Breaking through on social networks in 2025 becomes easy with these secrets revealed by a shock study. Find out how to adapt your strategies for success!
Why everyone wants to break through on social networks in 2025,Break through on ...
Breaking into social media has become more than an ambition; it's now a necessity for anyone who wants to exist professionally or personally online. But faced with increasingly intense competition and ever-more complex algorithms, how can you ensure you're seen? Metricool finally provides the answer in a study based on the in-depth analysis of millions of posts from multiple platforms. Between September 2023 and September 2024, 21 million posts were analyzed, revealing the essential trends to follow in 2025 to truly break into social media. So, what are these well-kept secrets?
The TikTok phenomenon: the key to breaking into social media?
Breaking into social media in 2025 will inevitably involve TikTok. This giant continues to dominate, with a spectacular 70% increase in post reach and a 71% increase in average time spent watching videos. TikTok is today's leading platform for anyone looking to reach a large audience quickly. Its ability to make content go viral in just a few hours makes it a formidable weapon for ambitious creators. However, in the face of possible international regulations, those looking to break into social media via TikTok must remain vigilant and ready to adjust their strategy quickly.
YouTube in Decline? Why Breaking into Social Media Is Getting Complicated on YouTube
Breaking into social media in 2025 also requires understanding YouTube's contrasting trends. While the platform is showing continued growth in user numbers (2.7 billion per month), engagement is paradoxically declining. Why? The answer lies in the explosion of short formats with YouTube Shorts. These attract a large audience but generate fewer in-depth interactions. To break into social media with YouTube, it will be essential to intelligently combine short formats and long content to build lasting audience loyalty.
Instagram : un retour surprenant aux fondamentaux
Breaking into social media in 2025 also means understanding that formats are evolving. The Metricool study reveals that on Instagram, traditional posts are regaining ground, while Reels are falling by 20%. Users seem to be returning to more traditional and qualitative formats, favoring in-depth and polished content. Carousels are enjoying real success, driven heavily by the algorithm. To break into social media via Instagram, it is therefore essential to rebalance your strategies by focusing on both traditional and dynamic content to reach an engaged and loyal audience.
LinkedIn: The unexpected network where breaking into social media becomes a reality
LinkedIn is no longer simply the professional social network par excellence. It's becoming a true influencer platform in its own right. According to the Metricool study, LinkedIn will see record levels of engagement in 2025. To break into social media with LinkedIn, you must now consider the platform as a place for authentic personal and professional storytelling. Engaging and well-structured posts, accompanied by personal anecdotes or clear and original points of view, generate significant interactions and allow users to build a loyal and engaged audience. More than ever, LinkedIn offers an unparalleled opportunity for visibility for ambitious professionals.
YouTube Shorts or Long Videos: Which One Should You Choose to Break Through on Social Media?
If your goal is to break into social media in 2025, a multi-format approach on YouTube is essential. While short formats like Shorts attract more views, their engagement is limited. Conversely, long-form videos maintain a loyal audience and generate lasting engagement. The ideal? A careful mix of both types of content to reach all audiences. The Metricool study strongly recommends this mixed strategy to optimize visibility while maintaining an engaged audience over the long term.
Facebook and X: Beware of the decline to break into social networks
At the same time, Facebook and X are experiencing notable difficulties. Facebook is suffering a dramatic drop in reach of 41,%, even though it remains essential due to the size of its audience. On X (formerly Twitter), the situation is even more critical, with a drop in engagement of 29,% and posts decreasing by nearly 38,%. However, impressions are increasing, which shows that visibility is still possible. For those who want to break into social media via these platforms, the key is quality over quantity: producing less, but better, will be essential to maintaining audience interest.
The Twitch case: why breaking into social media will be harder with streaming
Twitch is losing ground, with a massive 88,% drop in subscriptions. Increased competition from YouTube and Kickstarter, along with less profitable monetization, is pushing streamers to migrate to other platforms. To break into the social media world, streaming, il faudra donc diversifier ses canaux et ne pas compter uniquement sur Twitch.
Ultimately: adapt your strategies to succeed on social networks
The bottom line is that breaking into social media in 2025 will require strategies tailored to each platform. TikTok and LinkedIn are the big winners, while YouTube requires a hybrid approach, and Facebook or X require a qualitative strategy. And to best succeed, what better way to do this than by calling on influencer marketing experts?
Chez ValueYourNetwork, nous sommes experts en influence marketing since 2016, having successfully completed dozens of social media campaigns. Feel free to share your experiences in the comments or contact us to boost your digital presence to a higher level!