Did you know that Telegram is on the verge of reaching one billion users and becoming one of the world's most influential social platforms? More than just a messaging service, it surpasses LinkedIn and Threads on major topics like brands, news, and even financial education. Discover the 5 trends that make Telegram a must-have in 2024.
Telegram, the secure messaging service founded by Pavel Durov, continues to make headlines in 2024. With nearly a billion users, it has established itself as a key player in social networks, rivaling giants such as X (formerly Twitter), Threads, or TikTok. Telegram is redefining the social media landscape in 2024, and here's why you can't miss out on this digital revolution.
A look back at the 5 major trends shaping the use of Telegram today.
Trend 1: Brands are making their mark on Telegram
Telegram, long associated with the Cybersecurity and OSINT, is becoming a place for big brands to discuss. Contrary to its initial reputation, this platform is capturing users' attention across various areas, including the lifestyle.
Brands at the heart of conversations
Companies such as Louis Vuitton illustrate this trend. The luxury house is mentioned 6,000 times a month on Telegram, even surpassing LinkedIn by 44 % in terms of publications. This statistic shows that Telegram is no longer just a discreet tool, but a reference platform for brand mentions.
Telegram: a key player in social media
With this dynamic, Telegram is positioned among the major social networks, rivaling TikTok and Instagram. Brands are starting to use it to monitor their reputation and engage with their audiences.
Trend 2: Telegram becomes a serious alternative to X for information
Telegram isn't limited to personal conversations or small groups. In 2024, it became a real competitor of X for discussions on current events.
A spectacular rise in mentions
Since January 2024, Telegram has been mentioned 207 million timesor twice as many as in 2023. This craze reflects its growing adoption as information channel.
A central network for news
About 30 % exchanges on Telegram concern current affairs, whether local, national or international. traditional and alternative media also use the platform to disseminate their information, thus consolidating its position as a major player in content dissemination.
Trend 3: Entertainment surpasses tech and crypto
While Telegram is often seen as a tool for specialized discussions (tech or crypto), the entertainment now dominates the trade.
Growing interest in cultural content
With 28 % discussions, entertainment is the most active category on Telegram. Users share recommendations for series, films, and film reviews. These exchanges generate more than 1.4 billion views, bringing Telegram closer to networks like TikTok, where cultural content is also king.
Passionate communities
Just like on other platforms, Telegram hosts communities of enthusiasts who host discussions and share their discoveries. These spaces open up opportunities for brands and creators looking to reach a targeted audience.
Trend 4: A platform favored by activists
Telegram has become a strategic location for activists and social mobilizations. Its privacy and features make it easier to organize and disseminate critical messages.
A measurable impact on brands and governments
Activist discussions on Telegram do not remain confined to the platform: they influence perceptions and decisions on a broader scale.
- Campaigns against TotalEnergies have sparked public debate and increased media coverage.
- Calls to boycott certain brands or companies spread quickly, affecting their image and sometimes their financial results.
A space protected from censorship
Unlike other platforms like X or Instagram, Telegram is known for its non-intervention policy in published content, provided it complies with local laws. This approach attracts activists who fear censorship or banishment on other social networks.
- From environmental groupssuch that Earth Uprisings, use Telegram to denounce controversial projects or coordinate campaigns against companies.
- Pro-democracy movements in Hong Kong, Iran and Russia have also used the platform to evade government surveillance.
Global reach for activist messages
Telegram allows you to reach an international audience thanks to its multilingual public channels and its accessibility in regions where other platforms are restricted. This allows :
- To give a global visibility to local struggles.
- From connecting activists from different regions to exchange ideas and strategies.
The power of anonymity
Anonymity is a major asset for Telegram. Users can express themselves freely without having to reveal their identity, which is crucial for:
- All activists in authoritarian regimes, where surveillance and repression are common.
- All whistleblowers who wish to expose injustices while protecting themselves.
Trend 5: Financial education finds its place on Telegram
Telegram is also establishing itself as a platform forlearning and financial education. Experts share their advice and analyses on various subjects, including cryptocurrencies.
Crypto at the heart of discussions
More 10 % exchanges on Telegram concern cryptocurrencies. Specialized channels provide information on the Bitcoin, financial market analysis, or investment tips, with millions of views.
An educational alternative
Telegram becomes an alternative to TikTok or YouTube fore-learning, particularly in finance and economics. Users are looking for quality content and in-depth discussions, often absent on other platforms.
Telegram, a key player in a rapidly changing digital landscape
Visit Telegram's rapid growth is part of a global context marked by a accelerated adoption of digital technologies. According to the October 2024 report of We Are Social and Meltwaterover 5.75 billion people are now using mobile phones, more than 70 % of the world's populationThis progression, accompanied by the rise of social platforms, is redefining the dynamics of the sector.
At the same time, competitors such as Threads also show a rise in power. With more than 250 million users, the app appears poised to compete with established leaders, although its model remains focused on often-criticized business strategies.
Faced with this development, Telegram retains a unique advantage: its commitment to the data privacy and theno advertising, which appeal to users tired of the aggressive approaches of other platforms. With a clear direction towards the billion monthly active users, Telegram is establishing itself not only as an alternative, but as a central player in the future of social networks.
In an ever-changing ecosystem, Telegram doesn’t just follow trends: it redefines them. And with its strategic positioning and values, the platform seems well positioned to dominate a rapidly changing digital landscape.
Telegram is no longer limited to its role as a secure messaging service. It is establishing itself as a versatile platform, hosting discussions about brands, news, entertainment, and more. By 2024, Telegram is establishing itself as a serious competitor traditional social networks, attracting brands as well as activists and finance enthusiasts.
Telegram, long criticized for its ties to activism and cybersecurity, is now becoming one of the most influential social networks, surpassing even some giants in the brand and entertainment arenas. Whether you're a business looking to monitor your reputation or a user looking to connect with new communities, Telegram offers a unique and constantly evolving space.
You are an influencer and you want to collaborate with a brand for a influencer marketing campaign ?
Contact us via our ValueYourNetwork instagram account so that we can offer you influencer marketing with our partner brands!