Top 10 must-follow American influencers: profiles, figures, and opportunities for brands. This guide highlights powerful content creators on TikTok, Instagram, and YouTube, useful for building a sustainable and effective influencer strategy.
All american influencers The brands selected here embody diversity, expertise, and an engaged audience. This overview highlights their sectoral strengths (fashion, beauty, lifestyle, health) and the concrete opportunities for brands in 2025.
- Visibility : audiences often exceeding 700K and strong US roots.
- Credibility : high reliability scores and varied content (tutorials, medical, music).
- Business potential : opportunities for collaborations with brands like Kylie Cosmetics or Fenty Beauty.
Top 10 American influencers to follow
The table below summarizes key indicators (audience, credibility score and niches) to quickly compare these creators and identify potential candidates for an influencer campaign.
| Rank | Name / handle | Major platforms | Followers approx. | US Audience (%) | Interests |
|---|---|---|---|---|---|
| 1 | Sammie (@itssammiee) | TikTok / Instagram / X | ~1.9M total | 79,2% | Beauty, lifestyle, travel |
| 2 | Olivia Rouyre (@oliviarouyre) | Instagram / TikTok / YouTube | ~2.4M total | 55,8% | Fashion, beauty, travel |
| 3 | Terra Jolé (@terrajole) | Instagram / TikTok | ~1.6M total | 60,3% | Family, humor, inclusion |
| 4 | Katie Thurston (@thekatiethurston) | TikTok / Instagram / X | ~1.7M total | 88,3% | Inspiration, lifestyle, travel |
| 5 | Shalom Blac (@SHALOMBLAC) | YouTube / TikTok / Instagram | ~3.3M total | 48,0% | Beauty, self-acceptance |
| 6 | Jessica Blevins (@jessicablevins) | Instagram / TikTok | ~1.6M total | 50,7% | Gaming, lifestyle, family |
| 7 | Charithra Chandran (@charithra17) | Instagram / TikTok | ~1.5M total | 26,7% | Culture, fashion, well-being |
| 8 | Zion Ko Lamm (@dr.zionko) | Instagram / TikTok | ~1.5M total | 51,0% | Health, medicine, well-being |
| 9 | Rachel Platten (@rachelplatten) | TikTok / Instagram | ~1.5M total | 52,4% | Music, inspiration |
| 10 | Hilary Clayton (@hilary.clayton) | TikTok / Instagram | ~1.4M total | 82,7% | Fashion, humor, family-friendly |
Sammie (@itssammiee), beauty and lifestyle creator
Sammie has built a loyal following with honest and diverse content. Her strength lies in authenticity and an ability to blend beauty tutorials with messages about self-acceptance.
- Assets : commitment, family-friendly approach.
- Compatible brands : Kylie Cosmetics, Florence by Mills.
- Campaign idea : product tutorials with family storytelling.
Final insight: For a beauty product campaign, Sammie prioritizes authentic content that converts over the long term.
Olivia Rouyre (@oliviarouyre), travel and fashion influencer
Olivia combines photographic aesthetics with travel writing, offering premium content tailored to fashion and lifestyle brands. Her YouTube presence strengthens her ability to produce long-form content.
- Assets : neat visuals, good Instagram reach.
- Compatible brands : Skims, The Honest Company.
- Campaign idea : travel lookbooks + native product placement.
Final Insight: Olivia converts through visual aspiration and travel storytelling, ideal for seasonal collections.
Terra Jolé (@terrajole), humor and inclusion
Terra leverages her television fame to convey social and family messages. Her community appreciates her transparency and social commitment.
- Assets : strong identification, family storytelling.
- Compatible brands : Good American, POOSH (lifestyle).
- Campaign idea : inclusive events and sponsored content related to the family.
Final insight: a well-crafted collaboration can combine TV awareness and engaged social content.
Katie Thurston (@thekatiethurston), from reality TV to social media
Katie translates her TV notoriety into high-performing short formats. Her outspokenness and humor generate excellent audience loyalty.
- Assets : authenticity, high engagement rate on posts.
- Compatible brands : KKW Beauty (beauty collabs), Amazon Fashion.
- Campaign idea : series of “behind the scenes” content integrating product.
Final Insight: Katie is an excellent ambassador for confidence and lifestyle campaigns.
Shalom Blac (@SHALOMBLAC), voice of beauty and resilience
Shalom uses her personal journey to talk about acceptance and inclusive beauty. Her YouTube channel reinforces her credibility with makeup tutorials.
- Assets : strong storytelling, makeup expertise.
- Compatible brands : Rare Beauty, Huda Beauty.
- Campaign idea : product tutorials with positive social message.
Final Insight: Shalom maximizes emotional impact and consumer confidence.
Jessica Blevins (@jessicablevins), lifestyle and gaming
Jessica bridges the gap between gaming and lifestyle, valuing family and gaming audiences. Her management role enriches her understanding of partnerships.
- Assets : gaming network, business credibility.
- Compatible brands : Good American, gaming lifestyle collaborations.
- Campaign idea : cross-platform family + gaming content.
Final insight: Useful for brands seeking a mixed family/gaming audience.
Charithra Chandran (@charithra17), culture and elegance
Actress and content creator, Charithra combines cultural diversity with fashion aesthetics. Her sensibility attracts premium brands and cultural initiatives.
- Assets : elegant image, international reach.
- Compatible brands : The Honest Company, premium fashion brands.
- Campaign idea : event partnerships and editorial content.
