...LinkedIn revolutionizes video advertising formats for professionals, with two key innovations: First Impression Ads and Reserved Ads. At a time when decision-makers' attention is fragmented, every second counts. This article explains the mechanics, advantages
...At the dawn of 2025, the Influencers Act is poised to redefine the marketing ecosystem. influencer marketing in Europe and France. The massive professionalization of the sector, the new risks for consumers and the need for transparency are pushing authorities, platforms and creators to
...Increasing revenue on YouTube is no longer reserved for an elite group of creators: new, often overlooked strategies are making all the difference. Explore how sharp advice, intelligent monetization and optimal exploitation of new trends can help you
...As Donald Trump's protectionist policies translate into new taxes and tense exchanges on the international stage, an unexpected effect is being felt in the digital advertising ecosystem. Meta advertisers, hit by the drop in
...Instagram revolutionizes interaction management by offering influential accounts new advanced comment filters. These tools empower creators to efficiently sort posts, better engage their community and strengthen their presence on the platform.
WhatsApp has recently taken a major step forward by activating the voice chat for all groupsThis gives a new dynamic to communication within the application.
This functionality extends the scope of ...
...Adding clickable links to TikTok stories radically changes the strategy for your presence on social networks. This possibility opens up new avenues for creators, brands and influencers, offering a direct bridge between creativity and action.
...Instagram revolutionizes the direct messaging experience with a series of never-before-seen features. Instant translation, planning sending, music sharing and QR codes for groups: private messaging is modernizing and becoming more efficient. In 2025, these tools
...As the essential faces of the networks, millennial influencers are redefining the codes of digital communication every day. At the crossroads of authenticity, creativity and participative marketing, these content creators are building the image of major brands as well as that of their generation.
...The British YouTube scene has become a global epicenter of influence and innovation. British creators are no longer content with a mere local audience: their influence now extends far beyond the UK's borders. Embodying incisive humor, proximity to their audiences
...Lyon's social networks shine with the diversity and audacity of their talent. Whether it's fashion, gastronomy, sport, high-tech or lifestyle, the metropolis cultivates a breeding ground of influencers that fascinate people far beyond the Rhône. Some are building veritable digital empires, while others inspire by
...Hace diez años, trabajar en el sector de los casinos online en España no era precisamente bien visto. En el entorno del marketing digital, éramos un poco la "oveja negra". Como afiliada, lo viví en primera persona: las marcas de
...Young, dynamic and omnipresent on social networks, French men's fashion is booming thanks to influencers who are redefining style codes. Between quality values, stylistic diversity and a demand for credibility, these ten designers from
...The sphere of French female influencers on Instagram is marked by a plurality of talents, styles and entrepreneurial initiatives that constantly reinvent the codes of the digital marketing and social commitment. These content creators, from worlds as diverse as
...Spanish creators dominate an ever-evolving digital scene, going far beyond mere trend-setters. In Spain, YouTube has become a veritable springboard for influence, creation and innovation, where the diversity of personalities and the power of the media are the key factors.
...Mexico, with its 126 million inhabitants and traditions as enduring as its landscapes, is shining brighter than ever on the global digital scene in 2025. Social networks have become the playground of a new generation of influencers, capable of
When looking for a product or service, the first reflex is often to go online. Logically, this habit is also felt when shopping or entertaining.
This means that sellers ...
...The e-sports scene has never been as hot as it is in 2025. Propelled by broadcasting platforms such as Twitch and YouTube, this sector is establishing itself not only as a major entertainment industry, but also as a new arena for expression.
...Brazil isn't just the land of carnival and samba: it's also shaping up to be one of the leaders in social networking and personal branding by 2025. From music to sports to gaming
...They are the face of a new generation shaping digital communication and societal trends in France. Versatile, inventive and followed by millions of subscribers, France's TikTokeuses embody much more than a passing fad: they are orchestrating the
...In 2025, ecological influence will take center stage in the media, mobilizing an entire generation to disrupt its consumption patterns. Through social networks, these committed actors are deciphering environmental issues, proposing concrete alternatives, and inspiring a
...The social media landscape in the United States continues to surprise with its creativity and diversity. American influencers are shaping new trends, redefining fashion codes, and driving engagement among ultra-active communities on TikTok, Instagram, and YouTube.
