As the essential faces of the networks, millennial influencers are redefining the codes of digital communication every day. At the crossroads of authenticity, creativity and participative marketing, these content creators are building the image of major brands as well as that of their generation.
In 2025, following these influencers offers a direct immersion in emerging dynamics, new platform usages and the birth of global trends. Take a methodical dive into this Top 10, with its mix of lifestyle, entertainment, engagement and changing relationships with social networks.
Strategic panorama: profile and power of the 10 key millennial influencers of 2025
Millennial influencers are at the heart of the changing face of digital influence. Born with a smartphone in hand, they invest Instagram, YouTube or TikTok with a natural ease and an acute understanding of formats and algorithms. This new wave is not just a generational phenomenon: it's having a lasting impact on the digital ecosystem. influencer marketing. Several figures stand out for their ability to federate, innovate or inspire, beyond pure numbers.
What makes them special? A hybrid positioning, at the crossroads of entertainment, personal expression and constant dialogue with loyal communities. This conversational dimension redefines marketing effectiveness, forcing brands to rethink their partnership strategies: they now explore the nuance between micro-influencers, nano-influencers and macro-influencers according to their objectives and target audiences.
- Theo Gordy A specialist in the paranormal and creative editing, he proves that original, well-produced content can be seductive without succumbing to superficiality.
- Anna RVR Our close relationship with our audience and our transparency about our daily lives make our partnerships authentic, a major asset for brands seeking credibility.
- Tim Versatile, he masters all formats, from vlogs to tutorials, and federates a huge community on two major networks.
- Sulivan Gwed The youngest YouTube millionaire in France, he attracts both major brands and start-ups in search of modernity.
- Tonic Style A figure of feminine empowerment, she distills trends and well-being with a sincere and benevolent tone.
- Tamburini's : This family duo shakes up the traditions of travel and lifestyle content, relying on their infectious complicity.
- Dylan Del Rey A figure of pure entertainment, he excels in the diversification of his concepts and the effectiveness of his product placements.
- DimitrisKad : His polished aesthetic and dual expertise on YouTube and Instagram make him a sought-after collaborator for premium brands.
- Anthonin A standard-bearer for positivity, he breathes a healthy, cheerful image into the French-speaking influence.
- Loup Adventurer and storyteller, he federates a community of young travelers and attracts tourism and lifestyle brands.
Audience granularity, made possible by the diversity of these profiles, is becoming a strategic selection criterion for advertisers. With a view to maximizing ROI, more and more brands prefer to divide their budgets between several complementary influencers, betting on the addition of micro-engagements. The distinction between micro-influencers and macro-influencers has never been so decisive; for a better understanding of this dynamic, consult this detailed insight : micro vs macro influencers.
| Name | Main platforms | Speciality | Number of subscribers (2025) |
|---|---|---|---|
| Theo Gordy | YouTube, Instagram | Paranormal, humor | 600k (YT), 300k (IG) |
| Anna RVR | Instagram, YouTube | Beauty, lifestyle, fashion | 500k (IG), 500k (YT) |
| Tim | YouTube, Instagram | Vlogs, tutorials, anecdotes | 2.4M (YT), 1M (IG) |
| Sulivan Gwed | YouTube, Instagram | Entertainment, lifestyle | +1M (YT), variable IG number |
| Tonic Style | Instagram, YouTube | Lifestyle, beauty | 794k (IG), 653k (YT) |
| Tamburini's | YouTube, Instagram | Family, travel | 1M (YT), 300k+ (IG) |
| Dylan Del Rey | YouTube, Instagram | Entertainment | 800k (YT), variable (IG) |
| DimitrisKad | YouTube, Instagram | Lifestyle, Daily sharing | 200k+ (per network) |
| Anthonin | YouTube, Instagram | Positivity, makeup, vlogs | 800k (YT), variable (IG) |
| Loup | Instagram, YouTube | Travel, lifestyle | Popular IG, variable YT |
Ultimately, these influencers represent much more than a succession of numbers: they embody the new cartography of influence, where emotion, creativity and commitment take precedence over mere visibility. This evolution is having a major impact on the strategies of industry players, who are no longer hesitating to use influencers as a means of reaching out to customers. affiliate partnerships to optimize their cross-channel campaigns.
