Find out how to protect children influencers on social networks from risks and ensure a healthy and safe environment for their development.
In a world where the boundaries between private and public life are becoming increasingly blurred, ...
Expert in Social Networks and Innovative Digital Strategies
Founder of ValueYourNetwork in 2015, he capitalizes on his sharp expertise in social networks to deliver innovative analysis and content. A visionary with a passion for digital, he constantly explores the latest trends to help businesses maximize their online impact.
At the same time, he heads up DualMedia, a web and mobile agency founded in 2000, renowned for supporting both major accounts and ambitious start-ups. Thanks to its tailor-made approach and mastery of cutting-edge technologies, DualMedia has positioned itself as a key player in digital transformation.
Discover his latest articles:
Instagram announces a new exclusive DM filter for people you follow
Discover Instagram's new DM filter for the people you follow, an innovation designed to simplify your direct messages and reinforce privacy.
In a recent development aimed at improving theuser experience and to reinforce the confidentiality of ...
Maximizing visibility on linkedin: the secrets of successful posts
Discover how to increase your visibility on LinkedIn with secrets to successful posts: optimization, engagement and strategic hashtags.
In the professional world, your ability to maximize visibility on LinkedIn can translate into an unexpected career opportunity or ...
Friends Map: Instagram's new feature unveiled
Discover Instagram's Friends Map: revolutionize your interactions by viewing your friends' locations in real time, and enrich your encounters.
Instagram continues to reinvent itself to offer its users enriching, interactive experiences. The platform has ...
Does influencer marketing really improve the customer experience?
Discover how influencer marketing transforms the customer experience, improving perception and interaction with brands. In-depth analysis and case studies.
In a world where digital communication reigns supreme, influencer marketing has become an essential vector for brands ...
Influencer campaigns: an effective lever for achieving your marketing objectives?
Discover how influencer campaigns can boost your marketing strategy by capitalizing on the credibility of influencers.
In the current digital marketingauthenticity and personalization are paramount for brands seeking to establish a connection ...
Influencer marketing: what are the current trends?
Discover the current trends in influencer marketing: the importance of micro-influencerssocial networking, TikTok, authenticity and more.
Your brand strategy can't ignore the crucial importance of influencer marketing. This approach, based on the use of influencers ...
How can you maximize your impact through partnerships with content creators?
Find out how to maximize your impact with content creators: selection, beneficial partnerships and strategies for increased reach.
Expanding your reach and visibility is crucial. Partnerships with content creators are a great way ...
How do influencers boost brand visibility?
Discover how influencers boost brand visibility by leveraging their audience for authentic and effective communication.
With advertising saturation at an all-time high, it's crucial for brands to stand out from the crowd. It's in ...
Are influencers really changing the way we consume?
Discover how influencers are redefining our consumer habits in the digital age. In-depth analysis of their real impact on trends and purchasing decisions.
The figure of the influencer has emerged as a vector of trends and behaviors of ...
TikTok adds Cutout, the revolutionary feature for video backgrounds
Discover "Cutout", TikTok's new feature for customizing the background of your videos and boosting your creativity!
We'd like to introduce you to a significant advance on TikTok: the addition of "Cutout", a revolutionary feature that promises ...
Collaboration and strategy: Influencer agencies like ValueYourNetwork
Harness the power of influencer marketing with France's top agencies and ValueYourNetwork. Discover the keys to a successful strategy.
In the competitive world of influencer marketing in France, it's imperative for you to call on strategic partners capable of ...
The influencer marketing funnel explained
Find out all about the influencer marketing to maximize your campaigns. From awareness to loyalty, don't miss a step with our practical tips.
We explain everything you need to know about the marketing funnel ...
4 tips for Brand Content
Discover 4 tips for a successful brand content. Define your objectives, know your audience, create quality content and collaborate with influencers. Optimize your brand content for greater visibility and engagement.
In this article, ...
Use Reddit for your influencer marketing campaigns
The ultimate guide to using Reddit in your marketing campaigns influencer marketing. Proven strategies to engage audiences, maximize impact and optimize success.
In an age when social media dominate the marketing sphere, mastering unique platforms ...
The secrets of the most popular stars on Instagram
On Instagram, some celebrities shine brighter than others. We'll show you the tricks and strategies these stars use to climb the ladder of fame in the virtual world of Instagram.
...Kim's account
Promo codes: An effective influencer marketing strategy
Find out how promo codes can boost your sales with the influencer marketing. Learn how to use them effectively in your marketing strategy.
In the vast world of digital marketingone tool in particular stands out: promo codes. ...
Influencer marketing: what are the limits?
Discover the challenges and limits of influencer marketingthe risks associated with improper use, and methods for safe effective strategy in this detailed guide.
We take a closer look at the mysteries of the fast-growing marketing industry...
How advertising works on Twitch
Find out all about advertising on Twitch, a revolutionary platform for reaching a young, engaged audience. Learn how to create effective campaigns and measure their impact.
We take a look at how advertising works on Twitch, the video game platform ...
Text messaging arrives on TikTok
Discover how text messages are transforming interaction on TikTok. This article reveals the new features and how to optimize their use.
The popular social mediaTikTok is once again revolutionizing the way we interact and share ...
When and at what time to publish on LinkedIn for maximum impact
Discover the best times to publish on LinkedIn in 2024 and maximize the impact of your content with our proven strategies.
You're looking to optimize the visibility of your publications on LinkedIn, and you're wondering when is the right time ...
Identify influencers for your brand via ValueYourNetwork
Find out how ValueYourNetwork can help you identify influencers aligned with your values to boost your business. influencer marketing.
In influencer marketing, authenticity and alignment of values are paramount, and it's imperative to identify influencers who genuinely resolve issues with the spirit ...
The Adviser: a new type of influencer
Discover the world of "Advisers", a new type of influencer who passes on valuable advice in a variety of fields. Discover their role, their methods and their growing impact on modern society.
You may have heard of influencers on ...
Earned Media Value (EMV): the essential role of influence marketing
EMV has become indispensable in the influencer marketing industry, helping to quantify the impact of promotional strategies on online platforms.
Earned Media Value (EMV) plays an essential role in influencer marketing. It is ...
What's the difference between an influencer and a KOL?
What's the difference between an influencer and a KOL? Discover their characteristics and the impact they can have on an influencer marketing campaign.
We'll explain the distinction between an influencer and a KOL (Key Opinion Leader). These ...
How do you create a social media strategy?
Discover the essential steps for creating a strategy social media successful. Choose the right platforms, define your objectives and identify your target audience.
You're aware of the importance of a social media strategy for your company, but you don't know ...
Generate conversions with TikTok Ads
In today's digital age, optimizing your marketing strategy is vital to your company's growth.
We offer you an in-depth, detailed analysis of how you can use TikTok ads to generate conversions and improve ...
How do I sell on TikTok?
Discover how to sell better on TikTok with the right key strategies and innovative tips to reach your goals.
In an age when TikTok has become an essential platform for marketing and sales, understanding how to optimize your presence and ...
Influencer marketing on Instagram is a must for brands
Influencer marketing on Instagram is essential for brands. Discover the types of influencers, their impact and their remuneration on this essential platform.
Influencer marketing has become an essential part of brand communication on social networks, especially Instagram. ...
The main types of Brand Content
Discover the different Brand Content strategies and formats (editorial, visual, interactive, advertising, branded) used to reinforce a brand and connect with the target audience.
The main types of brand content are currently used by ...