Discover the top Quebec influencers to follow in 2025: award-winning creators at the InfluenceCréation Gala, coveted lifestyle profiles on Instagram and a new generation of niche influencers. A complete panorama to spot the talents that already count for brands, and those who will make the difference in the coming months.
Between award-winning content creators, rising stars on TikTok and micro-influencers With their highly targeted approach, Quebec is establishing itself as a veritable laboratory for influencer marketingThis article highlights the most inspiring profiles, their strengths, and the concrete opportunities they offer to brands and agencies.
From Place Bell and its gala entirely dedicated to influence to Montreal lifestyle accounts followed around the world, this guide offers a clear and structured view of essential Quebec influencers, to follow the right people and build successful collaborations.
The big winners of the influencecréation gala: the barometer of Quebec's top influencers
To identify the Top Quebec influencers to absolutely follow in 2025An excellent starting point is the InfluenceCréation Gala. This annual event, held at Place Bell, brings together the most influential content creators of the moment. In a meticulously designed setting—this year themed around an "enchanted forest"—influencers walk the runway, network with brands, and some leave with an award that significantly boosts their credibility.
The categories alone reveal the evolution of the sector: travel, humor, parenting, education, streaming or podcasts. Each award recognizes a clear editorial line, an engaged community, and an ability to generate real impact beyond mere views. For a brand, these distinctions act as a seal of approval: they validate creators already tested by the market.
An overview of the most influential award winners
Among the profiles to watch, Lucie Rhéaume establishes itself as a benchmark in adventure, travel, and lifestyle. Its content showcases local landscapes as well as international getaways, with sincere storytelling that resonates with both Quebecers and foreign travelers. Alongside it, Laurent Dagenais, named creator of the year for his international influence, perfectly illustrates the ability of Quebec creators to conquer a global audience around cuisine and lifestyle.
The gala also highlights the rise of specific platforms. Emy Lalune is thus recognized as TikToker of the year, in a context where understanding of best times to post on TikTok becomes a strategic lever. On the streaming side, Cocottee shows how much live streaming and gaming are taking up space in the Quebec ecosystem, as audiences seek proximity and spontaneity.
Categories that reflect public values
Beyond audience figures, the ranking clearly emphasizes social impact. Farnell Morisset is rewarded for his positive influence and social impact, whileAnnie Archambault (@surleborddelaligne) stands out for raising awareness. This type of content, focused on issues of mental health, personal or societal boundaries, attracts an audience that is no longer just looking for entertainment, but also for more responsible guidance and role models.
Following the same logic, Vicky Powell (@vp.law) illustrates the rise of creators specializing in education. His pedagogical approach, particularly regarding everyday legal issues, demonstrates that influence is no longer limited to fashion or lifestyle. It is now a legitimate information channel that brands in the service and finance sectors can integrate into their strategies.
| Winner | Main category | Strengths for brands |
|---|---|---|
| Lucie Rhéaume | Adventure, travel, lifestyle | Destination promotion, local and international tourism, authentic storytelling |
| Laurent Dagenais | Designer of the Year, international recognition | Cooking, delicious food, highly shareable content, global visibility |
| Emy Lalune | TikToker of the Year | Mastery of short formats, strong viral potential, young audience |
| Cocottee | Streamer of the Year | Live streaming, gaming, direct interactions, real-time conversions |
| Farnell Morisset | Positive influence and social impact | Strong values, campaigns with societal impact, responsible brand image |
| Vicky Powell (@vp.law) | Education | Legal literacy, credibility, partnerships with specialized services |
This gala panorama shows how the Top Quebec influencers to absolutely follow in 2025 They combine creativity, community engagement and clear positioning, offering brands targeted and meaningful collaborations.
Quebec lifestyle and travel influencers to watch in 2025
Beyond the awards and the red carpets, the Top Quebec influencers to absolutely follow in 2025 These accounts are also found in users' daily lives: they're the ones we consult to choose a weekend getaway in nature, a brunch spot in Montreal, or a new outfit. The lifestyle, tourism, and wellness sectors attract a large amount of attention because they directly influence consumer choices.
The most followed Quebec profiles on Instagram in these fields share a common thread: a coherent life story that blends polished aesthetics with a relatable feel. Far from the overly polished content of a few years ago, audiences now seek a dose of reality, controlled vulnerability, and practical advice applicable to everyday life.
Lifestyle and fashion designers: aesthetics at the service of authenticity
Designers like Melissa SolderaBased in Montreal, she embodies this subtle blend. Her content mixes food, fashion, and travel, while maintaining the tone of a young, active mother and digital marketing professional. This type of profile allows brands to target a family-oriented, urban, and connected audience with very concrete campaign scenarios: restaurant launches, capsule collection releases, and family getaways.
In a very visual style, Victoria Rodriguez Carnevale It focuses on fashion, beauty, travel, and self-acceptance. Its body-positive message attracts communities who want to see looks worn by realistic body types, while maintaining a polished editorial style. Alongside it are accounts like Logan Medeiros or Jasmine Delia They combine fitness, beauty and lifestyle, offering sports or cosmetics brands an ideal gateway to a young audience, seeking balance rather than extreme performance.
