The profound transformation of the YouTube algorithm in 2025 is redefining the rules of the game for creators and brands. Gone are the days of simple clicks: YouTube now prioritizes truly high-quality engagement and lasting viewer satisfaction, fostering...
LinkedIn BrandLink is the new video monetization initiative that could transform B2B marketing. Here's why you should care. The B2B marketing landscape is about to change dramatically with the launch of LinkedIn BrandLink, a...
Two decades after its creation, YouTube has established itself as the beating heart of digital culture, revolutionizing the worlds of social media, influencer marketing, and video formats. From simply sharing amateur footage to producing hit podcasts and...
...Perplexity partners with PayPal to transform conversational commerce. By integrating seamless payments directly into their AI-powered search engine, they're shaping a unique shopping experience, in line with the growing popularity of shopping features from ChatGPT and other industry giants.
TikTok's parent company, ByteDance, has unveiled robust targets to overtake Meta by 2025. Ambitious numbers, exponential growth, and an innovative marketing strategy are the levers chosen to dominate the social media industry...
In just a few years, YouTube has undergone a spectacular turnaround, with the rise of shorts, the adoption of multiscreen formats and the emergence of true social television. Now, influencers, creators and brands are reinventing their strategies, seeking to capture...
Meta AI is revolutionizing the artificial intelligence landscape with an accessible, high-performance, privacy-friendly application. Its launch marks a strategic turning point for Meta, which aims to compete with the sector's behemoths while...
...The Cannes Film Festival 2025 saw the reinforced emergence of influencers as true protagonists of the red carpet, blending glamour, influencer strategy and digital audience. Between walking the steps under the spotlights and exclusive collaborations with...
Meta is working on smart glasses capable of recognizing the faces of people in the vicinity without their consent, raising debates about privacy and the risks of abuse linked to facial recognition in public spaces. In a world where...
New Meta ad formats: discover how to leverage the latest innovations on Instagram, Facebook and Threads to stay on the cutting edge digital marketing.
The new Meta ad formats are becoming the essential lever for all brands that want to ...
Discover how streamers are transforming French online casino marketing with interactive, high-yield campaigns.
Why Streamers Are the New Marketing Engines for the French Online Casino Industry
In 2025, travel anywhere...
DMs on TikTok Live: the new feature enables brands to generate more leads by facilitating direct contact during live shows.
DMs on TikTok Live: the new secret weapon for boosting engagement. As soon as they appear, ...
Influencer marketing on YouTube has established itself as an essential lever for brands wishing to maximize their visibility and engage a loyal audience. Thanks to a rich ecosystem of content creators with varied profiles, YouTube makes it possible to...
Meta is exploring the integration of stablecoins on Facebook and Instagram to streamline payments and reduce transaction fees. This initiative could transform the financial interactions of users and content creators, offering them a...
At the dawn of 2025, the social media industry is evolving at lightning speed, between technological advances and profound societal changes. Artificial intelligence, the quest for authenticity, new formats and advertising strategies are turning social...
The spectacular rise of short formats has shaken things up on YouTube. A real springboard for expression, shorts allow all creators - beginners and enthusiasts alike - to gain visibility, reach a new audience and join the dynamic of YouTube.
...Pinterest is moving up a gear by integrating artificial intelligence into its visual search. Thanks to these innovations, product and inspiration discovery becomes more intuitive, going beyond simple keywords. Between personalized recommendations and a rethought shopping experience, the platform
Discovering how to transform a YouTube channel without ever revealing its face has become a key digital marketing issue in 2025. Between preserved anonymity, limitless creativity and innovative monetization methods, "faceless" channels appeal as much to...
Locked reels: Instagram is testing a revolutionary feature to offer exclusive content and boost engagement on its platform. Instagram is currently testing a feature that could well mark a major turning point in the way users...
GP Explorer 3: everything you need to know about the latest GP event. Squeezie. It's the last race, and it promises to be a historic one. Here's all the information you need to know.
