Influencer news

The culinary scene is undergoing a profound transformation thanks to food creators, who blend aesthetics, entertainment and innovation to transform the art of cooking into a living, captivating spectacle. From the proliferation of shows to immersive events, discover how cooking

AI-generated ASMR on TikTok is revolutionizing the TikTok landscape: hypnotic videos of food in glass, fabricated soundscapes and massive Internet user infatuation are redefining the sensory experience. This trend combines technological prowess, virality and the emergence of new formats, questioning

WhatsApp is shaking up its historical model by integrating advertising formats into its Statuses and Channels for the first time. This evolution, carefully thought out to preserve the confidentiality of private exchanges, raises questions and opportunities for users and businesses alike.

Chat GPT VS Google Discover how these two technology giants are revolutionizing the way we interrogate the Web. Faced with the meteoric rise of conversational artificial intelligence, the place of the traditional search engine is being called into question.

The duel ...

A true link between generations, music has never ceased to work its magic over time. From ancestral rhythms to today's digital trends, it irrigates our daily lives with a variety of influences, nourishing individual creativity as much as...

According to a report by the Reuters Institute, a profound upheaval is underway: social networks are supplanting traditional information channels, making influencers central figures in shaping public opinion. This...

At the dawn of 2025, the Influencers Act is poised to redefine the marketing ecosystem. influencer marketing in Europe and France. The massive professionalization of the sector, the new risks for consumers and the need for transparency are pushing authorities, platforms and creators to

Perplexity partners with PayPal to transform conversational commerce. By integrating seamless payments directly into their AI-powered search engine, they're shaping a unique shopping experience, in line with the growing popularity of shopping features from ChatGPT and other industry giants.

The Cannes Film Festival 2025 saw the reinforced emergence of influencers as true protagonists of the red carpet, blending glamour, influencer strategy and digital audience. Between walking the steps under the spotlights and exclusive collaborations with...

Pinterest is moving up a gear by integrating artificial intelligence into its visual search. Thanks to these innovations, product and inspiration discovery becomes more intuitive, going beyond simple keywords. Between personalized recommendations and a rethought shopping experience, the platform

GP Explorer 3: everything you need to know about the latest GP event. Squeezie. It's the last race, and it promises to be a historic one. Here's all the information you need to know.

An edition that marks the end of the

In the age of short content and micro-communities, social networks have become much more than communication platforms. For affiliates, they now represent a powerful, fast and targeted source of traffic. Whether you're a content creator,...

Faced with the rise of misinformation on social media and the rise of behaviors deemed excessive by some creators, users are becoming increasingly uncompromising. A recent study confirms a strong trend: a majority of subscribers...

Discover why 2025 is a turning point for social media: case studies, new features, emerging platforms, and the impact of Generation Z are reinventing online engagement. This in-depth analysis, supported by the latest industry data, allows

Meta and Ray-Ban are set to shake up the wearable technology market with an announcement from Mark Zuckerberg that this year will pave the way for a new generation of connected eyewear. This innovation, which is part of a dynamic combining intelligence

OpenAI strikes a blow by positioning itself in the product search market, hitherto dominated by Google Shopping. With the integration of real-time shopping functionality into ChatGPT Search, the online shopping and comparison experience is now even more intuitive.

Meta is actively engaged in the transformation of smart glasses, combining design, advanced technology and interactivity to maintain its supremacy in the face of fierce competition, notably from Apple. The imminent release of the new Hypernova glasses, equipped with a head-up display and

Spotify invests $100 million in partnerships with major podcasters to redefine the podcast landscape streaming audio and video. The goal is to compete with YouTube by focusing on innovation and advantageous remuneration models.

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The influencer marketing industry has grown at a rapid pace in just two decades, presenting society with numerous challenges in terms of transparency, ethics, and regulation. Between government intervention, new laws, and...

Child influencers: a life on social media explores the risky daily lives of young people on Instagram, YouTube or TikTok. This documentary reveals the real dangers of the phenomenon.

Every day, millions of children expose themselves on social networks, often ...

Do female influencers really earn less than their male counterparts? A new report shows that female content creators earn nearly 40% less money than men for similar sponsored content. The alarming finding of...

The alarming gap

Faced with the rapid evolution of artificial intelligence, social networks like Facebook and Instagram are going one step further: from the end of this month, Meta will exploit some of its users' public publications to perfect its AI. This move triggers

Snapchat is innovating again with its new sponsored lenses powered by artificial intelligence, immersing users in immersive digital worlds in collaboration with brands.

Snapchat continues to push the boundaries of technological innovation with the introduction of Sponsored Lenses created…

Amazon Amazon's Live shopping platform, Live, is coming to France, offering a new dimension to the online shopping experience, enhanced by live interaction.

Amazon Live opens to the French market, bringing with it a wind of change in...

In 2025, User Generated Content (UGC) is more than ever a pillar of digital marketing strategies, enriching the interaction between brands and consumers thanks to its authenticity and engaging potential.

Today, in the middle of 2025, the content...

Create communities on WhatsApp offers an effective solution to improve your online communications. This feature allows you to structure your discussion groups according to common sensitivities and interests, thus facilitating the management of interactions and limiting notifications.

The Alpha Generation is revolutionizing social media with its unique codes, more responsible approach, and surprising uses. Immerse yourself in this captivating world.

Slop will be invading social networks in 2025. Find out why this scourge of mediocre AI images worries Internet users, and how to protect yourself effectively.

Young people or seniors on TikTok, Netflix, or Instagram? You'll be surprised by the results of this study, which reveals who will truly spend the most time on these platforms in 2025.

Ray-Ban Meta x Coperni merges luxury, fashion and artificial intelligence in a limited edition that redefines the connected accessories of 2025.