The 15 Best Influencers in Bordeaux to Discover in 2025 comes at a time when Bordeaux is experiencing a lightning acceleration in its digital creativity. Home to an eclectic range of profiles, the city has seen the emergence of singular voices who, on Instagram and TikTok,...
The capital of gastronomy and a historic industrial hub, Lyon is now one of France's most effervescent digital laboratories. Here, content creators are shaping a scene where cuisine, fashion, lifestyle, sports and...
Marketing strategy determines a company's long-term commercial success. Unlike one-off tactical actions, it defines your positioning, your key messages and your overall action plan. That's why choosing the right agency...
LinkedIn's new 2025 algorithm is shaking up post visibility. Discover the 7 big changes and expert advice on how to adapt your strategy now. LinkedIn has struck again. The new LinkedIn 2025 algorithm completely redefines...
Six months after its arrival in France, TikTok Shop boasts an unprecedented social commerce dynamic. Between daily live shows, short "shoppable" videos and integrated affiliation, the first brands have drawn up a mixed but instructive balance sheet, between...
Instagram Rings recognizes creative audacity before notoriety. A prize designed to reward creators who are transforming culture, supported by a jury of icons and a highly symbolic recognition system, both on and off the app. The...
Discover how local influencers can fill your venue, amplify your visibility and turn every plate into content that attracts new customers. Proven methods, rigorous profile selection, automation and measurement of...
Analysis of the international rollout of Cici, ByteDance's AI chatbot, and its "social-first" strategy, which competes with ChatGPT, Gemini and Character.AI thanks to a community-based approach, influencer-driven distribution, and reassuring positioning...
Facebook and Instagram are accelerating the internationalization of Reels with AI-driven machine translations: multilingual voice dubbing, lip syncing and translated subtitles. The aim is to enable creators and brands to reach...
Analysis of the levers that are propelling TikTok Shop ahead of eBay in France, with a focus on the discovery algorithm, in-app conversion and the creator ecosystem. The article details concrete strategies for brands and sellers, indicators of...
Instagram is testing ignore ads in Reels, a YouTube-inspired format, to reconcile monetization and user experience. This development promises greater control for the audience and enhanced performance for brands, provided they adapt...
Canva accelerates into 2025 with a strategy focused on AI and smarter, more collaborative and measurable design. Between Visual Suite 2.0, generative assistants and aesthetic trends blending vintage and algorithmic precision, the platform wants to become...
Fifteen years after its launch, Instagram has established itself as a global ecosystem where visual culture, commerce, influence and entertainment meet. From filtered photos to AI-powered Reels, the app has redefined usage and accelerated the...
A creative and actionable program for Celebrate Halloween with 31 days of TikTok-Tober: daily ideas, #FoodTok and DIY trends, partnerships with local SMEs and measurement methods to turn October into a visibility and sales engine. Celebrate Halloween...
Discover how collaborative posts on Instagram, via cross post and Collab functionality, multiply reach, engagement and ROI. Methods, examples, decision-support charts and FAQs to quickly master everything. Publications...
A pragmatic action plan to double your brand's impact on YouTube in 30 days thanks to an intelligent mix of video SEO, Shorts, Ads and influencer collaborations. Between massive competition and audience expectations, the window of attention is played out in seconds....
What is the Rising Appeal of Online Crash Games? In today's fast-moving digital world, it's easy to get lost in the noise of online entertainment. The key to a good experience is filtering out the hype to understand how things actually work. This is especially true...
Discovering the new ideal times to post on Instagram in 2025 helps increase engagement without forcing paid reach. Since October, influencers have been adjusting their niches: focus on prime time 7-9pm, push of Reels to midnight, and...
Shadowban Instagram: understand the signals, identify the real causes and apply a reliable action plan to restore your reach. An operational guide to diagnosing, correcting and preventing visibility restrictions. Instagram shadowban intrigues...
...Learn how to partner with influencers to launch your product and drive sales, without upfront payment or tedious manual work.
