In Bordeaux, the social media landscape is coming alive thanks to a new generation of influencers with diverse profiles and growing impact. Whether they're lifestyle content creators, food specialists, upcycling enthusiasts, or prominent figures in the gaming scene, these Bordeaux residents are cultivating active and engaged communities. They embody both the diversity and authenticity unique to their city, revealing talents, trends, and inspiring initiatives along the way.
Their engagement on platforms such as Instagram, TikTok, and YouTube not only attracts local residents, but also has a far-reaching influence beyond the Gironde region. A methodical look at the faces to follow so you don't miss any of Bordeaux's digital dynamism.
Overview of Bordeaux's key influencers in 2025
Bordeaux's social media ecosystem revolves around influencers with distinct backgrounds and recognized expertise, both locally and nationally. Over the years, the Gironde metropolis has seen the emergence of talents who transform everyday life into a source of inspiration and engagement. Whether in photography, cooking, lifestyle, parenting, entrepreneurship, or gaming, each profile stands out with a strong identity and editorial content tailored to their community.
We are also seeing an evolution in the typology of influencers. Bordeaux stands out for the presence of micro-influencers and nano-influencers, often perceived as closer to their audience, and whose authenticity appeals to both brands and subscribers. The growing importance of these profiles is also detailed in specialized analyses such as the article dedicated to micro-influence on ValueYourNetwork.
Creators with varied themes
The richness of the Bordeaux scene is reflected in its diversity of themes. Among the leading creators, some attract tens of thousands of followers around contemporary photography, traditional or innovative cuisine, while others engage their audience with lifestyle, sports, or family topics.
- Justine (@jussvphotos) : Photographer and artistic director, she unites a community of 66,000 subscribers around daring visual compositions, sometimes magical, sometimes dark, which make her a local reference and an example of feminized creative entrepreneurship.
- Manon Pasquier (@manon__pasquier) : With more than 3.4 million followers on TikTok, she shares dynamic slices of life that showcase lifestyle, travel, and the spontaneity of her relationship, embodying Bordeaux's modernity.
- Marion (@leblogdemarion) : An influential mom, she offers a colorful daily life via Instagram Reels that cover parenting, outings, decorations and family inspiration.
- Anne (@papilles) : A recognized figure in the food world, she shares tasty recipes and cooking tips with more than 83,000 subscribers, while maintaining a reference blog for cooking enthusiasts in Bordeaux and elsewhere.
- Cheikh Niang (@Niangcook) : Chef and culinary author, he democratizes African cuisine through accessible recipes and the publication of thematic works, contributing to local gastronomic diversity.
This diversity is accompanied by a well-thought-out strategy, like the sector analyses offered on authenticity strategies for 2025In Bordeaux, concretely, each influencer – from nano to macro – develops a clear identity, aligned with their values and those of their community.
| Name | Thematic | Flagship platform | Number of subscribers |
|---|---|---|---|
| Justine (@jussvphotos) | Photography | 66 000 | |
| Manon Pasquier (@manon__pasquier) | Lifestyle / Short Videos | TikTok | 3 400 000 |
| Anne (@papilles) | Kitchen | Instagram, Blog | 83 000 |
| Marion (@leblogdemarion) | Parenting / Lifestyle | 27 000 | |
| Cheikh Niang (@Niangcook) | African cuisine | Instagram, Books | – |
The success of these profiles is also measured by their ability to unite a community, interact in real time and form strategic partnerships with local and national brands.
The importance of proximity and territorial anchoring
Unlike larger, more anonymous megacities, Bordeaux's reputation often relies on proximity to its audience. Creators not only share their favorites or their art, but also get involved in local issues such as promoting "Made in Bordeaux" products, eco-responsibility, and local life.
Initiatives such as upcycling promoted by Marlene Rougier, or the micro-adventures tested by young families on Instagram, perfectly illustrate this trend. Similarly, certain viral posts on TikTok or Instagram reinforce the visibility of the Bordeaux region, creating network effects beneficial to the entire ecosystem.
