...The live shopping revolution on TikTok is reaching a spectacular milestone, with purchases expected to increase by 120 % by 2025. Behind this dazzling growth lies the emergence of a new ecosystem where designers, brands and consumers are reinventing live sales. Discover
...Instagram strikes back with new personalization options for its Notes: colorful backgrounds and emojis make their appearance. This evolution, specifically designed to boost engagement among younger users, transforms interactions in the messaging service and redefines
Instagram and TikTok are breaking new ground by inviting themselves onto TV screens, radically transforming the social video experience in the home. This incursion promises to shake up the entertainment landscape in the living room, expand audiences...
Chat GPT VS Google Discover how these two technology giants are revolutionizing the way we interrogate the Web. Faced with the meteoric rise of conversational artificial intelligence, the place of the traditional search engine is being called into question.
The duel ...
...On Instagram, capturing attention is a constant challenge. From the very first second, each video competes with thousands of other pieces of content to avoid being forgotten. Discover how to create Instagram videos that stop the scrolling process in their tracks by
A true link between generations, music has never ceased to work its magic over time. From ancestral rhythms to today's digital trends, it irrigates our daily lives with a variety of influences, nourishing individual creativity as much as...
The world of VTubers, born in Japan, has crossed the oceans to conquer the West. With their ultra-realistic avatars, holographic concerts and passionate communities, these new virtual idols are overturning the codes of digital entertainment and rethinking the...
Facebook is switching to a single model: from now on, all videos will be Reels. Meta's signature move radically transforms the way video is created, shared and consumed on the platform. A strategic choice reflecting an era in which engagement...
YouTube is leading the revolution in tools for creators in 2025: simplified promotional campaigns, unprecedented customization of thumbnails according to language, and greater integration of publications in the Shorts feed. These strategic evolutions...
According to a report by the Reuters Institute, a profound upheaval is underway: social networks are supplanting traditional information channels, making influencers central figures in shaping public opinion. This...
Mastering the art of republishing an Instagram story without spending hours on it has become a must, for influencers and engaged users alike. Between technical constraints and ethical issues, optimizing the visibility of inspirational content or...
With its dazzling growth and an audience of over 20 million monthly active users in France alone, TikTok has established itself as a key player in the monetization of digital content. Professional influencers are no longer content to...
In 2025, the Instagram notes feature has established itself as an essential lever for boosting social media strategies, especially with brands and influencers looking for authenticity and proximity. If you're looking to renew...
The video format has become the secret weapon for making your professional presence shine on LinkedIn. The data speak for themselves: engagement with this type of content is skyrocketing, viewing time is soaring, and companies that have mastered the art...
Discover how TikTok is revolutionizing digital advertising with innovations focused on artificial intelligence and the evolution of buying behavior. This article explores the new features unveiled at TikTok World 2025, offering brands...
...Boost engagement in your WhatsApp groups with five innovative survey formats. At a time when responsiveness and spontaneity have become strategic levers, each format can be adapted to your objectives.
In 2024, technological innovation reached new heights thanks to several AI applications that are revolutionizing the way we work, create and interact with data.
2025 already offers us incredible opportunities, whether in terms of ...
