Decoration influencer marketing campaign:


The objectives

Made.comthe site for design collections direct from designerslaunched a revolutionary new mattress, One by Made, the culmination of hundreds of tests and dozens of prototypes, "for a sleep like no other".

As with any product launch, the aim was to publicize the product through influencers decoration. The theme and visuals lent themselves well to a campaign Instagram, in addition to Facebook and Twitter


The system set up with #ValueYourNetwork

A ValueYourNetwork campaign on #OnebyMade, with a pay per engagement: clicks and likes.

  • Target : Decoration #Design and #Lifestyle
  • Proposed networks : Facebook, Twitter and Instagram
  • Message: "Find out more #ONEbyMADEthe #mat mattress that puts everyone in agreement: 101 #nights of testing to judge."


The results

The results exceeded expectations with :

  • + 1.5 M followers - exposed fans from decorating influencers
  • 139% commitments in relation to expected objectives.


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