Expert in Social Networks and Innovative Digital Strategies
Founder of ValueYourNetwork in 2015, he capitalizes on his sharp expertise in social networks to deliver innovative analysis and content. A visionary with a passion for digital, he constantly explores the latest trends to help businesses maximize their online impact.
At the same time, he heads up DualMedia, a web and mobile agency founded in 2000, renowned for supporting both major accounts and ambitious start-ups. Thanks to its tailor-made approach and mastery of cutting-edge technologies, DualMedia has positioned itself as a key player in digital transformation.
Discover his latest articles:
Discover the key differences between Douyin & TikTok: content, features, strategies for engaging their audiences around the world.
Discover the key distinctions between Douyin and TikTok, two social media platforms from the same Chinese parent company, ...
Discover Twitter's new subscribe button and how it revolutionizes the interaction between creators and subscribers for an enriched experience.
Twitter has once again distinguished itself by rolling out a major innovation: the Subscribe Button. This revolutionary feature promises ...
Discover how YouTube is evolving into a key news platform, its challenges, and its impact on news consumption in the digital age.
In an ever-changing world, where information is more accessible than ever before, YouTube is increasingly ...
Discover how Meta is revolutionizing the video experience on Facebook, offering more immersive viewing with new features.
A recent innovation from Meta promises to revolutionize the video experience on Facebook. With the introduction of a new video format, this update aims to ...
Find out why gifting is crucial in influencer marketing to build authentic relationships and enhance brand visibility in a natural way.
It's essential for companies to constantly look for innovative approaches to connect with their ...
Find out how Instagram is boosting the visibility of small designers with its new update, encouraging originality and offering equal opportunities for success.
Instagram's recent algorithm update marks a significant turning point, especially for ...
Discover Instagram's "Notifier" sticker: a revolution for content creators to optimize post visibility and engagement.
Instagram has just rolled out a major innovation designed to strengthen the link between content creators and...
Instagram revolutionizes creator compensation! With the "spring bonus", performance rhymes with earnings. New perspectives for digital talent.
Instagram is embarking on a bold experiment to financially reward content creators, ...
Discover TikTok Shop's new used luxury goods section, merging luxury and second-hand for more responsible fashion.
TikTok Shop has recently inaugurated a new store that combines luxury and second-hand ...
Discover how video marketing on LinkedIn is transforming B2B brands' engagement and their strategies for effectively reaching their audience.
Visit video marketing on LinkedIn is emerging as a powerful vector for B2B brand development. The platform, renowned for ...
Discover how LinkedIn is revolutionizing professional interaction with the launch of games to strengthen ties and introduce entertainment.
LinkedIn has announced the launch of a brand new feature that promises to revolutionize the way we interact on this professional platform: visit ...
Discover how influencers can boost your sales with a strategic, authentic and ethical approach to digital marketing.
In a world where digital marketing is at the heart of corporate growth strategies, the question of the effectiveness ...
Explore how influencers authentically engage their communities digitally. Discover the strategies, challenges and successes of sustainable influence.
In an ever-changing digital world, where social media is the main communication channel for millions of users, ...
Discover how influencers are redefining events with innovative strategies to engage and inspire. A transformed digital era.
In a world where communication and marketing are evolving at breakneck speed, influencers have emerged as key players ...
Discover how influencers are redefining our consumer trends in fashion, food and more, influencing your everyday choices.
The way you consume is profoundly influenced by iconic web figures. This article explores the ways in which ...
Discover how TikTok is becoming a springboard for designers, promoting authenticity and creativity. A space where originality and commitment reign supreme.
TikTok is proving to be a veritable nest of opportunities for content creators, offering them a platform where creativity and ...
Discover LinkedIn innovations in 2024: corporate messaging, new algorithm, "Top Voice" badges, serious games, and more to enrich your professional network.
In the year 2024, LinkedIn is revolutionizing theuser experience by deploying major innovations...
Find out how influencer marketing is evolving on Facebook, adapting to changing demographics and user preferences to remain essential in 2024.
The transformations of influencer marketing on Facebook reflect an adaptation to changing demographics and user preferences. With ...
Discover strategies to boost your brand during the Olympic Games, maximize visibility and engage a global audience.
The Olympic Games represent an unparalleled opportunity to promote your brand and raise its profile on the international stage. At a time when ...
Discover how to choose the most effective videos for your brand on YouTube and best engage your audience with proven strategies. Your brand needs to make the most of social networking platforms to stand out from the crowd. Among them,...
Find out how to carry out an effective social media audit to optimize your online strategy and strengthen your digital presence.
These days, it's crucial for any company wanting to stand out from the crowd to optimize its social networking strategy. This ...
Discover Sub space, the TikTok innovation that revolutionizes user interaction and creativity. Immerse yourself in this significant breakthrough.
New technologies and social networks are shaping our daily lives, and TikTok is once again setting itself apart with a revolutionary innovation ...
Discover the keys to excelling on LinkedIn in 2024: profile optimization, relevant networking, engaging content and more, in a comprehensive guide.
Here are the winning strategies for success on LinkedIn in 2024, when online professional networking ...
Discover how the instagram 'Meta Verified' filter transforms interactions and engagement, prioritizing certified accounts for more authentic communication.
Instagram's new 'Meta Verified' comment filter is reshaping the platform's interaction landscape. Faced with a ...
Find out how to protect children influencers on social networks from risks and ensure a healthy and safe environment for their development.
In a world where the boundaries between private and public life are becoming increasingly blurred, ...
Discover Instagram's new DM filter for the people you follow, an innovation designed to simplify your direct messages and reinforce privacy.
In a recent development aimed at improving theuser experience and to reinforce the confidentiality of ...
Discover how to increase your visibility on LinkedIn with secrets to successful posts: optimization, engagement and strategic hashtags.
In the professional world, your ability to maximize visibility on LinkedIn can translate into an unexpected career opportunity or ...
Discover Instagram's Friends Map: revolutionize your interactions by viewing your friends' locations in real time, and enrich your encounters.
Instagram continues to reinvent itself to offer its users enriching, interactive experiences. The platform has ...
Discover how influencer marketing transforms the customer experience, improving perception and interaction with brands. In-depth analysis and case studies.
In a world where digital communication reigns supreme, influencer marketing has become an essential vector for brands ...
Discover how influencer campaigns can boost your marketing strategy by capitalizing on the credibility of influencers.
In the current digital marketingauthenticity and personalization are paramount for brands seeking to establish a connection ...