...Interior design has become a way of life and a reflection of oneself on social media. Transforming your space now goes far beyond simply arranging furniture: it's about being inspired, sharing, and being daring.
...In Bordeaux, the social media landscape is coming alive thanks to a new generation of influencers with diverse profiles and growing impact. Whether they're lifestyle content creators, food specialists, upcycling enthusiasts, or prominent figures in the gaming scene, these
...Strasbourg is establishing itself as a true bastion of innovation and digital creativity, combining influence, sector expertise, and cultural diversity. In 2025, the dynamism of social media is shaping the city's image, driven by creators with distinct worlds.
...The Catalan digital landscape is attracting more and more attention thanks to its emerging talents. From lifestyle to beauty, music to sports, Perpignan is seeing the emergence of influencers with diverse profiles, whose creativity
...Marseille has established itself as one of France's most vibrant hubs of digital influence, blending Mediterranean authenticity with urban trends. The diversity of Marseille's creative talent offers a rich panorama ranging from gastronomy and fashion to tech, art and design.
...The capital of Occitanie, Toulouse is bustling with creativity and establishing itself as an epicenter of influence on the French digital scene. The dynamism of its talents is expressed across all social networks, from the most inspiring lifestyle posts to the sporting performances that electrify TikTok and Instagram.
...Want to know the key figures in Parisian digital who are setting the pace for new trends? The top 10 influencers in Paris offer a unique overview of those shaping fashion, lifestyle, and travel.
...Nice is no longer just synonymous with beaches and the good life; today, it's shining thanks to a new generation of influencers who are reinventing the digital French Riviera. Between lifestyle, food, fashion, and sports, these content creators are redefining the image of
The world of influence is constantly evolving. Today, brands are more demanding, competition is fiercer, and collaborations are increasingly being negotiated as true professional partnerships. In this context, a
...Lille has now established itself as a stronghold of digital influence in France. Behind inspiring posts and captivating stories, a new generation of influencers is shaping regional trends while competing with the largest national accounts. Discovery, lifestyle, fashion,
YouTube TV is poised to radically transform the streaming experience in 2025. With the deep integration of artificial intelligence, a reimagined TV interface, and innovations for creators and brands, the platform aims to establish itself as the...
YouTube is revolutionizing its advertising strategy with the integration of Gemini, an artificial intelligence dedicated to detecting "highlights." The platform now synchronizes the delivery of its ads with the moments when the audience's attention reaches...
Instagram is taking the social media platform war to the next level by offering influencers attractive bonuses of up to $20,000 for each wave of new users brought to the network. Behind this ambitious approach lies...
In a world where more than 66,000 posts are shared on Instagram every minute and 16,000 videos are uploaded to TikTok in the same amount of time, how do you make your voice heard? Attention is now the key…
The unprecedented partnership between TikTok and SoundCloud is a game-changer for musicians, creators, and influencers. Now, virality on TikTok translates directly into a stronger presence on SoundCloud, opening the door to new opportunities for the industry...
Instagram maintains its dominant position on the social media scene, but TikTok is emerging as a key competitor, disrupting the ways in which internet users, brands, and creators use their services. Key figures, trends, strategies, and outlook: a deep dive...
...The Côte d'Azur is teeming with digital talent who, through their creativity and authenticity, are shaping the face of a dynamic region today. Micro-influencers, emerging figures or established big names mobilize communities engaged around lifestyle, sport,
The profound transformation of the YouTube algorithm in 2025 is redefining the rules of the game for creators and brands. Gone are the days of simple clicks: YouTube now prioritizes truly high-quality engagement and lasting viewer satisfaction, fostering...
