AVIS CAMPAGNE #INFLUENCEURS DÉCORATION : « MADE.COM »
Find out more about ValueYourNetwork's campaign for advertiser Made.com.
The advertiser shared an enthusiastic opinion of the campaign carried out with ValueYourNetwork, welcoming the results obtained and the quality of the strategy implemented. The objectives of visibility and commitment have been fully achieved. For their part, the influencers also gave very positive reviews, appreciating the organization, the simplicity of the exchanges and the relevance of the project. These opinions, from both the advertiser and the influencers, show that ValueYourNetwork masters the art of designing campaigns that are effective and satisfying for all parties involved.
The objectives
Made.comthe site for design collections direct from designerslaunched a revolutionary new mattress, One by Made, the culmination of hundreds of tests and dozens of prototypes, "for a sleep like no other".
Like any product launch, the goal was to make it known through decoration influencers. The theme and visuals lent themselves well to an Instagram campaign, in addition to Facebook and Twitter.
The system set up with #ValueYourNetwork
A ValueYourNetwork campaign on #OnebyMade, with a pay per engagement: clicks and likes.
- Target : Decoration #Design and #Lifestyle
- Proposed networks : Facebook, Twitter and Instagram
- Message: "Find out more #ONEbyMADEthe #mat mattress that puts everyone in agreement: 101 #nights of testing to judge."
The results
The results exceeded expectations with :
- + 1.5 M followers - exposed fans from decorating influencers
- 139% commitments in relation to expected objectives.
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