Dubai's 5 must-follow influencers: an overview of the creators shaping influence in Dubai in 2025, their audiences, engagement rates, and rates for impactful collaborations.
Dubai has established itself as a hub for influencer marketing, attracting talent from around the world. This article presents Dubai's 5 Must-Follow Influencers, their strengths, key indicators and collaboration opportunities for luxury and lifestyle brands.
Dubai's 5 must-follow influencers: a maturing ecosystem
The Dubai scene combines massive audiences with strong emotional resonance, an asset for brands seeking rapid and lasting impact. The creators listed here span beauty, entertainment, humanitarian storytelling, and wellness.
- Visibility : regional and global scope.
- Credibility : trust scores and collaborations with houses like Dior or Chanel.
- Formats : posts, stories, reels and premium sponsored content.
| Influencer | Profile | Followers | Credibility score | Post-engagement rate | Real commitment rate | Story rate (€) | Postal rate (€) | Actual price (€) |
|---|---|---|---|---|---|---|---|---|
| Abdu Rozik | Influencer / network star | 8.35 M | 76/100 | 4,06% | 3,21% | 24.5K – 33.6K | 48.9K – 67.3K | 203K – 279K |
| Mounir | Hairdresser / Transformation Creator | 7.99 M | 78/100 | N/A | 0,82% | 9.24K – 12.7K | 18.5K – 25.4K | 91.5K – 126K |
| Huda Kattan | Make-up artist / entrepreneur | 2.84 M | 75/100 | 1,06% | 1,34% | 4.34K – 5.96K | 8.68K – 11.9K | 87.6K – 120K |
| Khalid Al Ameri | Videographer / storyteller | 2.68 M | 81/100 | 3,4% | 7,82% | 8.22K – 11.3K | 16.4K – 22.6K | 297K – 408K |
| Danae Mercer | Health Journalist / Activist | 2.32 M | 86/100 | 4,32% | 1,9% | 9.58K – 13.2K | 19.2K – 26.3K | 88.9K – 122K |
Dubai's 5 Must-Follow Influencers: Abdu Rozik
Abdu Rozik exemplifies how personal storytelling can become a commercial force. His fame has transcended borders thanks to viral moments and tech and entertainment collaborations.
- Audience : 8.35 million followers.
- Formats : short videos, live appearances and lifestyle posts.
- Associated brands : Realme, Fairplay India.
For a brand looking to capture global attention, Abdu offers a blend of authenticity and visibility, useful for campaigns featuring lifestyle or tech products. The bottom line: its virality generates rapid conversions when the storytelling is aligned.
Dubai's 5 must-follow influencers: Mounir
Mounir has reinvented the beauty content landscape with his highly visual transformation videos. His ability to demonstrate expertise in seconds makes him a trusted asset for cosmetic brands.
- Speciality : quick hair transformations and before/after.
- Audience : 7.99 million subscribers.
- Opportunities : product campaigns, sponsored tutorials, live events.
Luxury homes like Balmain or Yves Saint Laurent find in this format a way to promote hairdressing or accessory ranges. Final insight: visual impact is paramount, the creative brief must be precise.
Dubai's 5 Must-Follow Influencers: Huda Kattan
Huda Kattan remains a beauty icon in the Middle East thanks to her international brand and product-centric approach. Her community responds well to launches and limited editions.
- Domains : makeup, skincare and product launches.
- Force : product credibility, branded storytelling.
- Brands : selective collaborations, e.g. Kayali.
For collaborations with labels like Chanel or Dior, Huda combines product expertise and a loyal audience. Final insight: prioritize detailed product activations and visible product placements.
Dubai's 5 Must-Follow Influencers: Khalid Al Ameri
Khalid Al Ameri excels at humanistic storytelling and family humor. His content raises awareness while entertaining, making him ideal for campaigns with strong emotional appeal.
- Themes : family, culture, humanitarian.
- Commitment : strong on narrative reels.
- Partnerships : Disney+, Oreo, Lenovo.
Brands seeking social impact or long-form storytelling campaigns will find an ally in Khalid. Final insight: prioritize narrative briefs and long-term collaborations.
Dubai's 5 Must-Follow Influencers: Danae Mercer
Danae Mercer combines health journalism with body-positive activism, bringing credibility to wellness brands. Her ethical approach works particularly well for trust-building campaigns.
