Between the protection of minors, the effectiveness of age controls and the risks to privacy, France wants to review access to social networks before the age of 15. The debate is also taking place at European level, where technical tools are being developed to make it possible to...
Social networks now serve as a compass for the vast majority of French people, helping them to find their way in the world of employment, help and retraining. However, the transformation of this information into concrete opportunities remains a minority, revealing a clear gap between...
Google's announced return to the field of connected eyewear reshuffles the deck against the Meta-EssilorLuxottica duo. In 2025, the stakes go beyond the product: they involve the ecosystem, social influence, optical distribution and the battle for embedded AI. The...
Google is preparing three families of connected glasses for 2026 and beyond, with Android XR and Gemini at the heart of the experience. The aim is to regain the initiative from the already popular Ray-Ban Meta, by leveraging the Android ecosystem, augmented reality and a...
TikTok rolls out Share Feed and sharing tools designed for private conversations: a common video feed, collaborative collections and festive cards. The aim is to make discovery more social, more relevant and easier to activate at the...
Meta modernizes Facebook with a less cluttered interface, a more immersive feed, refocused navigation and easier-to-read comments, while strengthening user control over recommendations. Long considered too busy,...
Discover how to identify the top Facebook influencers to follow in 2025, and understand their codes, formats and strategies to turn them into a real visibility lever. Between viral local marketing, international luxury, engaging humor and technology...
When algorithms become less efficient, an unexpected phenomenon occurs: the true power of communities is revealed. This article explores how the declining efficiency of recommendation systems rehabilitates human creativity, strengthens links between...
Find out how to choose a top brand content agency capable of transforming your brand image, orchestrating your content across all channels and boosting your marketing performance with a coherent, creative and business-oriented editorial strategy. Between...
Mastering how to read and interpret KPIs on social networks can transform a simple online presence into a real growth lever. By understanding how to read reach, engagement, conversions and advertising costs, a brand...
Responding to comments on social networks isn't just a polite gesture: it's a real performance driver. Brands and designers who structure the way they respond see their organic reach, reputation and sales...
Learn why proactive IT support is essential for Boston businesses looking to reduce downtime, strengthen security, and improve operational efficiency. Boston has long been known as a city of innovation-a place where major industries like biotech, finance, healthcare,...
TikTok Bulletin Boards redesign the relationship between creators, brands and communities, offering direct broadcast channels inspired by messaging and Instagram channels. This new space, designed as an ultra-targeted "bulletin board", opens up new...
On Instagram, not all content is created equal. Reels, carousels, stories, static posts: some formats trigger waves of engagement, others simply fill up the feed. Understanding which types of content really captivate your followers makes it possible...
Pinterest is transforming the experience of its boards, turning them from simple collections of images into genuine action spaces, personalized and boosted by artificial intelligence. Between product recommendations, immersive experiences and new...
LinkedIn is stepping up its measures to combat automation and false engagement, particularly via pods and mass bots. This tougher stance is transforming the way creators, brands and marketing teams need to think about their presence on...
Discover how 5 must-have tools can transform a community manager's day-to-day work, from the creation of powerful visuals to fine-tuned performance analysis, planning, collaboration and strategic organization. A selection of...
Discover how essential brand content formats can transform a simple digital presence into a veritable brand territory. From video to podcasts and editorial platforms, this guide highlights the content that's essential for...
The creator economy is currently experiencing an unprecedented boom, and nowhere is this explosive growth more evident than within the sphere of sports analytics and wagering insights. Modern audiences are consistently bypassing legacy media outlets, instead choosing...
The must-have platforms that will dominate the digital landscape in 2026 will redefine content creation, e-commerce and influencer marketing. With ultra-personalized videos, artificial intelligence integrated into every stage of the customer journey and networks...
Discover how influencer marketing with celebrities can transform a company's image, accelerate brand awareness and generate measurable sales. From the influence pyramid to iconic collaborations such as George Clooney & Nespresso or...
Discover the top reality TV influencers who will dominate Instagram in 2025, how they transform their fame into engaged communities and powerful collaborations with brands. Between ultra-personal storytelling, meticulous product placement and...
Discover the top Quebec influencers to follow in 2025: award-winning designers at the InfluenceCréation Gala, coveted lifestyle profiles on Instagram and a new generation of niche influencers. A complete panorama to spot...
Choosing a helmet for the field is no longer just a matter of picking up "a good old kevlar pot". Today, we're talking about complete systems, ballistic helmet kits designed to protect, communicate and stay comfortable for hours on end. That's where the kits...
Discover the top 10 must-have AI influencers of 2025, the virtual avatars who are shaking up influencer marketing on Instagram, TikTok and beyond. Between futuristic storytelling, collaborations with the biggest brands and new expectations from Gen...
Discover the top 10 decorating influencers in France who will transform your interior, shake up your habits and help you build a world that's truly yours. From complete renovations to simple living-room makeovers, these content creators...
Discovering the creative Instagram account means accessing tools designed for influencers, artists, coaches, freelancers or content creators who want to professionalize their presence without losing their personality. This guide details the essential settings,...
Navigating Instagram stories is much more than a simple swipe gesture. It brings together a precise set of statistics that enable us to understand how users interact with each story: going back, moving on to the next,...
Influencer marketing has become a decisive lever for small and medium-sized businesses looking to boost their visibility, credibility and sales without blowing their budgets. By relying on nano and micro-influencers, these local or sector-specific companies are able to...
Imagine for a moment: you put on your VR headset, and instead of walking along the Las Vegas Strip, you stroll through a digital corridor where signs flash in golden pixels. Croupiers don't breathe, but blink all the same. And every chip...
