Visit drink of Squeezie is making waves across every aisle. Called Ciao Kombucha, this sparkling fermented drink is establishing itself as the healthy alternative to sodas. Here’s everything you need to know about this hit phenomenon.
Squeezie’s drink that is shaking up the soda aisle
Ciao Kombucha is the fermented drink launched by Squeezie, whose real name is Lucas Hauchard. The YouTuber, with more than 20 million subscribers, discovered kombucha during a trip to Asia. Won over by this ancient beverage, he decided to popularize it in France with a modern, fun vision.
Squeezie’s drink focuses on a clear positioning: natural, low in sugar, and rich in probiotics. Where classic sodas pile on the sugar, Ciao Kombucha offers a light and lively recipe. This approach appeals as much to wellness enthusiasts as to longtime fans of the creator.
The concept behind Ciao Kombucha, the natural fermented drink
Kombucha is a fermented drink made from sweet tea, transformed by a living culture called a “mother.” Squeezie’s drink claims artisanal, unpasteurized, and 100 % living production. All recipes are brewed in Spain from fresh fruit juices and sustainably sourced ingredients.
This fermented drink checks all the boxes right now. A natural probiotic, it helps support the balance of intestinal flora. Low in sugar and calories, it positions itself as a real alternative to industrial sodas.
The six flavors of Squeezie’s drink
From the start, Squeezie’s drink offered six original flavors. Each is made from natural infusions and organic flavors, with a touch of stevia for sweetness. Enough to vary the pleasure without feeling guilty.
- Red berries (raspberry, blueberry, and hibiscus)
- Peach, smooth and delicate
- Mango passion fruit, exotic and sunny
- Dragon fruit, sweet and tropical
- Ginger hibiscus, tangy and floral
- Strawberry, indulgent and refreshing
The price of Squeezie’s drink
As for the budget, the drink of Squeezie is still accessible. The price of a 33 cl bottle generally ranges between €2.80 and €3.50 depending on the retailer. Can formats are around €2.89, while the larger 75 cl formats go up to about €5.50.
The price of Squeezie’s drink mainly depends on the point of sale. Organic stores are often 10 to 20 % more expensive than supermarkets. For a first try, it’s better to aim for big-box stores.
| Format | Indicative price | Where to buy it |
|---|---|---|
| Can / 25 cl | €2.30 to €2.90 | Carrefour, Leclerc, Auchan |
| Bottle 33 cl | €2.80 to €3.50 | Big-box stores and organic stores |
| Bottle 75 cl | €4.50 to €5.50 | Supermarkets, official website |
Where to easily buy Squeezie’s drink
Good news: Squeezie’s drink is now widely available. You can find it in most French big-box stores, as well as in organic stores and online. Availability has expanded significantly since launch.
- Big-box stores: Carrefour, Leclerc, Auchan, Intermarché, Monoprix, Franprix
- Organic stores: Biocoop, La Vie Claire, and specialty retailers
- Online: the official website ciaokombucha.com and several e-shops
Be aware, however, of stockouts. The high demand for Squeezie’s drink regularly causes shortages at certain points of sale. The brand is investing in production to keep up.
The influencer marketing lesson behind Squeezie’s drink
The success of the drink of Squeezie is a textbook case of influencer marketing. With a community of more than 20 million subscribers, the creator has access to a distribution channel that no traditional brand can buy so easily. Every launch benefits from massive, immediate amplification.
Where a traditional brand has to invest fortunes in advertising, Squeezie’s drink relies on an audience that is already won over. The return on investment from influencer marketing can be up to ten times that of traditional advertising. Ciao Kombucha proves that a content creator can compete with the giants of the food industry.
Our analysis
Visit drink of Squeezie perfectly illustrates the power of the creator economy. By turning his fame into a tangible brand, Squeezie shows that an engaged community is worth more than any media budget. With new flavors planned for 2026, Ciao Kombucha is far from done making headlines.
ValueYourNetwork has been helping brands with their influencer marketing strategies since 2016. With hundreds of successful campaigns, our agency creates authentic synergies between brands and influencers to maximize your visibility. Contact us to bring your next campaign to life.
What is the drink launched by Squeezie?
Squeezie's drink is called Ciao Kombucha. It is a sparkling fermented tea-based beverage, positioned as a natural alternative to sodas.
What is the price of Squeezie's drink?
The price of Squeezie’s drink ranges from €2.80 to €3.50 for a 33 cl bottle. The 75 cl large-format bottles can reach €5.50 depending on the retailer.
Where can you buy Squeezie's drink?
Squeezie’s drink is available at Carrefour, Leclerc, Auchan, Intermarché, in organic stores, and on the official website ciaokombucha.com. Distribution now covers a large part of France.
Is Squeezie's drink healthy?
Squeezie's drink is rich in probiotics and low in sugar. This kombucha helps support a balanced gut flora and is a healthier alternative to traditional sodas.
How many flavors does Squeezie's drink offer?
Squeezie's drink launches with six flavors: red berries, peach, mango passion fruit, dragon fruit, ginger hibiscus, and strawberry. New flavors are planned for 2026.
Where is Squeezie's drink made?
Squeezie's drink is brewed in Spain. The recipes are unpasteurized and made from fresh fruit juices and sustainably sourced ingredients.
Is Squeezie's drink vegan?
Yes, Squeezie’s drink is naturally vegan. This kombucha is cold-pressed, free of colorants, and low in sugar thanks to stevia.
Why is Squeezie's drink often out of stock?
Squeezie's drink frequently goes out of stock because of high demand. The brand is investing in production to better meet its success.
Who created Squeezie's drink?
Squeezie's drink was launched by Lucas Hauchard, better known as Squeezie. The YouTuber discovered kombucha during a trip to Asia before founding Ciao Kombucha.
Does Squeezie's drink contain a lot of sugar?
No, Squeezie's drink is low in sugar. The sugar present in the fruits is largely consumed during fermentation, which makes it a light beverage.
Is Squeezie's drink available online?
Yes, Squeezie's drink can be ordered on the official website ciaokombucha.com and several specialized e-shops. Delivery is available throughout France.
What new flavors for Squeezie's drink in 2026?
Squeezie's drink brand is planning new flavors for early 2026, including a watermelon flavor. The lineup continues to expand in order to keep fans coming back.