Could you introduce yourself in a few lines so that our community can get to know you better? How would you define your style/universe as a mom and lifestyle influencer?

I'm Claire, a young woman, a fan of good deals, fashion & a shoe addict!
I present on my InstagramI'm always on the lookout for the latest trends, my favorites, my latest purchases and what can't be bought: my family.

When did you start your social networking activity as a mom and lifestyle influencer?

I opened my Instagram account on November 02, 2013, but my community started building in May 2014 with the creation of my blog.

What triggered you and why did you embark on your social networking adventure with instagram?

When I first downloaded the application to edit my photos, I had no idea it was a social network.
I started posting photos, and exchanges between virtual "girlfriends" followed. I hadn't even created this Instagram with the aim of being "a friend". influencer "since it didn't yet exist, and then came the very first partnerships in 2015.
Since then, I've found it a real pleasure to collaborate with brands I like, on projects that speak to me, appeal to me and inspire me.

How much time do you spend on your articles or videos? Production, editing...? Do you have any organizational tips for other mom and lifestyle influencers?

I spend a lot of time on it, I don't make videos (I'm working on it but it's not my first quality lol), but I do keep my blog and the time it takes to produce the photos, the retouching and then the article, it takes a good 3 hours of work overall.
I think that to avoid wasting time, you have to anticipate what you want to do, produce and propose, so that it flows naturally!

What community and audience are you targeting?

Most of my members are women, but there are also a few men, and a few dads too. My community is very diverse: young women, moms and non-moms alike, ranging in age from 16 to 60! I love it because every exchange with each of these people is great and enriching!

Where do you find most of your inspiration? And which social networks do you use most?

I do things by feel, I don't have any photos retouched and edited by frapadingue, in fact that's very basic for me.
I only use Instagram (and Facebook for my trade pages).

How do you manage your time, between your family, your work and your social networks? Do you have a job or an activity other than your work as a mommy and lifestyle influencer?

It's not always easy, I have a full-time job on the side, I'm a recruitment assistant for a living.
And I'm a mom too. So I try to be available for my son, my husband, my friends and my family. social networks.
I anticipate my publications a lot, I even prepare them in advance in general, so that all I have to do is press "publish" and I'm available for those around me (except of course when I have to work on my content, then I go into my bubble).

Do you produce your own visuals and photos? And if so, what equipment do you use?

I do everything myself, with my camera and my tripod, which is clearly my best friend lol!
I retouch my photos with Lightroom.

What advice would you give to other influencers in the community?

Stay true to yourself, and don't forget that it's all about sharing!

What would you like to undertake or develop next in your life as an influencer?

I'd like to be able to offer beautiful videos, so I'm going to work on it as hard as I can to be able to offer something new and exciting. content more attractive!


Thanks to Claire for this interview. We suggest you follow her instagram account to discover her world!

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