TikTok is shaking up the world of luxury by redefining the way consumers discover, covet and buy high-end products. This digital revolution, driven by young influencers and dynamic brands, is having a profound impact on...
TikTok unveils its AR glasses, ready to compete with Google and Meta
TikTok's announcement that it is entering the augmented reality glasses market has profoundly shaken up the ecosystem of social networking and connected tech. Faced with Google and Meta, the star network of young users is arming itself with innovations to redefine...
Discover the features of the Inspiration tab in YouTube Studio to wow your subscribers!
...YouTube Studio's Inspiration tab ushers in a new creative era for content creators looking to delight and engage their audiences. With personalized recommendations, trend ideas and fine-tuned analysis tools, the platform transforms every video into an opportunity for maximum impact.
Discover how food designers turn cooking into entertainment
...The culinary scene is undergoing a profound transformation thanks to food creators, who blend aesthetics, entertainment and innovation to transform the art of cooking into a living, captivating spectacle. From the proliferation of shows to immersive events, discover how cooking
Instagram posts now indexed by Google: the secret to optimizing your strategy
...Instagram publications are now open to indexing on Google: a change that promises to shake up influencer and content strategies. This unprecedented convergence between the visual social network and the world's most powerful search engine
Facebook: the secret key to unforgettable travel experiences
...Discovering distant horizons is experienced differently in the digital age: Facebook, far from being a simple sharing channel, is becoming the real secret key to turning every trip into a memorable adventure. From preparation to connection
Reorganize your Instagram feed like a pro with this must-have feature
...Mastering the art of Instagram feed reorganization today offers much more than simple aesthetics: it's a strategic lever for capturing the attention and optimizing the engagement of your audience. Thanks to the new grid customization feature, every
LinkedIn revolutionizes recruitment with artificial intelligence
...LinkedIn is taking a historic step by revolutionizing recruitment methods using artificial intelligence. New tools and algorithms are transforming every stage of the process, from talent sourcing to onboarding, including the automation of repetitive tasks. This
Integrate Spotify into your Instagram stories: the trending tip for easy sound customization
...Instagram is breaking new ground by enabling Spotify to be integrated into your Instagram stories, meeting the expectations of millions of users and influencers. This article explores the benefits of this innovation, its impact on music promotion, the heightened competition with TikTok, and
AI-generated ASMR on TikTok: an immersive, addictive sensation that appeals to young people
...AI-generated ASMR on TikTok is revolutionizing the TikTok landscape: hypnotic videos of food in glass, fabricated soundscapes and massive Internet user infatuation are redefining the sensory experience. This trend combines technological prowess, virality and the emergence of new formats, questioning
WhatsApp launches advertising: what will change for you this year?
...WhatsApp is shaking up its historical model by integrating advertising formats into its Statuses and Channels for the first time. This evolution, carefully thought out to preserve the confidentiality of private exchanges, raises questions and opportunities for users and businesses alike.
Make money on TikTok in 2025: concrete strategies for leveraging your content
...In the face of massive competition and evolving monetization tools, TikTok offers unprecedented revenue-generating opportunities in 2025. This guide dissects the most profitable strategies, the platform's new programs and the most important
TikTok explodes live shopping sales: a spectacular rise of 120 % in 2025
...The live shopping revolution on TikTok is reaching a spectacular milestone, with purchases expected to increase by 120 % by 2025. Behind this dazzling growth lies the emergence of a new ecosystem where designers, brands and consumers are reinventing live sales. Discover
Instagram adds colorful notes and emojis: a playful update that will brighten up your exchanges
...Instagram strikes back with new personalization options for its Notes: colorful backgrounds and emojis make their appearance. This evolution, specifically designed to boost engagement among younger users, transforms interactions in the messaging service and redefines
Instagram and TikTok land on our TV sets: an unexpected social revolution in your living room as early as 2025
Instagram and TikTok are breaking new ground by inviting themselves onto TV screens, radically transforming the social video experience in the home. This incursion promises to shake up the entertainment landscape in the living room, expand audiences...
Chat GPT vs Google: the battle for the future of online search!
Chat GPT VS Google Discover how these two technology giants are revolutionizing the way we interrogate the Web. Faced with the meteoric rise of conversational artificial intelligence, the place of the traditional search engine is being called into question.
The duel ...
Stop scrolling! 5 tips for eye-catching Instagram videos
...On Instagram, capturing attention is a constant challenge. From the very first second, each video competes with thousands of other pieces of content to avoid being forgotten. Discover how to create Instagram videos that stop the scrolling process in their tracks by
From Dice to Digital: Learning the Fundamentals of Crypto Craps
...Craps has long been a hugely popular game and it has a reputation as being one of the most social in the casino world. Now, as digital currencies soar in popularity, there are now versions that can be enjoyed with
The fascinating world of music: a sound journey through the ages
A true link between generations, music has never ceased to work its magic over time. From ancestral rhythms to today's digital trends, it irrigates our daily lives with a variety of influences, nourishing individual creativity as much as...
