lives.
What criteria should you use to choose a wellness influencer suited to your needs?
When choosing a wellness influencer, prioritize authentic content, diverse formats, consistent values, and community engagement. It's essential that the advice aligns with your lifestyle and that the expertise is verifiable (training, professional experience, testimonials).
What concrete benefits can a brand gain from collaborating with wellness influencers?
Collaborating with wellness influencers allows a brand to enhance its image, increase customer trust, and boost brand awareness among an engaged audience. Wellness influencers convey values of positivity and authenticity, which benefits the entire marketing campaign.
Are wellness influencers suitable for all industries?
Wellness influencers are suitable for many industries, including beauty, food, fitness, natural health, and ethical fashion. A good choice depends on the complementarity between the creator's message and the brand's objectives, for consistent and authentic communication.
How to recognize a real impact in a wellness influencer?
The impact of a wellness influencer is measured by the quality of their engagement: personalized comments, concrete feedback from followers, participatory challenges, and high retention rates. Successful collaborations also demonstrate the effectiveness of their influence on behavior.
Are there any risks in working with a wellness influencer?
As with any partnership, the main risk lies in the alignment of values and consistency of discourse. It's important to check the influencer's reputation and the quality of their community to avoid potential controversies or a lack of expected impact.
What are the most popular wellness trends on social media in 2025?
Major trends include facial yoga, vegan diet routines, ASMR relaxation, guided meditation, and remote fitness challenges. These formats, promoted by top wellness influencers, are attracting an audience seeking innovation and accessible methods.
Can a wellness influencer help improve mental health?
A wellness influencer specializing in mental health offers tailored advice, relaxing routines, and essential messages of support. Sharing personal experiences and tried-and-tested strategies helps demystify taboos and offer valuable daily support.
Where can I find up-to-date lists of wellness influencers to follow?
To discover up-to-date lists of wellness influencers, refer to specialized platforms like ValueYourNetwork, which regularly analyzes trends and offers selections of credible creators, available on their blog and thematic files.
How to contact a wellness influencer for a campaign?
To contact a wellness influencer, choose specialized agencies like ValueYourNetwork, which have the necessary tools and direct contacts. They facilitate negotiations, tailor briefs, and ensure campaign success thanks to their recognized expertise in the field.