Travel, outdoor activities and local tourism: a distinctly Quebec strength
The Quebec territory, with its wide open spaces and distinct seasons, nurtures a generation of creators focused on the outdoors. Audrey-Lyne Ferlatte It highlights hiking trails, unusual accommodations, cabins, and hotels. Its content serves as a practical guide for families who want to explore the province, while also providing the tourism sector with an extremely powerful organic showcase.
Profiles like Mary Swaydan or Sneha They document the discovery of Montreal and its neighborhoods, highlighting local addresses, cultural experiences, and responsible tourism. These creators become strategic allies for tourist offices, independent accommodations, and local businesses that want to stand out without relying solely on traditional advertising.
| Lifestyle/travel influencer | Main city | Key themes |
|---|---|---|
| Melissa Soldera | Montreal | Food, fashion, travel, motherhood, digital marketing |
| Victoria Rodriguez Carnevale | Montreal | Fashion, beauty, travel, self-love |
| Audrey-Lyne Ferlatte | Quebec | Hiking, accommodations, family tourism |
| Mary Swaydan | Quebec | Life in Montreal, accessible outdoor activities, tourism for all |
| Sneha | Montreal | Travel guides, great places to eat, urban lifestyle |
For brands wishing to go further, it is relevant to cross-reference these profiles with broader perspectives such as the top Canadian influencersThis approach makes it possible to identify creators capable of shining beyond Quebec's borders, while maintaining a strong local identity.
All Top Quebec influencers to absolutely follow in 2025 In these lifestyle and travel universes, they are catalysts for desire: they transform a simple idea for an outing into an experience, and a one-off campaign into a real story shared by their communities.
Micro-influencers, niches and new trends among Quebec's top influencers
While the big names attract the spotlight, the most interesting dynamic at the moment concerns micro and nano-creators. A large part of the Top Quebec influencers to absolutely follow in 2025 They do not exceed 50,000 subscribers. Yet, their engagement rate, their closeness to the community and their thematic expertise make them extremely effective partners for brands.
This trend can be observed in all sectors: sports, parenting, education, humor, gambling, and even historical heritage. It also aligns with analyses of the evolution of creators discussed in articles such as those on... Gambling influencers and their credibilitywhich clearly illustrate the importance of a clear and responsible positioning.
The power of niches: sport, parenting, history, education
Among these profiles, Félix Daigle It perfectly illustrates the sports and fitness niche. Its highly educational content focuses its messages on progress and health rather than performance at all costs. For its part, Philippe Marquis, a former Olympian and climate activist, embodies a model of an engaged athlete, capable of carrying out both sporting campaigns and environmental messages.
Regarding parenthood, Sarah Hamel and female creators like Salma Bousnina or Audrey Daigneault They share their daily lives with their children, their doubts and joys, in a tone that is both lighthearted and very practical. Family, beauty, and home decor brands can thus connect with real-life situations, which strengthens trust. On the education and popularization side, the presence of profiles like Laurent Turcot (with "History will tell") or Vicky Powell confirms that the public is fond of useful content, halfway between documentary and entertainment.
Micro-influence and high ROI campaigns
Collaborations with these creators are particularly well-suited to multi-channel campaigns, where several influencers promote the same theme. A tourism brand, for example, could use a duo of influencers like Ariane Toussaint (Western and mountain setting) and Jessika Hall (travel & lifestyle) to show two very different ways of experiencing the same territory.
The rise of GP Explorer-type events, the detailed analysis of which can be found on This page is dedicated to the GP Explorer 3This also reinforces the role of creators with medium-sized but highly engaged communities. In these contexts, it's not just the big names that count, but the ability to mobilize an audience around a collective project, sometimes a hybrid of motorsport, streaming, and real-life content.
| Niche profile | Speciality | Collaboration opportunities |
|---|---|---|
| Félix Daigle | Sport and fitness | Program launches, sports equipment, health and prevention |
| Philippe Marquis | Skiing, climate commitment | Outdoor campaigns, environmental responsibility, sporting events |
| Sarah Hamel | Family and parenthood | Children's products, family services, insurance, interior design |
| Laurent Turcot | History, popularization | Cultural institutions, museums, publishing houses, educational media |
| Ariane Toussaint | Western lifestyle, mountains | Rural tourism, technical clothing, festivals, rodeos, nature holidays |
To maximize the impact of these collaborations, the technical aspect remains crucial: choice of platforms, video formats, and publication timing. Creators who already master levers such as optimal time slots on TikTok or the fragmentation of content on YouTube Shorts and Reels are ahead of the curve.
For an even broader view of current dynamics, brands can draw inspiration from trends analyzed in specialized resources such as rankings of Canadian influencers or studies on the impact of major events. These tools complement on-the-ground research. Top Quebec influencers to absolutely follow in 2025 and allow for the development of coherent strategies at the national level.
To structure and amplify these collaborations with the Top Quebec influencers to absolutely follow in 2025Brands have every reason to rely on an expert partner. ValueYourNetwork, active in influencer marketing since 2016, has already orchestrated hundreds of successful social media campaigns, precisely connecting creators and advertisers based on their values, audiences, and objectives. Thanks to its in-depth knowledge of Quebec and Canadian profiles, the team supports both brands seeking visibility and those looking for a lasting impact. To build an effective influencer strategy and find the right talent, all you need to do is... contact us and to detail your needs: each campaign can then become a story of successful collaboration.