...In the face of massive competition and evolving monetization tools, TikTok offers unprecedented revenue-generating opportunities in 2025. This guide dissects the most profitable strategies, the platform's new programs and the most important
Expert in Influence Strategies and Social Networks
After extensive studies in marketing and several experiences as a community manager, Julia V. specialized in platforms such as Instagram and TikTok. Passionate about the potential of social networks, she quickly established herself as an expert in influencer management and the creation of impactful influencer campaigns.
Julia excels in the art of selecting the right influencers for brands' objectives and managing partnerships to maximize the impact of campaigns. Thanks to her ability to create synergies between brands and creators, she designs engaging campaigns that generate concrete results. She places particular emphasis on developing authentic, captivating posts that are in tune with audience expectations.
At the same time, Julia shares her knowledge through articles on social networking news and developments, offering valuable insights for digital professionals and industry enthusiasts alike.
Discover his latest articles:
TikTok explodes live shopping sales: a spectacular rise of 120 % in 2025
...The live shopping revolution on TikTok is reaching a spectacular milestone, with purchases expected to increase by 120 % by 2025. Behind this dazzling growth lies the emergence of a new ecosystem where designers, brands and consumers are reinventing live sales. Discover
Instagram adds colorful notes and emojis: a playful update that will brighten up your exchanges
...Instagram strikes back with new personalization options for its Notes: colorful backgrounds and emojis make their appearance. This evolution, specifically designed to boost engagement among younger users, transforms interactions in the messaging service and redefines
Instagram and TikTok land on our TV sets: an unexpected social revolution in your living room as early as 2025
Instagram and TikTok are breaking new ground by inviting themselves onto TV screens, radically transforming the social video experience in the home. This incursion promises to shake up the entertainment landscape in the living room, expand audiences...
Chat GPT vs Google: the battle for the future of online search!
Chat GPT VS Google Discover how these two technology giants are revolutionizing the way we interrogate the Web. Faced with the meteoric rise of conversational artificial intelligence, the place of the traditional search engine is being called into question.
The duel ...
Stop scrolling! 5 tips for eye-catching Instagram videos
...On Instagram, capturing attention is a constant challenge. From the very first second, each video competes with thousands of other pieces of content to avoid being forgotten. Discover how to create Instagram videos that stop the scrolling process in their tracks by
The fascinating world of music: a sound journey through the ages
A true link between generations, music has never ceased to work its magic over time. From ancestral rhythms to today's digital trends, it irrigates our daily lives with a variety of influences, nourishing individual creativity as much as...
The impact of Reels: what it means to transform all videos on Facebook
Facebook is switching to a single model: from now on, all videos will be Reels. Meta's signature move radically transforms the way video is created, shared and consumed on the platform. A strategic choice reflecting an era in which engagement...
YouTube innovates: easier promotions, adapted thumbnails and more value for content to benefit creators
YouTube is leading the revolution in tools for creators in 2025: simplified promotional campaigns, unprecedented customization of thumbnails according to language, and greater integration of publications in the Shorts feed. These strategic evolutions...
Are influencers taking the place of journalists? The revelations of a recent Reuters report
According to a report by the Reuters Institute, a profound upheaval is underway: social networks are supplanting traditional information channels, making influencers central figures in shaping public opinion. This...
Tips for republishing an Instagram story effortlessly
Mastering the art of republishing an Instagram story without spending hours on it has become a must, for influencers and engaged users alike. Between technical constraints and ethical issues, optimizing the visibility of inspirational content or...
Making money on TikTok in 2025: influencers' secrets
With its dazzling growth and an audience of over 20 million monthly active users in France alone, TikTok has established itself as a key player in the monetization of digital content. Professional influencers are no longer content to...
TikTok: discover the new advertising innovations presented at TikTok World 2025
Discover how TikTok is revolutionizing digital advertising with innovations focused on artificial intelligence and the evolution of buying behavior. This article explores the new features unveiled at TikTok World 2025, offering brands...
Five WhatsApp survey formats to boost engagement
...Boost engagement in your WhatsApp groups with five innovative survey formats. At a time when responsiveness and spontaneity have become strategic levers, each format can be adapted to your objectives.
