Expert in Social Networks and Innovative Digital Strategies
Founder of ValueYourNetwork in 2015, he capitalizes on his sharp expertise in social networks to deliver innovative analysis and content. A visionary with a passion for digital, he constantly explores the latest trends to help businesses maximize their online impact.
At the same time, he heads up DualMedia, a web and mobile agency founded in 2000, renowned for supporting both major accounts and ambitious start-ups. Thanks to its tailor-made approach and mastery of cutting-edge technologies, DualMedia has positioned itself as a key player in digital transformation.
Discover his latest articles:
Youtube is relaunching its private messaging service in France, and it could well transform the way users exchange information on the platform. Between retention strategy, competition with TikTok and new opportunities for creators, this feature could...
Who's really making people laugh online today, and why are certain creators becoming cultural landmarks? This panorama highlights 12 humor influencers to follow, their success mechanisms, and the formats that dominate social networks. In a thread...
A panorama of books written by influencers who are making their mark in 2026: methods, stories, tools and strategies. Between actionable guides, creative agendas and marketing approaches, concrete points of reference for choosing a useful, credible book aligned with your objectives. The...
Meta x Ray-Ban smart glasses: an alliance that leverages iconic style, hands-free audio and AI functions to transform everyday uses into shareable content. Between consumer promises and technical limitations, these frames are...
Meta closes Messenger.com and makes a strategic shift: as of April 15, 2026, the stand-alone URL will no longer be used to exchange messages, and will be redirected to Facebook's integrated messaging system. This changeover is reshaping usage, from the general public to social media teams. Messenger...
On Instagram and YouTube, renovation influencers turn worksites into concrete roadmaps: planning tips, choice of materials, mistakes to avoid and immediately applicable decorating ideas. At a time when DIY can be learned in just a few videos,...
Squeezie and Ciao Kombucha illustrate the meeting of influence, better-for-you product and retail execution. From online social proof to on-shelf conversion, this launch shows how a brand driven by a creator can establish a lasting presence in...
At the Milan-Cortina Winter Games, Snoop Dogg at Jo 2026 isn't just putting on a show: he's embodying a new model of useful celebrity, combining spontaneous storytelling, media coverage and social influence. A ubiquitous figure at Olympic venues, Snoop Dogg...
Decoding perennial content is no longer about "filling the calendar": it's about creating opportunities that strengthen the brand, activate influence, and transform attention into preference. Here's how social media strategies for 2026 can leverage perennial content...
Transforming a familiar face into a lever of influence requires more than a contract and a few posts. Between the transfer of affection, perceived credibility, and the cultural codes of the platforms, celebrity marketing now hinges on strategic precision and quality.
Social networks and events: to attract, engage and convert, every publication must accompany the audience before, during and after the big day. From short videos to lives, from personalization to analytics, a sequenced strategy transforms a simple...
Teen safety on Meta, TikTok and Snap: understand current risks, decipher platform responses and identify concrete actions to reduce 11-17 year-olds' exposure to dangerous content, cyberharassment and risky contacts....
GP Explorer returns for its third and final adventure, The Last Race, promising an unprecedented blend of motorsport, web culture and show. Spearheaded by Squeezie since 2022, the concept has transformed creators into true competitors, bringing together a...
How are nano and micro-influencers revolutionizing the promotion of online entertainment platforms and creating an authentic connection with gamers? The role of nano- and micro-influencers in promoting digital entertainment platforms...
For several years now, Meta, the parent company of Facebook and Instagram, has been seeking to perfect its tools to counteract the disinformation on its platforms. In the face of growing criticism of the efficiency and neutrality of the fact-checkersthe company has ...
Live streaming is revolutionizing influencer marketing by creating direct, authentic links between influencers, brands and consumers. A real driver ofcommitmentThis real-time broadcasting method has become an essential strategy for attracting and retaining ...
In the dynamic landscape of modern marketing, micro-influencers are emerging as key players. What makes them special? A moderate audience, often between 10,000 and 100,000 followers, but an authentic, almost intimate relationship with a targeted community. For ...
In a digital world where Internet users are increasingly inundated with advertising messages, traditional strategies struggle to capture attention and generate real interest. Visit native advertising is an innovative response, integrating ...
Visit content marketing has become an essential lever for brands wishing to stand out in a saturated digital world. Based on the creation and distribution of quality content, this strategy aims to attract, engage and retain ...
Since its emergence, TikTok has established itself as an essential platform in the world of music. By integrating musical extracts into its videos, it has revolutionized song discovery, offering a unique springboard for thousands of artists, from the UK to the ...
LinkedIn continues to consolidate its position as the essential professional platform by extending the test of its new news banner. Since its launch in key countries such as the USA, Canada and India, this innovation is now gaining ...
The world of VTubers, born in Japan, has crossed the oceans to conquer the West. With their ultra-realistic avatars, holographic concerts and passionate communities, these new virtual idols are overturning the codes of digital entertainment and rethinking the...
The video format has become the secret weapon for making your professional presence shine on LinkedIn. The data speak for themselves: engagement with this type of content is skyrocketing, viewing time is soaring, and companies that have mastered the art...
WhatsApp has recently taken a major step forward by activating the voice chat for all groupsThis gives a new dynamic to communication within the application.
This functionality extends the scope of ...
LinkedIn BrandLink is the new video monetization initiative that could transform B2B marketing. Here's why you should care. The B2B marketing landscape is about to change dramatically with the launch of LinkedIn BrandLink, a...
New Meta ad formats: discover how to leverage the latest innovations on Instagram, Facebook and Threads to stay on the cutting edge digital marketing.
The new Meta ad formats are becoming the essential lever for all brands that want to ...
Meta is exploring the integration of stablecoins on Facebook and Instagram to streamline payments and reduce transaction fees. This initiative could transform the financial interactions of users and content creators, offering them a...
...Pinterest is moving up a gear by integrating artificial intelligence into its visual search. Thanks to these innovations, product and inspiration discovery becomes more intuitive, going beyond simple keywords. Between personalized recommendations and a rethought shopping experience, the platform
Instagram enhances its Creator Marketplace with AI to deliver more performance, targeting and ROI for brands and influencers. Instagram enhances its Creator Marketplace with AI-boosted features, enabling smoother collaboration,...
Ray-Ban Meta breaks records: over one million units sold by 2024. A remarkable performance that propels Meta to the forefront of the connected eyewear race, well ahead of its competitors. The American giant has no intention of stopping there, and is now targeting...