Influencer news

Discover why 2025 is a turning point for social media: case studies, new features, emerging platforms, and the impact of Generation Z are reinventing online engagement. This in-depth analysis, supported by the latest industry data, allows

Meta and Ray-Ban are set to shake up the wearable technology market with an announcement from Mark Zuckerberg that this year will pave the way for a new generation of connected eyewear. This innovation, which is part of a dynamic combining intelligence

OpenAI strikes a blow by positioning itself in the product search market, hitherto dominated by Google Shopping. With the integration of real-time shopping functionality into ChatGPT Search, the online shopping and comparison experience is now even more intuitive.

Meta is actively engaged in the transformation of smart glasses, combining design, advanced technology and interactivity to maintain its supremacy in the face of fierce competition, notably from Apple. The imminent release of the new Hypernova glasses, equipped with a head-up display and

Spotify invests $100 million in partnerships with major podcasters to redefine the podcast landscape streaming audio and video. The goal is to compete with YouTube by focusing on innovation and advantageous remuneration models.

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The influencer marketing industry has grown at a rapid pace in just two decades, presenting society with numerous challenges in terms of transparency, ethics, and regulation. Between government intervention, new laws, and...

Child influencers: a life on social media explores the risky daily lives of young people on Instagram, YouTube or TikTok. This documentary reveals the real dangers of the phenomenon.

Every day, millions of children expose themselves on social networks, often ...

Do female influencers really earn less than their male counterparts? A new report shows that female content creators earn nearly 40% less money than men for similar sponsored content. The alarming finding of...

The alarming gap

Faced with the rapid evolution of artificial intelligence, social networks like Facebook and Instagram are going one step further: from the end of this month, Meta will exploit some of its users' public publications to perfect its AI. This move triggers

Snapchat is innovating again with its new sponsored lenses powered by artificial intelligence, immersing users in immersive digital worlds in collaboration with brands.

Snapchat continues to push the boundaries of technological innovation with the introduction of Sponsored Lenses created…

Amazon Amazon's Live shopping platform, Live, is coming to France, offering a new dimension to the online shopping experience, enhanced by live interaction.

Amazon Live opens to the French market, bringing with it a wind of change in...

In 2025, User Generated Content (UGC) is more than ever a pillar of digital marketing strategies, enriching the interaction between brands and consumers thanks to its authenticity and engaging potential.

Today, in the middle of 2025, the content...

Create communities on WhatsApp offers an effective solution to improve your online communications. This feature allows you to structure your discussion groups according to common sensitivities and interests, thus facilitating the management of interactions and limiting notifications.

The Alpha Generation is revolutionizing social media with its unique codes, more responsible approach, and surprising uses. Immerse yourself in this captivating world.

Slop will be invading social networks in 2025. Find out why this scourge of mediocre AI images worries Internet users, and how to protect yourself effectively.

Young people or seniors on TikTok, Netflix, or Instagram? You'll be surprised by the results of this study, which reveals who will truly spend the most time on these platforms in 2025.

Ray-Ban Meta x Coperni merges luxury, fashion and artificial intelligence in a limited edition that redefines the connected accessories of 2025.

Zuckerberg faces FTC antitrust lawsuit : Mark Zuckerberg's comments resurface and directly threaten Zuckerberg's ownership of Instagram and WhatsApp. Meta. Here's why everything could change.

WhatsApp's blue circle intrigues: useful assistant or intrusive tool? Find out what's behind this new feature Meta AI.

Influencers Finance: Discover how these content creators talk about money without taboos, influence young investors and revolutionize online finance.

One day, they were office workers, engineers, students or journalists. The next, they were ...

Spotify launches video monetization for French creators: find out how to take advantage of this opportunity to turn your podcasts into a sustainable income.

Spotify launches video monetization, a game-changer for podcasters and other users content creators. ...

High heels on Instagram A fashion phenomenon that goes beyond the simple hashtag to become a veritable style revolution in 2025. The world of digital fashion is changing at breakneck speed, and if there's one trend that's catching on, it's the hashtag.

TikTok and Spotify are music trendsetters, profoundly influencing the way we discover, consume and share music. Gone are the days when fans bought albums to listen to over and over again. Today, it's all a matter of a few clicks and a few seconds.

Discover an in-depth analysis of Alphabet's strategies and financial performance. Meta Platforms, the two digital giants, face up to current challenges and future opportunities.

Daily average: 4h26″! Find out why 59% of French people feel they spend too much time in front of screens, and how to reduce this digital addiction.

On average, French people spend more than four hours a day in front of screens. A figure ...

Bluesky is revolutionizing social networking in 2025 with its decentralized model. Find out why this platform is attracting more and more users!