Influencer news

In 2026, content creation is no longer a simple platform phenomenon: it's a structured market, driven by everyday uses, diversified business models and accelerated professionalization. Understanding this boom means understanding how...

Between artificial intelligence, social commerce and the quest for authenticity, social media has changed pace in 2025. To prepare for 2026, brands must learn to read weak signals, secure trust and industrialize creativity without...

In the UK, Reddit has overtaken TikTok in terms of usage: a shift fueled by Google search, Gen Z and the return of communities. We take a look at the mechanics, the numbers and the opportunities for brands. Reddit has not only "progressed" in the...

A methodical overview of the social platforms that structure monitoring, signals and trading decisions: from Telegram to X, via YouTube, Reddit and LinkedIn, with concrete uses, risks of manipulation and benchmarks for following the...

Creating a 2025 retrospective on Instagram and TikTok is easy when the narrative is clear, the editing rhythmic and the trends well chosen. This guide details a reliable method, formats that perform and concrete adjustments for publishing a memorable recap. À...

Explore the key trends of 2026 with Pinterest Predicts: 21 creative signals that herald a year marked by comfort, self-affirmation and a bolder aesthetic. Fashion, beauty, home decor, travel and food: the essentials for creating content that...

Mariah Carey kicks off the festive season with an exclusive concert designed as a total event: vocal performance, "Merry Christmas" staging, and meticulous digital activation. With record-breaking streaming, targeted merchandising and premium partnerships, here's...

From February 2026, Esta's application could switch to a much more intrusive digital control: five years of activity on social networks and phones, ten years of e-mails, and more detailed family elements. For travelers on the 42...

Less assiduous than in Italy or the UK, a more discreet expression of opinion than in the U.S., but remarkably consistent: in France, Facebook remains a reflex. The latest CNC report highlights more "spectator" uses, centered on the...

Between the protection of minors, the effectiveness of age controls and the risks to privacy, France wants to review access to social networks before the age of 15. The debate is also taking place at European level, where technical tools are being developed to make it possible to...

Social networks now serve as a compass for the vast majority of French people, helping them to find their way in the world of employment, help and retraining. However, the transformation of this information into concrete opportunities remains a minority, revealing a clear gap between...

Pinterest is transforming the experience of its boards, turning them from simple collections of images into genuine action spaces, personalized and boosted by artificial intelligence. Between product recommendations, immersive experiences and new...

The must-have platforms that will dominate the digital landscape in 2026 will redefine content creation, e-commerce and influencer marketing. With ultra-personalized videos, artificial intelligence integrated into every stage of the customer journey and networks...

Snapchat unveils its next-generation Augmented Reality Spectacles, powered by a new Snap OS system, hand/voice interaction and advanced spatial tracking. Between developer access at 99 $/month, use cases for brands and a strategic duel with Meta...

Between promises of effectiveness and ethical grey areas, virtual influencers are reshaping the rules of marketing. Brands are seduced by their algorithmic precision, but their synthetic nature raises questions about trust, transparency and audience security....

LinkedIn's new 2025 algorithm is shaking up post visibility. Discover the 7 big changes and expert advice on how to adapt your strategy now. LinkedIn has struck again. The new LinkedIn 2025 algorithm completely redefines...

Canva accelerates into 2025 with a strategy focused on AI and smarter, more collaborative and measurable design. Between Visual Suite 2.0, generative assistants and aesthetic trends blending vintage and algorithmic precision, the platform wants to become...

Analysis of the major trends in influencer marketing in 2025: the apotheosis of creators, the ebb of overconnection, the reinvention of formats, the rise of AI and the rise of subversive creators to guide brand strategies. A panorama of influencer marketing...

Dive into the heart of ASMR creators: explore the profiles, the formats that work and the reasons why these influencers soothe our nights. This article identifies the talents to watch, dissects marketing practices and offers concrete benchmarks...

Discover Le Jardin, the ephemeral oasis at Hôtel Mahfouf in Paris by Lena Situations: a plant-based space from August 2 to 31, 2025 at the Pavillon Chesnaie du Roy offering vegan dining, a lifestyle boutique and convivial evenings for a true urban escape. Le Jardin...

Tanaland is emerging as a creative and collective response to ordinary sexism on social networks. Appearing on TikTok, this imaginary nation transforms an insult - tana - into a symbol of resistance, offering a virtual "safe place" for women who...

OpenAI's Sora 2 revolutionizes AI video with an unprecedented social network, already seen as a future direct competitor to TikTok. OpenAI's Sora 2 is shaking up the digital world. On Tuesday, September 30, the company behind ChatGPT unveiled a new application...

Regulatory changes concerning content creators are reshaping the rules of the game for influencer marketing in Europe. Between European harmonization under the Digital Services Act (DSA), strengthened national laws and self-regulation initiatives, brands,...

GP Explorer returns for its third and final adventure, The Last Race, promising an unprecedented blend of motorsport, web culture and show. Spearheaded by Squeezie since 2022, the concept has transformed creators into true competitors, bringing together a...

Detailed analysis of the shock recommendations of a French parliamentary commission: banning social networking for under-15s and introducing a digital curfew for 15-18 year-olds, between health issues, European legal issues and consequences for...

Dive into the world of family influencers: winning formats, effective collaborations and best practices for brands seeking authenticity and engagement. This article explores the secrets of creators who transform their daily lives into content...

Methodical analysis of the mechanisms that propel "back-to-school" series on social platforms: formats, narratives, ecosystems of influence and marketing levers that transform school fictions into viral phenomena. These series focus on the...

Precise analysis of the legal, technical and operational levers for reducing the risks associated with the power of influencers. This article examines the legal definition, the limits of application of the rules and practical solutions for protecting...