Discover the top 10 AI influencers of 2025, the virtual avatars who are shaking up the world of AI. influencer marketing on Instagram, TikTok and beyond. Between futuristic storytelling, collaborations with major brands and the new expectations of Gen Z, these digital creators are redefining the codes of online visibility.
The success of AI influencers relies on a subtle blend of technology, storytelling, and social media strategyThey appeal to brands because of their polished image, constant availability, and ability to generate engagement on a large scale. This overview details the major profiles, key figures, and concrete opportunities for advertisers who want to move from observation to action.
Top 10 AI influencers to watch in 2025: key figures and positioning
All AI influencers not to be missed in 2025 They are no longer technological curiosities. They form a true ecosystem where global pioneers, highly specialized avatars, and committed figures coexist. For a brand, understanding who is doing what, on which network, and with what type of community is becoming an essential step before any paid collaboration or co-creation of content.
Examples of structuring partnerships are multiplying: Lil Miquela with BMW, Lu do Magalu with Adidas, Imma with Coach, Noonoouri with Barbie, Ion Göttlich with PRO (Shimano group). These operations rely on mechanisms already proven with human creators, such as those identified in the selections ofFrench influencers on Instagram or top fashion influencers on Instagram, but with an additional layer: the avatar can evolve infinitely, without physical or logistical constraints.
To facilitate comparison, the table below summarizes the essential data for the ten most strategic profiles of the moment. It compares audience, universe, content type, and brand examples to help marketing teams quickly identify which AI influencers not to be missed in 2025 are the most aligned with their objectives.
| AI Influencer | Main network | Estimated followers | dominant universe | Examples of collaborations |
|---|---|---|---|---|
| Lil Miquela (@lilmiquela) | Instagram, TikTok | 2.4M Instagram followers / 3.4M TikTok followers | Fashion, lifestyle, music | BMW, Prada, Calvin Klein, Diesel |
| Lu do Magalu (@magazineluiza) | Instagram, YouTube | 8.23M IG / 2.93M YT | Lifestyle, retail, tech | Luiza Magazine, Adidas, Samsung, Vogue Brazil |
| Aitana López (@fit_aitana) | 379 K | Fitness, fashion, gaming | Cartier, Amazon Spain, Dyson, IKEA Spain | |
| Shudu Gram (@shudu.gram) | 239 K | Luxury fashion, beauty, high-tech | Fila x Aries, ASUS, Samsung UK | |
| Bermuda (@bermudaisbae) | 210 K | Edgy fashion, futurism | Brud Storytelling, scripted campaigns | |
| Noonoouri (@noonoouri) | 495 K | Fashion, luxury, entertainment | Dior, Versace, Balenciaga, Barbie | |
| Koffi Gram (@koffigram) | 14.5 K | Fitness, streetwear, urban | Virtual male positioning, sports/lifestyle niches | |
| Imma (@imma.gram) | 388 K | Japanese fashion, design, and culture | IKEA, Coach, immersive phygital experiences | |
| Leya Love (@leyalovenature) | 529 K | Ecology, well-being, spirituality | Committed campaigns, initiatives #WorldAwarenessMovement | |
| Ion Göttlich (@iongottlich) | 69.6 K | Cycling, humor, niche sport | PRO (Shimano group), cycling universe |
Seen from this angle, the AI influencers not to be missed in 2025 They already cover a very broad spectrum: from haute couture to niche cycling, including retail activation and environmental causes. A brand can therefore, as it would with fashion influencers or mommy bloggers, to build a tailor-made device but with greatly increased creative flexibility.
Content strategies and collaborations with AI influencers not to be missed in 2025
Identify the AI influencers not to be missed in 2025 is not enough; the challenge lies in how to integrate them into a coherent content strategy. The best-performing brands are those that consider these avatars as genuine brand characters, capable of carrying a narrative over time rather than simply being digital billboards. This approach aligns with practices already observed in campaigns with French influencers on TikTok or YouTube Shorts creators.
A typical case involves a fashion brand wanting to launch a futuristic capsule collection. Instead of relying on traditional product placements, it entrusts an AI influencer like Noonoouri with the role of “virtual art director.” The avatar comments on sketches, visits virtual showrooms, and interacts with human designers selected from curated lists such as… american influencersand accompanies the launch with scripted Reels. The result: a story followed by the community, rather than a series of disconnected announcements.
High-performing content formats with AI influencers not to be missed in 2025
On the ground, the formats that work best with the AI influencers not to be missed in 2025 These are the ones who fully exploit their visual plasticity. An avatar can teleport to a digital desert to present a swimsuit collection, then appear a few seconds later in a Parisian apartment for a styling tutorial. This agility explains the rise of campaigns combining carousels, Reels, TikTok, and highly edited YouTube videos.