Improve your LinkedIn strategy with video
...With video content booming on LinkedIn, ignoring this format would be missing out on a major opportunity to boost your visibility and professional influence. In a digital environment where competition for attention is fierce, video
Meta's AR glasses: a major technological breakthrough planned for 2027
...Meta's AR glasses promise to transform everyday reality by 2027 with groundbreaking technological innovations. Lightweight, elegant and endowed with advanced artificial intelligence, they aim to revolutionize digital usage, anticipate new marketing uses, and establish
Top 10 sports brands in France that all influencers love
...Which sports brands will fascinate influencers in France in 2025? Their fame is no accident, but the result of a combination of innovation, compelling storytelling and an unrivalled digital presence. This article reveals the
Top 10 French sportswear brands to discover on Instagram
...The sports and sportswear market is exploding on Instagram in France, propelled by must-have brands that no longer hesitate to combine innovation and digital influence. Between hashtag strategies, collaborations with ambassadors and immersive devices, the top 10
Top 10 luxury brands in Italy to follow on TikTok
...Discover TikTok's exclusive ranking of the top ten Italian luxury brands. With their overflowing creativity, digital innovations and sharpened influence strategies, these prestigious houses are redefining the presence of luxury on social networks, captivating
Top-10 most popular ready-to-wear brands among influencers
...The world of luxury ready-to-wear is evolving at the frenetic pace of social networking. The new codes of influence are propelling certain brands to the forefront of the digital scene, thanks to sharpened strategies and the unprecedented commitment of content creators. Discover
Top 10 lingerie brands in Europe that are making a splash on TikTok
...The world of lingerie is undergoing a revolution on TikTok: new silhouettes, increased diversity, innovative digital strategies and affirmed values. European brands are redefining their relationship with the body and sexiness, appealing to all generations and combining inclusivity and
Video ads: First Impression Ads vs Reserved Ads, which format wins?
...LinkedIn revolutionizes video advertising formats for professionals, with two key innovations: First Impression Ads and Reserved Ads. At a time when decision-makers' attention is fragmented, every second counts. This article explains the mechanics, advantages
Influencers Act: what you need to know about the regulations coming in 2025!
...At the dawn of 2025, the Influencers Act is poised to redefine the marketing ecosystem. influencer marketing in Europe and France. The massive professionalization of the sector, the new risks for consumers and the need for transparency are pushing authorities, platforms and creators to
Earn more on YouTube: discover these secret tricks to boost your income
...Increasing revenue on YouTube is no longer reserved for an elite group of creators: new, often overlooked strategies are making all the difference. Explore how sharp advice, intelligent monetization and optimal exploitation of new trends can help you
Trump's new taxes cause Meta pub prices to plummet
...As Donald Trump's protectionist policies translate into new taxes and tense exchanges on the international stage, an unexpected effect is being felt in the digital advertising ecosystem. Meta advertisers, hit by the drop in
Instagram expands its options with comment filters for influential accounts
...Instagram revolutionizes interaction management by offering influential accounts new advanced comment filters. These tools empower creators to efficiently sort posts, better engage their community and strengthen their presence on the platform.
TikTok: find out how to add clickable links to your stories!
...Adding clickable links to TikTok stories radically changes the strategy for your presence on social networks. This possibility opens up new avenues for creators, brands and influencers, offering a direct bridge between creativity and action.
Instagram enhances private messages with new features
...Instagram revolutionizes the direct messaging experience with a series of never-before-seen features. Instant translation, planning sending, music sharing and QR codes for groups: private messaging is modernizing and becoming more efficient. In 2025, these tools
10 millennial influencers to follow in 2025
...As the essential faces of the networks, millennial influencers are redefining the codes of digital communication every day. At the crossroads of authenticity, creativity and participative marketing, these content creators are building the image of major brands as well as that of their generation.
10 must-see British youtubers to discover in 2024
...The British YouTube scene has become a global epicenter of influence and innovation. British creators are no longer content with a mere local audience: their influence now extends far beyond the UK's borders. Embodying incisive humor, proximity to their audiences