Discover the ten beauty influencers who are redefining trends and inspiring the industry in 2025. Profiles, strategies, and influencer secrets of these essential digital stars, who combine creativity, impact, and authenticity to shape the future of beauty on social media.
The beauty influencer landscape is constantly evolving, but certain talents stand out for their ability to unite, innovate, and engage. From content creation to entrepreneurship, these profiles have become pillars of social marketing and are establishing themselves as true opinion leaders. This article explores in depth the key forces propelling these figures to the top and provides an overview of their influence, campaigns, and collaborations in 2025.
Evolution of selection criteria for essential beauty influencers in 2025
In 2025, select a beauty influencer is no longer just about observing the number of subscribers. Brands and specialized agencies now integrate several measurable and qualitative criteria to assess the true power of a creator in the sector.
The engagement rate on Instagram, YouTube, or TikTok is an essential indicator. Unlike the days when accumulating fans was paramount, today's focus is on the relevance of comments, the volume of natural interactions, and the real impact of posts. For example, profiles like Léna Mahfouf have accumulated more than 4.8 million subscribers and a remarkable ability to generate buzz about each partnership. This requirement for proximity to the community is consistent with the analyses conducted on millennial influencers, which impose authenticity as the first criterion for success.
- Measurable impact: Brands evaluate the concrete impact of each collaboration, from the number of sales generated to the virality of a trend or the press coverage obtained.
- Authenticity: Overly scripted product placements are giving way to personal, credible recommendations that build trust over time.
- Shared values: the choice of an influencer is increasingly based on their commitments (inclusivity, eco-responsibility, body positivity), in response to the societal expectations of consumers.
The multiplication of influence campaigns Successful campaigns demonstrate the growing power of this new approach. By focusing on long-term collaborations and committed profiles, brands achieve lasting visibility, like Jeanne Damas, whose refined lifestyle is in line with the evolution of conscious consumption and the promotion of French know-how.
| Criteria | Description | Impact for the brand |
|---|---|---|
| Commitment rate | Likes/comments to followers ratio | Better conversion, credible recommendations |
| Authenticity | Natural tone, personal stories | Loyalty, lasting trust |
| Shared values | Visible and concrete commitments | Affinity with the target audience, differentiation |
| Creativity | Original content, impactful storytelling | Increased notoriety, virality on networks |
Influence is no longer limited to beauty or fashion. New leaders are leveraging multidisciplinarity, for example, tackling design or e-commerce, like Anne-Laure Mais, who has successfully diversified her audience beyond the boundaries of the beauty sector. To track these transformations and anticipate the next digital stars, it's wise to refer to rigorous rankings such as those presented in this article or on expert platforms. Parisian influencer trends.
Democratization of access and transformation of the beauty sector
A key point in 2025 is the democratization of the beauty influencer profession. It's no longer necessary to be from a large city to emerge. Many personalities from regions like Strasbourg or Bordeaux, well-referenced on ValueYourNetwork Strasbourg or Bordeaux, are establishing themselves in the trends, proving that geographic diversity enriches the sector.
Beauty influencers in France are therefore maintaining their innovative dynamics, aligning with the new rules of digital technology while capitalizing on their own strong codes and values. Let's now review the profiles who embody this revival and set the standards of excellence on social media.
Overview of the essential beauty influencers: profiles and strategies that will shape 2025
Which influencers are truly driving the market? The Top 10 choices are based on a cross-analysis of their visibility, engagement, entrepreneurial spirit, and storytelling talent. Here's a broad overview of these leaders shaping current beauty trends.
- Léna Mahfouf – Lifestyle and fashion icon, trendsetter on Instagram and YouTube.
- Jeanne Damas – Ambassador of French chic, founder of Rouje, key figure for luxury collaborations.
- Franziska Nazarenus – French-German influencer, style expert and educational videos.
- Betty Autier – Pioneer of beauty blogs, still at the forefront of vintage fashion launches.
- Océane El Himer – From reality TV, successful conversion to high-end beauty and luxury lifestyle.
