Discover the 5 main reasons why your content doesn't work and learn how to turn your publications into magnets for your customers. commitment.
You’ve spent hours perfecting your content, convinced it will captivate your audience. But instead of a tidal wave of likes and shares, it’s radio silence. From identifying your audience to strategies for optimizing your posts, follow our tips to finally get your performance off the ground.
Understanding the new rules of algorithms
From Social Graph to Content Graph
Social media has evolved. Yesterday, Social Graph dominated : your posts were shown to your followers' friends. Today, with the era of Content Graph, it’s the relevance of your content that counts. Algorithms favor posts that capture users’ attention and respond to their specific interests.
Tip: Focus on specific niches and address passionate communities directly rather than too broad an audience.
The importance of the “creative hook”
Did you know that a user decides in 1.7 seconds whether to consume your content? A creative hook – that eye-catching element at the beginning of a video or text – is essential to capture attention.
Advice : Play on emotion or curiosity from the first seconds of your content.
Your content lacks embodiment
Personalize your publications
Content that is embodied by a person, whether it’s your team or a creator, generates more authenticity and engagement. Show your face or use a voice-over to establish an emotional connection with your audience.
Example: The Electro Dépôt brand excels in this area by integrating human faces and voices into almost all of its publications.
Bring your brand DNA to life
Every post should reflect your brand DNA – its tone, its values and its unique style. This clear positioning differentiates you in an ocean of similar content.
The art of attention and retention
Create shareable content
To maximize your reach, create posts that encourage share, a key factor for algorithms. Ask questions, use attractive visuals and create messages that resonate with your followers.
Target your audience's needs
According to studies, social media users are looking to be entertained, informed, learned or inspired. Content that meets these expectations will be more likely to capture their attention.
Advice : Identify your target's time of life and adapt your messages accordingly.
Moderation: an underestimated lever
Engage in comments
Users often consume content in two stages: first the content itself, then the comments. An active moderation strategy, with thoughtful responses, can boost engagement.
Tip: Respond quickly and turn every comment into an opportunity to strengthen your brand image.
Why your style makes all the difference
Find your visual identity
Visit visual style of your content must be recognizable and consistent with your brand. Whether through specific colors, fonts, or formats, your subscribers must immediately identify that it is you.
Adapt to platform codes
Each social network has its own rules and trends. Respect the formats, music and styles specific to each platform to optimize your chances of success.
Example: On TikTokUse on-trend music, and on Instagram, bet on interactive stories.
FAQ: All your questions about content effectiveness
Why is my content not getting likes?
It may be misaligned with your audience's interests or fail to capture their attention within the first few seconds.
How to capture users' attention on social networks?
Use a creative hook early on to pique their curiosity or trigger an emotion.
How important is embodiment in content?
Content embodied by a person generates more authenticity and emotional connection with your audience.
What is Content Graph?
It is an approach to algorithms that prioritizes content that is relevant to each user, based on their interests.
Why do I have to reply to comments?
This shows your audience that you care and increases your engagement.
How can I improve my visual style?
Be consistent with colors, fonts and formats that reflect your brand.
What are the main expectations of social media users?
They seek to be entertained, informed, learned or inspired.
How can I optimize retention on my videos?
Create short, punchy content and use subheadings to increase attention.
What strategy should you adopt for niche content?
Speak directly to a passionate community with messages tailored to their interests.
Should I moderate every comment?
Not necessarily, but responding to key comments can improve your image and encourage more interactions.
Conclusion: Your content deserves to be seen
With these tips, you have the keys to transforming your publications into real engagement magnets. Embody your brand, take care of your interactions, and above all, create content aligned with the expectations of your audience. Apply these tips and watch your reach soar.
You are an influencer and you want to collaborate with a brand for a influencer marketing campaign ?
Contact us via our ValueYourNetwork instagram account so that we can offer you influencer marketing with our partner brands!