AVIS CAMPAGNE #INFLUENCEURS TECH : « IMAGINE WITH ORANGE »
Find out more about ValueYourNetwork's campaign for advertiser Orange.
The advertiser expressed a very positive opinion of the campaign carried out with ValueYourNetwork, highlighting the achievement of the objectives of visibility and commitment through a well-structured strategy. influencers, for their part, also shared favorable opinions, appreciating the clear communication and professionalism in the management of the project. These opinions, both from the advertiser and the influencers, demonstrate the ability of ValueYourNetwork to orchestrate successful campaigns that are appreciated by all parties.
Nicolas Bry - SVP Innovation Orange Vallee, Image With Orange : “The ValueYourNetwork relay system is very simple to set up, and propagation via the personal network works like wildfire.”
The objectives
Orange has launched a platform crowd-sourcing dedicated to innovation and a springboard for entrepreneurs : ImagineWithOrange.
On this platform, users from all countries can register and contribute their ideas to topics proposed by Orange or interact with others' ideas. The winners are invited to an innovation coaching in Paris. The connected car was one of the topics launched by ImagineWithOrange.
The stake was to make this platform known to as many people as possibleincluding in the innovation and automotive fields, to generate ideas around the connected car.
The system set up with #ValueYourNetwork
In addition to other measures, a campaign 1TP5Influencers targeted innovation and automotive with #ValueYourNetwork
- Keyword relay: #ImagineWithOrange #smartcar
- Social networks offered: Facebook, LinkedinTwitter
- Tech influencer animation: the best #tech influencer can win an invitation to an Orange innovation evening in Paris.
Results
Several hundred tech influencers relayed the campaign to their communities on Facebook, Twitter and Linkedin, creating buzz around the keywords #imaginewithorange and #smartcar.
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