Pinterest is transforming the board experience, moving it from simple image collections into dynamic, personalized spaces powered by artificial intelligence. From product recommendations and immersive experiences to new visual shopping strategies, this creative revolution is redefining how users, brands, and influencers find inspiration online.
The visual platform is accelerating its transformation by turning its boards into dynamic hubs capable of orchestrating discovery, decision-making, and purchase. This evolution impacts both content creators and brands that already rely on Pinterest for their... social media strategy, in addition to tools like Instagram or TikTok.
Behind this redesign, a clear objective emerges: to make each painting a lever for performance, without sacrificing creativity or the pleasure of navigating a universe of inspiring images.
Pinterest is transforming its board experience into a visual shopping engine
The transformation of Pinterest boards is based on one powerful idea: to move beyond a simple image collection approach to build an ecosystem where every pin can lead to concrete action. The addition of new tabs like "Make it yours", “More ideas” and "All saves" now structures the experience around personalization, extended discovery, and the user's visual memory.
The new "Make it yours" tab specifically targets fashion, home decor, and the most monetizable lifestyle categories. Based on a few saved pins, the algorithm suggests coherent product combinations: sofas to match a mood board, complete outfits built from a simple blazer, or accessories coordinated with a makeup trend. This dynamic brings Pinterest closer to the world of... shopping assisted, already explored by other platforms via immersive formats or UGC content, as shown by analyses on the best UGC platforms.
“More ideas” reinforces this logic by expanding the range of possibilities without requiring any additional effort from the user. A brunch recipe board is populated with drink ideas, table setting suggestions, and even playlists, while a beauty board is enriched with additional tutorials and similar products. This shift towards intelligent recommendation aligns with trends already observed in the AI-powered visual search on Pinterest, intended to make the image the starting point of a complete journey.
Finally, "All saves" retains the platform's historical DNA: a space where all saved pins remain accessible in a classic view. This foundation ensures that long-time users won't lose any of their habits, while also serving as a database to power new action-oriented modules.
To better visualize this transformation of Pinterest boards, it is helpful to compare the old and new operating logic.
| Aspect of the experience | Before the metamorphosis of the paintings | After the metamorphosis of the paintings |
|---|---|---|
| Main role of paintings | Visual inspiration and idea storage | Custom visual shopping engine and decision support |
| Discovery tools | Manual scrolling, keyword search | Tab “More ideas” with contextual suggestions |
| Taking action | Click on a few scattered product links | Tab "Make it yours" geared towards shopping recommendations |
| Organization | A single grid of all the pins | View "All saves" + smart sections |
| AI Place | Recommendations and ad-hoc visual research | Continuous customization paintings and their contents |
This new architecture brings Pinterest closer to platforms where the line between inspiration and transaction is becoming increasingly blurred. Lifestyle, home decor, and fashion brands see it as fertile ground, mirroring the strategies already deployed on TikTok by luxury and tech brands, as recent analyses on the AR glasses competing on TikTok.
Ultimately, the metamorphosis of boards transforms Pinterest into a decision-making companion rather than a simple static idea notebook, opening up radically new perspectives for the future of the user experience.
A creative revolution for users, creators and brands on Pinterest
The redesign of Pinterest boards is redefining both users' daily habits and the strategies of creators and brands. This new, more guided and transactional environment is reshaping the landscape of online creativity. Boards are becoming scenarios, almost storyboards, capable of supporting a personal transformation, a decorating project, or a new beauty routine.
For the average user, saving a few Scandinavian living room ideas now triggers a cascade of coordinated recommendations: matching light fixtures, harmonized wall paints, and suitable textiles. This experience aligns with recommendation systems already observed on other networks, for example, when... reorganizes her professional Instagram feed to better highlight a brand aesthetic. The difference is that, on Pinterest, the boards themselves become the heart of this visual orchestration.
For content creators, this metamorphosis also changes the way boards are designed. Old, catch-all boards are giving way to more precise collections: encapsulated, thematic, and tailored to a specific moment in life. A food influencer, for example, can structure a "Back-to-School Batch Cooking" board which, thanks to "More Ideas," is automatically enriched with compatible recipes, organizational tips, and recommended utensils, intelligently complementing content already produced for YouTube or TikTok, reflecting trends around... creators of food and culinary spectacle.
For brands, the implications are even more strategic. Products no longer appear as isolated pins but as elements within a coherent visual narrative. A furniture company, for example, can create boards by room, style, or budget, and then let Pinterest's AI enrich these worlds with compatible accessories. The "Make it yours" tab then acts as a shortcut between this visual storytelling and conversion.
