The 15 Best Influencers in Bordeaux to Discover in 2025 is part of a moment where Bordeaux is experiencing a meteoric rise in its digital creativity. A home port for eclectic profiles, the city has seen the emergence of unique voices which, on Instagram and TikToktransforming neighborhoods into spaces for expression, cafes into studios, and alleyways into galleries.
This energy fuels audiences ofsubscribers highly responsive local and regional groups, which follow personal stories and concrete projects related to gastronomy, to the modeto art, to sport, to trips and innovation. The figures don't tell the whole story, but they illustrate a trend: the professionalization of the sector, the quality of the content and the rise of a culture ofcommitment where geographical proximity counts as much as reputation.
By 2025, Bordeaux's rankings will become more precise thanks to monthly updates and metrics.commitment in-depth analysis and careful reading of the dynamics of communityMany creators are focusing on a multi-platform presence and aligning their formats as closely as possible with user habits: carousels on Instagram, short formats on TikTok, live on Twitch, or even long capsules on YouTubeLocal and national brands find an ideal activation ground there, where the collaborations Authentic personalities generate in-store traffic, restaurant reservations, and press coverage. Through this overview, we detail concrete examples, ranking methods, selection criteria, and profiles of key players who contribute to their success. Bordeaux while preserving the DNA of their territory — a solid foundation for your future campaigns.
Definition and role of influencers in Bordeaux: impact on the local scene
What is an influencer in Bordeaux?
HAS BordeauxAn influencer is a local personality who operates on the social networks to share viewpoints, addresses, passions, and inspire an audience ofsubscribersTheir active presence on Instagram and TikTok feeds into short formats, carousels, narratives, and sometimes just one video can act as a trigger for local interest. Geographical proximity facilitates encounters between creators and the public, strengthening engagement with the community.
Their role goes beyond mere visibility: they promote the culture of Bordeaux, animate the social networks of the city and influence the discovery of shops, exhibitions and events. Some are paid through partnerships, while others remain enthusiasts who publish content content out of desire and a sense of sharing with their subscribersThis diversity shapes a rich and inspiring local scene.
The preferred social media platforms of Bordeaux influencers in 2025
By 2025, the hierarchy of platforms reflects specific uses. Instagram remains central to the aesthetics, the photo series, and the visual narrative, while TikTok stands out for its viral reach and spontaneous creativity. Twitch It's gaining popularity among those who enjoy live streaming and interactive gaming. The multi-platform architecture allows for the conversion of subscribers from one channel to another, optimizing the lifecycle of content.
Creators in Bordeaux take publication times into account, hence the importance of consulting reference points such as public hours on Instagram to maximize reach among subscribersThe choice of platforms remains pragmatic and adjusts the form to expectations: polished visuals on Instagram, short formats on TikTok, long interactions on Twitch.
Differences between passionate influencers and professional influencers in Bordeaux
The enthusiast often publishes without constraints, exploring free formats, telling stories Bordeaux at the height of a resident, and grouping together subscribers sensitive to his sincerity. The professional works with an editorial calendar and growth objectives.subscribers and precise indicators ofcommitment, while multiplying the collaborationsBoth profiles contribute to the ecosystem, but their resources and expectations differ.
Structured partnerships are based on defined pricing structures and deliverables. To properly calibrate them, references such as the prices of influencer partnershipsuseful for aligning visibility, quality of content and measurable returns in subscribers.
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Key uses at Bordeaux aesthetics Instagramcreativity TikTokexchanges on the social networks.
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Professionalization: editorial planning, objectivessubscribersindicators ofcommitment.
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Local role: promoting addresses, artisans and events in the Gironde region.
The phenomenon of micro-influencers in Bordeaux: importance and specificities
Definition of a micro-influencer in Bordeaux and audience criteria
HAS BordeauxA micro-influencer is distinguished by a smaller audience, generally ranging from 1,000 to 100,000. subscribersTheir strength lies in their local roots and a high rate ofcommitment above average, driven by a relationship of trust with the community. On Instagram and TikTokThese creators are betting on a content useful or inspiring, which naturally finds its audience.subscribers regional.
The granularity of their audiences allows for precise targeting and immediate results. Regarding the comparative advantages, the analysis micro vs macro It is important to remember that the goal is not to oppose, but to combine according to the objectives: broad brand awareness or local activation with...subscribers qualified on the social networks.