- Local creative workshops (DIY, sustainable fashion)
- Promotion of local businesses
- Sharing experiences and discoveries in Bordeaux
- Community commitments and local causes
For brands, this specificity offers a unique opportunity to design targeted and anchored influencer campaigns. To better understand the difference between the profiles, it is recommended to consult micro vs. macro-influencer analysis.
This panorama of Bordeaux talent is both a reflection of local dynamism and the capacity for digital innovation, heralding an opening towards even more varied themes.
Strengths and strategies of Bordeaux influencers to succeed on social networks
To establish themselves in the intensely competitive world of social media, Bordeaux influencers rely on methodical and diversified strategies. The city benefits from a social network conducive to the creation of authentic content, where each influencer strives to distinguish themselves through the quality, regularity, and originality of their posts.
The rapid professionalization of the sector requires a clear positioning, anticipating community expectations, and being at the forefront of digital developments. Today's successful Bordeaux residents understand that transparency, commitment, and creativity are the keys to building a loyal audience.
Building a Strong Personal Brand Identity
Building your online presence on a solid identity involves working on your image, your message, and the consistency of your feed or channel. For example, profiles like those of Justine or Simon Puech (@spuech) demonstrate that success comes from polished visual production, the choice of compelling themes and an ability to reinvent oneself in line with trends.
- Valorizing authenticity : share failures, successes, but also the behind the scenes of creation.
- Strategic use of platforms : TikTok for virality, Instagram for visuals, YouTube or Twitch for depth.
- Community engagement : organize Q&As, respond to comments, propose collaborations with other influencers or local brands.
| Strategy adopted | Bordeaux example | Effective platform |
|---|---|---|
| Harmonious feed & storytelling | Manon Pasquier | TikTok, Instagram |
| Sharing authentic family moments | Marion (leblogdemarion) | |
| Upcycling & ethical fashion | Marlene Rougier | Instagram, partnerships |
| Detailed recipes and cooking tips | Anne (@papilles) | Blog, Instagram |
| Interactive gaming and talk shows | Ava mind | Twitch, Instagram |
The methodical approach also involves constant monitoring of major trends (Reels, live shopping, viral challenges). Bordeaux-based creators are constantly adapting their formats to reach new audiences or retain their existing base. They obtain information, in particular, through specialized resources such as influencer and social media trends.
Local collaborations and partnerships, a differentiating strategy
Collaborations are central to the success of Bordeaux's designers. They take the form of co-creation of content, partnerships with brands (fashion, gastronomy, decoration), and even event relays with local institutions.
- Launch of exclusive capsules with regional brands
- Promotion of emblematic places in Bordeaux
- Live reports of events (festivals, exhibitions, markets)
- Solidarity partnerships with associations or local leaders
Monetization strategies are also diversifying. Bordeaux influencers juggle product placements, creating sponsored content, affiliations, and selling guides and training courses. Moreover, the legal framework is evolving rapidly, emphasizing the protection of young people, as discussed in detail in this article on child influencers.
Through all these initiatives, local talent stands out for its professionalism and its ability to forge close ties, both with its audience and with the Bordeaux economic fabric. The choice of platforms and collaborations is never left to chance. This is also true in other dynamic regions of influence, as evidenced by this example from the French Riviera.
New challenges and perspectives for influence in Bordeaux
Bordeaux's digital landscape is evolving rapidly, requiring influencers, agencies, and advertisers to constantly readjust their practices. Current challenges primarily focus on authenticity, responsibility, sustainable value creation, and the inclusion of new themes such as ecology and responsible consumption. Bordeaux perfectly illustrates this transformation, driven by a connected generation aware of its impact.
Towards a more responsible and authentic influence
The need for honesty is growing, and the community expects its creators to be transparent about partnerships, as well as a genuine commitment to promoting diversity and local innovation. Many profiles are beginning to integrate topics such as upcycling, good environmental practices, and the promotion of short supply chains into their content.