This evolution places Pinterest in a unique position compared to Instagram or TikTok. Where a Comparison between Pinterest and Instagram for marketing Pinterest already demonstrated its strength in influencing purchase intentions, and the updated boards reinforce this advantage: users often arrive with a specific project in mind, and the platform now helps them to go through all the steps, from inspiration to completion.
The effects of this creative revolution are also evident in how audiences interact with content. Recordings, outbound clicks to online stores, and time spent on specific boards become even more valuable signals for refining recommendations. This virtuous cycle fuels a loop where each new action feeds into better visual suggestions.
| Actor | Impact of the Pinterest board metamorphosis | Creative and business opportunities |
|---|---|---|
| Users | More guided experienceless dispersion, smoother journey | Making it easier to complete a decorating project, a wardrobe, a routine |
| Content creators | Highlighting thematic displays designed as mini-journeys | Strengthen authority in one niche, feed other social networks |
| Brands | Products integrated into complete visual stories | Increase in qualified traffic and better conversion rate |
| Influencers | Boards transformed into showcases of expertise and recommendations | More natural monetization through targeted product partnerships |
| Social media strategists | Richer data on intentions and usage scenarios | Optimize cross-platform campaigns inspired by dashboards |
This shift in the landscape is taking place within a digital environment where each platform is reinforcing its specific focus. While TikTok is accelerating its social commerce efforts, particularly in the premium segment, as demonstrated by... changes in luxury shopping habits on TikTokPinterest is consolidating its territory: that of a space where the image is not just content, but the structured starting point of a personal or material transformation.
At the heart of this movement, the user gains a central role: their boards become the framework on which algorithms, recommendations and promotion are grafted, which naturally prepares the ground for the next innovations around artificial intelligence.
Influence and marketing strategies: leveraging the new Pinterest boards
The transformation of the Pinterest board experience necessitates a methodical revision of influence strategies. Brands that previously viewed Pinterest as merely a platform for static images are discovering an environment ripe for structured campaigns, akin to visual engagement programs. The board is no longer simply a receptacle; it has become the fundamental unit of strategy.
First step: rethink board design to ensure they align with clear objectives. Instead of creating numerous generic boards, professionals are focusing on targeted themes: "Minimalist Wardrobe for Autumn," "Family Cooking on a Budget," or "Creative Home Office." Each of these themes can incorporate products highlighted by brands, ideas from user-generated content (UGC), and inspirations from designers, following a similar approach to what we see with... Advantages of Pinterest for a business.
Next, the connection between Pinterest and other networks becomes stronger. An influencer campaign can, for example, begin with short videos on TikTok, complemented by Instagram Stories, and then continue on a Pinterest board designed as the "final inspiration library." This type of approach reflects the cross-platform behaviors highlighted by studies on... Pinterest trends 2025where the user navigates from one platform to another before finalizing their choices.
Influence professionals are also increasingly incorporating issues of mental health and our relationship with images. A responsible strategy on Pinterest considers how boards can foster a more peaceful relationship with the body, lifestyle, or consumption, echoing reflections on the Adolescent mental health in the face of influencersPersonalization, if well managed, can support positive experiences rather than directives.
Finally, the rise of AI on Pinterest suggests that we should closely monitor the standards of other digital giants. The growth of artificial intelligence models in the world Metahighlighted by the attention paid to Zuckerberg's investment in AIThis shows how personalized recommendations are becoming the norm. Pinterest is positioning itself with a unique identity: images remain the central language, but boards are used to organize meaning over time.
| Marketing objective | Strategic use of Pinterest boards | Indicators to monitor |
|---|---|---|
| Generating brand awareness | Create trend boards related to a specific theme (decor, fashion, food) | Number of pins saved, impressions, subscriber growth |
| Increase sales | Exploit "Make it yours" to guide towards product selections | Clicks to the site, conversions, average order value |
| Working on brand image | Create visually consistent boards, aligned with the brand guidelines. | Time spent on the boards, commitment on the pins |
| Building community loyalty | Regularly update "living" charts on a given theme | Recurring returns, repeated recordings, messages from Pinterest |
| Optimize the influence strategy | Co-creating paintings with creators in a specific niche | Performance of collaborative boards, new qualified leads |
In this context, collaborating with a specialized partner becomes a powerful tool. Since 2016, ValueYourNetwork ValueYourNetwork helps brands implement effective influencer strategies across all social media platforms, including Pinterest. With hundreds of successful campaigns, ValueYourNetwork's expertise allows for precise connections. influencers and brandsto design Pinterest boards as real customer journeys and integrate them with Instagram, TikTok, or Facebook. To build a strategy aligned with this new era of Pinterest boards and activate high-impact collaborations, all you need to do is contact us and to explore together the next steps in this creative revolution.