TikTok explodes live shopping sales: a spectacular rise of 120 % in 2025

TikTok explodes live shopping sales: a spectacular rise of 120 % in 2025

The live shopping revolution on TikTok is reaching a spectacular milestone, with purchases expected to increase by 120 % by 2025. Behind this dazzling growth lies the emergence of a new ecosystem where designers, brands and consumers are reinventing live sales. Discover

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Chat GPT vs Google: the battle for the future of online search!

Chat GPT vs Google: the battle for the future of online search!

Chat GPT VS Google Discover how these two technology giants are revolutionizing the way we interrogate the Web. Faced with the meteoric rise of conversational artificial intelligence, the place of the traditional search engine is being called into question.

The duel ...

Stop scrolling! 5 tips for eye-catching Instagram videos

Stop scrolling! 5 tips for eye-catching Instagram videos

On Instagram, capturing attention is a constant challenge. From the very first second, each video competes with thousands of other pieces of content to avoid being forgotten. Discover how to create Instagram videos that stop the scrolling process in their tracks by

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Japan and the rise of VTubers: virtual icons seducing the West

Japan and the rise of VTubers: virtual icons seducing the West

The world of VTubers, born in Japan, has crossed the oceans to conquer the West. With their ultra-realistic avatars, holographic concerts and passionate communities, these new virtual idols are overturning the codes of digital entertainment and rethinking the...

Tips for republishing an Instagram story effortlessly

Tips for republishing an Instagram story effortlessly

Mastering the art of republishing an Instagram story without spending hours on it has become a must, for influencers and engaged users alike. Between technical constraints and ethical issues, optimizing the visibility of inspirational content or...

Making money on TikTok in 2025: influencers' secrets

Making money on TikTok in 2025: influencers' secrets

With its dazzling growth and an audience of over 20 million monthly active users in France alone, TikTok has established itself as a key player in the monetization of digital content. Professional influencers are no longer content to...

Boost your visibility on LinkedIn with video: 10 must-have tips

Boost your visibility on LinkedIn with video: 10 must-have tips

The video format has become the secret weapon for making your professional presence shine on LinkedIn. The data speak for themselves: engagement with this type of content is skyrocketing, viewing time is soaring, and companies that have mastered the art...

Five WhatsApp survey formats to boost engagement

Five WhatsApp survey formats to boost engagement

Boost engagement in your WhatsApp groups with five innovative survey formats. At a time when responsiveness and spontaneity have become strategic levers, each format can be adapted to your objectives.

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10 AI solutions to transform your business in 2025

10 AI solutions to transform your business in 2025

In 2024, technological innovation reached new heights thanks to several AI applications that are revolutionizing the way we work, create and interact with data.

2025 already offers us incredible opportunities, whether in terms of ...

Improve your LinkedIn strategy with video

Improve your LinkedIn strategy with video

With video content booming on LinkedIn, ignoring this format would be missing out on a major opportunity to boost your visibility and professional influence. In a digital environment where competition for attention is fierce, video

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Meta's AR glasses: a major technological breakthrough planned for 2027

Meta's AR glasses: a major technological breakthrough planned for 2027

Meta's AR glasses promise to transform everyday reality by 2027 with groundbreaking technological innovations. Lightweight, elegant and endowed with advanced artificial intelligence, they aim to revolutionize digital usage, anticipate new marketing uses, and establish

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Top 10 sports brands in France that all influencers love

Top 10 sports brands in France that all influencers love

Which sports brands will fascinate influencers in France in 2025? Their fame is no accident, but the result of a combination of innovation, compelling storytelling and an unrivalled digital presence. This article reveals the

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Top 10 French sportswear brands to discover on Instagram

Top 10 French sportswear brands to discover on Instagram

The sports and sportswear market is exploding on Instagram in France, propelled by must-have brands that no longer hesitate to combine innovation and digital influence. Between hashtag strategies, collaborations with ambassadors and immersive devices, the top 10

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Top 10 luxury brands in Italy to follow on TikTok