Final Insight: Charithra serves refined lifestyle campaigns well that tell a story.
Dr. Zion Ko Lamm (@dr.zionko), medical knowledge and accessible content
Dr. Zion transforms medical complexity into understandable and viral content. His scientific rigor builds trust with his audience.
- Assets : medical expertise, massive reach on Reels.
- Compatible brands : The Honest Company, health/beauty brands.
- Campaign idea : sponsored educational content and health FAQs.
Final Insight: For health and wellness brands, Dr. Zion is a credible and effective channel.
Rachel Platten (@rachelplatten), music and inspiration
Rachel combines musical performances with positive messages. Her musical reputation brings a strong emotional angle to brand campaigns.
- Assets : musical storytelling, TikTok reach.
- Compatible brands : lifestyle brands and platforms streaming.
- Campaign idea : branded jingles and built-in playlists.
Final insight: Music helps amplify brand identity and increase memorability.
Hilary Clayton (@hilary.clayton), fashion creativity and humor
Hilary stands out for her fashion sketches and strong connection with young audiences. Her collaboration with Amazon Fashion illustrates her commercial strength.
- Assets : viral trends, engaging humor.
- Compatible brands : Amazon Fashion, Skims.
- Campaign idea : fashion challenges and shopping capsules.
Final Insight: Hilary is ideal for virality and e-commerce conversion-oriented campaigns.
Methodology and criteria for classifying American influencers
The ranking is based on a rigorous methodology: a predominantly US audience, a 1M follower cap per platform, and a high compliance score. These criteria guarantee relevant profiles for targeted campaigns.
- Credibility : assessment of content reliability.
- Commitment rate : measure of actual interaction.
- EMV (Earned Media Value) : financial estimate of the partnership.
| Criteria | Objective | Practical application |
|---|---|---|
| US Audience ≥ 30% | Geographic targeting | Select influencers relevant to the American market |
| Compliance Score > 60% | Brand security | Prioritize reliable profiles |
| Commitment rate | Performance | Choose formats with measurable ROI |
Concrete example: a beauty brand wishing to promote a serum can favor an influencer with a strong ER on Reels and medical credibility if the product evokes health benefits (e.g.: collaboration between aesthetic content and advice validated by an expert).
- Case study: Integrating a product tutorial + authentic testimonial improves conversion rate.
- Operational tip: test first via micro-collabs before a large-scale partnership.
To explore other formats, check out additional lists like top beauty influencers 2025 or parental profiles on top 10 famous momsBenchmarks help compare niches and expected returns.
- Useful resource: Analysis of best posting times (TikTok poster time 2025).
- Practical advice: favor designers aligned with the brand's mission (see mental health creators 2025).
Additional links to inspire strategy: profiles of photo creators (top creative photographers 2025) or jersey collaborations (swimsuit collaborations).
FAQ
Why are American influencers important for an international brand?
American influencers offer high reach and credibility. Their presence on TikTok and Instagram enables reaching massive and diverse audiences, facilitating international expansion and conversion in key markets.
How to choose an American influencer who suits your brand?
Start by aligning the brand's niche and values with those of the influencer. Analyze the audience's credibility score, engagement rate, and geographic distribution to ensure a good fit and measurable ROI.
What formats work best with American influencers?
Short formats (Reels, TikTok) perform well for discovery, while long videos (YouTube) drive consideration. Combine multiple formats to maximize impact and attention span.
Which sectors benefit most from collaborations with American influencers?
Beauty, fashion, lifestyle, and travel are particularly well-suited to these collaborations. These niches generate strong visual content and high engagement rates, ideal for social commerce.
What is the typical reach of the American influencers listed in this top?
These influencers typically have audiences of over 700,000, with a high proportion of followers based in the United States. This ensures significant reach for targeted campaigns.
How to measure the success of a campaign with American influencers?
Track clear KPIs: engagement rates, reach, conversions, and EMV. Using UTMs and promo codes helps isolate influencer-related performance.
Can American influencers collaborate with French brands?
Yes, American influencers frequently collaborate with French brands. A local strategy (translations, adapted content) and media targeting help optimize cultural resonance.
What budget should you plan for working with these American influencers?
Budgets vary depending on reach and format, but plan for a mix of posts, Reels, and sponsored content. EMV and engagement rate help calibrate investment for a good ROI.
How do you integrate brands like Kylie Cosmetics or Fenty Beauty into a campaign?
Pair a strong creative concept with a product activation (tutorials, ambassadorship, launch). Beauty brands like Kylie Cosmetics, Fenty Beauty, or Rare Beauty lend themselves well to tutorial and product demo formats.
What is the added value of a medical influencer like Dr. Zion for a health brand?
A medical influencer brings scientific credibility and educational insight to the message. Dr. Zion helps make health topics accessible while building consumer trust.
Where can I find other influencer profiles to complement a campaign?
Consult specialized lists and case studies on dedicated platforms. Resources like ValueYourNetwork's offer selections by niche and performance, making it easier to build a relevant influencer mix.
Working with ValueYourNetwork means benefiting from influencer marketing expertise since 2016 and pragmatic support to connect brands and creators. The team has orchestrated hundreds of successful social media campaigns and is proficient in all formats (TikTok, Instagram, YouTube). To design a tailor-made collaboration with American influencers and maximize your ROI, contact us from now on.
Additional resources: profiles ofamerican influencers, insights on the Spanish influencers, and practical advice for creating visuals (make your Instagram photos a success).