For several years now, Meta, the parent company of Facebook and Instagram, has been seeking to perfect its tools to counteract the disinformation on its platforms. In the face of growing criticism of the efficiency and neutrality of the fact-checkersthe company has ...
Live streaming is revolutionizing influencer marketing by creating direct, authentic links between influencers, brands and consumers. A real driver ofcommitmentThis real-time broadcasting method has become an essential strategy for attracting and retaining ...
In a digital world saturated with images and visual content, the quality of Instagram photos is becoming an essential vector for standing out and capturing the attention of followers. Today, it's undeniable that a smartphone is enough to produce images of...
Visit influencer marketing is growing by leaps and bounds on a global scale, establishing itself as a cornerstone of advertisers' advertising strategies. By 2023, the global influencer marketing market will already be close to 21 billion dollarswith forecasts anticipating a ...
In the dynamic landscape of modern marketing, micro-influencers are emerging as key players. What makes them special? A moderate audience, often between 10,000 and 100,000 followers, but an authentic, almost intimate relationship with a targeted community. For ...
In a digital world where Internet users are increasingly inundated with advertising messages, traditional strategies struggle to capture attention and generate real interest. Visit native advertising is an innovative response, integrating ...
Visit content marketing has become an essential lever for brands wishing to stand out in a saturated digital world. Based on the creation and distribution of quality content, this strategy aims to attract, engage and retain ...
Since its emergence, TikTok has established itself as an essential platform in the world of music. By integrating musical extracts into its videos, it has revolutionized song discovery, offering a unique springboard for thousands of artists, from the UK to the ...
The micro-entrepreneur scheme is a simplified solution for anyone wishing to start a self-employed business. In 2025, this formula will simplify the process of setting up a business, calculating social security contributions and income tax...
Since the beginning of the year, Meta has taken a prominent position in the battle against fake Facebook accounts and the abusive reuse of content. Nearly 10 million fraudulent profiles have been removed, a figure that reveals the unprecedented scale of the...
LinkedIn continues to consolidate its position as the essential professional platform by extending the test of its new news banner. Since its launch in key countries such as the USA, Canada and India, this innovation is now gaining ...
Increase your YouTube click-through rate easily with these 5 little-known tricks that will boost your views and your visibility online today.
You've posted a video on YouTube full of promise, but your audience seems to pass ...
Influencer marketing is a sector that has undergone significant change over the past decade, and perhaps the most notable development is the emergence of virtual influencers. Brands are now deploying these digital personas generated by...
In 2025, YouTube shorts will be the essential tool for boosting a channel, increasing its visibility tenfold and actively engaging its community. In line with mobile-first practices and the new codes of virality, these short formats...
Faced with the meteoric rise of artificial intelligence driven by its competitors, Mark Zuckerberg is stepping up investments at Meta to catch up and reposition the company in the global AI race. This article deciphers the strategies...
Instagram is shaping digital success in 2025 thanks to an increasingly sophisticated algorithm. Understanding its mechanisms, visibility criteria, and winning strategies is essential for any brand or creator looking to maximize their impact on...
Training Webinar: Discover the keys to designing an engaging, structured, and profitable webinar today. Organizing a training webinar is one of the most effective ways to share your expertise, generate qualified leads, or sell a...
...Faced with massive competition and evolving monetization tools, TikTok offers unprecedented opportunities to earn money in 2025. This guide dissects the most profitable strategies, the platform's new programs, and the
TikTok, once synonymous with ultra-short, viral formats, is now disrupting Generation Z's media habits with longer, more informative and creative videos. How is this strategic pivot winning over young...
Innovation, design, and immersive technology: the latest Ray-Ban Meta sunglasses are generating as much excitement as they do questions. This analysis highlights everything you need to know about recent advances, their tangible benefits, and the positioning of these glasses...
There was a time when artificial intelligence sounded like a distant dream. Complex machines, robots in labs - maybe something out of a sci-fi film. But today, without any grand announcement, AI has found its way into regular homes, offices, and sidewalks. It doesn't...
TikTok is shaking up the world of luxury by redefining the way consumers discover, covet and buy high-end products. This digital revolution, driven by young influencers and dynamic brands, is having a profound impact on...
TikTok's announcement that it is entering the augmented reality glasses market has profoundly shaken up the ecosystem of social networking and connected tech. Faced with Google and Meta, the star network of young users is arming itself with innovations to redefine...
...YouTube Studio's Inspiration tab ushers in a new creative era for content creators looking to delight and engage their audiences. With personalized recommendations, trend ideas and fine-tuned analysis tools, the platform transforms every video into an opportunity for maximum impact.
...The culinary scene is undergoing a profound transformation thanks to food creators, who blend aesthetics, entertainment and innovation to transform the art of cooking into a living, captivating spectacle. From the proliferation of shows to immersive events, discover how cooking
...Instagram publications are now open to indexing on Google: a change that promises to shake up influencer and content strategies. This unprecedented convergence between the visual social network and the world's most powerful search engine
...Discovering distant horizons is experienced differently in the digital age: Facebook, far from being a simple sharing channel, is becoming the real secret key to turning every trip into a memorable adventure. From preparation to connection
...Mastering the art of Instagram feed reorganization today offers much more than simple aesthetics: it's a strategic lever for capturing the attention and optimizing the engagement of your audience. Thanks to the new grid customization feature, every
...When it comes to digital strategy and operations, choosing the right agency can quickly become a headache. Many service providers look the same. Few really stand out from the crowd. Codi One, however, stands out. This French web agency specializes in
...LinkedIn is taking a historic step by revolutionizing recruitment methods using artificial intelligence. New tools and algorithms are transforming every stage of the process, from talent sourcing to onboarding, including the automation of repetitive tasks. This
...Instagram is breaking new ground by enabling Spotify to be integrated into your Instagram stories, meeting the expectations of millions of users and influencers. This article explores the benefits of this innovation, its impact on music promotion, the heightened competition with TikTok, and
...AI-generated ASMR on TikTok is revolutionizing the TikTok landscape: hypnotic videos of food in glass, fabricated soundscapes and massive Internet user infatuation are redefining the sensory experience. This trend combines technological prowess, virality and the emergence of new formats, questioning
...WhatsApp is shaking up its historical model by integrating advertising formats into its Statuses and Channels for the first time. This evolution, carefully thought out to preserve the confidentiality of private exchanges, raises questions and opportunities for users and businesses alike.