- Sharing tips for more responsible consumption
- Raising awareness of local stakeholders involved in the circular economy
- Charitable and ethical actions relayed on the networks
- Educational decryptions and tutorials
The article on the link between digital influence and ecological purchasing highlights the growing role of creators in promoting eco-responsible behavior. In Bordeaux, this trend is accelerating, aided by a local culture focused on sustainable innovation.
| Stake | Bordeaux trend | Impact on audience |
|---|---|---|
| Authenticity | Spontaneous storytelling, behind the scenes | Increased trust, high engagement rate |
| Responsibility | Promotion of upcycling, ethical actions | Increased loyalty and retention |
| Innovation | Testing new formats (Reels, podcasts, live shopping) | Audience rejuvenation |
| Local commitment | Promoting local produce, Gironde partnerships | Increased support from the Bordeaux community |
The topic of influencer regulation is also gaining momentum with the advent of new regulations. The article on the supervision of influencers deciphers the changes that accompany this underlying movement.
Leveraging the new formats and trends of 2025
Faced with the rise of short videos, podcasts, and immersive live broadcasts, Bordeaux influencers are constantly adapting their modes of expression. The growing use of artificial intelligence and immersive technologies (augmented reality, automated editing tools) allows some creators to explore new aesthetics and strengthen their storytelling.
- Creative Use of Reels and TikToks to Capture Attention
- Live shopping experiences and live thematic decryptions
- Launch of local podcasts on Bordeaux culture, food and lifestyle
- Graphic innovation and use of filters specific to Bordeaux
Visit influencer marketing is evolving rapidly, and Bordeaux influencers are not afraid to experiment with innovative formats to increase their reach. Guides are available on the rise of nano-influencers or on monitoring tools accompany this movement, highlighting the need for an ever more refined and personalized approach.
Digitalization and its impact on brand strategy
For companies based in Bordeaux or looking to expand their reach in the region, leveraging local influencers has become essential. A concrete illustration of this complementarity between influencer strategy and marketing performance is detailed in these tips to optimize your digital presence.
By leveraging influencers, brands in the wine, food, and lifestyle sectors can precisely target new consumers while promoting their local commitments. More than ever, local partnerships are proving to be a powerful lever for authenticity and differentiation.
All of these changes suggest that the Bordeaux phenomenon will grow in the coming years, accompanied by an increase in the skills of increasingly specialized profiles. For a broader benchmark on the evolution of the profession throughout France, the guide on the influencers of the red carpet at Cannes provides additional lighting.
Choosing to follow or collaborate with Bordeaux influencers means investing in a solid ecosystem, resolutely focused on the future, which is inspiring, professional, and deeply human.
FAQ – Everything you need to know about Bordeaux influencers to follow
- What are the most sought-after influencer profiles in Bordeaux in 2025?
Profiles specializing in lifestyle, cooking, photography, gaming, and upcycling are attracting the interest of brands and the public, with a clear preference for creators who prioritize authenticity and proximity to their community. - How can we measure the real influence of a Bordeaux designer?
Beyond the number of subscribers, you need to evaluate the engagement rate, the quality of interactions, the regularity of publications, and the consistency of partnerships. Specialized platforms and in-depth analyses, such as those offered by ValueYourNetwork, offer precise measurement tools. - Do local influencers only work with Bordeaux brands?
No, many designers collaborate with both local and national or international brands. However, regional partnerships are often more impactful due to a better fit with the target audience. - How do Bordeaux micro- and nano-influencers stand out today?
Their strength lies in the authenticity of the relationship, the ability to create trusted recommendations and reach targeted communities, as the article explains on micro-influence available online. - What influencer trends should we watch in Bordeaux in the coming years?
The rise of short videos, the integration of ethical and environmental issues, the rise of immersive content and interactive formats such as live streaming will have a lasting impact on Bordeaux's digital landscape.