Snapchat is revolutionizing monetization with a unified program for Stories and Spotlight. Learn how to maximize your revenue on the platform in 2025!
Snapchat is taking a major step forward in 2025 by revolutionizing its monetization system for content creators. By merging Stories and Spotlight into a unified program, the platform is simplifying access to ad revenue and opening up new opportunities for influencers. Now, it’s easier than ever to turn your audience into a steady source of income. But how does this new strategy work and how does it represent a real boon for creators and brands? Let’s dive into the details of this evolution that could well change the game in the world of social networks
The new unified monetization program on Snapchat
Since February 2025, Snapchat has merged its two main monetization programs – Stories and Spotlight – into a single system. This move aims to make creator compensation more accessible and allow them to maximize their income without unnecessary complications.
What this means for creators
With this unified program, eligible creators can now:
- Earn ad revenue for both their Stories and Spotlight videos.
- Benefit from a simplified process that centralizes their monetization efforts.
- Fully exploit their audience through expanded and better targeted exposure.
Mid-roll ads, inserted between Stories snaps or in Spotlight videos, are becoming the primary source of revenue. This shift marks a shift in Snapchat's approach to its creators.
Eligibility criteria: an open door to more creators
Snapchat has revised the requirements to join this program, while maintaining high thresholds to ensure the quality of content. Here are the main conditions:
- 50,000 subscribers minimum.
- 12,000 cumulative viewing hours over 28 days.
- 10 million Snap views or 1 million Spotlight views over 28 days.
- Publish 25 times per month, including at least 10 posts in public Stories or Spotlight.
These criteria, although selective, are more accessible than in the past. They aim to encourage active and committed creators to produce quality content.
An opportunity for brands and influencers
Snapchat doesn’t just make life easier for creators. This initiative also represents a unique opportunity for brands:
- More partnerships possible with qualified creators.
- Better integrated advertising content, providing a smooth user experience.
- Access to a young and dynamic audience, mainly composed of millennials and generation Z.
With a Spotlight thread that attracts on average 500 million monthly active users, the opportunities are immense for advertisers looking to capitalize on Snapchat user engagement.
An innovation: Snapchat currency to support creators
To diversify revenue streams, Snapchat has introduced an innovative feature: digital tokens. These tokens, available from 89 cents, allow users to buy gifts for their favorite creators. A fun and interactive way to strengthen the bond between influencers and their community.
Tips to maximize your income on Snapchat
Snapchat encourages creators to adopt best practices to maximize their earnings:
- Frequency : Regularly post between 20 and 40 snaps per day.
- Commitment : Create captivating, dynamic and authentic Stories.
- Creativity : Use Snapchat's tools to produce unique and entertaining content.
- Interactivity : Respond to messages and comments to build loyalty in your community.
Creators who actively engage and follow these recommendations are more likely to see their rewards increase.
Snapchat Takes a Step Towards Maturity
By unifying and simplifying its monetization program, Snapchat is positioning itself as a major player in the creator economy. This strategic shift reflects a desire to offer a sustainable, attractive and competitive platform against rivals such as TikTok or Instagram.
With this unified monetization program, Snapchat is showing that it is ready to compete with the biggest platforms and support its content creators like never before. Thanks to more accessible criteria and a diversity of revenue sources, influencers can maximize their engagement and turn their passion into a real business. For brands, it is a golden opportunity to access a young and engaged audience. It remains to be seen whether this initiative will be enough to keep creators loyal in the face of competition from TikTok and Instagram. One thing is for sure: those who can take advantage of these new rules have everything to gain on Snapchat in 2025.