...Find out in our in-depth analysis 'Pinterest vs Instagram: which is best for visual marketing in 2025?' the strengths and weaknesses of each platform. Compare their features, audiences and marketing performance to choose the one that's right for you.
Discover our comparative analysis of Reddit and Quora to determine which social information network will be best suited to 2025. Explore their features, communities and benefits to make an informed choice.
Between the transformation of uses and the explosion in the need for information ...
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...Discover how Mastodon works, the decentralized, open-source social network that offers an alternative to traditional platforms. Learn how to create an account, interact with users and explore the platform's unique features. Join a community
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...Find out in our in-depth analysis of 2025, how Facebook and Instagram compare in terms of effectiveness on social networks. We explore the trends, statistics and strategies that define which platform dominates the market. Ideal for professionals
Find out in our 2025 comparison article which stories app, Snapchat or Instagram, dominates the social networking landscape. Analysis of features, trends and user preferences to help you choose the best platform for sharing your stories.
In fact, when you need to buy virtual storage space to save your confidential documents, your mind will automatically click on the data room. It's a secure place where you can save your company's details and...
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...Instagram could answer for you thanks to an AI, but this novelty raises serious questions about the authenticity of online exchanges. Imagine never having to think about how to respond to a post again. An AI takes care of everything
Child influencers: a life on social media explores the risky daily lives of young people on Instagram, YouTube or TikTok. This documentary reveals the real dangers of the phenomenon.
Every day, millions of children expose themselves on social networks, often ...
Do female influencers really earn less than their male counterparts? A new report shows that female content creators earn nearly 40% less money than men for similar sponsored content. The alarming finding of...
...The alarming gap
Discover YouTube's free tool for creating music with AI: YouTube rolls out a feature that lets creators generate personalized music tracks free of charge using artificial intelligence.
YouTube continues to innovate, and this time it's the turn of ...
...Faced with the rapid evolution of artificial intelligence, social networks like Facebook and Instagram are going one step further: from the end of this month, Meta will exploit some of its users' public publications to perfect its AI. This move triggers
At a time when the search for authenticity has become central for consumers, micro-influencers are establishing themselves as essential partners in brand communications. With their close ties to their communities and high engagement rates, micro-influencers...
...Social commerce is undergoing an unprecedented revolution, and TikTok Shop is emerging as the new Eldorado for brands and influencers. Find out why integrating TikTok Shop into your influencer strategy is a must, and how to move from...
...As Meta faces an unprecedented antitrust lawsuit, the risk of losing WhatsApp and Instagram takes a critical step forward. This article analyzes the background, key factors and possible consequences of this major threat, detailing the main players involved.
Find out how to optimize your social media content strategy without blowing your budget. By using proven methods, you can maximize audience engagement and ensure an effective online presence.
Today, social networks play a key role in ...
Have you ever wondered how many times you've bought something simply because a social media influencer appealed to your consumerist instincts, skillfully stoking that latent desire to own what others...
...Boost your visibility on YouTube by harnessing the full potential of Shorts in 2025. Discover how recent developments in this format are revolutionizing content creation, optimizing engagement and allowing creators and brands to stand out in
Snapchat is innovating again with its new sponsored lenses powered by artificial intelligence, immersing users in immersive digital worlds in collaboration with brands.
Snapchat continues to push the boundaries of technological innovation with the introduction of Sponsored Lenses created…
...Easily sign up for TikTok Shop in France with our practical guide, designed specifically for merchants, creators, and influencers looking to join this innovative platform. Discover the key steps to create your account and benefit from the unique advantages of TikTok Shop.
Discover the key steps to selecting the best influencer agency on TikTok and maximizing your marketing impact.
In a world where TikTok is becoming an essential platform, knowing how to choose an influencer agency can be decisive for the success of your strategy...
Amazon Amazon's Live shopping platform, Live, is coming to France, offering a new dimension to the online shopping experience, enhanced by live interaction.
Amazon Live opens to the French market, bringing with it a wind of change in...
In 2025, User Generated Content (UGC) is more than ever a pillar of digital marketing strategies, enriching the interaction between brands and consumers thanks to its authenticity and engaging potential.
Today, in the middle of 2025, the content...
Micro-influencers vs. macro-influencers: this strategic duel is now at the heart of modern brands' most effective campaigns. With consumers seeking authenticity, understanding the difference between these two influencer profiles is becoming...
Gen Z teens find TikTok influencers to be authentic voices that connect with their daily lives, often preferring these figures to traditional experts for information and entertainment.