- Topics : health, well-being, body acceptance.
- Formats : podcasts, educational posts, product collaborations.
- Partners : Natural Cycles, Womens Best, Ninja Kitchen.
For wellness and lifestyle brands, Danae offers an engaged, conversion-ready audience. The final insight: pairing educational messages with product offers to maximize relevance.
Beyond these five profiles, Dubai welcomes many specialized creators: Kris Fade, Mo Vlogs, Karen Wazen, Taim AlFalasi and Anas BukhashThese players contribute to making the city a hub where luxury brands like Gucci, Louis Vuitton, Versace, Fendi, Rolex or Cartier test local and global activations.
- Differentiation : local micro-communities vs. international reach.
- Strategy : mix of macro and micro influencers for optimal ROI (see article on micro-influencers vs macro-influencers).
- Compliance : check local and European regulations via influencer regulation Europe.
To manage a campaign in Dubai, a data-driven approach and an assessment of the creator's values are essential. The available tools and diagnostics allow you to anticipate the impact and optimize budgets (see influencer partnership awards).
Practical examples and useful resources:
- Case studies on the use of paid subscriptions and exclusive content: TikTok paid subscriptions.
- Approaches to entertainment and engagement via nano and micro-influencers : role of nano and micro-influencers.
- Best practices for measuring traffic and ROI: How one brand conquered Instagram and TikTok.
ValueYourNetwork has been supporting brands since 2016 to connect influencers and advertisers with a professional, data-driven approach. With hundreds of successful social media campaigns under their belt, the agency offers in-depth expertise in selecting the right KOLs, ensuring compliance, and maximizing the impact of activations. To learn more and build a campaign in Dubai, contact us.
Faq
Why are Dubai's 5 must-follow influencers relevant for a luxury brand?
Dubai's top 5 influencers offer targeted visibility and strong credibility, ideal for luxury brands. Their audiences combine reach and engagement, enabling activations aligned with brands like Dior and Gucci.
How to integrate Dubai's 5 must-follow influencers into a product launch strategy?
Integrating Dubai's 5 must-follow influencers requires detailed briefs and clear KPIs. It's recommended to use Reels and Stories formats to maximize discovery and conversion.
What budget should you plan for collaborating with Dubai's 5 must-follow influencers?
Budgets for Dubai's 5 Must-Follow Influencers vary depending on format and reach: stories, posts, and reels have separate rates, as listed in the table. A preliminary estimate via an ROI study is recommended.
Are Dubai's 5 Must-Follow Influencers Suitable for SMEs?
Dubai's top 5 influencers to follow can be suitable for SMEs through targeted activations or the use of complementary micro-influencers. Adapting the format and negotiating bundles can reduce the cost per engagement.
How to measure success after a campaign with Dubai's 5 must-follow influencers?
Measuring Dubai's 5 Must-Follow Influencers involves tracking reach, engagement, traffic, and conversions. Post-campaign analysis should combine social analytics and sales data to assess the true impact.
Are Dubai's 5 must-follow influencers complying with regulations?
Dubai's top 5 influencers operate under varying legal frameworks; it's essential to ensure local and European compliance. Referring to best practices and influencer regulations is recommended.
Which formats should you prioritize with Dubai's 5 must-follow influencers to maximize engagement?
Focus on narrative reels, authentic stories, and product collaborations with Dubai's 5 must-follow influencers. These formats generate emotion and encourage organic sharing.
Can we combine Dubai's 5 Must-Follow Influencers with CSR campaigns?
Combining Dubai's 5 Must-Follow Influencers with CSR campaigns is a good idea, especially with socially engaged creators like Khalid. Credibility increases message reception.
How does ValueYourNetwork make it easier to access Dubai's 5 must-follow influencers?
ValueYourNetwork facilitates access to Dubai's 5 must-follow influencers thanks to its expertise in sourcing, negotiation, and campaign monitoring. The agency offers audits and tailored recommendations.
What are the key indicators for selecting the 5 must-follow influencers in Dubai?
Indicators for selecting the 5 must-follow Dubai influencers include credibility score, engagement rate, brand value alignment, and pricing estimates. A comprehensive qualitative analysis is essential.