CAMPAIGN #INFLUENCEURS DECORATION : "MADE.COM
The objectives
Made.comthe site for design collections direct from designerslaunched a revolutionary new mattress, One by Made, the culmination of hundreds of tests and dozens of prototypes, "for a sleep like no other".
As with any product launch, the aim was to publicize the product through influencers decoration. The theme and visuals lent themselves well to a campaign Instagram, in addition to Facebook and Twitter.
The system set up with #ValueYourNetwork
A ValueYourNetwork campaign on #OnebyMade, with a pay per engagement: clicks and likes.
- Target : Decoration #Design and #Lifestyle
- Proposed networks : Facebook, Twitter and Instagram
- Message: "Find out more #ONEbyMADEthe #mat mattress that puts everyone in agreement: 101 #nights of testing to judge."
The results
The results exceeded expectations with :
- + 1.5 M followers - exposed fans from decorating influencers
- 139% commitments in relation to expected objectives.
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