...With video content booming on LinkedIn, ignoring this format would be missing out on a major opportunity to boost your visibility and professional influence. In a digital environment where competition for attention is fierce, video
Public speaking can be an intimidating skill to master, especially for students. Whether presenting in class, debating, or addressing a larger audience, the fear of saying the wrong thing or drawing a blank can shake even the most prepared speaker's
...Meta's AR glasses promise to transform everyday reality by 2027 with groundbreaking technological innovations. Lightweight, elegant and endowed with advanced artificial intelligence, they aim to revolutionize digital usage, anticipate new marketing uses, and establish
...Which sports brands will fascinate influencers in France in 2025? Their fame is no accident, but the result of a combination of innovation, compelling storytelling and an unrivalled digital presence. This article reveals the
...The sports and sportswear market is exploding on Instagram in France, propelled by must-have brands that no longer hesitate to combine innovation and digital influence. Between hashtag strategies, collaborations with ambassadors and immersive devices, the top 10
...Discover TikTok's exclusive ranking of the top ten Italian luxury brands. With their overflowing creativity, digital innovations and sharpened influence strategies, these prestigious houses are redefining the presence of luxury on social networks, captivating
...The world of luxury ready-to-wear is evolving at the frenetic pace of social networking. The new codes of influence are propelling certain brands to the forefront of the digital scene, thanks to sharpened strategies and the unprecedented commitment of content creators. Discover
...The world of lingerie is undergoing a revolution on TikTok: new silhouettes, increased diversity, innovative digital strategies and affirmed values. European brands are redefining their relationship with the body and sexiness, appealing to all generations and combining inclusivity and
In Paris, the digital world is constantly reinventing itself, thanks to experts who combine innovation and efficiency. DualMedia has established itself as a leading digital agency, offering tailor-made web and mobile development services to meet the varied requirements of ...
...LinkedIn revolutionizes video advertising formats for professionals, with two key innovations: First Impression Ads and Reserved Ads. At a time when decision-makers' attention is fragmented, every second counts. This article explains the mechanics, advantages
...At the dawn of 2025, the Influencers Act is poised to redefine the marketing ecosystem. influencer marketing in Europe and France. The massive professionalization of the sector, the new risks for consumers and the need for transparency are pushing authorities, platforms and creators to
...Increasing revenue on YouTube is no longer reserved for an elite group of creators: new, often overlooked strategies are making all the difference. Explore how sharp advice, intelligent monetization and optimal exploitation of new trends can help you
...As Donald Trump's protectionist policies translate into new taxes and tense exchanges on the international stage, an unexpected effect is being felt in the digital advertising ecosystem. Meta advertisers, hit by the drop in
...Instagram revolutionizes interaction management by offering influential accounts new advanced comment filters. These tools empower creators to efficiently sort posts, better engage their community and strengthen their presence on the platform.
WhatsApp has recently taken a major step forward by activating the voice chat for all groupsThis gives a new dynamic to communication within the application.
This functionality extends the scope of ...
...Adding clickable links to TikTok stories radically changes the strategy for your presence on social networks. This possibility opens up new avenues for creators, brands and influencers, offering a direct bridge between creativity and action.
...Instagram revolutionizes the direct messaging experience with a series of never-before-seen features. Instant translation, planning sending, music sharing and QR codes for groups: private messaging is modernizing and becoming more efficient. In 2025, these tools
...As the essential faces of the networks, millennial influencers are redefining the codes of digital communication every day. At the crossroads of authenticity, creativity and participative marketing, these content creators are building the image of major brands as well as that of their generation.
...The British YouTube scene has become a global epicenter of influence and innovation. British creators are no longer content with a mere local audience: their influence now extends far beyond the UK's borders. Embodying incisive humor, proximity to their audiences
...Lyon's social networks shine with the diversity and audacity of their talent. Whether it's fashion, gastronomy, sport, high-tech or lifestyle, the metropolis cultivates a breeding ground of influencers that fascinate people far beyond the Rhône. Some are building veritable digital empires, while others inspire by
...Hace diez años, trabajar en el sector de los casinos online en España no era precisamente bien visto. En el entorno del marketing digital, éramos un poco la "oveja negra". Como afiliada, lo viví en primera persona: las marcas de
...Young, dynamic and omnipresent on social networks, French men's fashion is booming thanks to influencers who are redefining style codes. Between quality values, stylistic diversity and a demand for credibility, these ten designers from
...The sphere of French female influencers on Instagram is marked by a plurality of talents, styles and entrepreneurial initiatives that constantly reinvent the codes of the digital marketing and social commitment. These content creators, from worlds as diverse as
...Spanish creators dominate an ever-evolving digital scene, going far beyond mere trend-setters. In Spain, YouTube has become a veritable springboard for influence, creation and innovation, where the diversity of personalities and the power of the media are the key factors.