Success factors and engagement trends among millennial influencers in 2025
The millennial generation is characterized by its ability to anticipate and exploit viral trends, mastering transitions between different types of content, from short Reels to long YouTube formats. This adaptability is their most important asset. Successful campaigns feature :
- Authenticitya guarantee of long-term loyalty;
- Versatile formatsThis is essential for capturing attention on multiple platforms;
- Privileged interaction with the community, through Q&A, challenges, surveys and feedback.
This evolution resonates with the current logics of commitment analyzed on influencer authenticity strategies in 2025. The distance between the influencer and the audience is diminishing: subscribers now feel included in the creation of content, even influencing editorial directions. This shift modifies the perceived value of influence: impact is assessed less in terms of the number of subscribers than in terms of the actual rate of engagement, making the use of micro-influencers, a theme developed here, all the more relevant: the authenticity of micro-influencers.
Finally, the relationship with brands is intensifying via co-creation: greater presence in product design, fewer purely commercial placements, and openness to more signed and thoughtful collaborations. This phenomenon responds to an increased demand for transparency on the part of audiences, particularly sensitive among millennials, who do not hesitate to sanction "over-advertising".
All of which makes these profiles all the more attractive to companies and agencies looking for multi-exposure and genuine commitment. That's why it's so important to research the choice between micro and macro-influencers according to the strategic objectives of each campaign.
In the following section, a detailed selection of profiles will illustrate how these mechanisms play out in their daily digital lives and in the evolution of their personal brand.
Profile focus: between authenticity, creativity and digital impact
The strength of millennial influencers lies in their ability to combine personal and brand storytelling. Their presence is an ideal opportunity to analyze differentiated strategies: from universe-building to innovative collaboration, each of these profiles embodies a distinct model for the social media in 2025.
- Theo Gordy takes a fresh look at the paranormal genre: each video balances investigation, digital special effects and community involvement. He regularly hosts creative contests, where his community suggests scenarios or votes for the best photo montage. The site also attracts numerous partners, notably in the entertainment and gaming sectors.
- Anthonin is all about feel good and accessibility. Its content revolves around humorous challenges and the transmission of positive vibes: an asset that many brands exploit for fun, viral campaigns.
- Tonic Style combines beauty advice with an inclusive lifestyle. Her proximity to her subscribers is reinforced by regular lives where she shares tips and faux routes, while promoting diversity within the female influence.
- Tamburini's transforms every travel experience into an opportunity to promote family escapism. The brother/sister dimension adds a touch of sincerity, quite different from the fake duos sometimes seen in the influence.
- At Timcontent diversity rhymes with editorial dynamism: from make-up tutorials to viral trend analysis, he embodies agility par excellence, sharing unfiltered his successes and failures in developing each format.
These profiles share a fundamental characteristic: the desire to generate value over time, not only by growing their audience, but also by refining their personal brand. This phenomenon is stimulating the emergence of new business models in which the influencer is also a prescriber, and sometimes the creator of objects or collections in his or her own name. To find out more, a study on influencer-brand affiliation can be read here : influencer and brand affiliation.
| Influencer | Content typology | Marketing specialization | Notable partner brands |
|---|---|---|---|
| Theo Gordy | Paranormal, photo montage | Buzz video, storytelling | Video games, cinema |
| Tonic Style | Lifestyle, beauty | Beauty Vlog, well-being tips | Cosmetics, wellness |
| Tamburini's | Travel, family lifestyle | Sponsored trips, product tests | Tourism, foodtech |
| Anthonin | Humor, good living | Challenges, positive campaigns | Young fashion, beverages |
| Tim | Tutorials, vlogs, make-up | Multi-format placement | Fashion, High-tech |
The relationship to money and remuneration is also evolving. Some, sensitive to pressure from their communities, favor monetization via merchandising or streaming, limiting sponsored posts to preserve their legitimacy. Others, on the contrary, open up their image to multiple brands through intermediation platforms, whose operation is analyzed through the following resources: influencers salary and economic impact of influence.
