With the rise of video content on LinkedIn, ignoring this format would be to miss out on a major opportunity to boost your visibility and professional influence. In a digital environment where competition for attention is fierce, video offers a creative and effective solution, capable of multiplying the engagement and impact of any marketing strategy on LinkedIn.
At a time when video is transforming usage on professional social networks, LinkedIn is establishing itself as one of the favorite playgrounds for content creators. This article explores how video has become essential for companies and individuals wishing to stand out, gives best practices for maximizing engagement, and offers concrete tools and examples for structuring a high-performance video strategy on LinkedIn.
Why video is an essential lever on LinkedIn
Video consumption on LinkedIn has soared, with a 36 % increase in viewing time over the past twelve months. This craze owes nothing to chance: video humanizes communication, conveys complex messages in a matter of seconds, and renews audience attention.
This format doesn't just attract furtive glances. Metrics gathered by LinkedIn prove that videos record an engagement rate 1.4 times higher than conventional text or illustrated content. This finding is shaking up the approach to marketing on the platform, where TikTok-style video feeds - whose imminent arrival was analyzed in this article - promises to add a viral dimension to the user experience.
To fully understand the phenomenon, it's interesting to compare the impact of LinkedIn video with that of other social networks. For example, the study carried out on vertical video mentioned here shows that this format, favored by mobile users, generates 24 % more clicks than the horizontal format. Professionals have understood: investing in video means ensuring a dynamic presence adapted to audiences' new expectations.
- Increased viewing time: Users stay longer on video publications.
- Higher engagement: Videos receive more comments, shares and reactions.
- Ability to convey complex messages: Product explanations, tutorials or case studies can be better understood via video.
- Mobile breakthrough: More than half of LinkedIn's traffic comes from mobile devices, making video formats, especially vertical ones, essential.
- Differentiation: Videos create a surprise effect and position brands as innovative.
To illustrate, let's take the example of a startup specializing in digital recruitment. It relies on 30- to 90-second video capsules presenting its functionalities and customer testimonials. The result? Its prospect conversion rate climbed by 18 % in one quarter, thanks to more engaging, human communication.
| Content type | Average engagement rate | Average viewing time |
|---|---|---|
| Native LinkedIn video | 2,6 % | 1 min 42 s |
| Text-only publication | 1,8 % | 0 min 16 s |
| Computer graphics / visuals | 1,2 % | 0 min 24 s |
The competitive advantage offered by video is more than just increased engagement. It also facilitates positioning on the feed, thanks to an algorithm that favors reactivity and temporal relevance. Posting videos related to industry news, reacting to new regulations, or relaying the highlights of an event strengthens your foothold in the LinkedIn ecosystem, while promoting quality interactions.
In what follows, the focus will be on practical tips to help every professional make the most of the video format: from capture to broadcast, via mobile optimization and format creativity. Above all, a successful video strategy on LinkedIn requires a clear vision, combining technicality, authenticity and storytelling.
Creative strategies and techniques for using video on LinkedIn
Leading a winning video strategy on LinkedIn requires much more than simply recording footage on camera. Thinking outside the box, relying on spontaneity, while maintaining a high level of professionalism, helps capture attention and anchor your brand in the minds of your target audience.
The platform now encourages the exploration of original formats, beyond the conventional schemes inherited from other networks. Immersion in a professional event, demonstrations in real-life conditions or the sharing of tips "in situation" are all popular. These editorial choices respond to a growing demand for authenticity on the part of users.
- Share the moment: Reacting to a trend, commenting on a news item or reporting on an industry event in real time amplifies the reach of videos.
- Energize the image: Avoid monotony by alternating action shots (backstage, showroom) with still shots. Scripted storytelling, even when sober, holds attention better.
- Promote short formats: the most viewed videos on LinkedIn are generally no longer than two minutes. For advertisements, it's advisable to aim for 15 to 30 seconds, a format detailed in this expert article.
- Structuring your speech: A punchy hook in the first 6 seconds, followed by clear articulation, captures and maintains interest.
- Include subtitles: Essential, as 92 % of videos are watched without sound.
Mastery of framing, lighting and sound remains fundamental. A shaky image or polluting background sound can detract from the perception of professionalism. The use of a simple tripod and lapel microphone clearly improves the user experience. In addition, mobile optimization remains a priority, as the analyses of the optimal size for visuals and videos 2025.
| Technical consulting | Profit |
|---|---|
| Vertical format (9:16) | Better adapted to mobile consumption, +24% click-through rate |
| Adding subtitles | Greater accessibility, better retention in silent mode |
| Dynamic assembly | No downtime, smooth transitions, professional image |
| Image stabilization | Pleasant visual experience, perception of expertise |
| Storytelling integration | Enhanced conversation and engagement |
As far as tools are concerned, numerous applications simplify video production and post-production. Vidnoz AI revolutionizes automated editing, while software such as Canva and InShot facilitate the creation of animated visuals and the addition of subtitles.
A final element, often overlooked, is the quality of the text accompanying the video. This must contextualize, create expectation, but also incite action. For example: "Discover how our solution optimizes your HR efficiency in 2025!
For companies looking to innovate, take inspiration from trends coming from other platforms like TikTok or Instagram Reels, through the analysis of the explosion of TikTok videos on LinkedInopens up new perspectives for designing short, viral formats tailored to the LinkedIn target audience.