The following table compares the main collaboration formats observed in recent campaigns, highlighting typical objectives and points to consider. It serves as a practical guide for choosing how to activate an AI influencer from among the top ten currently available.
| Format | Main objective | Specific strength of AI influencers | Point of vigilance |
|---|---|---|---|
| Instagram static posts | Brand image, inspiration | Highly controlled visuals, futuristic aesthetics | Risk of perceived inauthenticity if too perfect |
| Reels / TikTok | Organic reach, virality | Ability to string together scenes impossible in reality | A clear storytelling is needed to avoid the gimmicky effect. |
| Scripted stories & lives | Proximity, behind the scenes | Possibility of 24/7 semi-automated interactions | Clearly disclose the use of AI to maintain transparency |
| Phygital experiences | In-store traffic, immersion | Augmented reality integrated avatar or interactive screens | Higher production costs, technical coordination |
| product co-creation | Long-term storytelling, customer loyalty | Avatar “co-designer” visible throughout the launch chain | Aligning brand DNA with avatar personality |
Campaigns like Imma's with IKEA or Coach perfectly illustrate these possibilities: immersive video, behind-the-scenes content, in-store experiences where avatars advise visitors via screens. This type of approach also inspires smaller brands, especially those beginning to explore the influencer marketing for very small businesses and SMEs, thanks to controlled budgets and A/B testing between avatars and human creators.
For social media teams, one of the keys is to integrate these new formats into the overall short-form content strategy, particularly Reels and Shorts. The use of tools for automatic translations for Reels or optimization of Shorts on YouTube allows for a further expansion of the international reach of AI influencers not to be missed in 2025, by easily adapting captions, voiceovers and subtitles to multiple markets.
Ultimately, virtual influencers should not be seen as the opposite of human creators, whether French, Spanish, or American, like those featured in the... top Spanish influencers or the selections ofamerican influencersThe real lever lies in hybrid campaigns, where the avatar opens creative doors that reality complements with emotion, testimonials and a lived experience.
Why the AI influencers you can't miss in 2025 will be game changers for brands
All AI influencers not to be missed in 2025 This is profoundly transforming how brands approach the visibility, creativity, and profitability of their campaigns. Where traditional collaborations involve working around scheduling, location, or fatigue constraints, an avatar remains available at any time, in any setting, with unlimited creative revisions. This control is particularly appealing to demanding sectors such as luxury, beauty, and niche sports.
Another crucial advantage lies in image control. A virtual influencer doesn't age, doesn't change their mind overnight, and doesn't publish content outside of a brief. This continuity facilitates long-term programs, like the human fashion icons featured in rankings such as... top influencers and photo models or portraits like that of Cécilia BeaugierThe difference is that here, everything takes place in a fully programmable environment.
Opportunities, limitations, and perspectives for AI influencers not to be missed in 2025
From an economic standpoint, the AI influencers not to be missed in 2025 They raise a sensitive question: how do they set their partnership price compared to human creators? Some advertisers may be tempted to reduce budgets, thinking that an avatar "costs" less. However, behind each profile is a team: developers, art directors, storytellers, data analysts. The initial production and maintenance costs are significant, which brings their pricing closer to the ranges observed in analyses of influencer award for a partnership.
Conversely, the rapid rise of these profiles is reviving debates about fairness and the place of women in positions of influence. Figures showing that Female influencers often earn less than men They ask: what impact will the rise of female avatars controlled by teams that are often mixed or predominantly male have? Some brands are already choosing to use AI influencers not to be missed in 2025 to convey messages of transparency, inclusivity and respect, so as not to reproduce in the virtual world the biases of the real world.
| Key aspect | Contribution of AI influencers | Impact on brands | Strategic question |
|---|---|---|---|
| Creativity | Unlimited scenarios, sets impossible in reality | More memorable campaigns, enhanced storytelling | How to remain consistent with the brand's DNA? |
| Image control | Personality and appearance completely controlled | Less negative publicity related to privacy | How to avoid the “too perfect, not believable” effect? |
| Performance | Content produced at a high rate, 24/7 | Better coverage of key marketing moments | What ROI measurement versus human influencers? |
| Ethics and transparency | Virtual status to be clearly explained | Risk of distrust if the public feels deceived | How to communicate about the use of AI? |
| Diversity & Inclusion | The ability to create a wide variety of avatars | Opportunity to represent more profiles | Who controls the narrative behind these avatars? |
In the medium term, the regulatory environment and platform expectations will play a significant role. Discussions on how to "resist" or moderate certain publications on Meta networks clearly demonstrate that the safeguards are constantly evolving. Brands that work with the AI influencers not to be missed in 2025 They will therefore need to remain agile, follow the recommendations of the authorities (such as the ARPP in France) and precisely document their use of AI in their communication charters.
In this ever-changing landscape, expert guidance in influencer marketing is crucial. ValueYourNetwork, active in the market since 2016, positions itself as a trusted partner for orchestrating campaigns that combine human creators and virtual avatars. Thanks to hundreds of successful collaborations on social media, the platform knows how to identify the AI influencers not to be missed in 2025, negotiate balanced partnerships and effectively connect brands and talent. To explore these new opportunities safely, simply contact us and to build together an influence strategy that matches your digital ambitions.