Young people of Generation Z have…
Find out how Meta is improving teen safety with new accounts with strict rules on Facebook and Messenger. This initiative aims to protect young users while reassuring worried parents.
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...Instagram is establishing itself as a real showcase for brands and content creators. However, the platform is known for restricting redirection options to external sites. This is why the link in bio has become an element
Affiliate marketing and influencers: discover how this partnership is becoming essential for brands seeking to combine authenticity and performance in their marketing strategy.
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...Create communities on WhatsApp offers an effective solution to improve your online communications. This feature allows you to structure your discussion groups according to common sensitivities and interests, thus facilitating the management of interactions and limiting notifications.
Dopamine and addiction: TikTok exploits dopamine's mechanisms to capture global attention, raising questions about mental health.
TikTok has become a global phenomenon, captivating millions of users with short, engaging videos. But behind…
...Discover how the 35-50 age group is shaping market trends. This key generation, with its unique values and priorities, influences purchasing behaviors and sales strategies. Learn how to target this audience to maximize your impact
...The Alpha Generation is revolutionizing social media with its unique codes, more responsible approach, and surprising uses. Immerse yourself in this captivating world.
...The LinkedIn video feed is coming soon and promises to transform your experience on the professional network with a format inspired by TikTok.
...Discover Instagram's 5 latest must-have innovations that are transforming your experience. Staying ahead of the curve, this platform unveils innovative features to improve your interaction, optimize your visibility, and enrich your content. Dive into the future of Instagram
Find out why the TikTok paid subscription is essential for monetize your audience and boost your design career on the platform....
...Find out how to run a survey on TikTok and boost your visibility today with this simple and effective way to engage your community.
...Slop will be invading social networks in 2025. Find out why this scourge of mediocre AI images worries Internet users, and how to protect yourself effectively.
...Young people or seniors on TikTok, Netflix, or Instagram? You'll be surprised by the results of this study, which reveals who will truly spend the most time on these platforms in 2025.
...Go behind the scenes of influencer marketing with our comprehensive guide. Learn the crucial issues, effective methods and key partners to optimize your campaigns. Boost your visibility and engage your audience with proven strategies.
...Influencer marketing strategy is the talk of the town. Find out whether quality or quantity is the secret to successful campaigns.
...TikTok buyback: find out how Trump prolongs the suspense and reveals which giants are ready to take over the world's most coveted application.
...Ray-Ban Meta x Coperni fuses luxury, fashion and artificial intelligence in a limited edition that redefines the connected accessories of 2025.
Find out how influencers are paid in digital marketing, sources of income, influencing factors and the debates surrounding their pay.
In an increasingly digital world, this article offers an insightful analysis of ...
...Zuckerberg faces FTC antitrust lawsuit : Mark Zuckerberg's comments resurface and directly threaten Zuckerberg's ownership of Instagram and WhatsApp. Meta. Here's why everything could change.
...WhatsApp's blue circle intrigues: useful assistant or intrusive tool? Find out what's behind this new feature Meta AI.
...Ray-Ban from Meta Discover how a simple screen integrated into these connected glasses could revolutionize your daily life as early as this year.
...Algorithm-busting times in 2025: Discover the best times to post on Instagram, Facebook, TikTok, and other social networks, according to a study of 30,000 brands.
Discover the evolution of influencer marketing, from its beginnings to the age of AI and micro-communities. This comprehensive guide immerses you in the inner workings of this must-have strategy and its most innovative prospects.
Visit influencer marketing is no longer a simple ...
...Instagram Reels 2x is finally here: find out why this accelerated reading option is such a buzzword and how it's changing theuser experience.
...The new X video feature could very well shake up the platform and compete with TikTok by focusing on video reactions and creator engagement.
...Content creators face the complex challenge of balancing authenticity with sponsored content. Achieving this balance is crucial for maintaining audience trust while capitalizing on monetization opportunities. We explore strategies for navigating this
Learn how to choose the best influencers for perfume advertising and boost your campaigns with profiles tailored to each fragrance category.
The power of influencers in the world of perfumes
The best influencers for perfume advertising…
...Bots that talk to you like humans are landing on Facebook, Instagram and WhatsApp. Find out how Meta wants to change the way we communicate.
Facebook Friends is back with a brand-new tab that puts friendship back at the heart of the social network: discover this forgotten feature brought back to life.
For years, Facebook was the place to meet up with friends from high school, ...
Influencers Finance: Discover how these content creators talk about money without taboos, influence young investors and revolutionize online finance.
One day, they were office workers, engineers, students or journalists. The next, they were ...