LinkedIn BrandLink is the new video monetization initiative that could transform B2B marketing. Here's why you should care. The B2B marketing landscape is about to change dramatically with the launch of LinkedIn BrandLink, a...
Two decades after its creation, YouTube has established itself as the beating heart of digital culture, revolutionizing the worlds of social media, influencer marketing, and video formats. From simply sharing amateur footage to producing hit podcasts and...
...Perplexity partners with PayPal to transform conversational commerce. By integrating seamless payments directly into their AI-powered search engine, they're shaping a unique shopping experience, in line with the growing popularity of shopping features from ChatGPT and other industry giants.
TikTok's parent company, ByteDance, has unveiled robust targets to overtake Meta by 2025. Ambitious numbers, exponential growth, and an innovative marketing strategy are the levers chosen to dominate the social media industry...
In just a few years, YouTube has undergone a spectacular turnaround, with the rise of shorts, the adoption of multiscreen formats and the emergence of true social television. Now, influencers, creators and brands are reinventing their strategies, seeking to capture...
Meta AI is revolutionizing the artificial intelligence landscape with an accessible, high-performance, privacy-friendly application. Its launch marks a strategic turning point for Meta, which aims to compete with the sector's behemoths while...
...The Cannes Film Festival 2025 saw the reinforced emergence of influencers as true protagonists of the red carpet, blending glamour, influencer strategy and digital audience. Between walking the steps under the spotlights and exclusive collaborations with...
Meta is working on smart glasses capable of recognizing the faces of people in the vicinity without their consent, raising debates about privacy and the risks of abuse linked to facial recognition in public spaces. In a world where...
New Meta ad formats: discover how to leverage the latest innovations on Instagram, Facebook and Threads to stay on the cutting edge digital marketing.
The new Meta ad formats are becoming the essential lever for all brands that want to ...
Discover how streamers are transforming French online casino marketing with interactive, high-yield campaigns.
Why Streamers Are the New Marketing Engines for the French Online Casino Industry
In 2025, travel anywhere...
DMs on TikTok Live: the new feature enables brands to generate more leads by facilitating direct contact during live shows.
DMs on TikTok Live: the new secret weapon for boosting engagement. As soon as they appear, ...
Influencer marketing on YouTube has established itself as an essential lever for brands wishing to maximize their visibility and engage a loyal audience. Thanks to a rich ecosystem of content creators with varied profiles, YouTube makes it possible to...
Meta is exploring the integration of stablecoins on Facebook and Instagram to streamline payments and reduce transaction fees. This initiative could transform the financial interactions of users and content creators, offering them a...
At the dawn of 2025, the social media industry is evolving at lightning speed, between technological advances and profound societal changes. Artificial intelligence, the quest for authenticity, new formats and advertising strategies are turning social...
The spectacular rise of short formats has shaken things up on YouTube. A real springboard for expression, shorts allow all creators - beginners and enthusiasts alike - to gain visibility, reach a new audience and join the dynamic of YouTube.
...Pinterest is moving up a gear by integrating artificial intelligence into its visual search. Thanks to these innovations, product and inspiration discovery becomes more intuitive, going beyond simple keywords. Between personalized recommendations and a rethought shopping experience, the platform
Discovering how to transform a YouTube channel without ever revealing its face has become a key digital marketing issue in 2025. Between preserved anonymity, limitless creativity and innovative monetization methods, "faceless" channels appeal as much to...
Locked reels: Instagram is testing a revolutionary feature to offer exclusive content and boost engagement on its platform. Instagram is currently testing a feature that could well mark a major turning point in the way users...
GP Explorer 3: everything you need to know about the latest GP event. Squeezie. It's the last race, and it promises to be a historic one. Here's all the information you need to know.
...An edition that marks the end of the
Instagram enhances its Creator Marketplace with AI to deliver more performance, targeting and ROI for brands and influencers. Instagram enhances its Creator Marketplace with AI-boosted features, enabling smoother collaboration,...