Discover the 10 best influencer marketing agencies, their respective strengths and concrete criteria for choosing the right partner. Focus on ValueYourNetwork, a pioneer in influencer marketing, but also on agencies capable of combining data,...
Discover why using an influencer agency is becoming a decisive issue for brands seeking visibility, credibility and growth. At a time when content creators are shaping trends and conversations, a specialized structure...
Developing an effective influencer strategy requires a complex alchemy of clear objectives, careful selection of creators and rigorous performance management. Between highly committed micro-influencers, content co-creation and new demands...
Which formats will really perform on Instagram in 2025? From short videos to carousels, discover the content that's a hit, performance benchmarks and concrete methods for capturing attention, prolonging retention and converting. The...
Instagram makes available five action-oriented new features: drawing in DMs, customizable teen icons, Reel viewing history, Restyle AI for stories transformed in a click, and an Add Yours sticker in partnership with Taylor Swift to boost...
Snapchat unveils its next-generation Augmented Reality Spectacles, powered by a new Snap OS system, hand/voice interaction and advanced spatial tracking. Between developer access at 99 $/month, use cases for brands and a strategic duel with Meta...
Generation Z is choosing TikTok, while Netflix is slipping back into the mainstream of young people's daily habits: a shift accelerated by algorithms, short formats and social commerce, which is reshaping attention, information-seeking and the act of buying. Time is...
The world of online influence has never been so vast - or so risky. Between sponsored partnerships, product placements and the rise of streaming platforms, content creators today are navigating an ever-widening line...
Meta is overhauling the Reels algorithm on Facebook to prioritize stronger engagement signals, accelerate preference learning and inject more fresh content. Expected results: more relevant recommendations, increased visibility for...
When it comes to influencer marketing, many brands tend to think of working with celebrities as a quick fix to gain exposure and increase sales. But if you ignore the basics, like SEO, the impact may not be as impressive as you'd like. Social media seems like an...
Concrete tactics, high-performance formats and precise settings to win more Instagram followers in 2025, quickly and without cheating, with methods tested on the current algorithm. The context has changed: Reels dominate, carousels are back...
Between promises of effectiveness and ethical grey areas, virtual influencers are reshaping the rules of marketing. Brands are seduced by their algorithmic precision, but their synthetic nature raises questions about trust, transparency and audience security....
Discover a methodical selection of the most effective French fitness YouTubers to boost your motivation, structure your workouts at home and progress without equipment. Bodybuilding, cardio, yoga, well-being: reliable and engaging channels,...
Discover how to create viral content on TikTok with 7 tips rarely revealed by influencers, combining algorithm, storytelling, trends and collaborations to boost your organic visibility. Success on TikTok is based on an equation...
The internet has grown into a huge marketplace of ideas and influence with over 5 billion people using social media globally. However, most people fail to realize that having followers is not the same as having a brand. Viral moments are short-lived and likes don't...
Understanding Meta Threads and exploiting them effectively can accelerate acquisition, fuel conversation and increase the impact of campaigns. This guide details the key functionalities, an operational method and the indicators to track in order to transform...
Discover when to go live on TikTok with 5 magic slots based on recent data: morning, noon, early evening, prime-time and strategic Sunday. Optimize first-minute engagement, appear on "For You" and double your audience...
Meta brings Instagram to connected TVs and transforms video consumption into a living-room experience. Full-screen reels, co-watching, integrated shopping and in-home influence: social TV is changing scale for brands and creators. The...
Setting course for social networks in 2026: ten unexpected trends are transforming creation, engagement and monetization. Between assisted generative AI, the social search shift, ultra-niche communities and new responsible formats, brands and creators are gaining...
Discover a methodical selection of Bordeaux's top influencers, criteria for evaluating them, and concrete tactics for activating these communities and boosting your local digital strategy with measurable impact. Bordeaux's teeming ecosystem...
In Lyon, local influencers are reshaping brand communication by combining authenticity, data and urban culture. From food to fashion to tech, these creators are turning attention into action, optimizing social SEO and streamlining...
The cards hit the virtual felt with a satisfying digital shuffle, and suddenly your heart rate picks up just a notch. There's something magnetic about that moment when you're dealt your hole cards in online poker - it's the same rush that's captivated players for...
Powerful catalysts of conversation, beauty blogs have reshaped the relationship with products, shifted the boundary between expertise and experience, and opened new doors for readers seeking reliable advice. In just a few years, these...
The 15 Best Influencers in Bordeaux to Discover in 2025 comes at a time when Bordeaux is experiencing a lightning acceleration in its digital creativity. Home to an eclectic range of profiles, the city has seen the emergence of singular voices who, on Instagram and TikTok,...
The capital of gastronomy and a historic industrial hub, Lyon is now one of France's most effervescent digital laboratories. Here, content creators are shaping a scene where cuisine, fashion, lifestyle, sports and...
Marketing strategy determines a company's long-term commercial success. Unlike one-off tactical actions, it defines your positioning, your key messages and your overall action plan. That's why choosing the right agency...
LinkedIn's new 2025 algorithm is shaking up post visibility. Discover the 7 big changes and expert advice on how to adapt your strategy now. LinkedIn has struck again. The new LinkedIn 2025 algorithm completely redefines...
Six months after its arrival in France, TikTok Shop boasts an unprecedented social commerce dynamic. Between daily live shows, short "shoppable" videos and integrated affiliation, the first brands have drawn up a mixed but instructive balance sheet, between...
Instagram Rings recognizes creative audacity before notoriety. A prize designed to reward creators who are transforming culture, supported by a jury of icons and a highly symbolic recognition system, both on and off the app. The...
Discover how local influencers can fill your venue, amplify your visibility and turn every plate into content that attracts new customers. Proven methods, rigorous profile selection, automation and measurement of...