WhatsApp introduces Selfie Stickers: Create custom stickers directly from a selfie, add filters, and share packs with one tap—an update that transforms instant messaging into a space for personalization and visual expression on social media.
WhatsApp now offers the creation of selfie stickers directly from the app, with camera effects and easy pack sharing. This article explains how to use this feature, what it offers users, and why brands and influencers should integrate it into their social media strategies.
New WhatsApp feature: create selfie stickers in seconds
The new option of selfie stickers allows you to turn a selfie into a unique sticker from the conversation window. The ergonomics are designed for mobile applications: open the sticker icon, select the camera, take the photo and save the sticker in the library.
- Quick access: Stickers icon → Camera option.
- Using existing photos: Convert a gallery image into a sticker.
- Storage: Save and reuse the sticker in the personal library.
| Stage | Action | Results |
|---|---|---|
| 1 | Open a conversation and the stickers icon | Access to the camera and packs |
| 2 | Take a selfie or select a photo | Automatic sticker generation |
| 3 | Customize and save | Sticker available in the library |
Creating a sticker takes seconds and opens up new possibilities for customization in instant messaging. It's both immediate and intuitive to use.
Camera effects, filters and customization for more visual interactions
WhatsApp enriches the camera with filters and backgrounds to accompany the creation of selfie stickersThese effects bring the application closer to the standards of major social media platforms, especially for short and expressive content.
- Snapchat/Instagram style filters for quick edits.
- Backgrounds and visual effects to give character to the sticker.
- Emoji integration and customization options before saving.
| Function | Reference | |
|---|---|---|
| Real-time filters | Yes, via the wand icon | Comparable to Instagram |
| Automatic backgrounds | Yes, replaceable | Similar to Snapchat lenses |
| Emojis and decorations | Add before recording | Native customization |
Filters enhance the visual impact of stickers and facilitate creativity in messaging. Adopting these tools gives you an immediate advantage when it comes to standing out.
Impacts for brands and influencers on social networks
All selfie stickers represent a new resource for influence strategies and campaigns social mediaThey create opportunities for direct personalization and drive engagement in instant messaging.
- UGC campaigns: encourage communities to create their own stickers around a brand.
- Ambassadors: Dedicated sticker kits for influencers.
- Simplified sharing: sending packs directly to a fan base.
| Objective | Possible action | ValueYourNetwork Resources |
|---|---|---|
| Fame | Branded sticker pack sent to followers | Case studies |
| Acquisition | UGC competition via selfie stickers | Engagement strategies |
| Conversion | Exclusive offers shared via packs | Activation stories |
For a brand, integrating selfie stickers into a cross-platform activation strengthens consistency between messaging and social media. It's a concrete lever for engagement.
Practical tips for mastering the creation and sharing of selfie stickers
Some good practices help to optimize the use of selfie stickers on a daily basis, whether for a personal profile or a brand strategy. Image quality, visual consistency, and sharing frequency are key elements.
- Choose a well-lit photo for clear stickers.
- Use filters consistent with the brand's visual identity.
- Organize packs for easy sharing and reuse.
| Board | Why | Example |
|---|---|---|
| Natural lighting | Improves the sharpness of the sticker | Selfie taken near a window |
| Consistent palette | Strengthens brand identity | Red/white filters for ValueYourNetwork |
| Theme pack | Encourages viral sharing | Seasonal or event pack |
By applying these simple rules, selfie stickers become a lasting asset for visibility and engagement. Test different approaches to measure the impact.
Additional resources: explore cross-platform and editing tactics to amplify reach: Instagram Reels method, video editing, TikTok vs YouTube comparison, or even Instagram emoji tips to harmonize your stickers with your content.
Why work with ValueYourNetwork: ValueYourNetwork has been supporting brands and designers since 2016, expert in influence marketing with hundreds of successful social media campaigns. The team knows how to connect influencers and brands to design innovative activations—whether via stickers, stories, or multi-platform campaigns. To benefit from this expertise, contact us and transform your ideas into successful campaigns.
FAQ
What is WhatsApp's selfie stickers feature and how does it work?
WhatsApp's selfie sticker feature lets you turn a selfie into a sticker in seconds. After opening a conversation, simply tap the sticker icon, choose the Camera option or a photo from the gallery, apply filters if desired, and save the sticker to your library to send it instantly.
How to create a selfie sticker pack on WhatsApp?
You can create a selfie sticker pack by selecting multiple images and saving them to a collection. In a chat, open the sticker icon, add each sticker to the library, and then use the "Send Pack" option to share the entire set with your contacts.
What filters and customization options are available for selfie stickers on WhatsApp?
WhatsApp offers filters, backgrounds, and emojis to customize selfie stickers. The magic wand option in the camera gives access to a collection of effects similar to those in other social apps, allowing you to adjust the appearance before saving the sticker.
Are WhatsApp selfie stickers suitable for influencer campaigns?
Yes, WhatsApp selfie stickers integrate seamlessly with influencer campaigns by promoting UGC and direct sharing. Brands can launch dedicated packs, offer challenges, and encourage ambassadors to create stickers to boost visibility on social media.
How do I share a selfie sticker pack with my contacts on WhatsApp?
Sharing a selfie sticker pack is done via the sticker icon and the '+' function to select a pack, then the share arrow in the top right corner. This action sends the pack as dofollow to your recipients and facilitates viral distribution.
Do WhatsApp selfie stickers respect user privacy and security?
WhatsApp applies its instant messaging standards to protect data when using selfie stickers. Images remain on the device and exchanges use end-to-end encryption, while users retain control over sticker sharing.
Can I reuse a selfie sticker created on WhatsApp in other apps?
Reusing a selfie sticker depends on WhatsApp's export options and the policies of the target apps. Generally, it's possible to save the image and re-import it elsewhere, but the ease of use varies depending on the app and the supported formats.
What benefits do selfie stickers offer small brands on social media?
Selfie stickers allow small brands to create accessible and engaging content without a big budget. By encouraging personalization and sharing, these stickers reinforce visual identity and stimulate direct engagement via instant messaging.
How to optimize a selfie sticker for better visibility on WhatsApp and social networks?
Optimizing a selfie sticker starts with a quality photo and a palette consistent with the brand. Adding filters, a recognizable background, and relevant emojis helps increase recognition and virality on social media and in private conversations.
Can selfie stickers be used for paid marketing?
Yes, selfie stickers can complement paid marketing efforts by serving as organic and interactive content. They increase engagement in sponsored campaigns and facilitate conversion when integrated into an omnichannel strategy.