CAMPAIGN #INFLUENCEURS FOOD : "L'ETOILE DES GOURMETS" GOURMET STAR
The objectives
L'Etoile des Gourmets offers you gourmet dishes delivered to your door. Compose your menu online, have it delivered, heat it up in just a few minutes... and enjoy! It's the perfect plan for lazy gourmets, and for impressing your friends!
The aim of this campaign was to promote the service and attract new customers through influencers food.
Set up with #ValueYourNetwork
A marketing campaign ValueYourNetwork influencers on #L'EtoiledesGourmets #Gastronomie
Networks used : Facebook and Twitter
Target : Bloggers and #influencers in the #Food and #Gastronomy fields
Message How about a #gastronomic dinner at home, ready in minutes? #Etoiledesgournets".
Results
This new concept, halfway between restaurateur and caterer, has won over many people.
- More than a hundred food influencers, in the following themes Food, Gastronomy, Lifestyle relayed the campaign on Facebook and Twitter.
- This operation has raised awareness of the service and led to recommendations to friends.
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