Top 10 luxury brands in Italy to follow on TikTok

Discover TikTok's exclusive ranking of the top ten Italian luxury brands. With their overflowing creativity, digital innovations and sharpened influence strategies, these prestigious houses are redefining the presence of luxury on social networks, captivating

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Top-10 most popular ready-to-wear brands among influencers

Top-10 most popular ready-to-wear brands among influencers

The world of luxury ready-to-wear is evolving at the frenetic pace of social networking. The new codes of influence are propelling certain brands to the forefront of the digital scene, thanks to sharpened strategies and the unprecedented commitment of content creators. Discover

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Top 10 lingerie brands in Europe that are making a splash on TikTok

Top 10 lingerie brands in Europe that are making a splash on TikTok

The world of lingerie is undergoing a revolution on TikTok: new silhouettes, increased diversity, innovative digital strategies and affirmed values. European brands are redefining their relationship with the body and sexiness, appealing to all generations and combining inclusivity and

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Video ads: First Impression Ads vs Reserved Ads, which format wins?

Video ads: First Impression Ads vs Reserved Ads, which format wins?

LinkedIn revolutionizes video advertising formats for professionals, with two key innovations: First Impression Ads and Reserved Ads. At a time when decision-makers' attention is fragmented, every second counts. This article explains the mechanics, advantages

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Trump's new taxes cause Meta pub prices to plummet

Trump's new taxes cause Meta pub prices to plummet

As Donald Trump's protectionist policies translate into new taxes and tense exchanges on the international stage, an unexpected effect is being felt in the digital advertising ecosystem. Meta advertisers, hit by the drop in

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TikTok: find out how to add clickable links to your stories!

TikTok: find out how to add clickable links to your stories!

Adding clickable links to TikTok stories radically changes the strategy for your presence on social networks. This possibility opens up new avenues for creators, brands and influencers, offering a direct bridge between creativity and action.

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Instagram enhances private messages with new features

Instagram enhances private messages with new features

Instagram revolutionizes the direct messaging experience with a series of never-before-seen features. Instant translation, planning sending, music sharing and QR codes for groups: private messaging is modernizing and becoming more efficient. In 2025, these tools

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10 millennial influencers to follow in 2025

10 millennial influencers to follow in 2025

As the essential faces of the networks, millennial influencers are redefining the codes of digital communication every day. At the crossroads of authenticity, creativity and participative marketing, these content creators are building the image of major brands as well as that of their generation.

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10 must-see British youtubers to discover in 2024

10 must-see British youtubers to discover in 2024

The British YouTube scene has become a global epicenter of influence and innovation. British creators are no longer content with a mere local audience: their influence now extends far beyond the UK's borders. Embodying incisive humor, proximity to their audiences

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Discover the 10 key influencers on the Lyon scene

Discover the 10 key influencers on the Lyon scene

Lyon's social networks shine with the diversity and audacity of their talent. Whether it's fashion, gastronomy, sport, high-tech or lifestyle, the metropolis cultivates a breeding ground of influencers that fascinate people far beyond the Rhône. Some are building veritable digital empires, while others inspire by

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10 key men's fashion influencers in France

10 key men's fashion influencers in France

Young, dynamic and omnipresent on social networks, French men's fashion is booming thanks to influencers who are redefining style codes. Between quality values, stylistic diversity and a demand for credibility, these ten designers from

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10 French influencers to follow on Instagram

10 French influencers to follow on Instagram

The sphere of French female influencers on Instagram is marked by a plurality of talents, styles and entrepreneurial initiatives that constantly reinvent the codes of the digital marketing and social commitment. These content creators, from worlds as diverse as

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Discover the 10 most influential Spanish youtubers

Discover the 10 most influential Spanish youtubers

Spanish creators dominate an ever-evolving digital scene, going far beyond mere trend-setters. In Spain, YouTube has become a veritable springboard for influence, creation and innovation, where the diversity of personalities and the power of the media are the key factors.