Why are Bordeaux micro-influencers so appealing to local brands?
Actors in the Gironde region often favor these profiles because of their proximity, their mastery of the local area, and their agility on Instagram and TikTokA well-targeted ticket can fill a room, boost a brunch, or trigger bookings. The gastronomy and... mode particularly appreciate this close link with the subscribers.
To better understand the business impact, note some classic examples such as the influence on restaurant traffic or even sector-specific examples on sports brands and influenceEfficiency comes from continuous listening to the community and a content who speaks to subscribers genuinely local.
Examples of successful micro-influencers in Bordeaux
Among the notable profiles, we should mention Marlene Rougier, photographer with a luminous aesthetic, which engages in a dialogue with its subscribers on urban spots and exhibitions; Manon Pasquier, very popular on Instagram for her looks mode and its neighborhood addresses; or even Cheikh Niang, figure of the gaming at streaming on Twitch, which brings together subscribers passionate.
Their common point lies in editorial consistency and... collaborations chosen with regional locations and brands. Their subscribers appreciate the concrete recommendations and the contents tested in real-world conditions at Bordeaux, sometimes with links to videos short dedicated to TikTok.
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Typical audience: 1,000–100,000 subscribers, strong local relevance.
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Formats: carousels Instagramshort videos TikTokdirect Twitch.
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Themes: modegastronomy with recipesculture, sport, art.
Ranking of Bordeaux influencers: methodology, indicators and updated data
Selection of top Bordeaux influencers on Instagram, TikTok, Facebook and other platforms
The 2025 selection aggregates the audiences ofsubscribers on popular platforms in France, with a major emphasis on Instagram and TikToksupplemented by Facebook, Twitch and sometimes long capsules. The selected profiles must be attached to Bordeaux and publish content Regular, readable and authentic, at the service ofsubscribers active.
The data was consolidated and reviewed in January 2025 to ensure the accuracy of the ranking. Comparisons are made with benchmark cities such as Paris in order to contextualize the Bordeaux dynamic and the evolution of subscribers on the social networks.
Ongoing updates and criteria used to establish the 2025 ranking
The ranking changes according to the growth ofsubscribers, publishing activity and rate ofcommitmentCreators who synchronize their posts with the best times, guided by benchmarks such as Instagram posting timesimprove reach among their subscribersCompliance with ethical rules is also monitored.
The compliance component relies on resources such as regulatory needs and the European regulation, in order to regulate practices and protect the subscribers.
Engagement score and qualitative analysis of influence in Bordeaux
We establish a composite score that takes into account activity, growth ofsubscribers, the quality of content and thematic coherence. The score correlates the frequency of posts on Instagram and TikTok with the organic interaction of subscribersA qualitative component examines storytelling, added value, and the ability to mobilize the community local.
Sectoral readings complement the analysis: art and aesthetics (examples and trends), innovation in short formats, and monetization with TikTok paid subscriptionsuseful for Bordeaux-based creators wishing to offer exclusive benefits to their subscribers.
Why the number of followers is not enough: analyzing the authority of influencers in Bordeaux
The volume ofsubscribers says nothing about the actual connection. Social proof can be misleading, hence the importance of avoiding shortcuts like buy Instagram followersAuthority is measured by the frequency of interactions, sharing, and resulting visits.
To broaden the perspective, we can compare ecosystems between Bordeaux and Paris, or observe the impact on other verticals, for example real estate with real estate influencersThe objective remains the same: a tangible influence, driven by collaborations legitimate and responsible.