Japan and the rise of VTubers: virtual icons seducing the West
The world of VTubers, born in Japan, has crossed the oceans to conquer the West. With their ultra-realistic avatars, holographic concerts and passionate communities, these new virtual idols are overturning the codes of digital entertainment and rethinking the...
The impact of Reels: what it means to transform all videos on Facebook
Facebook is switching to a single model: from now on, all videos will be Reels. Meta's signature move radically transforms the way video is created, shared and consumed on the platform. A strategic choice reflecting an era in which engagement...
YouTube innovates: easier promotions, adapted thumbnails and more value for content to benefit creators
YouTube is leading the revolution in tools for creators in 2025: simplified promotional campaigns, unprecedented customization of thumbnails according to language, and greater integration of publications in the Shorts feed. These strategic evolutions...
Are influencers taking the place of journalists? The revelations of a recent Reuters report
According to a report by the Reuters Institute, a profound upheaval is underway: social networks are supplanting traditional information channels, making influencers central figures in shaping public opinion. This...
Tips for republishing an Instagram story effortlessly
Mastering the art of republishing an Instagram story without spending hours on it has become a must, for influencers and engaged users alike. Between technical constraints and ethical issues, optimizing the visibility of inspirational content or...
Making money on TikTok in 2025: influencers' secrets
With its dazzling growth and an audience of over 20 million monthly active users in France alone, TikTok has established itself as a key player in the monetization of digital content. Professional influencers are no longer content to...
How can you use Instagram notes to boost your social media strategy in 2025?
In 2025, the Instagram notes feature has established itself as an essential lever for boosting social media strategies, especially with brands and influencers looking for authenticity and proximity. If you're looking to renew...
Boost your visibility on LinkedIn with video: 10 must-have tips
The video format has become the secret weapon for making your professional presence shine on LinkedIn. The data speak for themselves: engagement with this type of content is skyrocketing, viewing time is soaring, and companies that have mastered the art...
TikTok: discover the new advertising innovations presented at TikTok World 2025
Discover how TikTok is revolutionizing digital advertising with innovations focused on artificial intelligence and the evolution of buying behavior. This article explores the new features unveiled at TikTok World 2025, offering brands...
Five WhatsApp survey formats to boost engagement
...Boost engagement in your WhatsApp groups with five innovative survey formats. At a time when responsiveness and spontaneity have become strategic levers, each format can be adapted to your objectives.
10 AI solutions to transform your business in 2025
In 2024, technological innovation reached new heights thanks to several AI applications that are revolutionizing the way we work, create and interact with data.
2025 already offers us incredible opportunities, whether in terms of ...
Improve your LinkedIn strategy with video
...With video content booming on LinkedIn, ignoring this format would be missing out on a major opportunity to boost your visibility and professional influence. In a digital environment where competition for attention is fierce, video
How Retort Techniques Can Help Students Build Confidence in Public Speaking
Public speaking can be an intimidating skill to master, especially for students. Whether presenting in class, debating, or addressing a larger audience, the fear of saying the wrong thing or drawing a blank can shake even the most prepared speaker's
Meta's AR glasses: a major technological breakthrough planned for 2027
...Meta's AR glasses promise to transform everyday reality by 2027 with groundbreaking technological innovations. Lightweight, elegant and endowed with advanced artificial intelligence, they aim to revolutionize digital usage, anticipate new marketing uses, and establish
Top 10 sports brands in France that all influencers love
...Which sports brands will fascinate influencers in France in 2025? Their fame is no accident, but the result of a combination of innovation, compelling storytelling and an unrivalled digital presence. This article reveals the
Top 10 French sportswear brands to discover on Instagram
...The sports and sportswear market is exploding on Instagram in France, propelled by must-have brands that no longer hesitate to combine innovation and digital influence. Between hashtag strategies, collaborations with ambassadors and immersive devices, the top 10
Top 10 luxury brands in Italy to follow on TikTok
...Discover TikTok's exclusive ranking of the top ten Italian luxury brands. With their overflowing creativity, digital innovations and sharpened influence strategies, these prestigious houses are redefining the presence of luxury on social networks, captivating
Top-10 most popular ready-to-wear brands among influencers
...The world of luxury ready-to-wear is evolving at the frenetic pace of social networking. The new codes of influence are propelling certain brands to the forefront of the digital scene, thanks to sharpened strategies and the unprecedented commitment of content creators. Discover
Top 10 lingerie brands in Europe that are making a splash on TikTok
...The world of lingerie is undergoing a revolution on TikTok: new silhouettes, increased diversity, innovative digital strategies and affirmed values. European brands are redefining their relationship with the body and sexiness, appealing to all generations and combining inclusivity and
Discover DualMedia's custom web and mobile development services in Paris.
In Paris, the digital world is constantly reinventing itself, thanks to experts who combine innovation and efficiency. DualMedia has established itself as a leading digital agency, offering tailor-made web and mobile development services to meet the varied requirements of ...
Video ads: First Impression Ads vs Reserved Ads, which format wins?
