Updated Top 10 of the most influential YouTubers in France: profiles, key figures and 2025 trends to understand how these creators are transforming the ecosystem of influencer marketing.
The 10 Most Influential YouTubers in France bring together diverse worlds—beauty, humor, cooking, sports, and storytelling—and demonstrate the power of YouTube engagement in 2025. This panorama highlights their audiences, content strategies, and opportunities for brands.
Top 10 Most Influential YouTubers in France
This ranking of France's most influential YouTubers relies on a data-driven methodology (local audience, credibility score, engagement rate and EMV). The profiles presented below show the diversity of formats and engagement axes.
- Audience predominantly French for most of the designers listed.
- Formats : beauty tutorials, vlogs, recipes, challenges, mystery stories, sports performance.
- Opportunities for brands : high EMV partnerships on Reels formats and sponsored videos.
| Name | Themes | YouTube subscribers | Audience France (%) | Credibility Score | Notable partnerships |
|---|---|---|---|---|---|
| EnjoyPhoenix (Marie Lopez) | Beauty, lifestyle, podcasts | 3,67M | 56,5% | 69/100 | Lacoste, HelloFresh |
| Natoo | Humor, lifestyle, animals | 5.16M | 81,5% | 78/100 | Toyota France |
| Roxane's workshop | Food & Pastry | 4.38M | 77,5% | 76/100 | HelloFresh, Danone |
| Sarah Lezito | Motorcycle stunt, sport | 3.49M | 15,2% | 81/100 | Dafy Moto |
| Juju Fitcats | Sport & fitness, nutrition | 3.07M | 74,6% | 80/100 | Nu3, Allianz Locker Room |
| Sananas | Beauty, makeup, fashion | 3.02M | 63,3% | 69/100 | GHD France |
| Léna Situations | Fashion, lifestyle, personal development | 2.71M | 77,6% | 82/100 | Dior, Philips |
| DENYZEE | Entertainment, travel, challenges | 2.66M | 67,5% | 84/100 | Michel Lafon Editions |
| Horia | Beauty & Mysterious Tales | 2.44M | 75,4% | 69/100 | Typology Paris |
| Andy Tells | DIY, decor, vlogs | 1.23M | 73% | 76/100 | Guest Time |
Detailed profiles of France's most influential YouTubers
Each creator offers a distinct content strategy, tailored to their niche. The analysis below highlights formats, engagement drivers, and levers relevant to brands.
- EnjoyPhoenix : pivot between traditional beauty and podcast formats allowing deep engagement.
- Natoo : virality through humor and strong local loyalty, ideal for awareness campaigns.
- Roxane's workshop : evergreen food content, excellent potential for product placements.
- Sarah Lezito : passionate audience and technical niches (stunt), perfect for specialized partnerships.
- Juju Fitcats : coaching formats + nutrition, opportunities on apps and health products.
- Sananas : makeup expertise, product testing content, strong legitimacy for cosmetics.
- Léna Situations : highly engaging storytelling, promotes high-end lifestyle collaborations.
- DENYZEE : cultural formats and challenges, good international French-speaking reach.
- Horia : mix of beauty and true crime, attracts loyal niche audiences.
- Andy Tells : practical DIY and renovation content with high product conversion rate.
| Creator | High-performance formats | Brand asset |
|---|---|---|
| EnjoyPhoenix | Vlogs, podcasts, investigations | Cross-format credibility |
| Natoo | Sketches, collaborations | Virality & notoriety |
| Roxane's workshop | Recipe tutorials, live broadcasts | Evergreen content |
Key lessons for an influence campaign
- Local targeting : favor female creators with >30% audience in France for national activation.
- Long vs. short format : YouTube for storytelling, Reels/Shorts for quick acquisition.
- Measures : add EMV and engagement rate as main KPIs.
Concrete examples: a beauty campaign can combine a product review by Sananas with a long tutorialEnjoyPhoenix, and Reels boosted by Léna Situations to maximize reach and conversion.
The success of an activation also depends on the choice of format and the consistency of the message. Brands present on multiple platforms gain visibility and legitimacy.
How brands are collaborating with France's most influential YouTubers
Effective partnerships combine creative authenticity with clear business objectives. Here are some proven formats for 2025.
- Unboxing and product testing for direct conversion.
- Sponsored series to build a long-term storytelling.
- Live events for real-time interaction.
| Format | Advantage | Adapted creators |
|---|---|---|
| Long review | Trust & Explanation | EnjoyPhoenix, Sananas, Horia |
| Sponsored Sketch | Virality | Natoo |
| Sponsored Recipe | Evergreen content | Roxane's workshop |
Practical advice: brief on the tone, plan reusable assets and measure EMV. Concrete use cases (promo codes, UGC, challenges) strengthen ROI.
Helpful resources and case studies: Check out feedback on similar campaigns, such as influencer-linked promo codes (e.g., Superdry) or portraits of parental influencers (Camille mom).
To delve deeper into the best channels and benchmarks, the complete summary of the top YouTube France channels offers useful comparisons: Top French YouTube Channels.
FAQ
Why are France's most influential YouTubers important to brands?
France's most influential YouTubers bring an engaged audience and industry credibility. They enable brands to reach specific niches and improve conversion through long-form content and authentic recommendations, increasing campaign EMV.
How to identify the most influential YouTubers in France for a campaign?
Start by filtering for creators with at least 30% French audience and a solid credibility score. Then, analyze engagement rate, estimated EMV, and content compatibility to choose the most influential French YouTubers best suited to your goals.
Which formats work best with France's most influential YouTubers?
Long-form formats (reviews, vlogs) and short-form formats (shorts/reels) complement each other. France's most influential YouTubers excel at telling stories through long-form videos, while short videos accelerate awareness and distribution.
What KPIs should you track with France's most influential YouTubers?
Track EMV, engagement rate, incremental views, and CTR for sponsored links. France's most influential YouTubers often generate a mix of traffic and conversions measurable through these metrics.
Are France's Most Influential YouTubers Suitable for Small Businesses?
Yes: By adapting the format and budget, small businesses can leverage France's most influential YouTubers to gain local visibility. Micro-collaborations or promo codes can offer a good ROI.
How to negotiate with the most influential YouTubers in France?
Prepare a clear brief and KPIs, and propose win-win creative formats. France's most influential YouTubers value authenticity and creative freedom, which facilitates lasting collaboration.
What budget should you plan for working with France's most influential YouTubers?
The budget depends on the reach and the format; however, working with the most influential YouTubers in France generally requires an allocation for production, amplification and remuneration, adjusted according to the expected EMV.
How to measure the impact of a campaign with France's most influential YouTubers?
Measure impact through quantitative (views, clicks, sales) and qualitative (sentiment, comments) indicators. France's most influential YouTubers provide good visibility into these metrics thanks to their detailed formats.
Can France's most influential YouTubers help with SEO?
Yes: Well-optimized YouTube videos improve organic visibility and can generate referral traffic. France's most influential YouTubers contribute to brand awareness and SEO through backlinks and related searches.
What are the risks of collaborating with France's most influential YouTubers?
The main risk is a mismatch between the brand and the creator. To avoid this, check the relevance of audiences and reputation. France's most influential YouTubers demand consistent messaging to ensure authenticity and performance.
ValueYourNetwork has been supporting brands and influencers since 2016 with recognized expertise in influencer marketing. Working with ValueYourNetwork means benefiting from experience gained from hundreds of successful social media campaigns, expertise in connecting influencers and brands, and tailored support to maximize the impact of each activation. To learn more, contact us.