...Discover how Mastodon works, the decentralized, open-source social network that offers an alternative to traditional platforms. Learn how to create an account, interact with users and explore the platform's unique features. Join a community
Expert in Influence Strategies and Social Networks
After extensive studies in marketing and several experiences as a community manager, Julia V. specialized in platforms such as Instagram and TikTok. Passionate about the potential of social networks, she quickly established herself as an expert in influencer management and the creation of impactful influencer campaigns.
Julia excels in the art of selecting the right influencers for brands' objectives and managing partnerships to maximize the impact of campaigns. Thanks to her ability to create synergies between brands and creators, she designs engaging campaigns that generate concrete results. She places particular emphasis on developing authentic, captivating posts that are in tune with audience expectations.
At the same time, Julia shares her knowledge through articles on social networking news and developments, offering valuable insights for digital professionals and industry enthusiasts alike.
Discover his latest articles:
Nano-influencers take on the marketing giants
...Discover how nano-influencers are transforming the digital marketing landscape in the face of industry giants. Learn why these small-scale influencers, with engaged communities, represent a powerful alternative for brands seeking to reach authentic, engaged audiences.
Facebook vs Instagram: which social networking platform will be more effective in 2025?
...Find out in our in-depth analysis of 2025, how Facebook and Instagram compare in terms of effectiveness on social networks. We explore the trends, statistics and strategies that define which platform dominates the market. Ideal for professionals
Snapchat vs Instagram: which stories app wins the battle in 2025?
Find out in our 2025 comparison article which stories app, Snapchat or Instagram, dominates the social networking landscape. Analysis of features, trends and user preferences to help you choose the best platform for sharing your stories.
Can TikTok compete with X and Meta thanks to the integration of Community Notes?
...The arrival of Community Notes on TikTok reshuffles the deck in the fight against misinformation and the enhancement of user confidence on social networks. While X and Meta have already jumped on the fact-checking bandwagon
TikTok and customer reviews: a secret weapon to outsmart Google
...TikTok is shaking up digital marketing: customer reviews, authenticity and virality are becoming the new trump cards that brands can use to overtake Google. Find out how companies are capitalizing on user feedback to boost their visibility, transform their brand awareness and reinvent their business.
Find out how Instagram might respond for you (and why it worries).
...Instagram could answer for you thanks to an AI, but this novelty raises serious questions about the authenticity of online exchanges. Imagine never having to think about how to respond to a post again. An AI takes care of everything
Child influencers: watch out for the little ones on social networks!
Child influencers: a life on social media explores the risky daily lives of young people on Instagram, YouTube or TikTok. This documentary reveals the real dangers of the phenomenon.
Every day, millions of children expose themselves on social networks, often ...
Why do female influencers earn almost half as much as men?
Do female influencers really earn less than their male counterparts? A new report shows that female content creators earn nearly 40% less money than men for similar sponsored content. The alarming finding of...
...The alarming gap
Discover YouTube's free tool for creating music with AI
Discover YouTube's free tool for creating music with AI: YouTube rolls out a feature that lets creators generate personalized music tracks free of charge using artificial intelligence.
YouTube continues to innovate, and this time it's the turn of ...
How to resist the use of your social network posts against Meta AI
...Faced with the rapid evolution of artificial intelligence, social networks like Facebook and Instagram are going one step further: from the end of this month, Meta will exploit some of its users' public publications to perfect its AI. This move triggers
Micro-influencers: an asset of choice for brands seeking authenticity
At a time when the search for authenticity has become central for consumers, micro-influencers are establishing themselves as essential partners in brand communications. With their close ties to their communities and high engagement rates, micro-influencers...
How to include TikTok Shop in your influencer strategy
...Social commerce is undergoing an unprecedented revolution, and TikTok Shop is emerging as the new Eldorado for brands and influencers. Find out why integrating TikTok Shop into your influencer strategy is a must, and how to move from...