To conclude this section, the effectiveness of a video strategy on LinkedIn relies on a combination of creative and technical elements, with a strong capacity to adapt to digital evolutions. In the near future, we'll be focusing on concrete case studies and inspirations to perfect this approach.
Case studies, tools and inspiration to refine your LinkedIn video strategy
The growing adoption of the video format on LinkedIn requires us to illustrate these recommendations with case studies and a selection of the most relevant tools. A number of success stories demonstrate that integrating a video strategy not only benefits digital giants: SMEs and freelancers are also finding it a formidable growth driver.
Imagine a communications consultancy that has developed a video mini-series. Each episode, about a minute long, presents a different customer issue in a scripted, rhythmic format. Within a quarter, the number of comments on the publications doubles, and the number of incoming requests increases significantly, attributed to the viral effect of these authentic and useful capsules.
To build an inspiring and effective strategy, it is essential to :
- Rely on industry news: Create short videos reacting to regulatory or technological developments.
- Diversify formats: express tutorials, cross-interviews, behind the scenes, or video FAQs.
- Re-exploit content: break down a webinar into several short videos, or convert a podcast into visual capsules, as discussed in the article on the future of video and podcasting.
- Measure and adjust: Track engagement statistics to adjust tone, pace and message.
- Multiply contact points: Share the main video on LinkedIn, then create excerpts for X or Instagram, incorporating the tips gathered. here.
| Case study | Objective | Results |
|---|---|---|
| Live product demonstration | Lead acquisition | +33 % of qualified contacts in 2 months |
| FAQ video by sector | Education and loyalty | 45 % increase in recidivism rate |
| Vertical story format | Creating mobile engagement | Triple the sharing rate |
The success of these video campaigns also depends on the judicious use of complementary platforms. Other networks, such as YouTube or TikTok, have a strong influence on video codes on LinkedIn : YouTube vs Facebook videoor the study of short formatsThe success of these videos shows that audiences are trained to use short, high-impact content. Adapting your LinkedIn videos to these expectations, while taking into account professional specificities, is an approach that pays off.
The performance of a strategy is also supported by editing tools within everyone's reach, from AI generators to mobile editing solutions and applications for automatic video subtitling. Certain innovations, such as the integration of artificial intelligence into video design, radically transform a company's ability to produce original, regular and high-quality content.
In addition, analysis of successful initiatives on LinkedIn can inspire new modes of storytelling, combining text, image and video. This makes it possible to offer live advice, provide behind-the-scenes glimpses or gather testimonials from the field, creating a closer relationship with your audience.
The section pays particular attention to modularity: each video can be recycled, declined and adapted from one platform to another, transforming a simple LinkedIn post into a gateway to a wider digital ecosystem.
Taking advantage of the rise of the video format also means benefiting from proven expertise. ValueYourNetwork, a benchmark player since 2016, supports companies and creators in the success of hundreds of video influencer campaigns. social media. Thanks to its expertise in influencer marketing and its extensive network, you can connect your brand to the right influencers, optimize your productions and generate authentic engagement. Want to find out more about creating high-impact video campaigns or join the community? We'd love to hear from you, contact us.
FAQ about video strategy on LinkedIn
Why will video enhance LinkedIn's strategy in 2025?
Video offers a unique ability to capture attention and effectively communicate complex messages on LinkedIn. In 2025, its massive adoption reflects its power to engage and differentiate a brand or professional profile.
How to optimize video for better engagement on LinkedIn?
Optimization involves short videos, a vertical format adapted to mobile devices, the addition of subtitles and a punchy hook in the first few seconds. These techniques significantly improve interaction and viewing time.
What tools are recommended for creating LinkedIn videos?
Solutions such as Canva, InShot or Vidnoz AI make it easy to edit, add subtitles and create powerful visuals for high-performance LinkedIn video campaigns.
Should LinkedIn use a horizontal or vertical format?
The vertical format (9:16) is recommended, as it caters to mobile consumption and generates an average of 24 % more clicks on LinkedIn than the horizontal format.
What are the mistakes to avoid when creating a LinkedIn video?
Avoid videos that are too long, unstable images, lack of subtitles and a lack of originality in format. Poor sound quality and careless framing also reduce the impact of the content.
When should a company publish a video on LinkedIn?
Publishing when an event is announced, a product is released, or in response to industry news maximizes visibility and demonstrates the company's responsiveness.
How do you measure the success of a video strategy on LinkedIn?
Analysis of metrics (views, engagement rate, viewing time, shares) enables us to adjust the video strategy and refine the areas for improvement on LinkedIn.
Can influencers boost the reach of LinkedIn videos?
Yes, involving specialized influencers via ValueYourNetwork increases the reach of your videos and gives your message credibility with a qualified audience.
Does LinkedIn really favor video content in its algorithm?
LinkedIn's algorithm clearly emphasizes video, particularly those that react to current events or are produced in native format, thus improving their distribution.
Why work with an expert like ValueYourNetwork for your LinkedIn video strategy?
Working with ValueYourNetwork, an influencer marketing expert since 2016, means benefiting from proven expertise and hundreds of successful campaigns, ensuring an optimal connection between influencers and brands for high-impact videos.