- Leia Sfez – Defends refined minimalism, a major inspiration for Parisian chic on Instagram.
- Camille Callen (Noholita) – Fashion globetrotter, master of the art of travel storytelling and shopping.
- Chloé Bleinc – Makeup and skincare specialist, creator recognized for her authentic video tutorials.
- Anne-Laure Mais – Fashion, design and decoration united in a coherent universe, multi-sector influence.
- Dolores Doll – Rock'n'roll beauty entrepreneur, promising in e-commerce and product diversification.
Their strategic paths differ, but converge on three axes: the creation of innovative content, rigorous image management, and intelligent integration into the brand ecosystem. Collaborations, whether fleeting or long-term, are at the heart of the influence mechanism. A good example is Richard's success thanks to his makeup crash tests, a L'Oréal partner and successful YouTuber, or Sananas, whose glamorous approach attracts the biggest brands and guarantees her a loyal community.
| Name | Speciality | Main platform | Significant collaboration | Number of subscribers |
|---|---|---|---|---|
| Léna Mahfouf | Fashion, lifestyle | Instagram, YouTube | Capsule collection with major brands | 4.8M |
| Jeanne Damas | Parisian chic | Fashion design, ready-to-wear | 1.5M | |
| Richard | Crash tests makeup | YouTube | L'Oréal Collaboration | 226K |
| Sananas | Makeup, lifestyle | YouTube, Instagram | Tutorials & Product Reviews | 2M+ |
| Gaelle Garcia Diaz | Beauty humor, skincare | YouTube, Instagram | Martine Cosmetics | 1M+ |
Beyond their notoriety, these leaders produce accessible and educational content, like Frenchtouchofmakeup or Tess LFT, who offer tutorials and advice adapted to all levels. This desire for inclusivity resonates as much in the expected diversity of their followers as in the nature of collaborations, increasingly focused on co-creation and experimentation. To understand how these trends emerge or are structured, it is useful to discover other influential scenes like those of Lyon, Marseille or even internationally Brazil and Mexico.
The ability to spark real movements, invent new formats (reels, community lives, express crash tests) and play on the entire digital palette: these ingredients are today the key to establishing yourself among the top beauty influencers. This expertise is now also spreading to other segments, as explained in our study on men's fashion, which explores the growing transversality of influence and the porosity between universes.
Influencers and professionals: convergence between beauty, lifestyle and entrepreneurship in 2025
Behind every essential beauty influencer lies a strong entrepreneurial spirit. Few limit themselves to pure creative activity. A look at the most iconic career paths in the 2025 ranking reveals a comprehensive strategy centered around the diversification and expansion of their personal brand.
The exemplary nature of Gaëlle Garcia Diaz, who combines the management of Martine Cosmetics with content creation, or Dolorès Doll, at the head of her own beauty line, underlines this entrepreneurial ambition. These profiles rely on transversal expertise, ranging from the production of skincare routines to the creation of podcasts, or participation in e-commerce operations. The emergence of influencers capable of uniting communities around lifestyle and decoration topics (see decor influencers) or sport (top sports brands in France), attests to this strategic opening.
- Creation of own brands (cosmetics, accessories, clothing)
- Launch of podcasts and video formats originals
- Setting up beauty workshops and masterclasses
- Product deployment in partnership with established brands
- Experimenting with new channels: TikTok Shop, shoppable lives, e-learning
This shift from traditional influence to business is accompanied by challenges, particularly legal and regulatory, a theme addressed in detail in our report on influencer law 2025Social networks, far from being just a playground, are establishing themselves as strategic platforms for shaping and imposing a responsible commercial brand.
| Influencer | Clean line | Innovative format | Geographic focus |
|---|---|---|---|
| Gaelle Garcia Diaz | Martine Cosmetics | Podcast, crash test videos | Belgium/France |
| Dolores Doll | Cosmetics e-commerce | Live Instagram/YouTube tutorials | France |
| Alex Miguel | Inclusive beauty | TikTok, Instagram | France/International |
| Rose Lucy | Face Synergy | Skincare tips/US insight | Los Angeles |
The influence of these players transcends traditional boundaries. The notion of influence is now merged with that of digital leadership and 360° inspiration, at the crossroads of their subscribers' aspirations and advertisers' growth logic. To decipher these phenomena, it is relevant to observe the renewal of the scene in emerging markets (see influencers Perpignan or ecology), revealing the vitality and adaptability of the sector.
