Could you introduce yourself in a few lines so that our community can get to know you better? How would you define your style/universe as a mom and lifestyle influencer?

I'm Claire, a young woman, a fan of good deals, fashion & a shoe addict!
On my Instagram, I present looks, my favorites, my latest purchases and what can't be bought: my family.

When did you start your social media activity as a mom and lifestyle influencer?

I opened my Instagram account on November 2, 2013, but my community began to be created in May 2014 with the creation of my blog.

What triggered you and why did you embark on your social networking adventure with instagram?

At first I downloaded the app to edit my photos, far from imagining that it was a social network.
I started posting photos, and what followed were exchanges between virtual "girlfriends". I hadn't created this Instagram with the aim of being " influencer " since it didn't exist yet, then the very first ones arrived partnerships in 2015.
Since then, I have found real pleasure in collaborating with brands that I love, on projects that speak to me, please me and inspire me.

How much time do you spend on your articles or videos? Production, editing…? Do you have any organizational tips for other mom and lifestyle influencers?

I spend a lot of time there, I don't make videos (I work on it but it's not my main quality lol), but I keep my blog and the time to take the photos, the retouching and then the article, it takes about 3 hours of total work.
I think that in order not to waste time, you have to anticipate in advance what you want to do, produce and propose, so that it then flows naturally!

What community and audience are you targeting?

I have mostly women, but a few men too, dads by the way. My community is very diverse, young women, mothers or not, age range between 16 and 60 years old! I love it because each exchange with each of these people is great and enriching!

Where do you find most of your inspiration? And which social networks do you use most?

I do it by feeling, I don't have any retouched photos with crazy montages, it's very basic for me.
I only use Instagram (and Facebook for my professional pages).

How do you manage your time, between your family, your work and your social networks? Do you have a job or another activity besides your work as a mom and lifestyle influencer?

It's not always easy, I have a full-time job on the side, I'm a recruitment assistant in real life.
And then I'm a mom too. So I try to be available for my son, my husband, my friends and my social networks.
I anticipate my publications a lot, I even prepare them in advance in general, like that I just have to press "publish" and I am available for those around me (except of course when I have to work on my content then I put myself in my bubble).

Do you produce your own visuals and photos? And if so, what equipment do you use?

I do everything myself, with my camera and my tripod which is clearly my best friend lol!
I retouch my photos with Lightroom.

What advice would you give to other influencers in the community?

Stay yourself, don't forget that above all it's a sharing network!

What would you like to undertake or develop next in your life as an influencer?

I would like to succeed in offering beautiful videos, so I will work on it properly to be able to offer new and more attractive content!

 

Thanks to Claire for this interview. We recommend you follow her Instagram account to discover her world!

Subscribe to his INSTAGRAM account => https://www.instagram.com/douce_p0oky_damour/

 

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