Analysis of the major trends in influencer marketing in 2025: the apotheosis of creators, the ebb of overconnection, the reinvention of formats, the rise of AI and the rise of subversive creators to guide brand strategies. A panorama of influencer marketing...
Twitch in 2025 introduces new features for Twitches streamers and viewers: simplified monetization, improved collaboration and mobile redesign. Find out what's new! Every year, Twitch evolves to offer a better experience...
Want to view a story anonymously or publish a story without revealing your identity? A handy tool for social network professionals and discreet observers alike, we describe how to view stories and other public Instagram content...
On our TikTok-dominated social networks, viewing a video or profile without being seen is becoming a concrete concern for dozens of professionals and users. An influencer marketing agency must monitor competing accounts from their...
Dive into the heart of ASMR creators: explore the profiles, the formats that work and the reasons why these influencers soothe our nights. This article identifies the talents to watch, dissects marketing practices and offers concrete benchmarks...
Analysis of the 10 sportswear brands most favored by influencers: rankings, share of voice, formats that perform and best practices for building effective influencer campaigns in 2025. This dossier explains why certain brands...
Dubai's 5 must-follow influencers: a panorama of the creators shaping influence in Dubai in 2025, their audiences, engagement rates and rates for impactful collaborations. Dubai has established itself as a nerve center for...
In cryptocurrency trading, success is not just about choosing the right assets but also about minimizing costs. Fees are one of the most overlooked yet powerful factors that influence profitability. Traders who consistently pay higher fees see their returns eroded...
Top 10 must-follow American female influencers: profiles, figures and opportunities for brands. This guide highlights powerful content creators on TikTok, Instagram and YouTube, useful for building a sustainable influencer strategy...
The 10 most influential Italian luxury brands on Instagram: 2025 performance analysis, engagement strategies and best practices. Focus on Dolce & Gabbana, Gucci, Prada and the houses that turn visibility into desire. The Italian luxury landscape...
Updated Top 10 of France's most influential YouTubers: profiles, key figures, and 2025 trends to understand how these creators are transforming the influencer marketing ecosystem. The 10 most influential YouTubers in France bring together...
Discover Le Jardin, the ephemeral oasis at Hôtel Mahfouf in Paris by Lena Situations: a plant-based space from August 2 to 31, 2025 at the Pavillon Chesnaie du Roy offering vegan dining, a lifestyle boutique and convivial evenings for a true urban escape. Le Jardin...
The top 35 most influential YouTube channels in France: rankings, key figures, and strategies for leveraging these massive audiences in a successful influencer campaign. This report presents the top 35 most influential YouTube channels in France, a...
Discover the essential artificial intelligence tools to boost your social media strategy: practical selection, priority uses and operational advice to save time, increase engagement and improve the ROI of your...
Understanding why Instagram views have become the central metric helps optimize visibility, improve engagement, and open up monetization avenues for creators and brands. This article details how views work, their impact...
WhatsApp introduces Selfie Stickers: Create custom stickers directly from a selfie, add filters, and share packs with one tap—an update that transforms instant messaging into a space for personalization and expression...
Engaged influencers maintain their presence on X while testing Bluesky: a hybrid strategy revealing the new dynamics of social networks in 2025. This article analyzes key figures, creators' motivations and the implications for the...
A practical guide to finding, evaluating and contacting influencers on YouTube: research methods, recommended tools, contact templates and negotiation tips for effective partnerships. YouTube remains a major lever for brands that...
Tanaland is emerging as a creative and collective response to ordinary sexism on social networks. Appearing on TikTok, this imaginary nation transforms an insult - tana - into a symbol of resistance, offering a virtual "safe place" for women who...
OpenAI's Sora 2 revolutionizes AI video with an unprecedented social network, already seen as a future direct competitor to TikTok. OpenAI's Sora 2 is shaking up the digital world. On Tuesday, September 30, the company behind ChatGPT unveiled a new application...