|
Name |
Platforms |
cumulative subscribers |
Thematic |
Engagement score (ind.) |
|---|---|---|---|---|
|
Marlene Rougier |
Instagram, TikTok |
120 000 subscribers |
photographer, art |
Pupil |
|
Cheikh Niang |
Twitch, Instagram |
95 000 subscribers |
gaminge-sports |
Pupil |
|
Manon Pasquier |
Instagram, TikTok |
140 000 subscribers |
mode, urban |
Very high |
|
Ana L. |
|
80 000 subscribers |
Gastronomy, recipes |
Solid |
|
Studio Quais |
Instagram, TikTok |
110 000 subscribers |
Architecture, city |
Good |
|
CapCultura |
|
60 000 subscribers |
Culture, exhibitions |
Good |
|
Left Bank Food |
TikTok |
150 000 subscribers |
Food, recipes |
Very high |
|
Bordeaux Run Club |
|
50 000 subscribers |
Sport, running |
Solid |
|
Vines & Views |
|
70 000 subscribers |
Wine, trips |
Pupil |
|
Creative Districts |
Instagram, TikTok |
100 000 subscribers |
Craftsmen, design |
Good |
|
The Locker Room Bdx |
|
85 000 subscribers |
modesecond hand |
Pupil |
|
Surf & City |
|
65 000 subscribers |
Surf, lifestyle |
Solid |
|
Lighting Workshop |
|
55 000 subscribers |
photographerportraits |
Good |
|
The Girondins Stoves |
Instagram, TikTok |
130 000 subscribers |
Food, recipes |
Very high |
|
Dock Studio |
|
45 000 subscribers |
photographer, urban |
Solid |
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Criteria: growth ofsubscribersregularity, consistency of contentinteractions.
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Sources: platforms, local censuses, updates January 2025.
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Comparisons: benchmarks Paris and European cities.
Diverse profiles of influencers in Bordeaux: themes, community and expertise
Lifestyle, fashion, beauty or travel content creators in Bordeaux
The creators with a focus mode and beauty products focus on visual consistency and the advice angle: looks, addresses, shopping selections. A notable example is hair activation with Maria Nilawhich has made it possible to educate subscribers to natural routines via content very educational on InstagramIn terms of tripsThe storytelling blends region, itineraries and cultural stopovers.
The register lifestyle This translates into photo series and thoughtful stories. To optimize these communications, feedback such as How one brand conquered Instagram and TikTok shed light on how to speak to subscribers without losing the Bordeaux soul in the flow of social networks.
Culinary influencers and ambassadors of Bordeaux gastronomy
Food profiles are central to BordeauxThey test tables and markets, share recipes clear and comparative. The recommendation can fill a weekend brunch, proof of the alignment between content and expectations subscribersSome are experimenting with sensory formats, reflecting current trends. ASMR in the kitchen which surprise and capture attention.
Their influence is also evident in the offline results. A well-thought-out campaign can generate queues and booking spikes, a sign of genuine dialogue with the subscribers Bordeaux residents on the social networks.
Photographers, artists and creative talents from Bordeaux on social media
The creative scene is multiplying its projects: exhibitions, commissions, urban series. Artists are stimulating their subscribers thanks to a strong visual signature, often rooted in the textures of BordeauxResources such as the influence of art and aesthetics enrich visual strategies Instagram and TikTok.
Photography studios are opening their doors to the public, offering behind-the-scenes access and workshops that enrich the content editorial and bring artists closer together and subscribers.
Streamers, professional players and sports influencers in Bordeaux
The Bordeaux sports scene blends clubs, training, and technical content. Streamers and pro players amplify their reach through live streams and replays, while maintaining a local connection. Connected equipment, like a high-end razor, is also part of the scene. Philipshas already been the subject of elegant activations withsubscribers performance-sensitive men.
On the digital stage, athletes and streamers share their highlights on Instagram and TikTokattracting subscribers demanding on the social networks and curious about inspiring training approaches.
Focus on the diversity and community spirit of Bordeaux influencers
The Bordeaux landscape is distinguished by its bridges between neighborhoods, generations, and disciplines. Creators are careful to showcase artisans and initiatives, strengthening a local fabric that goes beyond the simple sum ofsubscribersOpposites coexist there: minimalism, effervescence, tradition and modernity.
This diversity is a strategic strength: it allows us to target specific niches and create campaigns that appeal to both residents and visitors, among others. Bordeaux and Paris.
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Recurring themes: modefood, art, sport, tech.
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Formats: photo series Instagramshort videos TikTok, lives.
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Objective: to unite, inform, inspire without losing Bordeaux's unique character.
Examples and news: essential Bordeaux influencers to follow in 2025
Portraits of popular Bordeaux influencers: audiences, platforms and universes
Here is a selection of indicative profiles. Each point mentions the platforms and the volume ofsubscribers in order to illustrate the editorial diversity at BordeauxThe creators mentioned alternate between Instagram, TikTok and, depending on the needs, other social networks.
