Social networks are changing fast and TikTok is dominating the scene. Here are the right TikTok video formats to use to optimize your content.
If you’re on TikTok, mastering video formats is essential to effectively captivate and engage your audience. Each format, whether portrait, landscape, or square, offers a unique window into the creative and dynamic world of TikTok. We help you with the different TikTok video formats, guiding you through their specificities and optimal applications. Whether for a tutorial, a vlog or a product promotion, understanding these formats enriches your content, maximizes the impact on your audience and strengthens your presence on this essential platform.
The different TikTok video formats
TikTok offers different video formats to foster creativity and meet the specific needs of each user. Each format has specific characteristics that can be used to highlight the content in question.
TikTok video formats in portrait format
Portrait is the most commonly used format on TikTok. It's ideal for single-person videos, such as selfie videos or dance videos. This format optimally captures content by providing a narrow field of view, ideal for highlighting a single subject.
TikTok video formats in landscape format
Unlike most other platforms social mediaTikTok allows the use of landscape format for videos. This format is preferred when it is necessary to capture a wider landscape or multiple subjects at the same time. It is ideal for group videos or action scenes.
TikTok Square Video Formats
Although less common than portrait and landscape formats, square format can be used to provide a different perspective for your video. It works well for videos with multiple subjects or for videos that require a wider field of view than portrait format can provide while still remaining more focused than landscape format.
TikTok Video Formats for Tutorials
Tutorials are an important part of the content on TikTok. Each type of tutorial can benefit from a specific video format.
Using Portrait Format for Makeup Demonstrations
Portrait format is most suitable for makeup demonstrations. It allows the viewer's attention to be focused on the face of the person presenting the tutorial, making every detail clearly visible.
Using landscape format for cooking tutorials
For cooking tutorials, landscape format is often the most suitable as it allows you to capture a wide view of the cooking environment. This allows viewers to see not only the cook, but also the ingredients and tools being used.
Using the square format for dance tutorials
Dance tutorials can benefit from the square format. This allows you to capture the entire dance moves, from head to toe, which is not always possible with portrait or landscape formats.
TikTok Video Formats for Vlogging
TikTok is also a popular platform for vlogging. Again, the ideal TikTok video formats depend on the type of vlog.
Opt for portrait format for personal vlogs
For personal vlogs where you're talking directly to your audience, portrait format is best. It provides an intimate feel, as if you're having a face-to-face conversation with your followers.
Using landscape format for travel vlogs
Travel vlogs can benefit from the landscape format, which allows you to capture scenery and environments more effectively, providing a more immersive experience for your followers.
Using Square Format for Comedy Vlogs
For comedy vlogs or sketches that involve multiple characters or a wide range of movements, the square format can be a good option. It offers a good balance between portrait and landscape, allowing you to capture all aspects of the action without losing the personal touch.
TikTok Video Formats for Product Promotion
Product promotion is another common use of TikTok, and the appropriate video format may vary depending on the nature of the product and the type of promotion.
Favor portrait format for product presentation videos
For product presentation videos, portrait format is often the ideal choice. It helps focus attention on the product itself and showcases it effectively, especially for smaller products like jewelry or cosmetics.
Use landscape format for product demonstration videos
If you need to demonstrate how a product is used, landscape format is often the best choice. It allows you to show the product in action, as well as the effects and results of its use in a clearer and more detailed way.
Use Square Format for Product Recommendation Videos
For videos that recommend multiple products or highlight a collection of products, the square format may be the best option. It allows you to show multiple products at once, and compare products side by side to better highlight their features and benefits.
TikTok Video Formats for Advertising
Visit advertising on TikTok can take different forms, and the appropriate video format will depend on the message and objective of the advertisement.
Using Portrait Format for Creative Ads
Portrait format can be particularly effective for creative ads that aim to grab the user's attention and surprise them. It's also ideal for highlighting a specific product or offer.
Use landscape format for informational advertisements
For ads that present a lot of information, such as a detailed description of a product or its benefits, landscape format may be the best option. It offers more space for text and allows the product to be presented from different angles.
Use square format for interactive ads
If your ad encourages interaction, such as a quiz or game, the square format may be the best choice. It offers a good balance between landscape and portrait, allowing for both good visibility of interactive elements and a personal look that encourages engagement.
TikTok video formats for challenges
Challenges are a key part of TikTok culture. They can benefit from different video formats depending on the type of challenge.
Using portrait format for dance challenges
Dance challenges often call for a portrait format. It helps to highlight the dancer and his or her movements, without unnecessary distraction.
Using landscape format for sporting challenges
For sporting challenges, which often require more space and an overview, the landscape format is more appropriate. It allows you to capture all the action and clearly show the performance.
Use the square format for cooking challenges
For cooking challenges, the square format may be the best choice. It allows the focus to be on the dishes and cooking techniques, while still providing enough space to show the kitchen environment.
TikTok Video Formats for Live Events
TikTok also offers the ability to live stream events, and the appropriate TikTok video formats will depend on the type of event.
Prefer portrait format for live conversations
For live conversations, like a Q&A or live chat, portrait format is often the most appropriate. It puts the host front and center and provides a more intimate and personal experience.
Use landscape format for live performances
For live performances, whether it's dance or music, landscape format is usually the best choice. It can capture the entire stage and action, creating an immersive experience for viewers.
Use Square Format for Live Interviews
For live interviews, the square format is often a good option. It provides enough space to introduce the interviewer and guest, while maintaining a people-centric focus, making it easier for the audience to engage.
Video formats for comedy videos
As TikTok is a popular entertainment platform, humorous videos are common. The appropriate video format depends on the type of humorous content.
Portrait format for comedy sketches
For comedy sketches involving one or two characters, portrait format is often the best choice. It allows you to focus on the characters and concentrate the audience's attention on the jokes and facial expressions.
Using landscape format for parodies
For parodies, which may involve multiple characters and more complex staging, landscape format may be a better option. It provides more space to capture the action and details needed to mimic and mock a specific situation.
Use square format for responsive videos
Reactive videos, where the user reacts to another video or a trend, can often benefit from the square format. This format provides the space needed to display the original video and the user reaction simultaneously, making it easier for the audience to understand.
Video formats for educational content
TikTok is also increasingly used for the distribution of educational content. The choice of video format will depend on the type of content.
Favor portrait format for interactive lessons
For interactive lessons, portrait format is usually the best choice. It provides a personal look and reduces distractions, allowing viewers to focus on the information being presented.
Use landscape format for online conferences
For online conferences or more formal presentations, landscape format is ideal. It provides more space to display visual content, such as slides or charts, while still keeping the speaker visible.
Use square format for visual presentations
For visual presentations that require multiple elements to be displayed simultaneously, the square format is a good option. It provides a good balance between focus on the presenter and visibility of the presentation elements.
Video formats for music videos
Finally, music is a central element of TikTok, and the appropriate video format depends on the type of musical performance.
Using portrait format for musical performances
For musical performances, especially close-ups of artists and solo performances, portrait format is often the best choice. It allows the artist to be highlighted and the emotion of the musical performance to be conveyed more effectively.
Opt for landscape format for music clips
For music videos, which can have a more cinematic look, landscape is usually the best choice. It allows for more of the setting to be captured and provides a more immersive experience.
Using the square format for musical collaborations
For music collaborations, where multiple artists share the screen, the square format may be the best choice. It allows all artists to be shown at the same time and gives each artist equal space on the screen.
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Posted by Julia on 02/01/2024 in Influencer tutorials – influencers – tiktok