The possibility of losing WhatsApp and Instagram becomes a reality for Meta: an alarming scenario takes shape
...As Meta faces an unprecedented antitrust lawsuit, the risk of losing WhatsApp and Instagram takes a critical step forward. This article analyzes the background, key factors and possible consequences of this major threat, detailing the main players involved.
How can you maximize the effectiveness of your content strategy on social networks while keeping your costs under control?
Find out how to optimize your social media content strategy without blowing your budget. By using proven methods, you can maximize audience engagement and ensure an effective online presence.
Today, social networks play a key role in ...
YouTube: Maximize Your Visibility with Shorts in 2025
...Boost your visibility on YouTube by harnessing the full potential of Shorts in 2025. Discover how recent developments in this format are revolutionizing content creation, optimizing engagement and allowing creators and brands to stand out in
Simplified registration on TikTok Shop in France: your practical guide
...Register easily at TikTok Shop in France with our practical guide, specially designed for retailers, designers and influencers wishing to join this innovative platform. Discover the key steps to create your account and benefit from the unique advantages of TikTok Shop.
Amazon Live is coming to France
Amazon Amazon's Live shopping platform, Live, is coming to France, offering a new dimension to the online shopping experience, enhanced by live interaction.
Amazon Live opens to the French market, bringing with it a wind of change in...
Gen Z teens explain why they prefer to trust influencers on TikTok over experts
Gen Z teens find TikTok influencers to be authentic voices that connect with their daily lives, often preferring these figures to traditional experts for information and entertainment.
Young people of Generation Z have…
Meta sets up accounts for teens with strict rules on Facebook and Messenger
Find out how Meta is improving teen safety with new accounts with strict rules on Facebook and Messenger. This initiative aims to protect young users while reassuring worried parents.
Faced with the continuing expansion of ...
Be on top with an optimized link in bio to generate maximum traffic
...Instagram is establishing itself as a real showcase for brands and content creators. However, the platform is known for restricting redirection options to external sites. This is why the link in bio has become an element
The benefits of creating communities on WhatsApp to optimize your communications
...Create communities on WhatsApp offers an effective solution to improve your online communications. This feature allows you to structure your discussion groups according to common sensitivities and interests, thus facilitating the management of interactions and limiting notifications.
Dopamine and Addiction: How TikTok Has Captured Our Attention in an Unprecedented Way
Dopamine and addiction: TikTok exploits dopamine's mechanisms to capture global attention, raising questions about mental health.
TikTok has become a global phenomenon, captivating millions of users with short, engaging videos. But behind…
35-50 year olds, a key generation influencing market trends
...Discover how the 35-50 age group is shaping market trends. This key generation, with its unique values and priorities, influences purchasing behaviors and sales strategies. Learn how to target this audience to maximize your impact
Get ready: Generation Alpha is coming and changing all the rules of social media
...The Alpha Generation is revolutionizing social media with its unique codes, more responsible approach, and surprising uses. Immerse yourself in this captivating world.
Discover Instagram's 5 latest must-have innovations
...Discover Instagram's 5 latest must-have innovations that are transforming your experience. Staying ahead of the curve, this platform unveils innovative features to improve your interaction, optimize your visibility, and enrich your content. Dive into the future of Instagram
How to take a survey on TikTok and boost your visibility today
...Find out how to run a survey on TikTok and boost your visibility today with this simple and effective way to engage your community.
TikTok, Netflix, Instagram: who's really addicted? Young or old?
...Young people or seniors on TikTok, Netflix, or Instagram? You'll be surprised by the results of this study, which reveals who will truly spend the most time on these platforms in 2025.
The experts' secret: how to choose between quality and quantity for successful influencer marketing
...Influencer marketing strategy is the talk of the town. Find out whether quality or quantity is the secret to successful campaigns.
Discover Ray-Ban Meta x Coperni eyewear that combines luxury and artificial intelligence
...Ray-Ban Meta x Coperni fuses luxury, fashion and artificial intelligence in a limited edition that redefines the connected accessories of 2025.