In 2025, YouTube shorts will be the essential tool for boosting a channel, increasing its visibility tenfold and actively engaging its community. In line with mobile-first practices and the new codes of virality, these short formats...
Expert in Influence Strategies and Social Networks
After extensive studies in marketing and several experiences as a community manager, Julia V. specialized in platforms such as Instagram and TikTok. Passionate about the potential of social networks, she quickly established herself as an expert in influencer management and the creation of impactful influencer campaigns.
Julia excels in the art of selecting the right influencers for brands' objectives and managing partnerships to maximize the impact of campaigns. Thanks to her ability to create synergies between brands and creators, she designs engaging campaigns that generate concrete results. She places particular emphasis on developing authentic, captivating posts that are in tune with audience expectations.
At the same time, Julia shares her knowledge through articles on social networking news and developments, offering valuable insights for digital professionals and industry enthusiasts alike.
Discover his latest articles:
Zuckerberg invests heavily to catch up in artificial intelligence
Faced with the meteoric rise of artificial intelligence driven by its competitors, Mark Zuckerberg is stepping up investments at Meta to catch up and reposition the company in the global AI race. This article deciphers the strategies...
Instagram Algorithm: The Essential Revelations About the Algorithm You Can't Miss in 2025
Instagram is shaping digital success in 2025 thanks to an increasingly sophisticated algorithm. Understanding its mechanisms, visibility criteria, and winning strategies is essential for any brand or creator looking to maximize their impact on...
Making Money on TikTok in 2025: Concrete Strategies to Profit from Your Content
...Faced with massive competition and evolving monetization tools, TikTok offers unprecedented opportunities to earn money in 2025. This guide dissects the most profitable strategies, the platform's new programs, and the
TikTok: the platform that appeals to Generation Z with long formats
TikTok, once synonymous with ultra-short, viral formats, is now disrupting Generation Z's media habits with longer, more informative and creative videos. How is this strategic pivot winning over young...
Ray-Ban Meta: New glasses deciphered and compared
Innovation, design, and immersive technology: the latest Ray-Ban Meta sunglasses are generating as much excitement as they do questions. This analysis highlights everything you need to know about recent advances, their tangible benefits, and the positioning of these glasses...
TikTok and luxury: the revolution in your shopping habits revealed!
TikTok is shaking up the world of luxury by redefining the way consumers discover, covet and buy high-end products. This digital revolution, driven by young influencers and dynamic brands, is having a profound impact on...
TikTok unveils its AR glasses, ready to compete with Google and Meta
TikTok's announcement that it is entering the augmented reality glasses market has profoundly shaken up the ecosystem of social networking and connected tech. Faced with Google and Meta, the star network of young users is arming itself with innovations to redefine...
Discover the features of the Inspiration tab in YouTube Studio to wow your subscribers!
...YouTube Studio's Inspiration tab ushers in a new creative era for content creators looking to delight and engage their audiences. With personalized recommendations, trend ideas and fine-tuned analysis tools, the platform transforms every video into an opportunity for maximum impact.
Discover how food designers turn cooking into entertainment
...The culinary scene is undergoing a profound transformation thanks to food creators, who blend aesthetics, entertainment and innovation to transform the art of cooking into a living, captivating spectacle. From the proliferation of shows to immersive events, discover how cooking
Instagram posts now indexed by Google: the secret to optimizing your strategy
...Instagram publications are now open to indexing on Google: a change that promises to shake up influencer and content strategies. This unprecedented convergence between the visual social network and the world's most powerful search engine
Facebook: the secret key to unforgettable travel experiences
...Discovering distant horizons is experienced differently in the digital age: Facebook, far from being a simple sharing channel, is becoming the real secret key to turning every trip into a memorable adventure. From preparation to connection
Reorganize your Instagram feed like a pro with this must-have feature
...Mastering the art of Instagram feed reorganization today offers much more than simple aesthetics: it's a strategic lever for capturing the attention and optimizing the engagement of your audience. Thanks to the new grid customization feature, every
LinkedIn revolutionizes recruitment with artificial intelligence
...LinkedIn is taking a historic step by revolutionizing recruitment methods using artificial intelligence. New tools and algorithms are transforming every stage of the process, from talent sourcing to onboarding, including the automation of repetitive tasks. This
Integrate Spotify into your Instagram stories: the trending tip for easy sound customization
...Instagram is breaking new ground by enabling Spotify to be integrated into your Instagram stories, meeting the expectations of millions of users and influencers. This article explores the benefits of this innovation, its impact on music promotion, the heightened competition with TikTok, and
AI-generated ASMR on TikTok: an immersive, addictive sensation that appeals to young people
...AI-generated ASMR on TikTok is revolutionizing the TikTok landscape: hypnotic videos of food in glass, fabricated soundscapes and massive Internet user infatuation are redefining the sensory experience. This trend combines technological prowess, virality and the emergence of new formats, questioning
WhatsApp launches advertising: what will change for you this year?