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10 must-have Mexican influencers in 2025

10 must-have Mexican influencers in 2025

Mexico, with its 126 million inhabitants and traditions as enduring as its landscapes, is shining brighter than ever on the global digital scene in 2025. Social networks have become the playground of a new generation of influencers, capable of

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How to recognize a good review site? 

How to recognize a good review site? 

When looking for a product or service, the first reflex is often to go online. Logically, this habit is also felt when shopping or entertaining.

This means that sellers ...

10 key e-sport influencers in 2025

10 key e-sport influencers in 2025

The e-sports scene has never been as hot as it is in 2025. Propelled by broadcasting platforms such as Twitch and YouTube, this sector is establishing itself not only as a major entertainment industry, but also as a new arena for expression.

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10 must-have French influencers on TikTok

10 must-have French influencers on TikTok

They are the face of a new generation shaping digital communication and societal trends in France. Versatile, inventive and followed by millions of subscribers, France's TikTokeuses embody much more than a passing fad: they are orchestrating the

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10 eco-friendly influencers to follow in 2025

10 eco-friendly influencers to follow in 2025

In 2025, ecological influence will take center stage in the media, mobilizing an entire generation to disrupt its consumption patterns. Through social networks, these committed actors are deciphering environmental issues, proposing concrete alternatives, and inspiring a

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10 American influencers you absolutely must follow

10 American influencers you absolutely must follow

The social media landscape in the United States continues to surprise with its creativity and diversity. American influencers are shaping new trends, redefining fashion codes, and driving engagement among ultra-active communities on TikTok, Instagram, and YouTube.

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10 decor influencers you absolutely must follow

10 decor influencers you absolutely must follow

Interior design has become a way of life and a reflection of oneself on social media. Transforming your space now goes far beyond simply arranging furniture: it's about being inspired, sharing, and being daring.

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Discover the must-follow influencers in Bordeaux

Discover the must-follow influencers in Bordeaux

In Bordeaux, the social media landscape is coming alive thanks to a new generation of influencers with diverse profiles and growing impact. Whether they're lifestyle content creators, food specialists, upcycling enthusiasts, or prominent figures in the gaming scene, these

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Discover Strasbourg's 20 must-see influencers for 2025

Discover Strasbourg's 20 must-see influencers for 2025

Strasbourg is establishing itself as a true bastion of innovation and digital creativity, combining influence, sector expertise, and cultural diversity. In 2025, the dynamism of social media is shaping the city's image, driven by creators with distinct worlds.

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Top 10 influencers in Marseille to follow for local trends

Top 10 influencers in Marseille to follow for local trends

Marseille has established itself as one of France's most vibrant hubs of digital influence, blending Mediterranean authenticity with urban trends. The diversity of Marseille's creative talent offers a rich panorama ranging from gastronomy and fashion to tech, art and design.

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20 must-see influencers in Toulouse in 2025

20 must-see influencers in Toulouse in 2025

The capital of Occitanie, Toulouse is bustling with creativity and establishing itself as an epicenter of influence on the French digital scene. The dynamism of its talents is expressed across all social networks, from the most inspiring lifestyle posts to the sporting performances that electrify TikTok and Instagram.

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Top 10 influencers in Nice: the personalities who are redefining the city

Top 10 influencers in Nice: the personalities who are redefining the city

Nice is no longer just synonymous with beaches and the good life; today, it's shining thanks to a new generation of influencers who are reinventing the digital French Riviera. Between lifestyle, food, fashion, and sports, these content creators are redefining the image of

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Why Every Influencer Needs a Professional Media Kit

Why Every Influencer Needs a Professional Media Kit

The world of influence is constantly evolving. Today, brands are more demanding, competition is fiercer, and collaborations are increasingly being negotiated as true professional partnerships. In this context, a

Top 10 influencers in Lille: the accounts you absolutely must follow

Top 10 influencers in Lille: the accounts you absolutely must follow

Lille has now established itself as a stronghold of digital influence in France. Behind inspiring posts and captivating stories, a new generation of influencers is shaping regional trends while competing with the largest national accounts. Discovery, lifestyle, fashion,

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