...Mexico, with its 126 million inhabitants and traditions as enduring as its landscapes, is shining brighter than ever on the global digital scene in 2025. Social networks have become the playground of a new generation of influencers, capable of
When looking for a product or service, the first reflex is often to go online. Logically, this habit is also felt when shopping or entertaining.
This means that sellers ...
...The e-sports scene has never been as hot as it is in 2025. Propelled by broadcasting platforms such as Twitch and YouTube, this sector is establishing itself not only as a major entertainment industry, but also as a new arena for expression.
...Brazil isn't just the land of carnival and samba: it's also shaping up to be one of the leaders in social networking and personal branding by 2025. From music to sports to gaming
...They are the face of a new generation shaping digital communication and societal trends in France. Versatile, inventive and followed by millions of subscribers, France's TikTokeuses embody much more than a passing fad: they are orchestrating the
...In 2025, ecological influence will take center stage in the media, mobilizing an entire generation to disrupt its consumption patterns. Through social networks, these committed actors are deciphering environmental issues, proposing concrete alternatives, and inspiring a
...The social media landscape in the United States continues to surprise with its creativity and diversity. American influencers are shaping new trends, redefining fashion codes, and driving engagement among ultra-active communities on TikTok, Instagram, and YouTube.
...Interior design has become a way of life and a reflection of oneself on social media. Transforming your space now goes far beyond simply arranging furniture: it's about being inspired, sharing, and being daring.
...In Bordeaux, the social media landscape is coming alive thanks to a new generation of influencers with diverse profiles and growing impact. Whether they're lifestyle content creators, food specialists, upcycling enthusiasts, or prominent figures in the gaming scene, these
...Strasbourg is establishing itself as a true bastion of innovation and digital creativity, combining influence, sector expertise, and cultural diversity. In 2025, the dynamism of social media is shaping the city's image, driven by creators with distinct worlds.
...The Catalan digital landscape is attracting more and more attention thanks to its emerging talents. From lifestyle to beauty, music to sports, Perpignan is seeing the emergence of influencers with diverse profiles, whose creativity
...Marseille has established itself as one of France's most vibrant hubs of digital influence, blending Mediterranean authenticity with urban trends. The diversity of Marseille's creative talent offers a rich panorama ranging from gastronomy and fashion to tech, art and design.
...The capital of Occitanie, Toulouse is bustling with creativity and establishing itself as an epicenter of influence on the French digital scene. The dynamism of its talents is expressed across all social networks, from the most inspiring lifestyle posts to the sporting performances that electrify TikTok and Instagram.
...Want to know the key figures in Parisian digital who are setting the pace for new trends? The top 10 influencers in Paris offer a unique overview of those shaping fashion, lifestyle, and travel.
...Nice is no longer just synonymous with beaches and the good life; today, it's shining thanks to a new generation of influencers who are reinventing the digital French Riviera. Between lifestyle, food, fashion, and sports, these content creators are redefining the image of
The world of influence is constantly evolving. Today, brands are more demanding, competition is fiercer, and collaborations are increasingly being negotiated as true professional partnerships. In this context, a
...Lille has now established itself as a stronghold of digital influence in France. Behind inspiring posts and captivating stories, a new generation of influencers is shaping regional trends while competing with the largest national accounts. Discovery, lifestyle, fashion,
YouTube TV is poised to radically transform the streaming experience in 2025. With the deep integration of artificial intelligence, a reimagined TV interface, and innovations for creators and brands, the platform aims to establish itself as the...
YouTube is revolutionizing its advertising strategy with the integration of Gemini, an artificial intelligence dedicated to detecting "highlights." The platform now synchronizes the delivery of its ads with the moments when the audience's attention reaches...