Video ads: First Impression Ads vs Reserved Ads, which format wins?

Video ads: First Impression Ads vs Reserved Ads, which format wins?

LinkedIn révolutionne les formats publicitaires vidéo pour les professionnels, mettant en compétition deux innovations-clés : les First Impression Ads et les Reserved Ads. À l'heure où l'attention des décideurs est fragmentée, chaque seconde compte. Cet article...

Trump's new taxes cause Meta pub prices to plummet

Trump's new taxes cause Meta pub prices to plummet

As Donald Trump's protectionist policies translate into new taxes and tense exchanges on the international stage, an unexpected effect is being felt in the digital advertising ecosystem. Meta advertisers, hit by the drop in

Instagram enhances private messages with new features

Instagram enhances private messages with new features

Instagram revolutionizes the direct messaging experience with a series of brand-new features. Instant translation, send scheduling, music sharing and QR codes for groups: private messaging is modernizing and gaining in efficiency. In 2025,...

10 millennial influencers to follow in 2025

10 millennial influencers to follow in 2025

As the essential faces of the networks, millennial influencers are redefining the codes of digital communication every day. At the crossroads of authenticity, creativity and participative marketing, these content creators are building the image of major brands...

10 must-see British youtubers to discover in 2024

10 must-see British youtubers to discover in 2024

The British YouTube scene has become a global epicenter of influence and innovation. British creators are no longer content with a mere local audience: their influence now extends far beyond the UK's borders. Embodying humor...

Discover the 10 key influencers on the Lyon scene

Discover the 10 key influencers on the Lyon scene

Lyon's social networks shine with the diversity and audacity of their talent. Whether it's fashion, gastronomy, sport, high-tech or lifestyle, the metropolis cultivates a breeding ground of influencers that fascinate people far beyond the Rhône. Some are building veritable empires...

10 key men's fashion influencers in France

10 key men's fashion influencers in France

Young, dynamic and omnipresent on social networks, French men's fashion is booming thanks to influencers who are redefining style codes. Between the values of quality, stylistic diversity and the demand for credibility, these ten...

10 French influencers to follow on Instagram

10 French influencers to follow on Instagram

The sphere of French female influencers on Instagram is marked by a plurality of talents, styles and entrepreneurial initiatives that are constantly reinventing the codes of digital marketing and social engagement. These content creators, who come from...

Discover the 10 most influential Spanish youtubers

Discover the 10 most influential Spanish youtubers

Spanish creators dominate an ever-evolving digital scene, going far beyond mere trend-setters. In Spain, YouTube has become a veritable springboard of influence, creation and innovation, where the diversity of personalities...

10 must-have Mexican influencers in 2025

10 must-have Mexican influencers in 2025

Mexico, with its 126 million inhabitants and traditions as enduring as its landscapes, is shining brighter than ever on the global digital scene in 2025. Social networks have become the playground for a new generation of influencers, capable of...

How to recognize a good review site? 

How to recognize a good review site? 

À la recherche d’un produit ou d’un service, le premier réflexe est souvent de se rendre en ligne. Logiquement, cette habitude se fait également ressentir au moment de faire du shopping ou de se divertir. Cela signifie que les vendeurs doivent impérativement soigner...

10 key e-sport influencers in 2025

10 key e-sport influencers in 2025

The e-sports scene has never been as hot as it is in 2025. Propelled by broadcasting platforms such as Twitch and YouTube, this sector is establishing itself not only as a major entertainment industry, but also as a new field of expression...

Discover the 10 essential Brazilian influencers of 2025

Discover the 10 essential Brazilian influencers of 2025

Brazil isn't just the land of carnival and samba: it's also emerging as a leader in social networking and personal branding in 2025. Whether they come from the music, sports, gaming or entertainment sectors, some of the country's most...

10 must-have French influencers on TikTok

10 must-have French influencers on TikTok

They are the face of a new generation shaping digital communication and societal trends in France. Versatile, inventive and followed by millions of subscribers, France's TikTokeuses embody much more than a passing fad: they...