...LinkedIn revolutionizes video advertising formats for professionals, with two key innovations: First Impression Ads and Reserved Ads. At a time when decision-makers' attention is fragmented, every second counts. This article explains the mechanics, advantages
Influencers Act: what you need to know about the regulations coming in 2025!
...At the dawn of 2025, the Influencers Act is poised to redefine the marketing ecosystem. influencer marketing in Europe and France. The massive professionalization of the sector, the new risks for consumers and the need for transparency are pushing authorities, platforms and creators to
Earn more on YouTube: discover these secret tricks to boost your income
...Increasing revenue on YouTube is no longer reserved for an elite group of creators: new, often overlooked strategies are making all the difference. Explore how sharp advice, intelligent monetization and optimal exploitation of new trends can help you
Trump's new taxes cause Meta pub prices to plummet
...As Donald Trump's protectionist policies translate into new taxes and tense exchanges on the international stage, an unexpected effect is being felt in the digital advertising ecosystem. Meta advertisers, hit by the drop in
Instagram expands its options with comment filters for influential accounts
...Instagram revolutionizes interaction management by offering influential accounts new advanced comment filters. These tools empower creators to efficiently sort posts, better engage their community and strengthen their presence on the platform.
whatsapp activates voice chat for all groups find out how to benefit
WhatsApp has recently taken a major step forward by activating the voice chat for all groupsThis gives a new dynamic to communication within the application.
This functionality extends the scope of ...
TikTok: find out how to add clickable links to your stories!
...Adding clickable links to TikTok stories radically changes the strategy for your presence on social networks. This possibility opens up new avenues for creators, brands and influencers, offering a direct bridge between creativity and action.
Instagram enhances private messages with new features
...Instagram revolutionizes the direct messaging experience with a series of never-before-seen features. Instant translation, planning sending, music sharing and QR codes for groups: private messaging is modernizing and becoming more efficient. In 2025, these tools
10 millennial influencers to follow in 2025
...As the essential faces of the networks, millennial influencers are redefining the codes of digital communication every day. At the crossroads of authenticity, creativity and participative marketing, these content creators are building the image of major brands as well as that of their generation.
10 must-see British youtubers to discover in 2024
...The British YouTube scene has become a global epicenter of influence and innovation. British creators are no longer content with a mere local audience: their influence now extends far beyond the UK's borders. Embodying incisive humor, proximity to their audiences
Discover the 10 key influencers on the Lyon scene
...Lyon's social networks shine with the diversity and audacity of their talent. Whether it's fashion, gastronomy, sport, high-tech or lifestyle, the metropolis cultivates a breeding ground of influencers that fascinate people far beyond the Rhône. Some are building veritable digital empires, while others inspire by
Francy Zambrano en Cómo la Industria de los Casinos Online en España se Ha Convertido en un Imán para los Influencers
...Hace diez años, trabajar en el sector de los casinos online en España no era precisamente bien visto. En el entorno del marketing digital, éramos un poco la "oveja negra". Como afiliada, lo viví en primera persona: las marcas de
10 key men's fashion influencers in France
...Young, dynamic and omnipresent on social networks, French men's fashion is booming thanks to influencers who are redefining style codes. Between quality values, stylistic diversity and a demand for credibility, these ten designers from
10 French influencers to follow on Instagram
...The sphere of French female influencers on Instagram is marked by a plurality of talents, styles and entrepreneurial initiatives that constantly reinvent the codes of the digital marketing and social commitment. These content creators, from worlds as diverse as
Discover the 10 most influential Spanish youtubers
...Spanish creators dominate an ever-evolving digital scene, going far beyond mere trend-setters. In Spain, YouTube has become a veritable springboard for influence, creation and innovation, where the diversity of personalities and the power of the media are the key factors.
10 must-have Mexican influencers in 2025
...Mexico, with its 126 million inhabitants and traditions as enduring as its landscapes, is shining brighter than ever on the global digital scene in 2025. Social networks have become the playground of a new generation of influencers, capable of
How to recognize a good review site?
When looking for a product or service, the first reflex is often to go online. Logically, this habit is also felt when shopping or entertaining.
This means that sellers ...
10 key e-sport influencers in 2025
...The e-sports scene has never been as hot as it is in 2025. Propelled by broadcasting platforms such as Twitch and YouTube, this sector is establishing itself not only as a major entertainment industry, but also as a new arena for expression.
Discover the 10 essential Brazilian influencers of 2025
...Brazil isn't just the land of carnival and samba: it's also shaping up to be one of the leaders in social networking and personal branding by 2025. From music to sports to gaming
10 must-have French influencers on TikTok
...They are the face of a new generation shaping digital communication and societal trends in France. Versatile, inventive and followed by millions of subscribers, France's TikTokeuses embody much more than a passing fad: they are orchestrating the
10 eco-friendly influencers to follow in 2025
...In 2025, ecological influence will take center stage in the media, mobilizing an entire generation to disrupt its consumption patterns. Through social networks, these committed actors are deciphering environmental issues, proposing concrete alternatives, and inspiring a