Instagram puts an end to IGTV, its long-form video platform. The social network launches Instagram Video, presumably to compete with TikTok and YouTube !

In just a few years, Instagram has become one of the world's most popular social platforms. With hundreds of  million active users every month, it's possible to use Instagram to improve your visibility thanks to instagram video like on youtube or TikTok, which is much more viral than a simple photo!

The Instagram video format was introduced in order to give dynamism to publications on the social network and to combat the rapid arrival of TikTok.

Since the arrival of stories, Instagram has been gradually developing video.

Each year, a new feature is introduced:

  • lives in 2017,
  • IGTVs in 2018,
  • the Reels in 2021.

IGTV videos will now be merged with Feed videos, Instagram has brought together all formats, long and short, with a single name: Instagram Video.

The advantage of Instagram videos is that they stay with you over time. Unlike stories, they don't disappear after 24 hours.

In this article, you'll discover the different Instagram video formats and their functionalities. Each format has its own specific functionality. You can then choose according to your target audience and your publication strategy.

So which format should you choose for your instagram video?

Currently, there are 5 different video formats on Instagram:

  • Square or portrait format: the image is displayed in a square.
  • Horizontal format: the image is displayed in a horizontal rectangle
  • Landscape format: the image is displayed in a vertical rectangle
  • Customized format: you can create your own landscape to suit your needs
  • Long format: you can create a video that can be used in several formats

Each format has its advantages and disadvantages. When choosing a format, you need to take into account the size of the video you want to use. Some formats are better suited to your image than others.

Choose the video format that suits your publishing strategy. For example, if you want to develop a close relationship with your subscribers, opt for the square format or the long version.

What's new in instagram video :

  • the feed preview time is increased from 15 to 30 seconds,
  • to view the video in its entirety, simply click on the video to display it full-screen,
  • Once on the video, you can scroll up to discover other videos,
  • new features include new filters, a new editing tool, and the ability to tag and localize your video.

The advantage of the square video format is that it's integrated into the News Feed. If someone adds your video as a favorite, it appears on their home page and can be viewed in a loop.

Finally, the full-screen video format can take many forms, but it has one feature in common with all the others: a sidebar that allows users to share the video on their profile.

Will users be receptive to the social network's desire to develop video? Let's wait a few months to find out. In the meantime, if you're interested in content don't be afraid to experiment with different formats. Everything points to video being at the heart of social networks like Instagram, FacebookTwitter and others in the years to come.

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