The ultra-wide 5120×1080 format on Instagram is seducing designers and brands alike. Find out why this ultra-wide format is transforming Reels and capturing attention. The 5120×1080 format on Instagram has everyone intrigued For a few weeks now, the 5120×1080...
Regulatory changes concerning content creators are reshaping the rules of the game for influencer marketing in Europe. Between European harmonization under the Digital Services Act (DSA), strengthened national laws and self-regulation initiatives, brands,...
Discover the differences, advantages and disadvantages between micro-influencers and macro-influencers to boost your marketing strategy. In a nutshell Micro-influencers: strong relationships, high engagement, effective for niche conversions. Macro-influencers...
On's influencer strategy: discover how On's rise through influencers accelerated in six months, between product innovations, culture and sporting events. The social shift that changes everything In six months, the On brand has transformed a...
Vibes by Meta is the new feature unveiled by Meta to revolutionize content creation. This feed, integrated into the Meta AI app and available on meta.ai, aims to make the production and sharing of AI-generated videos as simple as...
GP Explorer returns for its third and final adventure, The Last Race, promising an unprecedented blend of motorsport, web culture and show. Spearheaded by Squeezie since 2022, the concept has transformed creators into true competitors, bringing together a...
Discover 7 practical secrets for transforming YouTube into a powerful brand awareness lever: choosing influencers, video formats that perform, measurability and monetization. Clear strategies and concrete examples to guide every brand towards lasting visibility....
Analysis of the unforeseen repercussions for the 170 million American users after the sale or banning of TikTok: personal data, creators' revenues, audience mutations and rebound strategies. The sale or banning of TikTok in the...
A methodical overview of Instagram's hidden risks for minors: data exposure, algorithmic manipulation, sexualization, harassment and the monetization of childhood. The text offers concrete examples, practical tools and strategies...
Leveraging trending Reels as an advertising entry point captures an engaged audience where digital culture is formed. These concrete techniques explain how to align creative relevance, AI-powered targeting and tailored formats to...
Thanks to the crypto online casino, players benefit from fast withdrawals. What's more, they can deposit money at almost no cost. The best way to benefit from all these advantages is to use the best crypto-currencies for online payments. It's...
ValueYourNetwork is a French influencer marketing agency founded in 2016. It has established itself as an essential partner for brands wishing to boost their visibility through social networks. Its network brings together several thousand...
Explore how Ask AI and Veo 3 are transforming the creation of Shorts on YouTube 2026. This methodical article describes concrete workflows, automatic optimization tools and tactics for multiplying engagement, with examples, comparison charts and...
The Value of Refer-a-Friend Platforms In a crowded digital world, trust is the most valuable currency. Customers are bombarded daily with paid ads, influencer endorsements and promotional emails and yet, many are skeptical of these messages. What breaks through the...
Practical guide to finding and saving filters on Instagram in 2025: quick methods, recommended apps and advanced tips for taking advantage of AR filters and photo presets. Tools, real-life examples and workflow to optimize your feed and...
Detailed analysis of the shock recommendations of a French parliamentary commission: banning social networking for under-15s and introducing a digital curfew for 15-18 year-olds, between health issues, European legal issues and consequences for...
Massive leak: a mistakenly published video has revealed the design, controls and possible uses of Meta's connected glasses ahead of the conference. From Ray-Bans with integrated displays to sporty Oakley models, the leak reveals the technical challenges and...
Analysis of the strategies and players that will dominate the beauty scene on Instagram and TikTok in 2025: rankings, winning formats, case studies and practical advice for brands and influencer specialists. An operational panorama for grasping the levers of...
Summary analysis of the phenomenon: how a generation born into streaming is rediscovering the physical medium, and why TikTok is catalyzing a true "CD comeback" in 2025. Trends, influence mechanisms, marketing opportunities and best practices for...
A practical guide to identifying and exploiting music hits on TikTok: methods, tools, concrete examples and strategies to turn a trend into a success. 7 actionable tips for creators, labels and brands. This guide compiles...