The expertise of a beauty influencer in 2025 therefore does not stop at mastering social networks. It is embodied in professional management, constant monitoring of the expectations of new generations and an ability to transform each interaction into a concrete opportunity – whether it is to make money on TikTok (see here) or to influence the next regulation.
For brands and agencies, this confirms a conviction: choosing your beauty influencers wisely ensures maximized visibility, real engagement, and a sustainable return on investment. A mission for which the support of a recognized expert like ValueYourNetwork—a player since 2016 with hundreds of winning campaigns—remains a decisive asset. Thanks to their ability to connect brands and creators while ensuring transparency, strategic advice, and performance measurement, their support guarantees the success of influencer operations. To explore new collaborations tailored to your needs, contact us today via contact us.
FAQ: Top 10 Must-Have Beauty Influencers of 2025
Why are the top 10 must-have beauty influencers of 2025 important for brands?
The top 10 must-have beauty influencers of 2025 are essential because they guide the choices of brands looking to maximize their visibility and engagement. These profiles inspire trust, promote viral campaigns, and represent strategic acquisition levers for companies looking to reach engaged communities.
How do these essential beauty influencers select the products to recommend in 2025?
The essential beauty influencers of 2025 choose products with a focus on authenticity and relevance to their audience. They test, evaluate, and recommend only items that align with their values and their community's expectations, thus building trust with their followers.
Which social networks favor the essential beauty influencers of 2025?
The key beauty influencers of 2025 favor Instagram, YouTube, and TikTok for their reach, variety of formats, and proximity to audiences. These platforms allow for tutorials, personalized reviews, and interactive collaborations with brands.
What are the major industry trends for these beauty influencers in 2025?
Among the major trends, inclusivity, naturalness, and entrepreneurship will dominate among key beauty influencers in 2025. They are focusing on diversity, respect for the environment, and increasing collaborations with responsible and innovative brands.
Can you become a key beauty influencer in 2025 without living in Paris?
Yes, it's entirely possible to become a key beauty influencer in 2025 outside of Paris. Thanks to the democratization of digital tools and the richness of regional scenes, numerous talents are emerging throughout France and even internationally.
What benefits do brands gain from collaborating with a top beauty influencer in 2025?
Brands benefit from increased visibility, a rejuvenated image, and high engagement with a targeted and loyal audience. Collaborating with a key beauty influencer of 2025 also helps anchor new trends in the market thanks to the creator's credibility.
How to measure the success of a campaign with a key beauty influencer in 2025?
Success is measured through engagement metrics, conversion rates, post reach, and calculated return on investment. Specialized agencies and platforms help brands analyze results to adjust their future strategies.
What contribution does entrepreneurship make to the essential beauty influencers of 2025?
Entrepreneurship allows beauty influencers of 2025 to diversify, strengthen their image, and offer innovative products. This dual role of influencer-entrepreneur amplifies their audience and increases business opportunities with partner brands.
Where can I find more rankings of beauty and lifestyle influencers in 2025?
To discover other relevant rankings, it is recommended to consult the files and expertise offered by ValueYourNetwork, in particular the regional and sectoral studies on influencers, trends and successful campaigns.
Will the must-have beauty influencers of 2025 replace specialist journalists?
The essential beauty influencers of 2025 won't completely replace specialist journalists, but they will play a complementary role. They offer a level of proximity, a personal tone, and a rhythm that match the expectations of a digital audience. The ecosystem is evolving toward a richer coexistence between press and influencers.