...An edition that marks the end of the
Instagram enhances its Creator Marketplace with AI to deliver more performance, targeting and ROI for brands and influencers. Instagram enhances its Creator Marketplace with AI-boosted features, enabling smoother collaboration,...
Ray-Ban Meta breaks records: over one million units sold by 2024. A remarkable performance that propels Meta to the forefront of the connected eyewear race, well ahead of its competitors. The American giant has no intention of stopping there, and is now targeting...
TikTok and Instagram tourism: social networks have become the new travel guides, revolutionizing the way we choose, experience, and share our vacations.
Tourism has entered a new era. Long governed by paper guides, …
...Developing successful advertising campaigns on Instagram and Facebook now requires a thorough understanding of audiences, creative formats, and AI-driven algorithms. Meta opens the door by sharing its key recommendations for innovating and maximizing results.
...The ranking of the most influential brands on Instagram, TikTok, and YouTube in France reveals a fascinating panorama of original and effective digital strategies. Between exceptional engagement rates, viral campaigns, and masterful storytelling, these companies reveal the new trends that
...The market for influencer marketing has never been so flourishing, but the challenges of authenticity and professionalization are drawing new contours. Between sharp commercial strategies and imperatives of sincerity, how are influencers shaping their future in 2025? Discovery of
...Instagram CEO Adam Mosseri reveals the essential strategies for boosting account growth in 2025. Between the dominance of video content, the new landscape of interactions, and the central role of the news feed, Instagram is transforming into...
...In the age of short content and micro-communities, social networks have become much more than communication platforms. For affiliates, they now represent a powerful, fast and targeted source of traffic. Whether you're a content creator,...
...Mastering Instagram visibility in 2025 requires new strategies adapted to a smarter algorithm focused on authenticity, engagement, and format innovation. Creators and brands must adjust their content and interactions to...
...Faced with the rise of misinformation on social media and the rise of behaviors deemed excessive by some creators, users are becoming increasingly uncompromising. A recent study confirms a strong trend: a majority of subscribers...
...Discover why 2025 is a turning point for social media: case studies, new features, emerging platforms, and the impact of Generation Z are reinventing online engagement. This in-depth analysis, supported by the latest industry data, allows
...TikTok lives are on the rise, catalyzing engagement and boosting visibility for creators, brands and influencers with the right codes. From strategic timing to creative content and post-show analysis, every step has its influence.
...Cultivating organic growth on YouTube allows you to build a strong and engaged community, without resorting to paid advertising. In an ecosystem characterized by algorithms and competition, the key lies in understanding your audience, leveraging them, and
...Instagram is about to shake up the world of digital marketing with a new dynamic feature: Reel locking with a secret code. This innovation combines gamification and engagement strategy, inviting creators, businesses and influencers to rethink their relationship with their
...Meta and Ray-Ban are set to shake up the wearable technology market with an announcement from Mark Zuckerberg that this year will pave the way for a new generation of connected eyewear. This innovation, which is part of a dynamic combining intelligence
Discover how Instagram is enriching Edits with innovative fonts and captivating voice effects, revolutionizing the editing experience on the platform and opening up new creative perspectives for influencers and content creators.
Recent innovations at Edits ...
Cleaning up your Instagram feed is essential to regaining a personalized, relevant feed. Here are the 5 key tips to achieve this effectively.
If you feel like your Instagram feed is overrun with content that no longer speaks to you, ...
This analysis details the mechanics and benefits of Instagram Business, exploring its advanced features and strategic marketing potential for businesses in the digital age.
This in-depth study sheds light on the tools and strategies that Instagram Business offers ...
Find out how to easily get Free Spins and use them wisely. This comprehensive guide explains the types of bonuses, the mistakes to avoid, and the winning strategies. Perfect for boosting your online gaming sessions without risk.
Not …
...Discover how TikTok is revolutionizing its interface by integrating user reviews and comments, offering new opportunities for local businesses and a unique social search engine. The analysis explores the evolution of the platform, its impact on visibility
...OpenAI strikes a blow by positioning itself in the product search market, hitherto dominated by Google Shopping. With the integration of real-time shopping functionality into ChatGPT Search, the online shopping and comparison experience is now even more intuitive.