...WhatsApp is shaking up its historical model by integrating advertising formats into its Statuses and Channels for the first time. This evolution, carefully thought out to preserve the confidentiality of private exchanges, raises questions and opportunities for users and businesses alike.
TikTok explodes live shopping sales: a spectacular rise of 120 % in 2025
...The live shopping revolution on TikTok is reaching a spectacular milestone, with purchases expected to increase by 120 % by 2025. Behind this dazzling growth lies the emergence of a new ecosystem where designers, brands and consumers are reinventing live sales. Discover
Instagram adds colorful notes and emojis: a playful update that will brighten up your exchanges
...Instagram strikes back with new personalization options for its Notes: colorful backgrounds and emojis make their appearance. This evolution, specifically designed to boost engagement among younger users, transforms interactions in the messaging service and redefines
Instagram and TikTok land on our TV sets: an unexpected social revolution in your living room as early as 2025
Instagram and TikTok are breaking new ground by inviting themselves onto TV screens, radically transforming the social video experience in the home. This incursion promises to shake up the entertainment landscape in the living room, expand audiences...
Chat GPT vs Google: the battle for the future of online search!
Chat GPT VS Google Discover how these two technology giants are revolutionizing the way we interrogate the Web. Faced with the meteoric rise of conversational artificial intelligence, the place of the traditional search engine is being called into question.
The duel ...
Stop scrolling! 5 tips for eye-catching Instagram videos
...On Instagram, capturing attention is a constant challenge. From the very first second, each video competes with thousands of other pieces of content to avoid being forgotten. Discover how to create Instagram videos that stop the scrolling process in their tracks by
The fascinating world of music: a sound journey through the ages
A true link between generations, music has never ceased to work its magic over time. From ancestral rhythms to today's digital trends, it irrigates our daily lives with a variety of influences, nourishing individual creativity as much as...
The impact of Reels: what it means to transform all videos on Facebook
Facebook is switching to a single model: from now on, all videos will be Reels. Meta's signature move radically transforms the way video is created, shared and consumed on the platform. A strategic choice reflecting an era in which engagement...
YouTube innovates: easier promotions, adapted thumbnails and more value for content to benefit creators
YouTube is leading the revolution in tools for creators in 2025: simplified promotional campaigns, unprecedented customization of thumbnails according to language, and greater integration of publications in the Shorts feed. These strategic evolutions...
Are influencers taking the place of journalists? The revelations of a recent Reuters report
According to a report by the Reuters Institute, a profound upheaval is underway: social networks are supplanting traditional information channels, making influencers central figures in shaping public opinion. This...
Tips for republishing an Instagram story effortlessly
Mastering the art of republishing an Instagram story without spending hours on it has become a must, for influencers and engaged users alike. Between technical constraints and ethical issues, optimizing the visibility of inspirational content or...
Making money on TikTok in 2025: influencers' secrets
With its dazzling growth and an audience of over 20 million monthly active users in France alone, TikTok has established itself as a key player in the monetization of digital content. Professional influencers are no longer content to...
TikTok: discover the new advertising innovations presented at TikTok World 2025
Discover how TikTok is revolutionizing digital advertising with innovations focused on artificial intelligence and the evolution of buying behavior. This article explores the new features unveiled at TikTok World 2025, offering brands...
Five WhatsApp survey formats to boost engagement
...Boost engagement in your WhatsApp groups with five innovative survey formats. At a time when responsiveness and spontaneity have become strategic levers, each format can be adapted to your objectives.