...The live shopping revolution on TikTok is reaching a spectacular milestone, with purchases expected to increase by 120 % by 2025. Behind this dazzling growth lies the emergence of a new ecosystem where designers, brands and consumers are reinventing live sales. Discover
...Instagram strikes back with new personalization options for its Notes: colorful backgrounds and emojis make their appearance. This evolution, specifically designed to boost engagement among younger users, transforms interactions in the messaging service and redefines
Instagram and TikTok are breaking new ground by inviting themselves onto TV screens, radically transforming the social video experience in the home. This incursion promises to shake up the entertainment landscape in the living room, expand audiences...
Chat GPT VS Google Discover how these two technology giants are revolutionizing the way we interrogate the Web. Faced with the meteoric rise of conversational artificial intelligence, the place of the traditional search engine is being called into question.
The duel ...
...On Instagram, capturing attention is a constant challenge. From the very first second, each video competes with thousands of other pieces of content to avoid being forgotten. Discover how to create Instagram videos that stop the scrolling process in their tracks by
...Craps has long been a hugely popular game and it has a reputation as being one of the most social in the casino world. Now, as digital currencies soar in popularity, there are now versions that can be enjoyed with
A true link between generations, music has never ceased to work its magic over time. From ancestral rhythms to today's digital trends, it irrigates our daily lives with a variety of influences, nourishing individual creativity as much as...
The world of VTubers, born in Japan, has crossed the oceans to conquer the West. With their ultra-realistic avatars, holographic concerts and passionate communities, these new virtual idols are overturning the codes of digital entertainment and rethinking the...
Facebook is switching to a single model: from now on, all videos will be Reels. Meta's signature move radically transforms the way video is created, shared and consumed on the platform. A strategic choice reflecting an era in which engagement...
YouTube is leading the revolution in tools for creators in 2025: simplified promotional campaigns, unprecedented customization of thumbnails according to language, and greater integration of publications in the Shorts feed. These strategic evolutions...
According to a report by the Reuters Institute, a profound upheaval is underway: social networks are supplanting traditional information channels, making influencers central figures in shaping public opinion. This...
Mastering the art of republishing an Instagram story without spending hours on it has become a must, for influencers and engaged users alike. Between technical constraints and ethical issues, optimizing the visibility of inspirational content or...
With its dazzling growth and an audience of over 20 million monthly active users in France alone, TikTok has established itself as a key player in the monetization of digital content. Professional influencers are no longer content to...
In 2025, the Instagram notes feature has established itself as an essential lever for boosting social media strategies, especially with brands and influencers looking for authenticity and proximity. If you're looking to renew...
The video format has become the secret weapon for making your professional presence shine on LinkedIn. The data speak for themselves: engagement with this type of content is skyrocketing, viewing time is soaring, and companies that have mastered the art...
Discover how TikTok is revolutionizing digital advertising with innovations focused on artificial intelligence and the evolution of buying behavior. This article explores the new features unveiled at TikTok World 2025, offering brands...
...Boost engagement in your WhatsApp groups with five innovative survey formats. At a time when responsiveness and spontaneity have become strategic levers, each format can be adapted to your objectives.
In 2024, technological innovation reached new heights thanks to several AI applications that are revolutionizing the way we work, create and interact with data.
2025 already offers us incredible opportunities, whether in terms of ...
...With video content booming on LinkedIn, ignoring this format would be missing out on a major opportunity to boost your visibility and professional influence. In a digital environment where competition for attention is fierce, video
Public speaking can be an intimidating skill to master, especially for students. Whether presenting in class, debating, or addressing a larger audience, the fear of saying the wrong thing or drawing a blank can shake even the most prepared speaker's
...Meta's AR glasses promise to transform everyday reality by 2027 with groundbreaking technological innovations. Lightweight, elegant and endowed with advanced artificial intelligence, they aim to revolutionize digital usage, anticipate new marketing uses, and establish
...Which sports brands will fascinate influencers in France in 2025? Their fame is no accident, but the result of a combination of innovation, compelling storytelling and an unrivalled digital presence. This article reveals the
...The sports and sportswear market is exploding on Instagram in France, propelled by must-have brands that no longer hesitate to combine innovation and digital influence. Between hashtag strategies, collaborations with ambassadors and immersive devices, the top 10
...Discover TikTok's exclusive ranking of the top ten Italian luxury brands. With their overflowing creativity, digital innovations and sharpened influence strategies, these prestigious houses are redefining the presence of luxury on social networks, captivating
...The world of luxury ready-to-wear is evolving at the frenetic pace of social networking. The new codes of influence are propelling certain brands to the forefront of the digital scene, thanks to sharpened strategies and the unprecedented commitment of content creators. Discover
...The world of lingerie is undergoing a revolution on TikTok: new silhouettes, increased diversity, innovative digital strategies and affirmed values. European brands are redefining their relationship with the body and sexiness, appealing to all generations and combining inclusivity and
In Paris, the digital world is constantly reinventing itself, thanks to experts who combine innovation and efficiency. DualMedia has established itself as a leading digital agency, offering tailor-made web and mobile development services to meet the varied requirements of ...