...Meta is actively engaged in the transformation of smart glasses, combining design, advanced technology and interactivity to maintain its supremacy in the face of fierce competition, notably from Apple. The imminent release of the new Hypernova glasses, equipped with a head-up display and
In an era where cybercrime is constantly evolving, protecting your WhatsApp conversations is no longer an option, but a necessity. A discreet mode, easy to activate, significantly reduces the risk of scams. Tips, advanced settings, and...
Spotify invests $100 million in partnerships with major podcasters to redefine the podcast landscape streaming audio and video. The goal is to compete with YouTube by focusing on innovation and advantageous remuneration models.
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...In an age when Instagram is reinventing the rules of content, becoming a video editing expert is the key to increased visibility. This article shares the must-have secrets for successful editing, decoding the star tools of 2025 and mastering every step,
...Meta is shaking up the artificial intelligence sector by launching its own generative AI application, joining the competition dominated until now by OpenAI's ChatGPT and Google's Gemini. Does this initiative mark the dawn of a new order in the AI assistant landscape?
...Instagram Blends is revolutionizing the way people share Reels with friends, transforming private conversations into dynamic, collaborative spaces. By making video discovery more collaborative and personalized, this feature introduces a...
...Why the era of the generic influencer is coming to an end, and how niche creators are thriving. Instagram now boasts over 2 billion active monthly users and remains the preferred network for 61 % of internet users when it comes to discovering new products
...The organic reach of LinkedIn posts is experiencing a historic decline in 2025, leaving many professionals confused by the drastic drop in impressions and engagement. Between evolving algorithms, content saturation, and shifting user expectations,
...Discover how L'Oréal Professionnel established itself in the beauty industry through a rigorous and innovative influencer marketing strategy. This article explores the brand's historical evolution, its key tactics, and real-life examples of effective campaigns.
...A viral phenomenon, SkinnyTok fascinates as much as it worries TikTokThis trend, which glorifies extreme thinness through hashtags, videos and motivational “mantras”, plunges thousands of users into the obsessive quest for a dangerous body ideal. Behind the unifying aspect of these
...Which brands are shaping the fashion of tomorrow and reigning supreme on social media thanks to influencers? This analysis reveals the Top 10 most popular luxury ready-to-wear brands in the digital world, taking a look at
Instagram is launching a monthly summary designed to provide a clear view of user performance. This new feature, designed for creators and small brands, makes it easier to understand activity while also encouraging regular production of...
With the constant evolution…
...The influencer marketing industry has grown at a rapid pace in just two decades, presenting society with numerous challenges in terms of transparency, ethics, and regulation. Between government intervention, new laws, and...
...Faced with growing competition, Instagram is taking a new step forward by launching Edits, a video editing application designed to meet the expectations of creators and compete directly with TikTok and its flagship tool CapCut. This new feature, already downloaded by thousands
Discover how to choose between micro-influencers and macro-influencers to maximize the impact of your marketing strategy. Analyze the advantages and disadvantages of each type of influencer to optimize your campaign and reach your target audience more effectively.
In a world where marketing ...
...Discover the differences between TikTok and YouTube to find out which platform is best suited to your needs. Analyze the features, target audience and content creation opportunities to make the ideal choice and maximize your online presence.
Find out how to choose between Twitter and TikTok to maximize your reach and engage your audience in 2025. Comparative analysis of the two platforms, predictive trends and expert advice to optimize your marketing strategy.
The competition between Twitter and TikTok, ...
Discover the essential reasons to expand your professional network and boost your career. Learn how to strengthen your connections, seize new opportunities and benefit from a vital exchange of skills. personal development and professional.
In today's dynamic working environment, ...
...Find out who will dominate the video market in 2025 in our comparative analysis of YouTube and Facebook. Explore the trends, statistics and strategies of the two social media giants to find out where video creators are headed.