Discover the 20 influencers Korean icons of K-pop and social networking, revolutionizing the global scene.
The K-pop phenomenon, this South Korean popular music that has established itself on the international scene, continues to redefine the codes of global pop culture. Thanks to their creativity, talent, and a mastered digital strategy, Korean influencers, mostly from the K-pop sphere, are positioning themselves as essential figures. These artists and idols use social networks to amplify their reach, transforming platforms like TikTok and YouTube into powerful tools of influence.
Korean influencers: global dynamism driven by K-pop and social networks
Social media, and Instagram in particular, has become the favorite playground for Korean influencers. They share performance clips, moments from their daily lives, and exclusive collaborations with prestigious brands. This constant presence allows them to build a strong bond with their fans, whom they often call “fandoms,” and to export themselves well beyond the borders of South Korea.
This dynamism, combined with the global influence of K-pop, has propelled these Korean influencers to the rank of international cultural phenomena. Their content, mixing music, fashion and lifestyle, attracts millions of followers and redefines the standards of the entertainment industry. In France as elsewhere, the craze for these artists continues to grow, creating increasingly engaged online communities.
In this ranking, we invite you to discover the 20 most significant Korean influencers of 2025. They embody the perfect alliance between artistic talent, digital strategy and global influence, making K-pop much more than a musical genre: a true global way of life.
1. Rosé: BLACKPINK's global star
Rosé, real name Park Chae-young, is an iconic figure among Korean influencers. In 2025, she reached new heights thanks to her collaboration with Bruno Mars on the title APT, who is featured in the music charts of many countries. Her powerful and unique voice, combined with the elegance of Bruno Mars, has conquered the charts and reinforced her status as an international superstar.
As the lead singer of BLACKPINK, Rosé has already made K-pop history with iconic hits such as Kill This Love and How You Like That. But her influence extends beyond the musical sphere: she is also a fashion icon and a muse for luxury brands. Her presence on social networks is essential, making her one of the most followed and admired Korean influencers.
2. Jennie Kim: BLACKPINK's chic and powerful rapper
Another key member of BLACKPINK, Jennie Kim, shines with her charisma and refined style. With millions of fans, she is an iconic face in the music and fashion industry. Jennie uses her popularity to inspire and connect communities, solidifying her role as one of Korea's influencers.
3. BTS: International K-pop Icons
BTS members remain at the top of the charts thanks to their impactful music and inspiring messages. True ambassadors of Korean influencers, they reach millions of fans around the world through their social networks and social engagements.
4. Sujin Kim: the Korean expatriate in Mexico
Sujin Kim, known as Chingu Amiga, uses her platform to share her dual Korean and Mexican culture. Her authenticity and creativity place her among Korean influencers who transcend borders.
5. Jhope: BTS's multi-talent
BTS member Jhope continues to make waves with his solo music projects and collaborations. His influence also extends to the digital world with his interest in NFTs and cryptocurrencies, an area where he stands out among Korean influencers.
6. ENHYPEN: the young prodigies of K-pop
Boy band ENHYPEN is making a name for itself through energetic performances and constant interactions with their fans on social media. They embody the new generation of Korean influencers, blending music and creativity.
7. J-Flic: the master of beatbox
J-Flic is a phenomenon on TikTok and YouTube thanks to his unique talent for beatboxing. His captivating videos allow him to dominate social platforms, making him a influencer Korean must-have.
8. Jisoo: A Complete Artist of BLACKPINK
Jisoo, in addition to her singing talents with BLACKPINK, has distinguished herself as an actress and ambassador for prestigious brands. Her diverse career makes her one of the most influential faces among Korean influencers.
9. Stray Kids: kings of performance
With their captivating videos and innovative music, Stray Kids continue to make their mark on the Korean influencer scene. Their artistic approach and unique energy attract an ever-growing audience.
10. Karina: the inspiring leader of Aespa
Karina from Aespa embodies grace and modernity. Her social media posts, combining fashion and personal moments, are a testament to her status as a powerful Korean influencer.
11. TOMORROW X TOGETHER (TXT): ambassadors of the new generation
TXT stands out for their creative performances and ability to interact with their fans. They perfectly embody the spirit of Korean influencers who inspire and entertain.
12. RM: BTS's poet
BTS leader RM impresses with his intellect and passion for music. His influence extends beyond Korea's borders, reinforcing the impact of Korean influencers on the global stage.
13. Cha Eun Woo: Charm and talent combined
ASTRO member Cha Eun Woo captivates with his acting and singing talents. His natural elegance and collaborations with renowned brands make him a prominent figure among Korean influencers.
14. Winter: a visionary artist
Aespa member Winter stands out for her creativity and unique style. Her inspiring posts reinforce her status as a Korean influencer.
15. Momo: a touch of freshness and style
TWICE member Momo radiates positive energy and influence in fashion and beauty, continuing to inspire fans around the world.
16. SEVENTEEN: the power of a collective
With 13 members, SEVENTEEN exemplifies the power of unity. Their active presence on social media makes them highly regarded Korean influencers.
17. BLACKPINK: Global Icons
BLACKPINK, with its spectacular performances and unique style, remains at the top of the music industry and popular culture. Each of its members is a Korean influencer in her own right.
18. Jennie Kim: a model of elegance and creativity
Jennie, in addition to her music career, has established herself as a fashion icon. Her ability to inspire both her peers and fans strengthens her status among Korean influencers.
19. Jhope: a powerful, versatile voice
Jhope uses his platforms to promote innovative projects, making him a pioneer among Korean influencers.
20. Stray Kids: a communicative energy
Stray Kids continues to shine with their music and creativity, cementing their place as one of Korea's most popular influencers.
Korean Influencers: Multifaceted Talents
These 20 Korean influencers aren’t just representing their country; they’re redefining the standards of global pop culture. Whether it’s music, fashion, or digital creativity, their influence is undeniable. Share your thoughts and favorites in the comments.