Some are also focusing on social commitment, from content on eco-responsible behavior to the promotion of animal welfare. This trend reflects an alignment with the expectations of Generation Z, for whom influence must rhyme with meaning. For an in-depth analysis of the link between digital influence and ecological behavior, this article offers an up-to-date overview: influencers and green purchasing behaviour.
The following section will look at the challenges of brand-influencer collaborations and revenue diversification, a key variable in a context of increasing professionalism.
Current challenges: professionalization, diversification and changes in brand-influencer collaborations
The rise of the influencer profession has brought with it the need for professionalization. As a result, success is no longer measured in followers alone: content strategy, algorithm monitoring, mastery of analysis tools and the ability to negotiate have become decisive assets.
Levers for professionalization
- Business structuring (creation of auto-entrepreneur statutes or consulting firms specifically for digital influence)
- Income diversification : traditional advertising, sponsored content, event appearance, merchandising, training or coaching
- Selection of partner brandsa guarantee of editorial consistency and integrity for an increasingly discerning audience
- Continuing educationvideo mastery, pro photography, copywriting, image and reputation management
The growing success of platforms like Instagram in generating engaging campaigns only makes sense if accompanied by legal and ethical reflection. The multiplication of collaborations has generated a strong need for professionalized support, a central theme of this resource: influencer coaching. Updated ethical rules and legislation guarantee a more transparent environment, protecting brands, consumers and designers alike.
| Issues | Actions deployed | Impact for the brand |
|---|---|---|
| Professionalization | Training, statutory structuring | Better negotiation, partner credibility |
| Income diversification | Merchandising, product launches | Increased visibility, campaign longevity |
| Careful selection of partnerships | Refusal to collaborate outside the editorial line | Maintaining audience trust, brand enhancement |
| Ethics and legislation | Compliance and transparency of sponsored posts | Avoids bad buzz, reassures audience and brand |
The influencer economy has thus become a polymorphous one, where each partnership must be viewed from a long-term co-creation perspective. The difficulty for brands lies in selecting profiles that meet both marketing expectations and the need for integrity. To find out more about the right strategy to adopt, read this article: influencers on the Côte d'Azur or the comparative study on successful campaigns via the Cannes red carpet.
This dynamic is all the more marked as many influencers have taken advantage of the micro-influencers and nano-influencers to generate higher engagement while optimizing their independence. For companies, capitalizing on these profiles enables them to bypass audience saturation while maintaining a more personalized and effective dialogue.
The rise of millennial influencers, like the ten profiles analyzed above, is shaping the new industry norm. A subtle balance between spontaneity, planning Their strategic and professional approach guarantees their long-term success, making them essential allies for ambitious brands.
FAQ - Millennial influencers to follow in 2025
- What criteria should you look for when choosing a millennial influencer in 2025?
The essential criteria are authenticity, the rate of engagement with the community, editorial consistency with the brand's values, and the ability to innovate in the formats proposed. Don't hesitate to consult actual statistics (impressions, interactions) rather than simply the number of subscribers. - How do you measure the ROI of a campaign with a millennial influencer?
ROI is analyzed via engagement (likes, shares, comments, click-through rates), conversion (purchases, registrations) and visibility generated. The use of tracked links and dedicated analytics tools facilitates quantification and strategy adjustment. - Are micro-influencers still relevant in the face of the big web stars?
Absolutely. Micro-influencers often have more engaged and authentic communities, maximizing the impact of targeted campaigns. Their specificity is detailed in this article: the role of micro-influencers. - What are the main changes in influence practices in 2025?
Diversification of formats, increased professionalization, increasingly long-term collaborations, co-creation, heightened ethical and regulatory requirements. We recommend following developments on : strategies and authenticity in 2025. - How can brands collaborate effectively with these influencers?
By promoting transparency, alignment of values, co-creation of content, and flexibility in contractualization, as this guide shows: ideal influencer-brand affiliation.