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Marlene Rougier — Instagram/TikTok — 120,000 subscribers — signature of photographerurban series.
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Cheikh Niang — Twitch/Instagram — 95,000 subscribers — e-sports, educational sessions.
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Manon Pasquier — Instagram/TikTok — 140,000 subscribers — mode urban, local selections.
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The Girondins Stoves — Instagram/TikTok — 130,000 subscribers — food, recipes seasonal.
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Vines & Views — Instagram — 70,000 subscribers — wine, itineraries and trips.
Multi-platform: why are Bordeaux influencers present everywhere?
Diversification optimizes discovery. A format born on Instagram can be converted into shorts TikTok, or enriched in long capsules elsewhere, then relayed to the social networksFor the optimization of video formats long, a guide like the keys to influencers on YouTube helps to structure the narrative, before breaking it down into extracts intended for subscribers from other platforms.
Some profiles are testing new channels or emerging editorial trends. Monitoring remains essential, including outside of France, by observing hubs such as Dubai and its influencers to anticipate mechanisms to adapt to Bordeaux.
Local influence, collaborations with brands and participation in events in the Gironde region
The partnerships align with Bordeaux's identity: wine houses, designers, concept stores, and cultural institutions. We see... collaborations reasoned, pop-up and workshops that transform the subscribers in visitors. The chosen activations prioritize the sincerity and traceability of recommendations on Instagram and TikTok.
Ethics is essential. Labels and civic actions, as well as responsible engagement promoted by engaged communities, enhance the credibility of public statements and strengthen the relationship with the subscribers on the social networks.
Commitment to culture, sustainability and innovation in Bordeaux
Whether it's about the circular economy, second-hand goods, or mode or eco-events, Bordeaux They move forward with pragmatism. The creators document what goes on behind the scenes, foster dialogue between institutions and independent artists, and simplify the issues for their audience. subscribersThis circulation of ideas sustainably enlivens the social networkswith an accessible teaching method on Instagram and TikTok.
Original ideas are also emerging in terms of objects and clothing. "Pop" activations such as Neon Coat Publishing show how an aesthetic signature can appeal to subscribers in search of exclusivity.
How to use this ranking for your campaigns and influencer partnerships in Bordeaux
For a brand, the natural instinct is to combine ambition and local roots. Select profiles whose subscribers are geographically aligned with your catchment area. Adjust the format duplication between Instagram and TikTokand sequence your messaging according to local seasonality. Measure the real impact by correlating traffic, sales, and growth.subscribers.
Finally, look at the quality of the content and transparency of practices. Audiences built over the long term—not artificially created—remain the most lucrative. One last piece of advice: maintain regular monitoring, at Bordeaux as if to Parisand update your dashboards monthly.
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Align target and basinsubscribers local.
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Optimize formats Instagram/TikTok by objective.
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Follow compliance and best practices on the social networks.
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Objective |
Key indicators |
Recommended actions |
|---|---|---|
|
Local reputation in Bordeaux |
Growth ofsubscribers, scope |
Carousels Instagramtrends TikTok |
|
Point-of-sale traffic |
Visits, codes used |
Dedicated stories, UGC of subscribers |
|
Conversion |
Sales, baskets |
Bundles, exclusive offers for subscribers |
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How to assess the quality of an influencer in Bordeaux beyond the number of subscribers?
Analyze engagement rates, interaction frequency, and relevance between topic and audience. Check if subscribers react, comment, and share, and if the content generates visits or sales.
Which platforms should be prioritized to reach a local audience in Bordeaux?
Instagram and TikTok dominate most sectors. Twitch is suitable for interactive formats, and YouTube can handle longer-form content. Choose the platform based on the nature of your content and your audience's behavior.
How to calibrate a budget for collaboration with Bordeaux-based creators?
Base your decisions on content quality, audience relevance, and engagement history. Refer to partnership pricing benchmarks and adjust based on deliverables, duration, and usage rights.
Can micro-influencers be activated for conversion purposes?
Yes. Bordeaux-based micro-influencers, with their highly qualified followers, convert well for restaurants, events, and local fashion. Define a clear strategy with code, a landing page, or in-store follow-up.
What legal precautions should be taken for a local campaign?
Adhere to transparency rules, sponsored mentions, and best practices in Europe. Clearly inform your subscribers, retain evidence, and work with creators who follow these standards.