Influencer news

Find out how TikTok innovates with "streaks", redefining social interaction. Explore the challenges of engagement and authenticity on this platform!

Découvrez l’outil « AI Studio » d’Instagram, permettant aux créateurs de concevoir des versions AI and enrich their interactions. Currently being tested in the United States.

Find out how Generation Z uses social networks in France, and compare their behavior with that of other generations.

Discover the collectives of French youtubers qui transforment l’art de la vidéo en ligne. Humour, culture, gaming : une plongée unique dans leur univers.

Discover Facebook's predictions and possible developments in 2024. Get ready for technological changes and new strategies from influencer marketing.

Find out how to exploit BeReal for brands: a comprehensive guide to authentic marketing and audience connection. Innovations and strategies revealed.

BeReal stands out for its unique approach focused on authenticity and real-life moments, far ...

Discover how balancing quality and quantity determines the success of your strategy influencer marketing. Insights to optimize your approach.

As influencer marketing continues to gain ground, you're constantly faced with a crucial dilemma: whether ...

Discover how 21 Buttons has become the must-have app for influencers fashion and beauty, revolutionizing online shopping.

In fashion and beauty, one app is emerging as the preferred platform for influencers: 21 Buttons. This app has captivated ...

Discover how Influence Marketing can propel your brand to overcome cultural barriers and maximize reach.

Today, using the power of Influence Marketing to expand your brand internationally is an essential strategy. This approach makes it possible to reach ...

Discover the influencers like Léna Situations and Squeezie at the Cannes Film Festival 2024. The prestige of cinema meets the power of social networking! #Cannes2024

On the eve of the 77th Cannes Film Festival, anticipation reaches a fever pitch with the announcement ...

Discover the impact of influence marketing in sport, its strategies, successes and challenges through a comprehensive analysis of its trends and opportunities.

Influence marketing is redefining communication and promotion strategies in the sports sector, in the face of ...

Find out how addiction to social networks takes over our attention and impacts our daily lives, mental health and well-being.

Today, technology plays a predominant role in our daily lives, and addiction to social networks has become an alarming phenomenon. The ...

Discover the key distinctions between bloggers and influencers platforms, objectives, interactions, and more, to understand their crucial role in digital marketing.

Discover the fundamental distinctions that separate the blogger from the influencer, both roles play a significant impact ...

Find out how Threads, developed by Meta, redefines the landscape of social networks surpassing X in the U.S., promising major changes in the sector.

The emergence of Threads as the new titan of the social networks in the United Statesexceeding X (formerly ...

Discover how Instagram's algorithm is evolving to favor designers. Key changes and strategies to adapt and shine on the platform.

A major change is coming to Instagram, a change that could transform the way content is shared ...

Discover how authenticity transforms influencer marketingbuilding trust and loyalty between brands and consumers for successful campaigns.

Authenticity stands out as the revolutionary spearhead of influencer marketing, your ability to discern authenticity in campaigns ...

Discover the world of Carla Ginola, an influencer who advocates authentic elegance in the fashion world, an inspiration for those who seek to be real.

In the French influencer landscape, each personality shines with her own unique style and ...

Find out how designers of content mark a historic development by carrying the Olympic flame for Paris 2024, symbolizing the union of generations in the digital age.

This year, ahead of the long-awaited opening of the Paris 2024 Olympic Games, ...

Discover Léna Situations' unique lifestyle and how her authenticity and vision of fashion inspire and positively influence the digital world.

Personalities like Léa Elui and Marie Lopez, Nabilla Vergara, Léna Situations, Juju Fitcats and Booshra.Mamad se ...

Find out how Instagram revolutionizes the Reels experience with its innovative 'Clear Mode', offering distraction-free immersion.

Today it's essential for platforms like Instagram to stay at the forefront of innovation to keep their users engaged. At this ...

Discover the new Responsible Influence certificate launched by the Netherlands to promote a influencer marketing ethics. With the support of major brands and already 340 designers certified.

In an ongoing effort to promote more ethical and responsible influencer marketing, ...

Find out why regulating influencer marketing is crucial to avoid dominance on the Internet, and how to ensure transparency and ethics.

In a context where influencer marketing is growing exponentially, a crucial question arises as to the ...

Discover how to launch a brand ambassador program in 5 steps to transform your marketing strategy and increase your visibility.

In an increasingly saturated business environment, establishing a distinctive brand presence is crucial. An ambassador program ...

Find out how micro-influencers are transforming niche marketing thanks to their authenticity and commitment. A strategic asset for brands.

In these days of unprecedented advertising saturation, your brand is constantly looking for innovative ways to ...

Find out how brands use celebrities to influence your purchases, through strategies and impacts on consumer behavior.

In a world where image and brand awareness play a major role in consumer decisions, brands ...

Discover the impact of influencers media in today's media landscape, and how they are redefining influence on public opinion.

Discover an in-depth analysis of the changing dynamics between influencers and traditional media in mastering the landscape ...

Discover how to expand your audience by collaborating with content stars. This guide shows you best strategies for successful partnerships.

With content reigning supreme on digital platforms, it's crucial that you, as the ...

Find out how influencers shape our purchasing decisions in the digital age, and the importance of critical reflection. An in-depth look at their impact.

With social networks reigning supreme over our daily lives, the question of influencers' impact on ...

Discover the strategies for becoming a influencer marketing. Embrace emerging trends to grow your business audience and impact.

Today, standing out as a star of the marketing influence requires more than just online presencewe ...